What is the importance of a content calendar for your business?

It is a well-known fact that content marketing is a powerful business tool. Now what’s more powerful is planning integrated with all the content you wish to roll out. A content calendar is a comprehensive plan laid in advance for all your social media posts and their behind-the-scenes. It serves as a framework to rely upon to create content and schedule its posting.

Nothing compares to the benefits of planning. A good amount of planning always leads to the sweet fruits of success. Hence, the reputation of content calendars for the social media of your business precedes itself. Social media is a double-edged sword. In order to harness the good it has to offer, one has to travel to great lengths in terms of planning and efforts.

Content calendars, in the most basic sense, streamline the entire process behind content marketing. You create a calendar, plan your posts, allot work, track progress, schedule posts, decide the kind of promotion a particular post needs and voila. Plus, you get to avoid spamming all your channels with similar posts. You can decide the content which best works for a particular social media channel.

An added advantage is being able to document all your work formally and have it stored for future references.  Documenting your progress leads to an overall optimisation of your organisation’s day-to-day procedures. It helps you achieve heights of success by helping you bridge any and every gap in due time.

Tools to create content calendars

Content calendars can be curated using many freely available services as well as paid services which usually have a lot more to offer than the former.

Digital CalendarGoogle Sheets and MS-Excel are the most commonly available services. You can use basic tables with n number of columns and rows to suit your need. They also offer an option to collaborate with your teammates and have as many people as you want to be able to edit your calendar. Multiple websites offer ready-to-use calendar templates for Excel which are also editable to a certain extent.How to Create an Editorial Calendar [Examples + Templates] Trello is another partly free service out there. It allows you to organise your content under various categories and in a rather fun way. It has a very user-friendly interface. Another cherry on the cake is that its pricing plans are comparatively less complex than other services out there.

Other services offering a partly free interface include – Asana, Loomly, ContentCal, Falcon, Brightpod, Airtable among many others. Certainly, all the services have one or the other edge over another. The pricing plans of all the mentioned services fall in a similar price range, so make sure you choose what works best for your day-to-day marketing goals.

Scheduling using a content calendar

As discussed above, a content calendar houses a date of publishing. The date of publishing is when the post(s) is(are) scheduled to be posted.

Most of the services discussed previously also offer an option to schedule posts to be put up on the desired time and date. Yes! You can avail of these services to actually put up posts that you create for you instead of you having to sit and do it manually. This feature addresses the uniformity in terms of posting at the most beneficial times of posting and help boost your content’s reach and grow your audience.

What makes a good content calendar?

15 Best Social Media Calendar Tools Compared (2021)A content calendar serves not only as a tool to optimise content marketing but also as a means to keep everyone in your organisation in the loop with the tasks assigned to them and for you to track the progress of your employees and your organisation.  Hence, certain things should definitely be adhered to while deciding the heads of your calendar.

A good calendar should cover all aspects of content writing. Suggested heads to cover the most important aspects of content writing are-

Title, Author, Word Limit, Publishing Date, Social Media Channel, SEO terms, Call to Action, Shareable Document, Suggested Edits, Feedback. A good content calendar also touches upon the factors which occur after posting. These include – Analytics and Audience Reception. These are very essential to help you effectively plan ahead.

Depending upon your model, you might need to add a separate column to allot content and funds for your ad campaigns as well. The calendars will, in this case, also serve as a record of your investments and help you decide the kind of content which works for your ads.

All the above-mentioned heads will help you create a calendar that is both pleasing to the eye but also lead to great efficiency in terms of work allotment. It will also help your content writers improve with each piece of content they curate. Once in place, you will slowly be able to recognise the type of content campaigns that work for you.

Plan your content calendar for the holidays

Imagine it is the festive season and you are figuring last-minute strategies to boost your sales. At the same time, your employees are yearning for a break and you yourself are constantly thinking about getting back home to your family. That does not sound pleasant, right? Now imagine having a holiday content calendar at your disposal. All your content is scheduled to be posted without much manual involvement required. Sounds better, right?

