How will Web 3.0 impact digital marketing?

The internet of the future is Web 3.0. Since its inception in 1994, the internet has gone through a number of stages of change. When it comes to marketing, three waves of technological innovation have occurred: Web 1.0, Web 2.0, and now Web 3.0.

Evolution of Web 3.0

Web 1.0 (1989-2005) was a static information provider in which users viewed web pages but rarely interacted with them. Web 2.0 (2005-present), on the other hand, is a social and interactive web that allows users to collaborate. As a result, Web 3.0 might, probably, alter the process of creation of websites as well as how users interact with them.

Web 3.0 will be the next step in the evolution of web businesses, building on Web 2.0’s interactive and socially connected websites as well as Web 1.0’s informational sites.

Web 3.0 is an improved version of Web 2.0 that is defined by the creation of a virtual world on the Internet via websites such as online virtual shopping malls that allow users to communicate with one another and buy things.

This could imply a space where people work on decentralised, almost anonymous platforms. That, in turn, means turning away from the hands of tech behemoths such as Google, Facebook, and Twitter.

What is Web 3.0 Marketing?

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Web 3.0 Marketing is a concept that looks at trends and new technologies to explore the web. Websites and search engine optimisation aren’t the only aspects of Web 3.0 marketing.

In this marketing environment, customised and intelligent information will be available at our fingertips, on any device, from anywhere in the world.

Factors impacting Web 3.0 marketing include – browsing behaviours, browsing ways, more intelligent information, the experience we seek, and the openness of the Internet.

Key Features of Web 3.0 Marketing

Semantic Web

Web 3.0 is going to offer the Semantic Web. According to Tim Berners-Lee, “The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better-enabling computers and people to work in cooperation”.

It establishes a framework for information reuse and sharing among programmes, communities, and businesses. As a result, computers and humans will be able to converse more effectively.

Artificial Intelligence

Artificial intelligenceNatural language processing (NLP) is an artificial intelligence area that aids computers in comprehending, interpreting, and manipulating human language. NLP technology allows computers to think more like humans and better understand the data at hand. Thus, resulting in more accurate and timely answers and responses.

Ubiquitous

Web 3.0 is ubiquitous. That is, it is accessible to anybody, on any device, and in any application. The Internet of Things (IoT), which enables the omnipresent online, is increasing the number of gadgets connected to the Internet every day.

Decentralisation

The cornerstone of Web 3.0 is decentralisation. Instead of being stored in a single location, information in Web 3.0 would be stored in multiple locations at the same time. As a result, there would be no data storage centre. There would be no colossal databases controlled by a single authority in this fashion.

This would also eliminate intermediates, reduce the danger of server failure, and eliminate the need for external authorization.

3-Dimensional

In the future, people will be more interested in 3D design since it can help them grasp things better than two dimensions.

Furthermore, as it evolves, more and more apps, such as virtual reality (VR), augmented reality (AR), and 3D product visualisation, employ three-dimensional design.

This is something we’re already seeing in action. Facebook is putting time, effort, and money into the Metaverse, an Oculus-supported Virtual Reality environment.

Role of Blockchain Technology

Blockchain technology will play a key role in the advancement of Web 3.0.

blockchain

To begin with, Blockchain is a rapidly evolving technology that is changing the way we live. It’s all about removing centralised processes and establishing an open environment that will revolutionise the digital marketing sector.

Blockchain technology will provide data security and decentralisation for Web 3.0. Businesses can directly connect to the clients. Customers would also have control over their data privacy. Thanks to blockchain technology ensuring data openness and security.

As a result, it’s safe to conclude that blockchain would be assisting in making it more efficient and transparent.

How to prepare your business for Web 3.0 Marketing?

Web 3.0 is the next step in the evolution of the internet, with seamless interfaces and communication channels connecting website content and users. With this connectivity, businesses can provide a more personalised experience that can be accessed on any device or screen size and enables real-time data sharing.

Because of their decentralised structure, businesses would be very user-centric and transparent. To maintain data openness and open access, they would have to implement blockchain technologies. Resultantly, users would be able to take control of their data and privacy.

Businesses will have to make informed judgments, keeping in mind that the future is nowhere and will continue to refresh. For instance, try curating 3D models or virtual reality storefronts if you have a retail e-commerce firm.

Content Marketing

With enhanced decentralisation, Web 3.0 returns the financial reward of creativity to the hands of creatives. Now, given you’re a marketer, content marketing is undoubtedly one of your most widely used techniques.

NFTs (non-fungible tokens) are a sort of cryptographic token that represents a singular digital asset. Now that NFTs have taken over the scene, it’s critical not to lose out on the opportunity to join the NFT community.

Consider it a new approach to communicate with your consumers and communities.

Social Media

Social media marketing will undergo significant changes as a result of Web 3.0. Decentralised apps, or dApps, for example, would exist, with no centralised authority over users’ data due to the decentralised nature. Users would pull the reins.

