What is the importance of a content calendar for your business?

It is a well-known fact that content marketing is a powerful business tool. Now what’s more powerful is planning integrated with all the content you wish to roll out. A content calendar is a comprehensive plan laid in advance for all your social media posts and their behind-the-scenes. It serves as a framework to rely upon to create content and schedule its posting.

Nothing compares to the benefits of planning. A good amount of planning always leads to the sweet fruits of success. Hence, the reputation of content calendars for the social media of your business precedes itself. Social media is a double-edged sword. In order to harness the good it has to offer, one has to travel to great lengths in terms of planning and efforts.

Content calendars, in the most basic sense, streamline the entire process behind content marketing. You create a calendar, plan your posts, allot work, track progress, schedule posts, decide the kind of promotion a particular post needs and voila. Plus, you get to avoid spamming all your channels with similar posts. You can decide the content which best works for a particular social media channel.

An added advantage is being able to document all your work formally and have it stored for future references.  Documenting your progress leads to an overall optimisation of your organisation’s day-to-day procedures. It helps you achieve heights of success by helping you bridge any and every gap in due time.

Tools to create content calendars

Content calendars can be curated using many freely available services as well as paid services which usually have a lot more to offer than the former.

Digital CalendarGoogle Sheets and MS-Excel are the most commonly available services. You can use basic tables with n number of columns and rows to suit your need. They also offer an option to collaborate with your teammates and have as many people as you want to be able to edit your calendar. Multiple websites offer ready-to-use calendar templates for Excel which are also editable to a certain extent.How to Create an Editorial Calendar [Examples + Templates] Trello is another partly free service out there. It allows you to organise your content under various categories and in a rather fun way. It has a very user-friendly interface. Another cherry on the cake is that its pricing plans are comparatively less complex than other services out there.

Other services offering a partly free interface include – Asana, Loomly, ContentCal, Falcon, Brightpod, Airtable among many others. Certainly, all the services have one or the other edge over another. The pricing plans of all the mentioned services fall in a similar price range, so make sure you choose what works best for your day-to-day marketing goals.

Scheduling using a content calendar

As discussed above, a content calendar houses a date of publishing. The date of publishing is when the post(s) is(are) scheduled to be posted.

Most of the services discussed previously also offer an option to schedule posts to be put up on the desired time and date. Yes! You can avail of these services to actually put up posts that you create for you instead of you having to sit and do it manually. This feature addresses the uniformity in terms of posting at the most beneficial times of posting and help boost your content’s reach and grow your audience.

What makes a good content calendar?

15 Best Social Media Calendar Tools Compared (2021)A content calendar serves not only as a tool to optimise content marketing but also as a means to keep everyone in your organisation in the loop with the tasks assigned to them and for you to track the progress of your employees and your organisation.  Hence, certain things should definitely be adhered to while deciding the heads of your calendar.

A good calendar should cover all aspects of content writing. Suggested heads to cover the most important aspects of content writing are-

Title, Author, Word Limit, Publishing Date, Social Media Channel, SEO terms, Call to Action, Shareable Document, Suggested Edits, Feedback. A good content calendar also touches upon the factors which occur after posting. These include – Analytics and Audience Reception. These are very essential to help you effectively plan ahead.

Depending upon your model, you might need to add a separate column to allot content and funds for your ad campaigns as well. The calendars will, in this case, also serve as a record of your investments and help you decide the kind of content which works for your ads.

All the above-mentioned heads will help you create a calendar that is both pleasing to the eye but also lead to great efficiency in terms of work allotment. It will also help your content writers improve with each piece of content they curate. Once in place, you will slowly be able to recognise the type of content campaigns that work for you.

Plan your content calendar for the holidays

Imagine it is the festive season and you are figuring last-minute strategies to boost your sales. At the same time, your employees are yearning for a break and you yourself are constantly thinking about getting back home to your family. That does not sound pleasant, right? Now imagine having a holiday content calendar at your disposal. All your content is scheduled to be posted without much manual involvement required. Sounds better, right?

