Why is Community Marketing so important?

If you’re looking to start a new business, you should be aware that competition is intense, regardless of industry. You must think of specific techniques to properly market your brand in order to attract the right audience. To begin, one of the most effective marketing tactics is community building or community marketing.

Community marketing is a brand growth strategy that focuses on bringing customers together around a topic that is aligned with your brand in an engaging and non-intrusive manner that prioritises your customers. It might help you demonstrate to your audience that you are committed to building genuine connections and relationships with the community you are attempting to serve.

Along with similar interests, the foundation of communities is a sense of belonging and emotional connection.

Furthermore, communities are not new, but their definition has changed from the old concept of a group of people living in the same geographical area. Indeed, the virtual world has enabled communities to form and grow without the necessity for face-to-face contact.

Communities can now exist via online forums, social media, blogs, podcasts, and a plethora of other digital venues.

Why Community Marketing?

Humans have an inbuilt want for connection, and there is a growing body of psychological study that investigates how profound that desire is. It has been demonstrated that people’s brains are most rewarded when they connect meaningfully with others.

Social links are essential to our pleasure and success, from our family and friends to our neighbourhood and our work team. So much so that when we are socially isolated for an extended period of time, our brains literally begin to weaken. Community marketing is giving a wonderful opportunity for marketers now more than ever, following the COVID-19 pandemic-induced lockdowns around the world. It also implies that there is a lot more to generating brand growth and consumer engagement.

What is community based marketing—and why is it crucial now? - Agility PR Solutions

Also, keep in mind that buyers have practically limitless options in today’s market, and businesses can’t win just on features and pricing. It’s why consumer brands like Sephora have prioritised community in their growth strategies. It’s also why of late we’ve seen many IPOs including Roblox, Duolingo, and Poshmark. It helps them lead with their communities and demonstrate how important they are to their success.

Components of Community Marketing

The level of cohesiveness, interactivity, and specialisation of communities can vary greatly. However, the following elements are common to all community marketing initiatives:

1. A collection of people who have similar interests and hobbies
2. An innate sense of belonging and connection to something larger than oneself
3. People come to one other’s aid because of a sense of caring for members of the community
4. Interaction areas shared by the community, or a collection of shared practises that bring the group together and strengthen its culture

How to develop the perfect Community Marketing strategy?

Perceived usefulness, trust, and dedication are some of the important variables driving community success and improving member satisfaction.

A sense of loyalty and emotional connection is also essential. Members should have a sense of companionship with their fellow members, share information on a regular basis, and encourage membership to others.

We highlight the fundamental steps for establishing a community marketing strategy based on these characteristics.

1. Define the community’s purpose and focus

A community marketing plan must begin with a clear statement of purpose and focus. This description serves as the framework for community marketers to create activities with a defined direction.

Furthermore, activities that are linked with a community’s declared purpose and achieve its objectives shape and improve members’ happiness and commitment levels.

2. Create trust and authority

Building trust is critical in societies where the exchange of knowledge is essential. Members demand information that is truthful, reliable, and not skewed toward commercial goals.

As a result, community marketing initiatives should strive to avoid spam at all costs. This can have a significant impact on reputation and perceived authenticity. Owners of communities can disseminate information from trustworthy sources such as media publications or trade periodicals. They should also enlist the help of opinion leaders with extensive knowledge of the subject.

3. Encourage member involvement and networking

Importantly, community marketing plans should incorporate the development and promotion of areas for member engagement. In reality, in the virtual world, this might include social media platforms like LinkedIn, chat services like Slack or Discord, or discussion websites like Reddit.

How to Grow a Business Using Community Marketing - Webprofits Blog

In any case, community marketers should consider maintaining constant interactions with members, such as daily introductions of new members, or resort to contest marketing tactics such as quizzes and polls.

A community marketing approach should also include networking among members to reinforce a natural sense of kinship.

4. Host events

Hosting events is an excellent method to bring a community together and create emotional bonds among members.

Indeed, events are not only places to discuss pertinent themes and develop ideas, but they are also one-of-a-kind environments in which long-lasting relationships can be built. A potential combination with experiential marketing could bring a significant boost to your marketing plan.

Events can also encourage connection and engagement by utilising features like live chats, breakout rooms, and gamification. Furthermore, virtual and video-driven events increase accessibility and reach while allowing for quality interactions and meetings, bringing human emotions to the forefront.

