Business is a field that needs to stay updated with the latest trends and technology. Companies that use the newest and innovative ways for every step can leverage the benefits of this approach. Making sure that you market, sell, communicate and indulge in all the processes with such an approach can help you to level up your game.
This has taken the shape of various Artificial Intelligence (AI) and Virtual Reality (VR) based techniques. A lot of industry leaders try to employ the most current technology to appeal to the masses. One of these strategies is using chatbots.
What are chatbots?
A chatbot can be explained as a computer software or program that automatically engages with the user. They can be programmed to deliver different responses based on the choices and requests of the user. For example, a chatbot can help in providing more information regarding a topic based on the user’s choice. In other cases, a chatbot could have helped by asking which service the user wants to know about and then give an adequate response.
The more advanced bots are powered by Artificial Intelligence or AI. Whereas most chatbots are programmed with particular responses and built-out conversation trees. Additionally, there are many third-party services that make it easy for marketers to build their own chatbot conversations without any special development skills.
What is chatbot marketing?
According to a Facebook study, 53% of consumers are more likely to buy if can message that business. This makes live chat an effective marketing strategy today. The idea of chatbot marketing is based on this fact.
Chatbot marketing refers to the marketing strategy that uses computer programs to automate interaction with customers and other prospects. The interaction can be either on your app or your website with the key purpose of boosting sales.
This kind of marketing allows businesses to engage with leads all the time and in the same capacity. It doesn’t need your marketing and sales team to be online. You can employ chatbot marketing to answer support questions, start conversations, qualify leads; etc.
The 2018 State of Chatbots Report points out that the important things customers want from chatbots are:
- Help in resolving a problem or addressing a complaint
- A quick response to questions asked
- Get a detailed and adequate reply to a query
- Finding a human customer service employee
What benefits do chatbots offer to businesses?
Every business needs to be aware of the benefits of their investments. So, the advantages of chatbots are listed below:
Saves money and time
Usually conversing with customers requires employees which meaning spending significant time and money. However, with automated conversations, an organization saves both time and money which are crucial resources in business.
Additionally, this means companies can allocate the same to other efforts. Their employees can instead find relevant conversations to join with social listening tools. It should also be noted that the amount of time you save increases as your inbound message quantity increases.
Moreover, an organization saves a very significant amount of hours by using a chatbot.
Generate valuable leads and revenue
Chatbots utilize direct messages to collect information important to provide effective support. Like a very common question asked to users is the reason they are visiting the page.
Automating this interaction allows users to share information required to serve them without requiring a human to ask for it. A website chatbot qualifies prospects and collects the email address so that a sales representative can continue with the follow-up. Consequently, the chatbot can deliver leads to the sales department.
Most importantly, it will remove the exhausting task of answering the same questions repeatedly. Your team will also be happier with high-quality leads and spending time doing meaningful work.
Guide users to obtain solutions
Many times customers aren’t aware of where to find the information they need or are interested in. Sometimes customers don’t even know what they are interested in. There are chances that they came across your brand and then decided to explore. Asking questions to users can help them to find the information they want to know. For this, you will have to think of some questions that will take your user to the best possible solution.
Think of an airline. It has to cater to a large customer base and serve a number of functions. From departing and arrival locations to upgrades, there are many things an airline has to do for the customer. This includes informing the customer about the same.
The airline can personalize the question their chatbot will ask. Consequently, it ensures a smooth user experience, while making the trip easier for both ends.
Provides support 24×7
Chatbots are used to provide an instant reply. This isn’t possible when an organization has employed people to respond. However, another crucial advantage of using chatbots is that it provides 24-hours support, unlike the latter.
A chatbot helps in running your business even when the office is closed. This is extremely important as customers expect and appreciate a quick reply. Hence, chatbots help you meet customer’s expectations.
Engages users to ensure a good experience
Earlier customer questions were asked via email and telephone. This restricted user experience to be simple and non-customized. However, chatbots offer fun, fresh, and interactive ways to engage with brands.
For example, the chatbots of Fandango. Earlier, you had to spend time sorting through Moviefone’s options via its 1-800 number. Now you can go to Fandango’s social media profiles and interact with their chatbots to find movie times and theatres near you.
Chatbot marketing simplifies a lot of functions for businesses. Additionally, they make the brands look extremely cool. For example, Volvo Cars have inserted a chatbot with an Integrated Typeform survey on their website. This provides a customized price quote based on visitor’s input. This has significantly increased the leads as people are able to get immediate answers.
However, there are many marketing techniques beyond chatbot marketing. Contact us at Shaktiki to find out how you can employ them to grow your business.