Employers must not apply paid holidays in snippets due to lock-down days, says Deputy Labour Commissioner – My Vue NewsTherefore, content calendars tailored to your expected sales for the festive season are a must. Besides the above-mentioned heads, there is, of course, an extra emphasis on ads. Make sure your holiday content calendar addresses your requirement for ads. Allot funds to the various campaigns with the help of your data from your previous calendars. Schedule posts and ads well in advance to be able to give both yourself and your team a well-deserved off on festivals.

Conclusion

Content calendars are a business owner’s living document for tracking the marketing of their organisation. And we know, an organisation with an ironclad marketing strategy in place is bound to achieve the best. Sometimes sticking to a calendar might seem overwhelming or impossible. However, it is important to remember that the discomfort does not really last long. While the advantages of creating creative and comprehensive content calendars are both long-lived and highly efficient. Remember to let it grow on you for it to drive you to a leap of efficiency and success. Need to know more about the functionality of content calendars? Contact us at Shaktiki to schedule a free marketing consultation call right now!

Why does your business need a blog?

Modern businesses especially in the digital sphere demand to stay updated. This means they have to be on top of trends and accommodate all the changes required in the rapidly evolving marketing landscape. However, certain marketing strategies have been consistent and important over the last few years, one of them is having a blog.

The practice of blogging has become a crucial element for any business today. One question that has remained consistent along with blogging is – Why does my business need a blog?

It’s important to understand that blogging doesn’t just aid your business, with the change in the behaviour of consumers, business blogging has become essential. Business blogging offers numerous benefits from maintaining an online presence and obtaining new customers to standing out among your competitors. But what exactly is business blogging?

Business blogging refers to a marketing technique that employs blogging to increase the online visibility of your business. Consequently, a business blog becomes a marketing channel that boosts business growth.

Benefits of having a blog

Let’s discuss the benefits of business blogging for your business in detail:

A blog drives traffic to your website

Businesses don’t update their web pages often. Blogging can solve this problem. It can optimise your site for search engines.

Every time a blog is published, it creates an indexed page on your website. This increases your chance of being visible on the search results page. Consequently, it solves the twin problems of driving traffic and keeping your website active.

Helps in converting traffic into leads

Having traffic on your website means an opportunity to convert traffic into leads. In the case of a blog, add a lead-generating call-to-action (CTA) to every blog post. These CTAs can take one to webinars, free resources like ebooks, or anything that people would be willing to exchange information for.

Consequently, this process will turn website traffic into leads for your sales team. However, not all blogs will become leads but they will provide other benefits.

A blog helps in keeping your audience updated about your business

Your company’s website helps in providing your audience with the essential updates. Besides the website, your blog can also help keep your audience updated. A blog provides the advantage of connecting with the audience and sharing updates in detail. Additionally, it shows not only what you do but also who you are as a brand.

In this way, your blog becomes a direct channel to provide details, share relevant content, and comment on what’s going on in the industry.

Obtain valuable feedback from your customers

When websites provide customers with helpful information through their blogs, it has a larger purpose. Blogs are significant because they provide the space to comment, ask questions and even start a conversation.

Engaging customers by providing what they need can start a two-way conversation. Making an interactive platform can start a discussion in the comment sections. Such detailed conversations can help in building trust for your brand.

Beyond this, the comments can be a great place to obtain valuable feedback. They can also help in viewing your business from your audience’s perspective. Hence, it can help in making improvements to your business.

A blog can help you to build your email list

Email marketing has proved an extremely effective marketing tactic over the years.  But the challenge that one faces in email marketing is getting subscribers. It is in this scenario that a blog can emerge helpful.

If your readers find your blog relevant, engaging and informative then there are good chances that they will trust your email newsletter too. You can encourage people to sign up for the same in your blogs. This can be through internal links in your blogs or informing them about it in your blogs.