Examples to learn from

  • Duolingo provides a platform for users to discuss their doubts, struggles, and tips. It also gives fluent tutors a platform to host events centred on small groups for improved speaking practice and personalised feedback.
  • Sephora’s Beauty Talk is a vast, well-organized forum where users can ask questions, discuss ideas, and have their beauty conundrums addressed by other beauty experts.Sephora's community looking beautiful | Consumer Value Creation
  • My Starbucks Idea by Starbucks allows coffee fans to share and discuss their ideas.The 'My Starbucks Idea' website invites ideas from consumers, and has... | Download Scientific Diagram

Concluding thoughts

Creating an interactive community requires significant upfront effort. Though, once in place, it provides a gold mine of potential for marketing teams. Community marketing can take many forms and has numerous advantages. It is, however, very personalised. It is not always obvious how to get started and implement successful strategies. However, as more organisations master online communities, the virtual world will undoubtedly see the development and utilisation of many more online communities.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

How is Metaverse changing the marketing landscape?

Technology is evolving and changing at a rapid pace. We are witnessing previously inconceivable innovations. For many people, one of these advances is the metaverse. It is a one-of-a-kind, immersive virtual environment that is swiftly taking over the internet.

The metaverse is a shared virtual realm in which participants are represented by avatars. Based on user decisions and interactions within the space, these virtual worlds continue to expand and flourish. To that extent, it is similar to the real world in that it has no “end.” It’s basically a universe that keeps growing as more people join in.

There’s been a lot of debate about the metaverse since Facebook rebranded as Meta. The metaverse, which is larger than Facebook, is a rapidly rising trend that will have an impact on all aspects of culture, entertainment, and marketing. Hence, any business owner or marketer who advertises anything online should be aware of what’s going on in this dynamic industry.

Key characteristics of the Metaverse

metaverse

Take a look at the Metaverse’s qualities to gain a better understanding:

Exists in real-time: The metaverse has a timeline that corresponds to real-world time.

Persistent: The metaverse is a fully immersive, communal experience. It will be a real-time parallel reality that never ceases.

Synched and fully functioning: Users will interact with one another and their digital environment in real-time in the metaverse. Participants in the metaverse will react to their virtual environment and to one another in the same way that they would in the physical world.

Individual agency: Players can engage in distinct activities at the same time. One could simply stand in the corner while others interact with one another.

User-generated content: In the metaverse, people can produce their own material or enhance current content.

Efficient economy: The metaverse will include fully operational economies based on NFTs, bitcoin, and other cryptocurrencies.

Hub of platforms: Different platforms can interact with one another in this space. Video game metaverses are great examples.

Marketing possibilities in the Metaverse

Digital marketers must keep up with the latest technical advancements. Understanding the metaverse and its full potential is part of this. It appears to be here to stay and is on its way to becoming the next big thing. Definitely, metaverse marketing will alter your perspective on digital marketing.

Although Facebook is currently in the early phases of its Meta transformation, we can bet that commerce and advertising will be incorporated at some point.

To begin, marketers must remember the importance of millennials and Gen Zers as a target demographic. These generations are also avid consumers of particular types of metaverses, such as immersive games and VR technologies. With that in mind, let’s look at how to market in the metaverse.

Creating an immersive experience

One of the most essential drivers of client engagement is experiential marketing. Providing an immersive experience forces people to step outside of their comfort zone. This can have an impact on their perception of your brand and help you form long-lasting relationships with them.

metaverseAmong the campaigns to keep an eye out for in the metaverse are: Virtual Concerts, Live Interactive events and Advergames.

Offering digital collectibles

NFTsNon-fungible tokens (NFTs) in the Metaverse allow virtual ownership of any asset. Although the long-term worth of NFTs remains questionable for the time being, brands continue to find them appealing due to the marketing opportunities and significant returns.

 

It is critical to pair your collectibles with special perks that make them more appealing and profitable. This might include a freebie or a discount. You can also use them as a prize for making a purchase or as part of your contest marketing game.

Building on your real-life marketing strategy

Transitioning into the metaverse does not need you to do everything differently. An excellent place to start is to reproduce what you provide in real life in the metaverse. Be it your billboards or graphics, bring them with you to the metaverse. Similarly, incorporating your real-world cause into the metaverse can boost brand engagement.

It is not only a natural way to enter the metaverse, but it is also a genuine way for users to recognise your brand.

Establishing your shop

A virtual 3D store, museum, or island can help you establish your presence in the metaverse and form deep emotional bonds with your customers. Tours, virtual try-ons or try-outs, and interactive 3D product exhibitions are also options.

