Which is that one platform we can use for hours without feeling guilty about it?

Using social media platforms like Instagram or Facebook start making us feel unproductive after some time. However, this is not the case with Pinterest.

The platform provides immense inspiration, entertainment, and even information. It does everything aesthetically and in a very pleasing and appealing manner.

One can pin content to boards to refer to them in the future, use them as inspiration, or share them with their friends, and purchase products too. It is these attractive features and content that make the platform have more than 450 million monthly active users.

Besides this,  90% of its large user base says that they are using the platform to make purchases. Additionally, Pinterest has a great reputation and 8 out of 10 people believe that it makes them feel positive. So,  with a significant proportion of users ready to make purchases, it has an immense scope as a platform for businesses.

Why should you use Pinterest for business?
Image Source: WWD

This can be proved by how there has been a major increase in companies that have joined the platform, including many Fortune 500 companies.

Before diving more into Pinterest for Business, it’s important to know the functionality of the platform and address some basic questions.

What is Pinterest and how does it function?

Pinterest is a social media platform that allows its users to explore, save and share visual content which is usually – inspiring, entertaining, or informative.