How to ace branding in 2022?

There are countless hurdles to overcome, skills to master, and trends to investigate when it comes to a brand launch or even building a good brand. This is where branding comes into play.

Branding has always been about identifying, developing, and implementing distinctive characteristics in your organisation so that customers link your brand with more than just your products or services. It is critical to recognise that in order for your company’s brand to appear legitimate, it must encompass all aspects of your organisation. Branding humanises your company by giving it a personality and making it more intriguing and engaging.

The launch of your brand is your opportunity to officially establish your company in the eyes of your target audience. Whether you’re launching your brand for the first time or relaunching after a rebranding, there are some “must-haves” you can’t live without.

Branding in 2022

Over the years, we’ve watched entrepreneurs jump into the business waters, only to realise that hiding beneath the surface were vicious monsters eager to devour them. In 2022, branding has advanced from providing a solid market basis to presenting your organisation with a personality, beliefs, and goals that customers can identify with.

It is vital to recognise that business has progressed beyond products and services. Potential clients increasingly examine your brand first when deciding whether or not to do business with you.

As a result, failing to develop a well-branded firm might considerably inhibit your company’s growth by making it generic. It would also undermine your current customers’ loyalty, hurt consumer word-of-mouth marketing, and more than double your advertising costs.

People would pay extra for any product or service in exchange for outstanding customer service. As a result, ensure that your company focuses on more than just logos and taglines. It should also provide an excellent blend of values and visions, as well as foster strong customer relationships.

What is Branding? And Types of Branding Services

Branding Musts

1. Ensure that your audience is clearly defined

Before you do anything else, you must choose who you intend to target with your brand’s launch. Otherwise, you risk sounding cliched and unauthentic. Furthermore, having a thorough understanding of the type of consumer you’re aiming for allows you to craft a more clear and more consistent brand message.

Take the time to thoroughly research and define your target audience. Look for their likes/dislikes, values, and aspirations rather than their demographics (gender, race, geography, socioeconomic level, etc.). To prevent making the process too difficult, use professional tools. Make a note to detect trends in your obtained data so that you can pay extra attention to any certain demographic.

2. Cultivate your brand message carefully

The message of your brand refers to how you talk about yourself as a company and the value you bring. It’s utilised for everything from ad text to social media postings to email campaigns.

How to Transform Complicated Tech into Simple Marketing Messages

It is vital to have the proper messaging in place for your brand’s launch. Additionally, make certain that the developed message is transmitted and consistent across all points of contact. It is critical that your message not only aligns with your target audience but that it is also factually and grammatically correct, as well as in the appropriate tone.

3. Create a launch schedule

First and foremost, you must create a launch schedule that includes your official launch date. Avoid holidays unless the occasion has special significance for you and your brand. 4-5 weeks before your launch date is often regarded as an ideal period to conduct a “pre-launch.” During this time, you can begin to generate interest in your brand with teasers, promotions, and general enthusiasm. Leverage content calendars to safeguard and boost your social media launch.

Tips to ace Branding in 2022

1. Determine the identity of your brand

Your brand identity is more than simply your firm’s personality; it is also the promise your company makes to its customers. The identity of your company embodies what your brand says, your values, how you communicate your products, and how you want customers to feel when they connect with your brand.

2. Find a strong brand name

Every business owner must devote time and effort to creating a great brand name that not only excites their target audience but also helps them stand out.

A fantastic name is an asset that no company can afford to overlook. Starbucks, Nike, Amazon, and Apple are all successful today because, in addition to their incredible products, they all had short, memorable, and distinctive names.

3. Collaborate with other brands

When it comes to creating your brand, don’t underestimate the importance of collaborating with other local businesses. Collaborate with other local businesses to hold seminars, trade exhibitions, and charity events.

What's in a handshake? A clue to whether or not you're hirableParticipating in community events is an excellent approach to presenting your company to its target audience. You can even take your collaboration to the next level by developing a co-branding agreement with another company. Uber’s collaboration with Spotify and BMW’s collaboration with Louis Vuitton aided these companies in increasing their client base, market share, brand image, and consumer loyalty.