Impact of Metaverse on existing marketing strategies

1. Advertising

We are currently transitioning from digital advertising to metaverse marketing, similar to how we transitioned from television, radio, and banner advertising to social media, search engines, and others. In the metaverse, you can provide virtual advertising.

Graphics will become three-dimensional. VR and AR will be popular methods, and they will necessitate even more innovative effort than they do now. This, however, will provide digital marketers with more options in how they advertise and sell things.

2. Social Media Marketing

Social networking networks may resemble Roblox or Fortnite, where you would have a 3D avatar in AR and visit websites in the same way that you would visit game areas in a game. The options are limitless. AR and VR will have an impact on the consumer journey from the first to the last step.

3. SEO and Content Marketing

Just as marketers migrated into optimising for search engines like Google, Yahoo, and Bing, it’s time to start researching how to get found in the metaverse. It is beneficial to use the keyword “metaverse” in a brand name, product name, or headline.

Blog posts, movies, and images will continue to be useful in the domain of content marketing. However, 3D virtual tours and dynamic 3D settings will increasingly become the type of material and experiences that people will be looking for and that you should be generating.

Concluding thoughts

meta verse

Best practices are yet to be established correctly. As a result, the significance of trying to develop your own distinct method cannot be overstated. It is also critical to stay up to date on new opportunities. Remember that you won’t be able to learn everything at once. The metaverse will definitely offer several options for enterprises of all sizes and types to reach a larger audience.

Get in touch with us at Shaktiki to learn about how you can implement effective marketing strategies: https://shaktiki.org/contact-us/ 

 

How will Web 3.0 impact digital marketing?

The internet of the future is Web 3.0. Since its inception in 1994, the internet has gone through a number of stages of change. When it comes to marketing, three waves of technological innovation have occurred: Web 1.0, Web 2.0, and now Web 3.0.

Evolution of Web 3.0

Web 1.0 (1989-2005) was a static information provider in which users viewed web pages but rarely interacted with them. Web 2.0 (2005-present), on the other hand, is a social and interactive web that allows users to collaborate. As a result, Web 3.0 might, probably, alter the process of creation of websites as well as how users interact with them.

Web 3.0 will be the next step in the evolution of web businesses, building on Web 2.0’s interactive and socially connected websites as well as Web 1.0’s informational sites.

Web 3.0 is an improved version of Web 2.0 that is defined by the creation of a virtual world on the Internet via websites such as online virtual shopping malls that allow users to communicate with one another and buy things.

This could imply a space where people work on decentralised, almost anonymous platforms. That, in turn, means turning away from the hands of tech behemoths such as Google, Facebook, and Twitter.

What is Web 3.0 Marketing?

statistics

Web 3.0 Marketing is a concept that looks at trends and new technologies to explore the web. Websites and search engine optimisation aren’t the only aspects of Web 3.0 marketing.

In this marketing environment, customised and intelligent information will be available at our fingertips, on any device, from anywhere in the world.

Factors impacting Web 3.0 marketing include – browsing behaviours, browsing ways, more intelligent information, the experience we seek, and the openness of the Internet.

Key Features of Web 3.0 Marketing

Semantic Web

Web 3.0 is going to offer the Semantic Web. According to Tim Berners-Lee, “The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better-enabling computers and people to work in cooperation”.

It establishes a framework for information reuse and sharing among programmes, communities, and businesses. As a result, computers and humans will be able to converse more effectively.

Artificial Intelligence

Artificial intelligenceNatural language processing (NLP) is an artificial intelligence area that aids computers in comprehending, interpreting, and manipulating human language. NLP technology allows computers to think more like humans and better understand the data at hand. Thus, resulting in more accurate and timely answers and responses.

Ubiquitous

Web 3.0 is ubiquitous. That is, it is accessible to anybody, on any device, and in any application. The Internet of Things (IoT), which enables the omnipresent online, is increasing the number of gadgets connected to the Internet every day.

Decentralisation

The cornerstone of Web 3.0 is decentralisation. Instead of being stored in a single location, information in Web 3.0 would be stored in multiple locations at the same time. As a result, there would be no data storage centre. There would be no colossal databases controlled by a single authority in this fashion.

This would also eliminate intermediates, reduce the danger of server failure, and eliminate the need for external authorization.

3-Dimensional

In the future, people will be more interested in 3D design since it can help them grasp things better than two dimensions.

Furthermore, as it evolves, more and more apps, such as virtual reality (VR), augmented reality (AR), and 3D product visualisation, employ three-dimensional design.