Once people sign up then you have access to email addresses that makes providing promotions and updates easier.

Can easily repurpose blog content for social media

Blogging and Social Media function in a manner that creates a symbiotic relationship. The former can increase your social media reach in two ways:

  • People can share your blog on social media platforms like LinkedIn, Facebook, Twitter, Pinterest. This helps in introducing a new audience to your business.
  • Secondly, it can keep your social media presence growing as blogs provide a lot of content. Informative and helpful content from blogs can also boost your social media presence.

The relationship becomes symbiotic when your content from social media drives people to your blogs, gaining new website visitors.

This is what we do for Shaktiki too!

A blog can establish you as an industry expert

A simple way to lead your industry is through your actions. Starting a blog on your website can portray you as an expert in your industry. Whatever business you have, start writing blogs for it.

It can be related to your product or services, trends in the field, solutions that your customers might be looking for. From posting your updates to cross-promoting, use your blog as a space to further your interests.  However, make sure that you use your blog to educate – be it your customers, peers, or students.

This way you will teach what you know and answer frequently asked questions. The efforts that you make to genuinely help your readers by providing your expert knowledge will come back to help you. It can be in the form of trust, continuous engagement, and even referrals.

Besides this, demonstrating the social efforts made by your company like non-profit initiatives can also help in building a positive image. Moreover, remember to use the blog to just focus on your business. Make it about the audience with what they would like to read.

Helps with link building

Backlinks are a crucial factor in SEO. Valuable Blogs not only help customers but also other companies. They can add your link which will act as a recommendation and inform Google that you are a trustworthy source.

Summing Up

Blogs provide long-term benefits as they are on the web to provide valuable information since they are posted. Besides these benefits, the major reason you need to have a blog is that your customers expect you to!

To grow your business with such marketing tactics, contact Shaktiki. 

 

What are the benefits of Pinterest for business?

Which is that one platform we can use for hours without feeling guilty about it?

Using social media platforms like Instagram or Facebook start making us feel unproductive after some time. However, this is not the case with Pinterest.

The platform provides immense inspiration, entertainment, and even information. It does everything aesthetically and in a very pleasing and appealing manner.

One can pin content to boards to refer to them in the future, use them as inspiration, or share them with their friends, and purchase products too. It is these attractive features and content that make the platform have more than 450 million monthly active users.

Besides this,  90% of its large user base says that they are using the platform to make purchases. Additionally, Pinterest has a great reputation and 8 out of 10 people believe that it makes them feel positive. So,  with a significant proportion of users ready to make purchases, it has an immense scope as a platform for businesses.

Why should you use Pinterest for business?
Image Source: WWD

This can be proved by how there has been a major increase in companies that have joined the platform, including many Fortune 500 companies.

Before diving more into Pinterest for Business, it’s important to know the functionality of the platform and address some basic questions.

What is Pinterest and how does it function?

Pinterest is a social media platform that allows its users to explore, save and share visual content which is usually – inspiring, entertaining, or informative.

Why is content marketing the most important strategy?

If you are a brand trying to establish itself then the first thing on your to-do list is to ensure creating quality content. Every successful marketer today follows one golden statement – “Content is King”. Even if someone has zero knowledge of marketing, there are great chances that they are familiar with this golden statement. In short, one doesn’t need to hold a prestigious degree in Marketing to figure out the importance of content. But why has content been that undefeated king?

Bill Gates wrote an essay titled “Content is King” which was published on the Microsoft Website in January 1996. The essay threw light on the Internet as a marketplace for content in the near future. Since then the phrase has become a marketing mantra.

We can’t survive without the internet today. The coronavirus pandemic even made the digital way of living a necessity. However, it is important to note the role of content in the modern marketplace called ‘Internet’.

Every time you use your phone and go to a social media platform like Instagram or Facebook, you are consuming content. Everyone on the world wide web is consuming content at an enormous rate. Consequently, it promotes organisations to create content but the increasing competition calls an emphasis on quality content rather than simply content. This makes content marketing the most trending marketing strategy every year.

