What are the most important elements of a dental website?

According to popular belief, the world is now in our hands, and knowledge is at our fingertips. Many people spend the majority of their time online.  Given the amount of time consumers spend on the internet, businesses have followed suit. Having a website for business owners, doctors, and professionals in any sector, as well as a social media presence, has become critical. Hence, having an optimal dental website has never been more important.

Did you know that the average individual decides whether or not to buy a product or use a service in less than 15 seconds? It’s not enough to get them to click on a link to your website. You need a one-of-a-kind dentist website that attracts and holds their attention. Crafting an effective dentistry website that communicates your purpose, vision, values, brand, services, and company goals is a tedious process.

The design aspects of your dental website should have an informative and engaging presence. It should cover a wide range of themes and highlight your services. The usage of excellent images, social media links, blog entries, and a fantastic user experience are all critical to the success of your marketing efforts.

Importance of Dental Websites for Dentists

Your dental website serves as your online headquarters. The websites of dentists are frequently the first stop for potential patients. You risk losing potential patients if your website lacks an accessibility menu, patient dental reviews and testimonials, and clear explanations of the services you provide.

Because a great website involves rigorous SEO to help visitors locate your website, dental practises with great websites receive more traffic than those with mediocre websites. The majority of people use Google to identify service providers. A well-optimized site can appear in Google’s search results as a headline.

A well-designed and easy-to-use website will help you narrow the competition and help you stand out.

Elements of a Good Dental Website

The following list provides a good starting point of 8 things that we recommend to any dentist looking to delve into designing their website.

1. The Quintessential Pages

The following four pages or sections should always be present on the finest dental websites:

a) About Us

The “About Us” page provides an overview of your practice. It can help you establish yourself as an industry leader and foster relationships with your patients. It’s your chance to convey your storey and start connecting with your patients on a personal level.

b) Contact Us

Every page should have basic contact information in the header and footer, and your Contact Us page should be comprehensive. One-tap calling should be available on your website so that individuals seeing it on their smartphones can call you without having to leave the site and key in your phone number. It should at the very least include:

  • Your working hours
  • Social media links
  • Your complete address and phone number
  • Directions to your clinic on a map

c) Patient Form

Including a patient form page on your website is one of the simplest methods to ease the onboarding of new patients. Patients will be able to complete their papers online before coming into your clinic. It’s simple to integrate your intake forms into your website using a plug-in.

d) Services

Your service pages should answer the questions people ask about your practice and the services you provide. The service page also allows visitors to make informed decisions. You should include pictures or an explainer video for each service, particularly if your practice offers cutting-edge treatments that patients may not be familiar with.

2. Clear Call to Action

A compelling call-to-action should appear on every page of your website, encouraging visitors to book an appointment or phone your office. Consider introducing a new patient offer, such as a complimentary cleaning or teeth whitening session for new customers, to motivate individuals to contact. Your calls to action, as well as your opt-in form for collecting email addresses, should be mobile-friendly.

3. Search Engine Optimisation (SEO)

The key to getting your dental website to rank on Google, Bing, and other search engines is search engine optimization (SEO). It’s also essential for successful dental marketing. It has a significant impact on the visibility of your website and the return on investment of your dental marketing.

4. Testimonials

Testimonials from delighted patients show that you can keep your word about providing high-quality dental care. Outsiders are more likely to trust information if your patients remark about how great your practice is at providing excellent service, polite and sensitive care, and exceptional results. They can also assist you in increasing referrals and expanding your practice.

5. A Blog

Google has rewarded sites that post high-quality SEO optimised content. Blogs have an impact on SEO and search engine ranking while also increasing the appeal of a dental website to visitors. A blog is a fantastic method to establish yourself as an expert in your subject. Your blog can be used to introduce your team, explain services, and provide important dental hygiene advice. Decorate your content with as many images and videos as possible. It is imperative that you stick with originally shot photos and videos instead of relying on stock options.

6. Social Sharing Buttons

Linking your dental practice’s social media accounts can assist your website to receive more social media signals. It influences how well your website ranks. The more well-known your brand is on social media, the more high-quality backlinks you’ll receive.

7. Live Chat & FAQs

Live chat is an excellent way to respond to questions quickly and in real-time. Chatbot technology can be used to deliver responses to popular questions. If you don’t have the resources for live chat, make sure you have a comprehensive FAQ page and, where applicable, links to self-service solutions.

8. Mobile Friendly

Because the majority of searches are conducted via mobile devices or virtual assistants, mobile-friendliness is critical. From the patient’s standpoint, whatever you can do to make your mobile website feel like a mobile app is useful.

To guarantee that both new and existing patients have a seamless experience when navigating your website on their mobile devices, your mobile site should be thoroughly evaluated for UX.

Summing Up

The design of your website is one of the most critical variables in determining whether it will be a success or not. It has an effect on the efficiency of your website. Make use of as many photographs and videos as you can.

