A meme is a popular image that contains a joyful mix of humour, sarcasm, irony, and a dash of harsh realism. It works by attracting attention to your products. Meme marketing entails using trustworthy, relevant, and trendy memes in your digital approach.

Memes are as much about connection as they are about humour. They have the ability to create online communities, albeit for a limited time. There is a strong possibility to execute a viral marketing campaign on the internet with low expense.

During the pandemic, they provided a safe haven for people to laugh and served as a social glue at a politically turbulent time. Brands seek to evoke a similar sensation. Creating hilarious, trendy images on a frequent basis can assist in engaging the audience, creating a sense of association, and even inspiring brand loyalty.

How to incorporate memes in your strategy?

Advertisement vs. Subtle Marketing Through Memes
Image Source: Neal Schaffer

Statistically speaking, memes are shared by 75% of people aged 13 to 36. However, this does not mean that you can simply curate one and anticipate a massive influx of people the following day. There’s a procedure that needs to be adhered to:

Timing is essence

Keep in mind that trends change all the time. A meme, like a good punchline, is given at the right time. Your objective is to distribute your fresh meme adverts on time and without fail. Keep an eye on what’s going on on Facebook, Instagram, Reddit, and Twitter.

Make a witty meme on a topic that is currently being discussed, and you will triple your chances of going viral. For example, during the pinnacle of the Squid Games frenzy in October, the internet was flooded with memes depicting the participants battling it out to win the Korean game.

10 Agile and Scrum memes inspired by Squid Game
Image Source: Maarten Dalmijn

Be mindful of your brand persona

A viral meme will help you gain traction on social media for a limited time. However, for your meme marketing efforts to yield longer-term results, the content must support your online brand personality. Irrelevant memes should not be used to hurt your internet strategy.

Wendy’s has figured it out better than anyone else. The fast-food chain was on Twitter before most of its competitors had even figured out how to use it.

Gordon Ramsay Joins Wendy's 'Roast Me' Session, Sparks Meme Fest on Twitter
Image Source: News18

Be relatable

Memes function in a specific way. Someone in a remote corner of the internet devises a humorous format. Frequently, the material comes from a movie, TV show, news, or something else that is currently popular. People add their creativity to this format, and within a few hours, thousands of memes have been circulated. Among these, the most relatable and inventive memes stand out.

Target it well

When delivered to the correct audience, comedy works best. The first step in developing strong meme material is to understand your audience. Before telling a joke, consider your audience’s age, cultural background, race, and socioeconomic class. Just because you’re marketing using memes doesn’t mean you should do it on the spur of the moment.

Bird Box: How Netflix Harnesses It's Memeing-ful Relationship with Fans
Image Source: Research World

It is also important to have a seamless blend of promotion and management. As a result, if you want to see some of the best meme marketing examples, you should look at the meme marketing of Netflix, Twitter, Twitch, and others!

 

Don’t be desperate

Let’s be honest. Nothing is worse than forced comedy. As a marketer, you’d be compelled to participate in a popular meme format. However, if you can’t think of anything hilarious, it’s sometimes better to let things go.

It’s good to stick with existing memes at times

If you decide to use an existing meme in your digital marketing initiatives, be sure it is still relevant and popular. Memes either live a long time or die quickly. To comprehend the meme cycle, one must keep their ears to the ground and be aware of which ones are the most successful and trending.

Meme Marketing in 2022

Is meme marketing right for your brand?
Image Source: connective3

Just like any fragment of your content marketing strategy, memes must go through a set procedure before being declared hit. Before we dive into what goes behind the scenes of a hit meme marketing campaign it is essential to make sure that your timing stays intact with the rest of the social media. Also, know your audience well before dropping any meme. Remember, with great humour, comes great responsibility.

Do your meme research

Essentially, you’ll need to investigate the market and, ideally, become fluent in it. If you want your material to go viral, you must act swiftly on new memes.

It’s critical to consider how your meme relates to your brand. Its tone and content will be interpreted as part of the company’s overall message. It must be both funny and smart, as well as relevant. As a result, make sure you spend adequate time researching the topic and the templates you’ll be using.

Carefully create memes

Be as brief and concise as possible. Write a joke, then cut it as much as you can to keep it humorous and clever without sacrificing its integrity. Make puns and play with words, and you’ll definitely come up with something. You can even try leveraging GIFs to drive your point home.

Share and analyse

When it comes to exchanging memes, choose appropriate communication channels. It’s popular to take a screenshot of a tweet and turn it into a meme.

You can provide a variety of memes to test and see which one resonates the most with the audience. It’s tough to forecast the outcomes before you spread the meme, so do it this way and you’ll be able to do it later.

People are unique, and what you thought might work may not. Analyze the findings and improve for the next time.

Blunders to avoid

1. Avoid an irrelevant usage of a meme that might not resonate with your brand identity.

2. Don’t be too late in using a trendy meme template.

3. Over usage of amusing images and other fashionable content can sometimes be detrimental to your brand.

Conclusion

Brands can no longer afford to be solely promotional; they must also be relatable. Even if your goal is to sell things or services, you must develop a genuine relationship with your customers. When you begin using meme marketing, you will realise that humour is the most effective approach to initiate conversations.

To obtain more attention and favourable feedback, make use of digital tools that will assist you in creating, posting, and analysing your memes. To learn more, contact us at Shaktiki today.