Employers must not apply paid holidays in snippets due to lock-down days, says Deputy Labour Commissioner – My Vue NewsTherefore, content calendars tailored to your expected sales for the festive season are a must. Besides the above-mentioned heads, there is, of course, an extra emphasis on ads. Make sure your holiday content calendar addresses your requirement for ads. Allot funds to the various campaigns with the help of your data from your previous calendars. Schedule posts and ads well in advance to be able to give both yourself and your team a well-deserved off on festivals.

Conclusion

Content calendars are a business owner’s living document for tracking the marketing of their organisation. And we know, an organisation with an ironclad marketing strategy in place is bound to achieve the best. Sometimes sticking to a calendar might seem overwhelming or impossible. However, it is important to remember that the discomfort does not really last long. While the advantages of creating creative and comprehensive content calendars are both long-lived and highly efficient. Remember to let it grow on you for it to drive you to a leap of efficiency and success. Need to know more about the functionality of content calendars? Contact us at Shaktiki to schedule a free marketing consultation call right now!

What is the importance of LinkedIn Marketing Strategy?

We all know the best place to network is LinkedIn. From making connections to getting jobs, the platform is a blessing for professionals. However, this doesn’t mean the end of its functionality.

The platform is a great place to build relationships. This isn’t limited to working professionals but also includes businesses. As an organisation, you can do many things in this space and make it a key addition to your digital marketing strategy. This is the purpose of LinkedIn Marketing.

What is LinkedIn Marketing?

As mentioned above, LinkedIn is not just for those in search of a job or professionals. Undoubtedly, the platform is meant to help us build our network and careers. But it can be effectively used to grow your business as well.

This social media platform can provide immense exposure to your brand and your business through millions of connections. Consequently, you can use this to build meaningful relationships with individuals and other companies to enhance your brand.

LinkedIn is clearly a professional social network platform. From career development to industry discussions, it’s all things professional. However, it can also be used to find customers, partners, and excellent employees.

Why is having a LinkedIn Marketing Strategy important?

LinkedIn is different from other platforms primarily because it’s not about selling or marketing your products. The usual formula of simply spamming and trying to push your business does not work here. In simple words, hard selling is not for this platform.

These facts point to one thing that having a marketing strategy is crucial for this platform. Considering, it has a completely different audience, LinkedIn marketing demands a unique approach.

Despite this, statistics favour LinkedIn marketing. Social Sprout says that business marketing on LinkedIn can generate 277% more leads on average in comparison to Facebook. Surveys of B2B marketers also show how LinkedIn brings 80% more social media leads. Besides this, there are many reasons to invest in LinkedIn Marketing:

LinkedIn is one of the most desired social platforms among business owners.

The 2015 state of marketing report produced by Salesforce recognises LinkedIn as the third most used platform among business owners. A significant number of businesses owners already use LinkedIn with many more expected to join. To conclude, we can say the social network is getting popular among marketers and especially B2B owners.

LinkedIn has been proved as a successful platform for lead generation.

Studies have shown that traffic generated through LinkedIn referral provided the best and highest visitor-to-lead conversion rate among networking sites. Statistics prove that the numbers are higher than Facebook and Twitter. According to trends, LinkedIn continues to generate more and more leads for businesses.

LinkedIn is highly appropriate for thought leadership.

LinkedIn is undoubtedly the best medium for distributing professional content. No other social platform helps you establish yourself as an industry leader, except LinkedIn. Another benefit of the platform is that you can join groups and networks with influencers and personalities from your industry. Consequently, it helps you strategically position yourself as a crucial player and influencer within your industry. This helps you to form your image as an eminent personality in this field.

LinkedIn enhances and builds positive face-to-face relationships.

A strong online presence is one benefit of using LinkedIn. However, relationship-building is not just limited to this online space. The social network platform has also proved beneficial in enhancing face-to-face relationships.

LinkedIn has emerged as more important to B2B companies than Facebook.         

