Do you run a business and want it to grow? Yes, indeed every entrepreneur aims to run a successful business and take it to new heights. This goal requires one to constantly work on improving various strategies. The secret to simplifying everything is to study your ‘consumer’. Most importantly, aligning your goals with your customer’s expectations and needs can be the ultimate way to your success. This is why it is important to take your business to the digital sphere and work on its online presence.
Combine the stats given below (for the UK):
“In 2019, 87% of UK households had internet access, with 82% of people using home broadband and 70% using a 4G mobile service.”
“81% of people search online for a product or service.”
“82% of consumers read online reviews for local businesses.”
Use these figures to answer the subsequent questions that are very critical for your business. Where are your customers? In addition to this, where are they looking for the products that you have to offer? Where are they getting feedback about your business? The answer is online.
A similar scenario is seen everywhere. In the wake of the coronavirus pandemic, online stores like BigBasket and Grofers released a message online. It stated that the company faced a sharp increase in demand and consequently they had to limit their operations. This shows how a significant proportion of consumers have started engaging in e-commerce.
While opening a new store, everyone considers the best locality that can help their business flourish. It’s about time to reconsider this question. A business goes where the customers are. Currently, they are online and looking for products there. So you need to shift where they are. However, this is just one of many reasons to have an online presence for your business.
How will an online presence help your business?
It is indeed true that your customers are online and so you need to take your business there. Moreover, the digital sphere offers several benefits to a business, as listed below:
We are living in a digital age and the coronavirus pandemic undoubtedly brought a digital revolution. Consumers search for products or services on the internet. Additionally, they also look for reviews online. Placing your business here will attract them and make their shopping experience very comfortable. If you do not establish your business here, then the opportunity will land on your competitors. Hence, a lack of online presence means losing many opportunities while also having almost no presence in the market. Because the market is where the customer is.
Business open for 365 days a year
How many hours can you keep your store open? There’s a limit till which you can keep you can work in the store. But essentially your business doesn’t have to stop just because you need to relax. This is what the digital medium makes possible.
With an online presence, your customers can shop anytime and from anywhere. Hence, situating your business online can extend the business hours and allow you to showcase every single day of the year.
A brick and mortar store is located at a specific location. Not every customer can afford to visit it. Whereas business on the web allows a larger audience that extends beyond any geographical location. This means an increase in business opportunities irrespective of borders. Hence, giving immense scope to expand the business.
Building your brand
A physical store limits the growth of your brand as it denies the possibility of building your brand. Whereas people today want to know more about what they purchase. The market is full of aware consumers who associate their brands with their values. In order to establish these values and strengthen your image, the online medium provides numerous opportunities. This impressive identity or online presence can help you earn credibility. Consequently, more consumers will be attracted every day and thus your business will constantly expand.
Provided the vast options in a digital environment, a brand has numerous ways of interacting with customers. Increased engagement can also be a way to get valuable feedback from customers. Continuous efforts to improve online presence translates to friendly relations between a brand and its customers through a positive image. Consequently, this will turn into profits. Simultaneously, such efforts can increase brand loyalty and expansion of customer base.
Any business today cannot underestimate the importance of reviews. According to research, 91 per cent of people either regularly or occasionally check online reviews. Additionally, 84 per cent trust online reviews as much as a personal recommendation. Other than this, 68 per cent of them form an opinion after reading 1-6 online reviews. These statistics establish the significance of online reviews in modern commerce.
In this scenario, an online presence can allow people to give feedback. Similarly, others can use these reviews to form an impression of the brand. This converts to purchasing decision. However, these positive reviews require quality content on the internet.
Constructive marketing solution
The traditional forms of marketing like advertisements in print, radio, television or billboard are very expensive ways of marketing. Such methods are not viable for local or small businesses. Whereas the digital sphere provides a free space to market products or services.
Interesting and relevant content can strongly impact purchasing decisions and attract a large number of customers. It can ignite conversations and create loyal group of consumers as illustrated here:
Increase in accessibility
In the modern economy, both small and large businesses need to have a strong web presence. Because a brand absent from the digital environment is almost non-existent in the competitive commerce world. Dynamic search algorithms and strong social networks are influential when it comes to locating businesses on the web. Consumers access search engines to gain information and a strong presence here can determine the course of your business.
The need to turn from brick to click mode of business is well established. However, this online presence is not limited to just a website. While websites are necessary to inform the customers about the brand, the current competition requires more than that.
Every brand today needs Search Engine Optimisation to be actually known on the web. But most importantly, one needs content because indeed it is the king. The increasing competition in content creation can be managed with purpose-driven marketing. So, contact us at Shaktiki for creating your strong online presence.