4. Stay active on social media

Since the Covid-19 pandemic, the amount to which our lives have shifted online has been quickly increasing. And, if a company wants to build strong relationships with its customers, it must be active on the social media platforms that dominate the internet world.

A Chronological History of Social Media

Keep up with other relevant marketing methods while acing your content marketing game. To create the groundwork for your approach, spread your brand’s content through visuals, videos, blogs, and newsletters. Further, do not shy away from strategies such as influencer marketing, contest marketing, and PPC ads.

Summing up

Companies want to be recognised for their amazing products and exceptional services, just as everyone wants to be remembered for something.

Even if planning a great brand launch isn’t easy, that shouldn’t stop you from investing your heart, soul, and sweat into producing a brand that people will love. There are numerous hurdles to overcome, talents to learn, and trends to discover. Keeping the aforementioned fundamentals in mind, the dynamic procedure can be undertaken. Learn from the success of other established as well as newly-born brands in your area.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

Why is Quora Marketing important in 2022?

Quora is a social media platform that allows users to ask questions, receive answers, and engage with other users. Today, Quora is a massive repository of questions and answers on any subject imaginable. In fact, more than 400,000 topics are currently covered on Quora. Hence, there are a number of other compelling reasons why Quora marketing should be considered.

Quora has over 300 million monthly active users, making it an ideal content marketing tool. Hence, one of the most compelling reasons to adopt this platform is its superior SEO capabilities. 

Why should marketers look at Quora?

Quora is an excellent resource for marketing. These are the reasons why:

Increase Brand Awareness

As earlier said, Quora has 300 million monthly active users. By providing excellent answers and business to these users, you can acquire exposure to a large number of people on the platform.

Furthermore, by continuously sharing your ideas on important topics, you may position your company as a thought leader in your field. This could help your brand gain more positive attention and spread a good name over the world.

Direct Traffic to Your Website

Quora ranks for 65 million keywords and has an estimated 90 million monthly search visitors. The simplest method to get started with marketing on Quora is to look for questions with a lot of upvotes. Make certain that you just respond to inquiries that are relevant to your sector.

Keep in mind that in order to be read, the material must be SEO-friendly. Don’t forget to add an interesting and original angle to the question in hand. Refrain from reiterating previously stated ideas or solutions.

Furthermore, it will have a long-term impact, bringing you constant and predictable traffic over time. Even after you have stopped actively selling on Quora.

Assist with Customer Service and Influence

Quora is a platform where you can directly address your consumers’ questions. To ensure authenticity, you must sign up for each of your accounts using a personal email address.

You can use Quora to provide customer care to your users and to influence debates about your product or service.

How to make the most of Quora marketing?

1. Create a Quora page for your business

Make sure you have set up your Quora business account before diving in. Quora, like Wikipedia, allows anyone to build a page about anything. If you want to create a page on the web for your brand, start by looking for the brand’s name.

If you can’t find the name, simply create a new topic and give the page a name and description to get started with branding. After the topic has gone live, you may ask the Quora community for feedback, which will assist users to determine whether or not to engage with the company.

2. Find the right set of questions

How useful is getting your answer sent through Quora Digest? - Quora

Answering the appropriate questions will increase your success rate on Quora substantially. It is advised to look for questions that receive a lot of traffic from search engines like Google or Bing.

Even if you don’t intend to spend money on Quora Ads, you may still gain valuable insights from it in terms of trending questions for free.

If a question had a large number of followers, it had a better chance of appearing in people’s Quora Daily Digest. You can also look at questions with a limited number of answers or are similar in nature.

3. Maintain high-quality answers

Benefits of Typing Quickly and Accurately | Syberscribe

Before addressing every question, consider what makes you an expert or thought leader. How can you make your response stand out? So, here are a few pointers.

1) Be one of the first to answer.
2) Add value to your responses by continuing to conduct thorough research and filling gaps in the other answers. Include news, figures, studies, or surveys to back up your arguments.
3) Try to incorporate images into your responses.

4) Add a call-to-action (CTA) to your answers as well as drop in the links to your socials in the end.

4. Request a verification badge from Quora

Using this form, users can submit a request for verification to Quora. They also take note of profiles that are linked to other social media platforms such as Facebook, LinkedIn, and Twitter.