A few years ago LinkedIn established itself as the most important platform for B2B companies and marketers. This meant it surpassed Facebook as the most beneficial platform for B2B companies and marketers. The preference for LinkedIn is more among B2B marketers than B2C marketers.

LinkedIn allows increased visibility to your brand. 

A well-optimised LinkedIn profile or company page has a higher chance of ranking high in a Google search. This means it increases the overall online visibility of your brand.  You can take the following steps to ensure a good ranking in Google search:

1. Use relevant keywords in your bio and description of the page

2. Add links to your blogs and websites in your profile

3. Make sure that you completely fill all the fields in your profile

4. Use descriptive wording in the job title and name of the company

This shows how LinkedIn has emerged as one of the most essential platforms for businesses, particularly B2B marketers. The features and the opportunities offered by LinkedIn are unique and immense.  If used appropriately, LinkedIn can help you unlock many possibilities and take your business to new heights.

What are some LinkedIn marketing strategies?

LinkedIn allows simple and great strategies to help your business with reach, visibility, and other aspects of marketing. Some of these strategies are listed below:

Use rich media in your posts

Every social media platform highly supports visual content. The same applies to LinkedIn. Posts with images receive around 98% more comments than those without them. Additionally, videos get five times more engagement on LinkedIn than other content.

The LinkedIn native videos provide the advantage of auto-plays when someone scrolls by them. Consequently, helping with attracting people and catching attention.

Use the inbuilt tools for targeting the right people

One of the most effective marketing tools in LinkedIn is its organic targeting option for posts. Page admin can target posts based on different profile data. This includes job, seniority, geography, organisation size, industry, and even language preference.

Use LinkedIn analytics to learn 

LinkedIn analytics should be used to regularly improve your marketing strategy. You should use post metrics to find what sort of content people engaged with most of what led to the most action. Consequently, design your content calendar accordingly.

Moreover, the analytics dashboard can help you find out how people find out your page and what sections they engage with.

Summing Up

LinkedIn proved itself to be a great social networking platform for professionals in the last decade. However, the scope of the platform should not be undermined as it also provides immense growth potential for businesses, especially B2B business.

For such great marketing solutions and guidance, contact Shaktiki today. 

 

 

 

 

 

 

 

 

 

 

 

 

B2B vs B2C Marketing

How often have you heard the term B2B marketing and B2C marketing? This is jargon popular among marketers. However, the marketing industry has witnessed a boom over the years and so the terms have become common even among the masses.

This means many of you might be familiar with what the terms stand for. B2B is short for business-to-business. Whereas B2C refers to business-to-consumer. All business marketing can be considered either of the two. But what exactly are they?

B2B Marketing

The full form of B2B, i.e., business-to-business is self-explanatory. A business deals with another business instead of daily customers. This means that marketers have to target individuals or teams who make purchases on behalf of their organisations.

For example, a marketing software service that sells marketing tools like SEO, content strategy, etc. to the marketing department of a company.

B2C Marketing

B2C Marketing includes businesses that provide solutions to consumers. This means they sell their products or services directly to individuals for personal use. This calls for marketers to centre their marketing strategies and campaigns around an average customer in the market.

An example of this can be a retail store of a brand.

Why should you know the difference between B2B and B2C Marketing?
Image Source: Cosmetic Business

The two can also intersect like a stationery company that sells stationery to both another company and customers. Additionally, there are many similarities between the two. However, they serve different people and this leads to key differences in marketing. Let’s find out the differences:

B2B Marketing vs B2C Marketing

Buying Cycle

The difference in who you are selling your solutions to lets to a complete change in the buying cycle. An individual making decisions for himself will require a short time. Hence, B2C buying cycles are short.

On the other hand, B2B buying cycles involve many decision-makers. Employees of a company have to make sure that they make a valuable purchase for their organisation. Consequently, making their buying cycle longer.

Hence, marketers need to be aware of their buying cycle and plan their marketing strategy with respect to the same.