Understanding content marketing

It refers to the strategic marketing approach that is concentrated on producing and distributing relevant, interactive and valuable content to attract and maintain consistent viewers or audience. The aim of this type of content is to lead to profits through customer action.

The abundance of content calls for a different approach. Earlier approach of just pitching your products or services is not relevant and attractive anymore. The need is to provide content that serves some use or purpose or is just entertaining. Today, every organisation is working on its content strategy. Marketing has made quality content a necessity. This means content marketing is the most trusted strategy. So if you are wondering why to invest in content marketing, here’s how it can induce growth in your business:

Exploring the most important strategy

The race for “great”, “relevant” and “attractive” content is full of competitors. Everyone in the market seems to be focused on creating content which makes this race seem never-ending. This speaks volumes about content marketing and its crucial role. But what makes it the most important strategy?

Building brand awareness

What is more difficult than setting up a production unit? Selling the products manufactured in that unit because this requires customers. How does one get customers? When they tell customers about their products. In simple words, the basic step to start the process of sales is letting people know about your brand, its products or services and the company’s values. However, despite delivering this knowledge to customers your brand might not attract customers. This forms the core of brand awareness.

Brand awareness allows creating a space for a particular brand in the market. The older ways of building brand awareness were advertising and PR. But these require allocation of a significant budget. As a result, content marketing has emerged as a more effective way. This allows building brand awareness at a very low cost. Hence, even a small company today can market themselves in the same way an MNC does!

Quality content can do wonders. The traffic of your website and social media can drastically increase which means more and more people know about you and your products. But most importantly, people can gauge the company’s values and connect to the brand on a different level.

Links and increasing traffic

The digital medium is one of the most widely used domains for marketing. One important aspect of this digital marketing is Search Engine Optimization (SEO). A good SEO is necessary for increased traffic which can be improved by adding links to other websites. This means “great content” can not only attract traffic but also make others link your website to their own. As a result, there will be an increase in traffic over a short period of time. This is called backlinking. The procedure can also help in improving your website rank significantly.

Educate your audience

The reason people are not attracted to advertisements or publicity that worked a decade ago is that it never solved their problem or concerned them in a direct way. With a fast life, the attention span has decreased so people will only consume content that helps or benefits them in some way. This has increased the need for informative content.

For example, the coronavirus pandemic severely impacted our lives. With strict lockdowns across the globe, we entered a worldwide health crisis. The sudden change in our lives demanded a change in the content to make it more “relevant”. Many brands responded to this call and acted with empathy. The content produced was related to the new unknown virus. This helped in educating the public. But what it does on a larger level is create a strong relationship with people who are your potential customers. This gives us the next reason to adopt content marketing.

Intimate customer-brand relations

Do you remember how you ended up buying a product from that online store you came across long ago?

Every time one comes across something relevant or attractive, one tends to visit that website or page again. This initiates a cycle where repeated visits lead to increased traffic. Gradually this can lead to customer action in terms of purchasing products or services. In simple words, an intimate bond is formed between the brand and company which means more customer action and more profits. This is why every brand loves a loyal customer. Content has the power to maintain a group of loyal customers and even expand the customer base. But today everyone is focused on creating quality content. This demands unique and new strategies within content marketing. One of the methods that can be employed is purpose-driven content marketing.

How Shaktiki can help

Every customer in the market today is an aware being who wants to make a significant impact in the society. Keeping in mind the values of a modern customer, companies can align their message with the customer’s belief. Consequently, the customer will support the brand as it shares a common aim.

Why is content marketing evergreen?

For example, a customer will buy the products of a company that promotes gender equality rather than one that is simply profit-oriented.

The campaign for this purpose-driven marketing has to be carefully designed like any other content marketing. So if you wish to start a campaign or post the right content in order to take your business to new heights, then contact us at Shaktiki to book a free consultation.