Invariably keep in mind that the first impression is almost always the last impression. Each of the aforementioned factors will contribute to your website being appealing to visitors, simple to use, and a perfect representation of your business and the high-quality dental services you offer.

Contact us at Shaktiki today to get a perfect dental website for your practice.

 

Why does your business need a blog?

Modern businesses especially in the digital sphere demand to stay updated. This means they have to be on top of trends and accommodate all the changes required in the rapidly evolving marketing landscape. However, certain marketing strategies have been consistent and important over the last few years, one of them is having a blog.

The practice of blogging has become a crucial element for any business today. One question that has remained consistent along with blogging is – Why does my business need a blog?

It’s important to understand that blogging doesn’t just aid your business, with the change in the behaviour of consumers, business blogging has become essential. Business blogging offers numerous benefits from maintaining an online presence and obtaining new customers to standing out among your competitors. But what exactly is business blogging?

Business blogging refers to a marketing technique that employs blogging to increase the online visibility of your business. Consequently, a business blog becomes a marketing channel that boosts business growth.

Benefits of having a blog

Let’s discuss the benefits of business blogging for your business in detail:

A blog drives traffic to your website

Businesses don’t update their web pages often. Blogging can solve this problem. It can optimise your site for search engines.

Every time a blog is published, it creates an indexed page on your website. This increases your chance of being visible on the search results page. Consequently, it solves the twin problems of driving traffic and keeping your website active.

Helps in converting traffic into leads

Having traffic on your website means an opportunity to convert traffic into leads. In the case of a blog, add a lead-generating call-to-action (CTA) to every blog post. These CTAs can take one to webinars, free resources like ebooks, or anything that people would be willing to exchange information for.

Consequently, this process will turn website traffic into leads for your sales team. However, not all blogs will become leads but they will provide other benefits.

A blog helps in keeping your audience updated about your business

Your company’s website helps in providing your audience with the essential updates. Besides the website, your blog can also help keep your audience updated. A blog provides the advantage of connecting with the audience and sharing updates in detail. Additionally, it shows not only what you do but also who you are as a brand.

In this way, your blog becomes a direct channel to provide details, share relevant content, and comment on what’s going on in the industry.

Obtain valuable feedback from your customers

When websites provide customers with helpful information through their blogs, it has a larger purpose. Blogs are significant because they provide the space to comment, ask questions and even start a conversation.

Engaging customers by providing what they need can start a two-way conversation. Making an interactive platform can start a discussion in the comment sections. Such detailed conversations can help in building trust for your brand.

Beyond this, the comments can be a great place to obtain valuable feedback. They can also help in viewing your business from your audience’s perspective. Hence, it can help in making improvements to your business.

A blog can help you to build your email list

Email marketing has proved an extremely effective marketing tactic over the years.  But the challenge that one faces in email marketing is getting subscribers. It is in this scenario that a blog can emerge helpful.

If your readers find your blog relevant, engaging and informative then there are good chances that they will trust your email newsletter too. You can encourage people to sign up for the same in your blogs. This can be through internal links in your blogs or informing them about it in your blogs.

Once people sign up then you have access to email addresses that makes providing promotions and updates easier.

Can easily repurpose blog content for social media

Blogging and Social Media function in a manner that creates a symbiotic relationship. The former can increase your social media reach in two ways:

  • People can share your blog on social media platforms like LinkedIn, Facebook, Twitter, Pinterest. This helps in introducing a new audience to your business.
  • Secondly, it can keep your social media presence growing as blogs provide a lot of content. Informative and helpful content from blogs can also boost your social media presence.

The relationship becomes symbiotic when your content from social media drives people to your blogs, gaining new website visitors.

This is what we do for Shaktiki too!

A blog can establish you as an industry expert

A simple way to lead your industry is through your actions. Starting a blog on your website can portray you as an expert in your industry. Whatever business you have, start writing blogs for it.

It can be related to your product or services, trends in the field, solutions that your customers might be looking for. From posting your updates to cross-promoting, use your blog as a space to further your interests.  However, make sure that you use your blog to educate – be it your customers, peers, or students.

This way you will teach what you know and answer frequently asked questions. The efforts that you make to genuinely help your readers by providing your expert knowledge will come back to help you. It can be in the form of trust, continuous engagement, and even referrals.

Besides this, demonstrating the social efforts made by your company like non-profit initiatives can also help in building a positive image. Moreover, remember to use the blog to just focus on your business. Make it about the audience with what they would like to read.

Helps with link building

Backlinks are a crucial factor in SEO. Valuable Blogs not only help customers but also other companies. They can add your link which will act as a recommendation and inform Google that you are a trustworthy source.

Summing Up

Blogs provide long-term benefits as they are on the web to provide valuable information since they are posted. Besides these benefits, the major reason you need to have a blog is that your customers expect you to!

To grow your business with such marketing tactics, contact Shaktiki.