5. Try Quora advertising

Anyone can use Quora Ads to broaden the reach of their answers on Quora. Promoted Answers can be targeted in the same way that all other ad forms on Quora can. As a result, both businesses and individuals can establish a following that will be ready to participate with future responses they post.

6. Share your answers on social media

Anyone can use Quora Ads to broaden the reach of their answers on Quora. Promoted Answers can be targeted in the same way that all other ad forms on Quora can. As a result, you will be able to establish a following that will be eager to engage with your posts.

7. Repurpose your content

Previously published blog posts and articles can be reused. Simply include the link or use the material of your older posts that are relevant to your recent answers. As a result, re-purposing is an effective strategy for increasing visitors to those blogs.

8. Check your stats and stay consistent

All Quora users have access to free analytics. Make certain that the data is analysed and put to good use. By remaining consistent, you will appear more frequently in people’s feeds, resulting in more upvotes and views.

Where can I find the stats about total questions and answers on Quora? - Quora

How does Quora rank answers?

As you might think, the rank of your answer influences the amount of visibility it receives. A complex Machine Learning system may analyse several criteria and assign a rank to each answer. However, if you want to go more technical, the Quora engineering team has written a pretty technical post here.

The initial set of elements that the Machine Learning analyses are to determine whether or not an answer:

  • Provides an accurate answer to the question
  • Provides reusable knowledge
  • Answers that are backed up by logic
  • Shows credibility and is factually correct
  • The answer should be straightforward and simple to read

Other factors which might be at play include:

User Credibility: Each Quora account is most likely granted a ranking depending on how long they’ve been on the platform, how many questions they’ve answered, how many upvotes they’ve earned, and other factors.

Upvotes, downvotes, and reports: Priority is given to the answer with the most upvotes. Quora is also likely to consider the “user rank” of users who upvoted your answers.

Topic Expertise: You are more likely to have a higher rank if you have already answered a large number of questions on the same topic and received some upvotes.

Summing Up

The Internet is brimming with places to spend time that are useful, interesting, and educational. This covers crucial locations for brands and enterprises to connect with their target audiences.

Quora, the community-driven question-and-answer site, is one that keeps coming up for us. There are no drawbacks to investing your time and energy in this evergreen marketing plan. Remember that consistency is essential.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

Are NFTs the next big thing in digital marketing?

NFTs is the abbreviation for “non-fungible tokens.” NFTs are stored on the blockchain, which includes information such as who purchased it, how much they paid for it, and how much they sold it for. They’re non-fungible, which means the tokens can’t be swapped for each other. Since a good marketer keeps pace with the advances in trends across the globe, one must not overlook NFTs either.

Consider NFTs this way: if bitcoin tokens are equivalent to blockchain-verified dollar bills, then NFTs are equivalent to blockchain-verified artworks.

Non-fungible tokens have been around since at least June 2017, when CryptoPunks, a collection of 10,000 unique digital characters, emerged on Ethereum. However, CryptoKitties, a virtual cat trading game that went popular later that year, was the first initiative to make NFTs generally known among the crypto community. People have spent $174 million on NFTs since then.

Non-fungible tokens are similar to the serial numbers that a luxury brand might provide to each of its products in order to authenticate their authenticity. There is no central authority issuing NFTs. Instead, the majority of NFTs currently in circulation are based on Ethereum. And each NFT is minted to represent a specific piece of digital asset and is confirmed by the network.

NFTs in Digital Marketing

Non-fungible tokens provide brands with fascinating new digital marketing opportunities. Because NFTs are still in their infancy, the possibilities for incorporating them into a brand’s digital marketing plan are limitless.

Offering meaningful experiences to followers and consumers that go beyond your brand’s products or services is a crucial part of any smart marketing strategy. This is exactly what NFTs provide.

They’ll assist you in building communities and developing relationships that lead to loyalty and support, as well as increasing client lifetime value. While they may not provide an immediate return on investment, they can help to support all of the other activities aimed at increasing conversions and sales.

Examples

Some companies have used NFTs as part of their digital marketing plan to buy an existing popular NFT that promotes their brand on social media in the hopes of becoming viral and reaching new audiences.