Conclusion

Control and power accumulated within centralised organisations have far-reaching and long-lasting consequences. Be it a bank or social media platform, trust was lost. All of this fueled people’s yearning for decentralisation.

The advancement of AI and blockchain technologies lubricated Web 3.0’s gears.

Given that NFTs and Virtual Reality are only the first items of Web 3.0, it’s safe to conclude that we’re in for a shower of marketing breakthroughs.

How will AI affect digital marketing in 2022?

Artificial intelligence has received a lot of attention in recent years due to its importance in transforming enterprises and boosting sectors. In the field of marketing, it has followed suit. The future of digital marketing is being shaped and constantly, reshaped by AI.

It has already had a significant impact on how firms communicate with customers and how marketing campaigns are implemented. Many retail and e-commerce organisations use artificial intelligence to track their customers’ preferences, habits, and buying habits. These insights assist them in creating product and service recommendations that their clients may find intriguing.

Benefits of AI for Businesses

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency’s digital marketing approach. It allows you to personalise your audience’s experience, engage them, and encourage them to make purchases on your website.

AI Aid in Digital Marketing

Targeted Marketing

The most important part of focused marketing is persuading your target audience. AI is the future of digital marketing, whether it’s in virtual assistants, predictive customer segmentation, or smart design for individualised customer experiences.

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilise customised data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

artificial intelligence

Content and Video Marketing

Be in 2022 or 2032, content is always going to be the king. And despite the fact that video marketing is still relatively new, it is already having a significant impact. It has a lot of potential for businesses when combined with artificial intelligence.

Marketers should expect even greater fragmentation and noise as we approach 2022, making it more difficult than ever to cut through the clutter with advertising messaging alone. This is where artificial intelligence (AI) comes in.

Artificial intelligence is used by businesses to give content recommendations to customers based on past purchases, browsing preferences, and demographic data. Further, artificial intelligence analytics can assist you in determining which of your content pieces has the best chance of creating engagement among your target audience. It also keeps you in sync with real-time engagement data, thus boosting your ROI.

Influencer Marketing

Millions of advertisements can be seen on multiple social media channels. Every day, every single person receives hundreds of communications. Because the competition is fierce, your material must be relevant, precise, and acceptable to the niche audience you’re targeting, as well as pitched at the proper time.

AI can assist you in locating a suitable creator. These technologies are so sophisticated that they can tell the difference between bot-generated influencers and real-life influencers.

A timely yet handsome payment or fees motivates an influencer to customise content for you. You can use AI-powered tools to calculate data from previous influencers and provide a fair incentive to the influencer. Furthermore, AI also helps you identify fake accounts to avoid an impending disastrous investment.

Automation and Personalisation

Marketing automation and customization combined with artificial intelligence create a level of customisation in marketing that is unrivalled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.

AI solutions can easily automate tools including, Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics.

A marketer’s success depends on their ability to implement an omnichannel strategy. Because marketers will find it easier to unify the numerous marketing tools they use to generate across a variety of platforms, AI will become increasingly important to this effort.

Predictive analytics, often known as predictive modelling, is used by AI to deliver actionable information that would otherwise be hidden. It’s a method of predicting people’s future behaviour based on historical data and testing runs. This leads to fruitful customisation of strategy.

How to implement AI on a budget?

While you may believe that AI is out of your price range, there’s a good possibility that your company is currently employing an app that makes use of this technology.

Here’s a three-step strategy for deploying AI on a shoestring budget:

1. Determine where AI tools might be able to help you save money

Make a list of your recurring responsibilities to begin.

Every week or month, keep track of everything you do and how much time you spend on each activity.

Find the ones that take the most time and money to complete.

Now, look at vendors who have devised more clever approaches to complete the duties that are obstructing your team’s progress.

There is also an abundance of methods to use AI to free up team time and resources right now.

2. Research out-of-the-box tools

A variety of AI products are inexpensive, ready to use and save time on fundamental marketing jobs. Some of them include – Grammarly, Google Analytics, HubSpot etc.

3. Ask these questions before investing in a tool

Apart from becoming familiar with the technology, you should also ask intelligent questions of AI suppliers regarding the tools they supply.

Example –

1) What type of data do I need for the solution to work?

2) Is there any type of minimum size dataset I need to use the solution?

3) What kinds of in-house capabilities do I need to use and maintain the solution?

Wrapping Up

Artificial intelligence is not a new concept. Gone are the days of digital marketers running data and finding insights and then working on a campaign based on those findings. More firms are able to use AI because of technological advancements. As time passes, artificial intelligence (AI) will become increasingly important in digital marketing.

Remember, the secret to winning is a timely adoption. Contact us at Shaktiki today to learn more.

Why is Augmented Reality the most interactive marketing strategy?