B2B – Work for the longer run

For this, it’s important to remember that it takes time as you sell the product to an organisation. Hence, many people have to be satisfied at every step.

This demands B2B marketers to plan a more personalised and multi-marketing plan for every organisation. Additionally, marketers should research how their solutions can be useful for the company to meet its goals. Learning about the company’s procurement process should also be a marketer’s aim.

Moreover, working with other businesses means working for months and years, so a marketer should be prepared for a longer run.

B2C – Strategise and keep it short

Consumers are aware of their needs. Considering they are making the purchase for themselves, they spend a short time making the decision. This means B2C marketers should do the following:

  • Make your ad copy short and strategically include your message.
  • Make sure you have a great SEO, so you top the search engine results.
  • Don’t make your marketing strategy boring or lengthy.

The basic aim here should be to avoid distractions and quickly motivate the customer to make the purchase.

Correct Communication

Communication plays an integral role in business. Adopting the right practices of communication can determine the final growth of your business. Sometimes the official language of communication needs to be formal. Whereas other times a more relaxed tone needs to be adopted. A change in tone can severely impact the message delivered.

B2B – Focus on the Return on Investment (ROI)

B2B marketers deal with other businesses which means they need to act rationally. But for the most part, their aim should be to influence stakeholders into believing that the purchase will be a profitable investment. Hence, their content is focused on delivering ROI.

For this, marketers should create content that emphasises how your business provides solutions that give a high return on investment. Additionally, case studies can be a great way to highlight your product or service’s strengths. Short videos and blogs can also be an effective way to promote the same.

Moreover, B2B marketers should concentrate on proving the superiority of their product or service and their ability to deliver high ROI.

B2C – Make it casual and simple

Communication with customers needs to be casual and relatable because they should not feel that you are trying hard. Instead, a casual approach that highlights the benefits of the product or services is favourable.  Additionally, make sure that you don’t use technical words or trendy slang that will make comprehending the message difficult.

Along with this, make the marketing humorous, which will allow customers to develop a personal liking towards your brand.

Content and Advertising

Considering the difference between B2B and B2C, the content and marketing for both should also be different.

B2B – Be informative

While marketing products or services to businesses, the key is to list the ways it can improve their lives. For example, you can tell them the time or cost saved with your product. In addition to this, a demo can allow you to show how your products fulfil your claims and promises.

Make sure your company prepares detailed informative articles and blogs related to your product or service. Besides this, webinars or reports can also allow you to engage the audience.

B2C – Focus on entertaining

As mentioned earlier, consumers know what they want so the marketing for them needs to be quick.

Why should you know the difference between B2B and B2C Marketing?
Source: Facebook

In order to hold their attention, B2B marketers should deliver the message in a more fun and entertaining way. However, a brand builds trust by being consistent so focus on creating familiarity for them.

Summing Up

B2B Marketing and B2C Marketing have significant differences. This should make marketers adopt different approaches to deliver impressive results. They should be aware of how catering a business is different from catering to a consumer.

Creating efficient marketing strategies is the key to growth in the modern business world. We at Shaktiki, focus on instilling this growth. So, Get in Touch with Us for getting the best marketing solutions.

Why is an online presence key to business growth?

Do you run a business and want it to grow? Yes, indeed every entrepreneur aims to run a successful business and take it to new heights. This goal requires one to constantly work on improving various strategies. The secret to simplifying everything is to study your ‘consumer’. Most importantly, aligning your goals with your customer’s expectations and needs can be the ultimate way to your success. This is why it is important to take your business to the digital sphere and work on its online presence.

Combine the stats given below (for the UK):

In 2019, 87% of UK households had internet access, with 82% of people using home broadband and 70% using a 4G mobile service.”

“81% of people search online for a product or service.”

“82% of consumers read online reviews for local businesses.”

Use these figures to answer the subsequent questions that are very critical for your business. Where are your customers? In addition to this, where are they looking for the products that you have to offer? Where are they getting feedback about your business? The answer is online.