Some of the other brands which have invested in NFTs in the past year include Coca Cola, McDonald’s, Nike et cetera.

NFT
Image Source: Fortune

Other brands, such as Taco Bell, have directly incorporated NFTs into their approach. Taco Bell started selling a limited edition of taco-themed digital art NFTs. All of this helped them raise brand awareness while also helping a good cause.

NFT
Image Source: The Verge

How to incorporate NFTs in your strategy?

Naturally, one of the goals of NFTs is to boost conversions and income. As the brand enters the NFT area and offers these new experiences to the community, interest in the brand organically grows. The methods listed below can help you adapt NFTs in a seamless and successful manner.

1. Build Brand Awareness

Anything digital can be used as an NFT: a JPEG, a GIF, a 3D animation, a VR artwork, and so on. Your company is no longer limited to selling actual goods or services. Offer something unique while yet using your brand’s most authentic elements. Make sure you’re selling something that your users will find worthwhile not only to invest in but also to spread the word about. NFTs can become a part of your brand storytelling, bringing it to life through a real object that customers can possess and that embodies their brand experience.

This will result in an increase in both user-generated content and digital word-of-mouth on an organic basis. Make sure you build excitement around the launch of your brand’s NFTs.

2. Expand Audience Reach

Afraid that your brand does not appeal to the younger crowd or the Gen-Z’s anymore? What better way to accumulate their attention than by jumping on the NFTs-bandwagon.

Open the door to user-generated content, community proposals for the types of tokens they’d like to see and possess or utilise them as prizes in crowdfunding campaigns and contests to appeal to them.

This will allow you to create your own community, one that will be diverse in terms of age groups. It will also cater to practically all segments of society who choose to participate in your campaign and provide feedback. As a result, ensure that your campaign is user-friendly and simple to navigate.

3. Build your image by supporting social causes

Consumers today place a high priority on whether brands reflect their values. You can show your brand’s commitment to social causes by donating NFT earnings to organisations. Choose a cause that reflects your values and connects to what you have to offer. Don’t do anything that feels forced or out of the blue.

Alternatively, you might ask artists to design tokens for your company and reward them with both publicity and cash from their work.

Risks involving NFTs

 

Image Source: Business Insider

NFTs aren’t all rainbows and sunshine. NFTs are a risky yet lucrative investment. There are risks involved with incorporating these assets into a marketing campaign.

1. An NFT collection may not attract the community, exposure, or traction it needs to be successful, and hence will not yield a large return.

2. NFT’s success is primarily reliant on the community. Social media shares and word-of-mouth help to provide the necessary publicity and traction for a successful project. All of this is still plagued with high-volatility dangers.

3. A potential danger is having a target audience that does not overlap with the audience that follows NFTs. You may have visibility and a collectable item, but no KPIs to back up your marketing spend.

4. While there are efforts to make NFTs less energy-intensive, this is not the case right now. As a result, you may need to think about their environmental impact and look for solutions to offset some of the impacts. Also, given the high demand for tokens, new eco-friendly methods of producing tokens are likely to emerge shortly.

Summing up

Brands now have access to a whole new marketing area thanks to NFTs. This allows them to come up with new and innovative methods to engage with their fans, boost brand exposure, and generate new revenue streams. Keep an eye out for brands leveraging NFTs to draw inspiration from.

We advocate implementing NFTs into your marketing if your brand can afford the risk, has overlapping consumers, and wants to try new digital marketing methods.

Contact us at Shaktiki today to learn more about new opportunities in digital marketing.

Why is content marketing the most important strategy?

If you are a brand trying to establish itself then the first thing on your to-do list is to ensure creating quality content. Every successful marketer today follows one golden statement – “Content is King”. Even if someone has zero knowledge of marketing, there are great chances that they are familiar with this golden statement. In short, one doesn’t need to hold a prestigious degree in Marketing to figure out the importance of content. But why has content been that undefeated king?

Bill Gates wrote an essay titled “Content is King” which was published on the Microsoft Website in January 1996. The essay threw light on the Internet as a marketplace for content in the near future. Since then the phrase has become a marketing mantra.

We can’t survive without the internet today. The coronavirus pandemic even made the digital way of living a necessity. However, it is important to note the role of content in the modern marketplace called ‘Internet’.

