Modern businesses especially in the digital sphere demand to stay updated. This means they have to be on top of trends and accommodate all the changes required in the rapidly evolving marketing landscape. However, certain marketing strategies have been consistent and important over the last few years, one of them is having a blog.
The practice of blogging has become a crucial element for any business today. One question that has remained consistent along with blogging is – Why does my business need a blog?
It’s important to understand that blogging doesn’t just aid your business, with the change in the behaviour of consumers, business blogging has become essential. Business blogging offers numerous benefits from maintaining an online presence and obtaining new customers to standing out among your competitors. But what exactly is business blogging?
Business blogging refers to a marketing technique that employs blogging to increase the online visibility of your business. Consequently, a business blog becomes a marketing channel that boosts business growth.
Benefits of having a blog
Let’s discuss the benefits of business blogging for your business in detail:
A blog drives traffic to your website
Businesses don’t update their web pages often. Blogging can solve this problem. It can optimise your site for search engines.
Every time a blog is published, it creates an indexed page on your website. This increases your chance of being visible on the search results page. Consequently, it solves the twin problems of driving traffic and keeping your website active.
Helps in converting traffic into leads
Having traffic on your website means an opportunity to convert traffic into leads. In the case of a blog, add a lead-generating call-to-action (CTA) to every blog post. These CTAs can take one to webinars, free resources like ebooks, or anything that people would be willing to exchange information for.
Consequently, this process will turn website traffic into leads for your sales team. However, not all blogs will become leads but they will provide other benefits.
A blog helps in keeping your audience updated about your business
Your company’s website helps in providing your audience with the essential updates. Besides the website, your blog can also help keep your audience updated. A blog provides the advantage of connecting with the audience and sharing updates in detail. Additionally, it shows not only what you do but also who you are as a brand.
In this way, your blog becomes a direct channel to provide details, share relevant content, and comment on what’s going on in the industry.
Obtain valuable feedback from your customers
When websites provide customers with helpful information through their blogs, it has a larger purpose. Blogs are significant because they provide the space to comment, ask questions and even start a conversation.
Engaging customers by providing what they need can start a two-way conversation. Making an interactive platform can start a discussion in the comment sections. Such detailed conversations can help in building trust for your brand.
Beyond this, the comments can be a great place to obtain valuable feedback. They can also help in viewing your business from your audience’s perspective. Hence, it can help in making improvements to your business.
A blog can help you to build your email list
Email marketing has proved an extremely effective marketing tactic over the years. But the challenge that one faces in email marketing is getting subscribers. It is in this scenario that a blog can emerge helpful.
If your readers find your blog relevant, engaging and informative then there are good chances that they will trust your email newsletter too. You can encourage people to sign up for the same in your blogs. This can be through internal links in your blogs or informing them about it in your blogs.
Once people sign up then you have access to email addresses that makes providing promotions and updates easier.
Can easily repurpose blog content for social media
Blogging and Social Media function in a manner that creates a symbiotic relationship. The former can increase your social media reach in two ways:
- People can share your blog on social media platforms like LinkedIn, Facebook, Twitter, Pinterest. This helps in introducing a new audience to your business.
- Secondly, it can keep your social media presence growing as blogs provide a lot of content. Informative and helpful content from blogs can also boost your social media presence.
The relationship becomes symbiotic when your content from social media drives people to your blogs, gaining new website visitors.
A blog can establish you as an industry expert
A simple way to lead your industry is through your actions. Starting a blog on your website can portray you as an expert in your industry. Whatever business you have, start writing blogs for it.
It can be related to your product or services, trends in the field, solutions that your customers might be looking for. From posting your updates to cross-promoting, use your blog as a space to further your interests. However, make sure that you use your blog to educate – be it your customers, peers, or students.
This way you will teach what you know and answer frequently asked questions. The efforts that you make to genuinely help your readers by providing your expert knowledge will come back to help you. It can be in the form of trust, continuous engagement, and even referrals.
Besides this, demonstrating the social efforts made by your company like non-profit initiatives can also help in building a positive image. Moreover, remember to use the blog to just focus on your business. Make it about the audience with what they would like to read.
Helps with link building
Backlinks are a crucial factor in SEO. Valuable Blogs not only help customers but also other companies. They can add your link which will act as a recommendation and inform Google that you are a trustworthy source.
Blogs provide long-term benefits as they are on the web to provide valuable information since they are posted. Besides these benefits, the major reason you need to have a blog is that your customers expect you to!
To grow your business with such marketing tactics, contact Shaktiki.