A similar scenario is seen everywhere. In the wake of the coronavirus pandemic, online stores like BigBasket and Grofers released a message online. It stated that the company faced a sharp increase in demand and consequently they had to limit their operations. This shows how a significant proportion of consumers have started engaging in e-commerce.

While opening a new store, everyone considers the best locality that can help their business flourish. It’s about time to reconsider this question. A business goes where the customers are. Currently, they are online and looking for products there. So you need to shift where they are. However, this is just one of many reasons to have an online presence for your business.

How will an online presence help your business?

It is indeed true that your customers are online and so you need to take your business there. Moreover, the digital sphere offers several benefits to a business, as listed below:

Digital age

We are living in a digital age and the coronavirus pandemic undoubtedly brought a digital revolution. Consumers search for products or services on the internet. Additionally, they also look for reviews online. Placing your business here will attract them and make their shopping experience very comfortable. If you do not establish your business here, then the opportunity will land on your competitors. Hence, a lack of online presence means losing many opportunities while also having almost no presence in the market. Because the market is where the customer is.

Business open for 365 days a year

How many hours can you keep your store open? There’s a limit till which you can keep you can work in the store. But essentially your business doesn’t have to stop just because you need to relax. This is what the digital medium makes possible.

With an online presence, your customers can shop anytime and from anywhere. Hence, situating your business online can extend the business hours and allow you to showcase every single day of the year.

Massive audience

A brick and mortar store is located at a specific location. Not every customer can afford to visit it. Whereas business on the web allows a larger audience that extends beyond any geographical location. This means an increase in business opportunities irrespective of borders. Hence, giving immense scope to expand the business.

Building your brand

A physical store limits the growth of your brand as it denies the possibility of building your brand. Whereas people today want to know more about what they purchase. The market is full of aware consumers who associate their brands with their values. In order to establish these values and strengthen your image, the online medium provides numerous opportunities. This impressive identity or online presence can help you earn credibility. Consequently, more consumers will be attracted every day and thus your business will constantly expand.

Positive image

Provided the vast options in a digital environment, a brand has numerous ways of interacting with customers. Increased engagement can also be a way to get valuable feedback from customers. Continuous efforts to improve online presence translates to friendly relations between a brand and its customers through a positive image. Consequently, this will turn into profits. Simultaneously, such efforts can increase brand loyalty and expansion of customer base.

Quality reviews

Any business today cannot underestimate the importance of reviews. According to research, 91 per cent of people either regularly or occasionally check online reviews. Additionally, 84 per cent trust online reviews as much as a personal recommendation. Other than this, 68 per cent of them form an opinion after reading 1-6 online reviews. These statistics establish the significance of online reviews in modern commerce.

Why does your business need an online presence?

In this scenario, an online presence can allow people to give feedback. Similarly, others can use these reviews to form an impression of the brand. This converts to purchasing decision. However, these positive reviews require quality content on the internet.

Constructive marketing solution

The traditional forms of marketing like advertisements in print, radio, television or billboard are very expensive ways of marketing. Such methods are not viable for local or small businesses. Whereas the digital sphere provides a free space to market products or services.

Why does your business need an online presence?

Interesting and relevant content can strongly impact purchasing decisions and attract a large number of customers. It can ignite conversations and create loyal group of consumers as illustrated here:

Increase in accessibility

In the modern economy, both small and large businesses need to have a strong web presence. Because a brand absent from the digital environment is almost non-existent in the competitive commerce world. Dynamic search algorithms and strong social networks are influential when it comes to locating businesses on the web. Consumers access search engines to gain information and a strong presence here can determine the course of your business.

Summing up

The need to turn from brick to click mode of business is well established. However, this online presence is not limited to just a website. While websites are necessary to inform the customers about the brand, the current competition requires more than that.

Every brand today needs Search Engine Optimisation to be actually known on the web. But most importantly, one needs content because indeed it is the king. The increasing competition in content creation can be managed with purpose-driven marketing. So, contact us at Shaktiki for creating your strong online presence.