What makes Facebook advertising so effective?
What makes Facebook advertising so effective?

Do you still use Facebook? How many times have you come across people who call Facebook – outdated? Is the social media application just simply consuming memory on your device?  In recent years, social media platforms like Instagram and Snapchat have gained massive popularity. This has made everyone question the popularity of Facebook and many…

Why does influencer marketing work?
Why does influencer marketing work?

Earlier there used to be a difference between our real life and digital life. But today that difference is reducing at an enormous rate. All spheres of our life are significantly shifting to screens. The coronavirus pandemic fastened this transfer. However, one can’t deny that this digital life was already approaching us. The influence of…

Why should purpose-driven marketing be every company’s mantra?
Why should purpose-driven marketing be every company’s mantra?

Imagine you are walking across an aisle with breakfast cereals displayed from different brands. The price of each box is almost the same. However, one brand promises to donate a certain amount of their profit to a social cause like animal welfare or sustainable development. So which box will end up in your shopping cart?…

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How dentists can benefit from Facebook Ads?

Getting new patients is difficult for any dental clinic, but it’s even more difficult when you’re simultaneously trying to provide …
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How can Google Ads revolutionise your marketing strategy?

Looking to invest in online ads? The right and the best place to do would be Google Ads. Google has …
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Why is PPC Advertising so important?

If you have ever come across an ad appearing alongside search results on Google and other engines, chances are you …
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How to organise a perfect contest marketing campaign?

Contest marketing is an exhaustive marketing strategy that employs giveaways, contests, or quizzes to oil the wheels of brand awareness …
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How to leverage hashtags on social media for your benefit?

Hashtags have truly changed and evolved social media since they first came up back in 2007. Who knew the infamous …
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Why is Collaborative Marketing up and coming?

Collaborative marketing is a means to pool the resources of like-minded organisations in order to achieve similar growth goals. It …
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What is the importance of a content calendar for your business?

It is a well-known fact that content marketing is a powerful business tool. Now what’s more powerful is planning integrated with …
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How to improve your Digital Marketing during the Festive Season?

From the annual Diwali festivities in India to Halloween, Thanksgiving and Christmas all across the UK and the USA. The …
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The complete guide to market your small business

Even if you know a popular brand or a small business, it has become an accepted fact that having an …
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How to create Buyer Personas for growing your business?

“Every business is dependent on its customers” is an understatement. This is because businesses don’t revolve around customers but they …
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Is Twitter Marketing a promising strategy?

Twitter was launched in 2006 as an online message board that was updated via text message. Today it has grown …
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Why is chatbot marketing a rising trend?

Business is a field that needs to stay updated with the latest trends and technology. Companies that use the newest …
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What are the benefits of having a podcast?

The rapidly developing technology has been a blessing in many ways. There has been a continuous growth of platforms, channels, …
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What makes Personal Branding so important?

A few years ago, only famous celebrities had personal brands. Athletes, actors, musicians, TV personalities, industrialists received all the attention …
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Why does your business need a blog?

Modern businesses especially in the digital sphere demand to stay updated. This means they have to be on top of …
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What are the benefits of Pinterest for business?

Which is that one platform we can use for hours without feeling guilty about it? Using social media platforms like …
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Why is SMS Marketing not a thing of the past?

Our inboxes today are simply overflowing – be it with our emails or text messages. The latter seems like a …
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How to grow your Email list?

Emails have become one of the best ways of communication in the 21st century. They are the official communication channel …
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What is the importance of LinkedIn Marketing Strategy?

We all know the best place to network is LinkedIn. From making connections to getting jobs, the platform is a …
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Why do we need Green Marketing?

If this is the age of technology, then it is also the age of awareness. There is a large population …
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Why is SEO essential for every modern business?

The new commercial space with attractive opportunities is undoubtedly the digital sphere. How? What is your response when you face …
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Why is Search Engine Marketing so effective?

The act and experience of shopping are not the same anymore. There has been a major shift in the way …
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B2B vs B2C Marketing

How often have you heard the term B2B marketing and B2C marketing? This is jargon popular among marketers. However, the …
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Marketer’s Encyclopedia: 7Ps of the Marketing Mix

Most marketing strategies and business activities are based on the theory marketing mix. This theory can be generally defined as …
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Why Video Marketing is the future?

The world of marketing constantly witnesses new trends. It’s rare to find a marketing technique that has been consistently proving …
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Marketing Lessons from Marketing Blunders

Contrary to many people’s beliefs, great products or amazing services are not the formulae to running a successful business. With …
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The ultimate guide to branding for beginners

In technical terms, a brand is defined as a set of features that differentiates one company from the other. However, …
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Why is Email Marketing not dead?

What is that one thing that we check every day? Some people do that multiple times a day or maybe …
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Facebook

What makes Facebook advertising so effective?

Do you still use Facebook? How many times have you come across people who call Facebook – outdated? Is the …
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Augmented Reality

Why is Augmented Reality the most interactive marketing strategy?

Social media has become an inseparable part of our life and so have all the features it provides to create …
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social media

Why is social commerce the future?

We come across many things while scrolling our social media feeds. From influencers to advertisements, social media today has innumerable …
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online

Why is an online presence key to business growth?

Do you run a business and want it to grow? Yes, indeed every entrepreneur aims to run a successful business …
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billboard

Do you need Inbound Marketing or Outbound Marketing?

Marketing and its strategies are so deeply rooted in our lives that now we don’t even pay attention. This is …
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marketing

What makes guerrilla marketing so effective?

Marketing has progressed from old publicity methods. There is an increasing need for marketers to brainstorm new innovative methods every …
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Influence

Why does influencer marketing work?

Earlier there used to be a difference between our real life and digital life. But today that difference is reducing …
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Content Marketing

Why is content marketing the most important strategy?

If you are a brand trying to establish itself then the first thing on your to-do list is to ensure …
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Why should brands be interested in user-generated content?

In the modern era of commerce, there seems to exist an almost triangular chain of functioning. A brand invents and …
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Top five psychology principles for creating the best marketing strategy

Marketing has become a modern commerce necessity. We know that it serves a greater purpose than just introducing our products …
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Which are the best marketing campaigns of all time?

A major turning point in the history of the world was the expansion of trade and to be specific overseas …
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Are you ready for the world’s greatest digital revolution?

If we ask you to describe the year 2020 in a few words, what will be your answer? There are …
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How to build your brand identity in 2021?

Why is setting up and running a business one of the most difficult tasks? While a company never interacts with …
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Why should purpose-driven marketing be every company’s mantra?

Imagine you are walking across an aisle with breakfast cereals displayed from different brands. The price of each box is …
Read More