Social media has become an inseparable part of our life and so have all the features it provides to create our online lives. Filters are a crucial part of this: be it on Snapchat or Instagram or any other social media application. However, technology can not only enhance us but almost anything around us.

Dulux has a home interiors app that allows us to see what our walls will look like after being painted with a different colour. This app called Dulux Visualiser has something in common with the filters, besides giving a makeover. The answer is both use a technology called AR or Augmented Reality.

Augmented Reality (AR) is an interactive experience created with the use of digital technology in order to overlay information in formats like text, video or image onto everyday objects of the real world. For viewing the world using AR, the user will have to use a smartphone, a tablet or a headset.

Augmented Reality in digital marketing strategy

Marketers employ Augmented Reality which allows them to transform any static object, for example, a magazine cover or printed advertisement into an immersive 3D experience. However, AR significantly differs from virtual reality. The latter completely immerses the user in a computer-generated world. While AR enhances by adding to the world what the user would normally see through digital overlays.

Including AR in a brand’s digital marketing strategy provides a genuine and distinct perspective. Customers find it easier to visualise the product. Hence, it affects the crucial product purchasing decision. This engaging way of driving sales consequently helps in promoting products effectively.

The impact of including AR in digital marketing strategy on retail can be highlighted with a survey conducted in late 2016. Around 1,062 shoppers across the USA were a part of the survey conducted by a retail firm – Interactions Consumer Experience Marketing, Inc. The research brought the following interesting statistics to the forefront:

  • A significant amount, i.e. 71% of shoppers accepted that they would shop at a retailer more often, provided it had AR.
  • 65% demand product information through the means of AR. While 61% of shoppers prefer shopping in stores that have AR.
  • Around 55% of people admitted that AR makes their shopping experience fun.
  • Lastly, 40% of shoppers are prepared to pay more for a product or service, if they get experience through AR.

Applications of Augmented Reality

Augmented reality provides users with an interactive environment to perceive actual-world entities. It superimposes mechanically generated information into the real world. As a result, this combination can provide many benefits. Customers are turning more technology-friendly. Hence, the same should be used for a more interactive and engaging experience. The application of AR in digital marketing strategy are:

Interactive and engaging customer experience

Augmented Reality allows customers to analyse objects in the real world with the help of mobile applications. In simpler words, they get more information about products or services. For instance, customers can figure which colour will be the best on the walls of their house. In this way, customers can enjoy a rich, immersive, and interactive experience.

Seamless opportunities to advertise your brand

The field of advertising has been revolutionised with the advent of Augmented Reality. It provides innumerable opportunities to advertise products because AR can easily convey the story about your brand to consumers. The brand’s narrative can be showcased in a virtual environment. Consequently, this can make consumers believe in the brand and it will increase sales. Moreover, digital marketers can explore seamless opportunities with AR.

Higher engagement with Gamification

Gamification is the process of using gaming design constituents in the actual-world environment. Digital marketers can use the same to motivate potential customers. Consumers might get busy but they will be actually interacting and experiencing the brand. They will earn customised coupons, rewards, and points. This will motivate them to visit the brands more. In the longer run, this will ensure repeated engagement. Additionally, the heavy expenditure on less effective video commercials and print ads will also reduce.

Personalised product or service experience

Augmented Reality allows customers to experience the products online or without actually using them. They can visualise the look and feel of the product in their environment rather than imagining it. Many beauty and eyewear brands use this effectively.

The provision of experiencing products without actually purchasing not only increases engagement but is also known to attract more sales.

Advantages of Augmented Reality to your business

The applications listed above are just some of the ways to use Augmented Reality. Digital marketers can explore technology. It seems like in the near future they will be able to introduce more interactive ways of advertising. Moreover, AR will lead to substantial reformations.

Augmented Reality will then lead to several advantages like a clear understanding of consumer behaviour. Secondly, such an interactive shopping experience can facilitate customers in their decision-making process. Consequently, they will make a faster purchasing decision and boost the sales of a brand. A custom-made personalised shopping experience can increase satisfaction among consumers. As a result, this will improve brand image and increase customer loyalty.

In addition to this, AR increases the means of marketing. While it allows effective means to inform and target the potential customer base.

Best use of Augmented Reality by brands

Sephora

Augmented Reality is very popular in the beauty industry. Sephora has specially designed a mobile application to boost online sales which allow customers to test their products with a mobile camera. It further enables them to visualise products on them.

Ikea

The famous Swedish furniture retailer uses AR to allow its customers to visualise how a piece of furniture will look in their living space. Additionally, customers can also customise the size of furniture with respect to their personal requirements.

Why is Augmented Reality the most interactive marketing strategy?

Summing up

Augmented Reality can provide endless possibilities. Digital Marketers can explore and experiment with them to benefit their brand over their competitors. While this decision to use AR is a significant one, there is some basic marketing that every brand needs.

For all your brand marketing needs, contact us at Shaktiki.