Quora is a social media platform that allows users to ask questions, receive answers, and engage with other users. Today, Quora is a massive repository of questions and answers on any subject imaginable. In fact, more than 400,000 topics are currently covered on Quora. Hence, there are a number of other compelling reasons why Quora marketing should be considered.
Why should marketers look at Quora?
Quora is an excellent resource for marketing. These are the reasons why:
Increase Brand Awareness
As earlier said, Quora has 300 million monthly active users. By providing excellent answers and business to these users, you can acquire exposure to a large number of people on the platform.
Furthermore, by continuously sharing your ideas on important topics, you may position your company as a thought leader in your field. This could help your brand gain more positive attention and spread a good name over the world.
Direct Traffic to Your Website
Quora ranks for 65 million keywords and has an estimated 90 million monthly search visitors. The simplest method to get started with marketing on Quora is to look for questions with a lot of upvotes. Make certain that you just respond to inquiries that are relevant to your sector.
Keep in mind that in order to be read, the material must be SEO-friendly. Don’t forget to add an interesting and original angle to the question in hand. Refrain from reiterating previously stated ideas or solutions.
Furthermore, it will have a long-term impact, bringing you constant and predictable traffic over time. Even after you have stopped actively selling on Quora.
Assist with Customer Service and Influence
Quora is a platform where you can directly address your consumers’ questions. To ensure authenticity, you must sign up for each of your accounts using a personal email address.
You can use Quora to provide customer care to your users and to influence debates about your product or service.
How to make the most of Quora marketing?
1. Create a Quora page for your business
Make sure you have set up your Quora business account before diving in. Quora, like Wikipedia, allows anyone to build a page about anything. If you want to create a page on the web for your brand, start by looking for the brand’s name.
If you can’t find the name, simply create a new topic and give the page a name and description to get started with branding. After the topic has gone live, you may ask the Quora community for feedback, which will assist users to determine whether or not to engage with the company.
2. Find the right set of questions
Answering the appropriate questions will increase your success rate on Quora substantially. It is advised to look for questions that receive a lot of traffic from search engines like Google or Bing.
Even if you don’t intend to spend money on Quora Ads, you may still gain valuable insights from it in terms of trending questions for free.
If a question had a large number of followers, it had a better chance of appearing in people’s Quora Daily Digest. You can also look at questions with a limited number of answers or are similar in nature.
3. Maintain high-quality answers
Before addressing every question, consider what makes you an expert or thought leader. How can you make your response stand out? So, here are a few pointers.
1) Be one of the first to answer.
2) Add value to your responses by continuing to conduct thorough research and filling gaps in the other answers. Include news, figures, studies, or surveys to back up your arguments.
3) Try to incorporate images into your responses.
4) Add a call-to-action (CTA) to your answers as well as drop in the links to your socials in the end.
4. Request a verification badge from Quora
Using this form, users can submit a request for verification to Quora. They also take note of profiles that are linked to other social media platforms such as Facebook, LinkedIn, and Twitter.
5. Try Quora advertising
Anyone can use Quora Ads to broaden the reach of their answers on Quora. Promoted Answers can be targeted in the same way that all other ad forms on Quora can. As a result, both businesses and individuals can establish a following that will be ready to participate with future responses they post.
6. Share your answers on social media
Anyone can use Quora Ads to broaden the reach of their answers on Quora. Promoted Answers can be targeted in the same way that all other ad forms on Quora can. As a result, you will be able to establish a following that will be eager to engage with your posts.
7. Repurpose your content
Previously published blog posts and articles can be reused. Simply include the link or use the material of your older posts that are relevant to your recent answers. As a result, re-purposing is an effective strategy for increasing visitors to those blogs.
8. Check your stats and stay consistent
All Quora users have access to free analytics. Make certain that the data is analysed and put to good use. By remaining consistent, you will appear more frequently in people’s feeds, resulting in more upvotes and views.
How does Quora rank answers?
As you might think, the rank of your answer influences the amount of visibility it receives. A complex Machine Learning system may analyse several criteria and assign a rank to each answer. However, if you want to go more technical, the Quora engineering team has written a pretty technical post here.
The initial set of elements that the Machine Learning analyses are to determine whether or not an answer:
- Provides an accurate answer to the question
- Provides reusable knowledge
- Answers that are backed up by logic
- Shows credibility and is factually correct
- The answer should be straightforward and simple to read
Other factors which might be at play include:
User Credibility: Each Quora account is most likely granted a ranking depending on how long they’ve been on the platform, how many questions they’ve answered, how many upvotes they’ve earned, and other factors.
Upvotes, downvotes, and reports: Priority is given to the answer with the most upvotes. Quora is also likely to consider the “user rank” of users who upvoted your answers.
Topic Expertise: You are more likely to have a higher rank if you have already answered a large number of questions on the same topic and received some upvotes.
The Internet is brimming with places to spend time that are useful, interesting, and educational. This covers crucial locations for brands and enterprises to connect with their target audiences.
Quora, the community-driven question-and-answer site, is one that keeps coming up for us. There are no drawbacks to investing your time and energy in this evergreen marketing plan. Remember that consistency is essential.
Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.