Every time you use your phone and go to a social media platform like Instagram or Facebook, you are consuming content. Everyone on the world wide web is consuming content at an enormous rate. Consequently, it promotes organisations to create content but the increasing competition calls an emphasis on quality content rather than simply content. This makes content marketing the most trending marketing strategy every year.

Understanding content marketing

It refers to the strategic marketing approach that is concentrated on producing and distributing relevant, interactive and valuable content to attract and maintain consistent viewers or audience. The aim of this type of content is to lead to profits through customer action.

The abundance of content calls for a different approach. Earlier approach of just pitching your products or services is not relevant and attractive anymore. The need is to provide content that serves some use or purpose or is just entertaining. Today, every organisation is working on its content strategy. Marketing has made quality content a necessity. This means content marketing is the most trusted strategy. So if you are wondering why to invest in content marketing, here’s how it can induce growth in your business:

Exploring the most important strategy

The race for “great”, “relevant” and “attractive” content is full of competitors. Everyone in the market seems to be focused on creating content which makes this race seem never-ending. This speaks volumes about content marketing and its crucial role. But what makes it the most important strategy?

Building brand awareness

What is more difficult than setting up a production unit? Selling the products manufactured in that unit because this requires customers. How does one get customers? When they tell customers about their products. In simple words, the basic step to start the process of sales is letting people know about your brand, its products or services and the company’s values. However, despite delivering this knowledge to customers your brand might not attract customers. This forms the core of brand awareness.

Brand awareness allows creating a space for a particular brand in the market. The older ways of building brand awareness were advertising and PR. But these require allocation of a significant budget. As a result, content marketing has emerged as a more effective way. This allows building brand awareness at a very low cost. Hence, even a small company today can market themselves in the same way an MNC does!

Quality content can do wonders. The traffic of your website and social media can drastically increase which means more and more people know about you and your products. But most importantly, people can gauge the company’s values and connect to the brand on a different level.

Links and increasing traffic

The digital medium is one of the most widely used domains for marketing. One important aspect of this digital marketing is Search Engine Optimization (SEO). A good SEO is necessary for increased traffic which can be improved by adding links to other websites. This means “great content” can not only attract traffic but also make others link your website to their own. As a result, there will be an increase in traffic over a short period of time. This is called backlinking. The procedure can also help in improving your website rank significantly.

Educate your audience

The reason people are not attracted to advertisements or publicity that worked a decade ago is that it never solved their problem or concerned them in a direct way. With a fast life, the attention span has decreased so people will only consume content that helps or benefits them in some way. This has increased the need for informative content.

For example, the coronavirus pandemic severely impacted our lives. With strict lockdowns across the globe, we entered a worldwide health crisis. The sudden change in our lives demanded a change in the content to make it more “relevant”. Many brands responded to this call and acted with empathy. The content produced was related to the new unknown virus. This helped in educating the public. But what it does on a larger level is create a strong relationship with people who are your potential customers. This gives us the next reason to adopt content marketing.

Intimate customer-brand relations

Do you remember how you ended up buying a product from that online store you came across long ago?

Every time one comes across something relevant or attractive, one tends to visit that website or page again. This initiates a cycle where repeated visits lead to increased traffic. Gradually this can lead to customer action in terms of purchasing products or services. In simple words, an intimate bond is formed between the brand and company which means more customer action and more profits. This is why every brand loves a loyal customer. Content has the power to maintain a group of loyal customers and even expand the customer base. But today everyone is focused on creating quality content. This demands unique and new strategies within content marketing. One of the methods that can be employed is purpose-driven content marketing.

How Shaktiki can help

Every customer in the market today is an aware being who wants to make a significant impact in the society. Keeping in mind the values of a modern customer, companies can align their message with the customer’s belief. Consequently, the customer will support the brand as it shares a common aim.

Why is content marketing evergreen?

For example, a customer will buy the products of a company that promotes gender equality rather than one that is simply profit-oriented.

The campaign for this purpose-driven marketing has to be carefully designed like any other content marketing. So if you wish to start a campaign or post the right content in order to take your business to new heights, then contact us at Shaktiki to book a free consultation.