We all know the best place to network is LinkedIn. From making connections to getting jobs, the platform is a blessing for professionals. However, this doesn’t mean the end of its functionality.

The platform is a great place to build relationships. This isn’t limited to working professionals but also includes businesses. As an organisation, you can do many things in this space and make it a key addition to your digital marketing strategy. This is the purpose of LinkedIn Marketing.

What is LinkedIn Marketing?

As mentioned above, LinkedIn is not just for those in search of a job or professionals. Undoubtedly, the platform is meant to help us build our network and careers. But it can be effectively used to grow your business as well.

This social media platform can provide immense exposure to your brand and your business through millions of connections. Consequently, you can use this to build meaningful relationships with individuals and other companies to enhance your brand.

LinkedIn is clearly a professional social network platform. From career development to industry discussions, it’s all things professional. However, it can also be used to find customers, partners, and excellent employees.

Why is having a LinkedIn Marketing Strategy important?

LinkedIn is different from other platforms primarily because it’s not about selling or marketing your products. The usual formula of simply spamming and trying to push your business does not work here. In simple words, hard selling is not for this platform.

These facts point to one thing that having a marketing strategy is crucial for this platform. Considering, it has a completely different audience, LinkedIn marketing demands a unique approach.

Despite this, statistics favour LinkedIn marketing. Social Sprout says that business marketing on LinkedIn can generate 277% more leads on average in comparison to Facebook. Surveys of B2B marketers also show how LinkedIn brings 80% more social media leads. Besides this, there are many reasons to invest in LinkedIn Marketing:

LinkedIn is one of the most desired social platforms among business owners.

The 2015 state of marketing report produced by Salesforce recognises LinkedIn as the third most used platform among business owners. A significant number of businesses owners already use LinkedIn with many more expected to join. To conclude, we can say the social network is getting popular among marketers and especially B2B owners.

LinkedIn has been proved as a successful platform for lead generation.

Studies have shown that traffic generated through LinkedIn referral provided the best and highest visitor-to-lead conversion rate among networking sites. Statistics prove that the numbers are higher than Facebook and Twitter. According to trends, LinkedIn continues to generate more and more leads for businesses.

LinkedIn is highly appropriate for thought leadership.

LinkedIn is undoubtedly the best medium for distributing professional content. No other social platform helps you establish yourself as an industry leader, except LinkedIn. Another benefit of the platform is that you can join groups and networks with influencers and personalities from your industry. Consequently, it helps you strategically position yourself as a crucial player and influencer within your industry. This helps you to form your image as an eminent personality in this field.

LinkedIn enhances and builds positive face-to-face relationships.

A strong online presence is one benefit of using LinkedIn. However, relationship-building is not just limited to this online space. The social network platform has also proved beneficial in enhancing face-to-face relationships.

LinkedIn has emerged as more important to B2B companies than Facebook.         

A few years ago LinkedIn established itself as the most important platform for B2B companies and marketers. This meant it surpassed Facebook as the most beneficial platform for B2B companies and marketers. The preference for LinkedIn is more among B2B marketers than B2C marketers.

LinkedIn allows increased visibility to your brand. 

A well-optimised LinkedIn profile or company page has a higher chance of ranking high in a Google search. This means it increases the overall online visibility of your brand.  You can take the following steps to ensure a good ranking in Google search:

1. Use relevant keywords in your bio and description of the page

2. Add links to your blogs and websites in your profile

3. Make sure that you completely fill all the fields in your profile

4. Use descriptive wording in the job title and name of the company

This shows how LinkedIn has emerged as one of the most essential platforms for businesses, particularly B2B marketers. The features and the opportunities offered by LinkedIn are unique and immense.  If used appropriately, LinkedIn can help you unlock many possibilities and take your business to new heights.

What are some LinkedIn marketing strategies?

LinkedIn allows simple and great strategies to help your business with reach, visibility, and other aspects of marketing. Some of these strategies are listed below:

Use rich media in your posts

Every social media platform highly supports visual content. The same applies to LinkedIn. Posts with images receive around 98% more comments than those without them. Additionally, videos get five times more engagement on LinkedIn than other content.

The LinkedIn native videos provide the advantage of auto-plays when someone scrolls by them. Consequently, helping with attracting people and catching attention.

Use the inbuilt tools for targeting the right people

One of the most effective marketing tools in LinkedIn is its organic targeting option for posts. Page admin can target posts based on different profile data. This includes job, seniority, geography, organisation size, industry, and even language preference.

Use LinkedIn analytics to learn 

LinkedIn analytics should be used to regularly improve your marketing strategy. You should use post metrics to find what sort of content people engaged with most of what led to the most action. Consequently, design your content calendar accordingly.

Moreover, the analytics dashboard can help you find out how people find out your page and what sections they engage with.

Summing Up

LinkedIn proved itself to be a great social networking platform for professionals in the last decade. However, the scope of the platform should not be undermined as it also provides immense growth potential for businesses, especially B2B business.

For such great marketing solutions and guidance, contact Shaktiki today.