This is something we’re already seeing in action. Facebook is putting time, effort, and money into the Metaverse, an Oculus-supported Virtual Reality environment.

Role of Blockchain Technology

Blockchain technology will play a key role in the advancement of Web 3.0.

blockchain

To begin with, Blockchain is a rapidly evolving technology that is changing the way we live. It’s all about removing centralised processes and establishing an open environment that will revolutionise the digital marketing sector.

Blockchain technology will provide data security and decentralisation for Web 3.0. Businesses can directly connect to the clients. Customers would also have control over their data privacy. Thanks to blockchain technology ensuring data openness and security.

As a result, it’s safe to conclude that blockchain would be assisting in making it more efficient and transparent.

How to prepare your business for Web 3.0 Marketing?

Web 3.0 is the next step in the evolution of the internet, with seamless interfaces and communication channels connecting website content and users. With this connectivity, businesses can provide a more personalised experience that can be accessed on any device or screen size and enables real-time data sharing.

Because of their decentralised structure, businesses would be very user-centric and transparent. To maintain data openness and open access, they would have to implement blockchain technologies. Resultantly, users would be able to take control of their data and privacy.

Businesses will have to make informed judgments, keeping in mind that the future is nowhere and will continue to refresh. For instance, try curating 3D models or virtual reality storefronts if you have a retail e-commerce firm.

Content Marketing

With enhanced decentralisation, Web 3.0 returns the financial reward of creativity to the hands of creatives. Now, given you’re a marketer, content marketing is undoubtedly one of your most widely used techniques.

NFTs (non-fungible tokens) are a sort of cryptographic token that represents a singular digital asset. Now that NFTs have taken over the scene, it’s critical not to lose out on the opportunity to join the NFT community.

Consider it a new approach to communicate with your consumers and communities.

Social Media

Social media marketing will undergo significant changes as a result of Web 3.0. Decentralised apps, or dApps, for example, would exist, with no centralised authority over users’ data due to the decentralised nature. Users would pull the reins.

Conclusion

Control and power accumulated within centralised organisations have far-reaching and long-lasting consequences. Be it a bank or social media platform, trust was lost. All of this fueled people’s yearning for decentralisation.

The advancement of AI and blockchain technologies lubricated Web 3.0’s gears.

Given that NFTs and Virtual Reality are only the first items of Web 3.0, it’s safe to conclude that we’re in for a shower of marketing breakthroughs.

How will AI affect digital marketing in 2022?

Artificial intelligence has received a lot of attention in recent years due to its importance in transforming enterprises and boosting sectors. In the field of marketing, it has followed suit. The future of digital marketing is being shaped and constantly, reshaped by AI.

It has already had a significant impact on how firms communicate with customers and how marketing campaigns are implemented. Many retail and e-commerce organisations use artificial intelligence to track their customers’ preferences, habits, and buying habits. These insights assist them in creating product and service recommendations that their clients may find intriguing.

Benefits of AI for Businesses

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency’s digital marketing approach. It allows you to personalise your audience’s experience, engage them, and encourage them to make purchases on your website.

AI Aid in Digital Marketing

Targeted Marketing

The most important part of focused marketing is persuading your target audience. AI is the future of digital marketing, whether it’s in virtual assistants, predictive customer segmentation, or smart design for individualised customer experiences.

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilise customised data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

artificial intelligence

Content and Video Marketing

Be in 2022 or 2032, content is always going to be the king. And despite the fact that video marketing is still relatively new, it is already having a significant impact. It has a lot of potential for businesses when combined with artificial intelligence.

Marketers should expect even greater fragmentation and noise as we approach 2022, making it more difficult than ever to cut through the clutter with advertising messaging alone. This is where artificial intelligence (AI) comes in.

Artificial intelligence is used by businesses to give content recommendations to customers based on past purchases, browsing preferences, and demographic data. Further, artificial intelligence analytics can assist you in determining which of your content pieces has the best chance of creating engagement among your target audience. It also keeps you in sync with real-time engagement data, thus boosting your ROI.

Influencer Marketing

Millions of advertisements can be seen on multiple social media channels. Every day, every single person receives hundreds of communications. Because the competition is fierce, your material must be relevant, precise, and acceptable to the niche audience you’re targeting, as well as pitched at the proper time.

AI can assist you in locating a suitable creator. These technologies are so sophisticated that they can tell the difference between bot-generated influencers and real-life influencers.

A timely yet handsome payment or fees motivates an influencer to customise content for you. You can use AI-powered tools to calculate data from previous influencers and provide a fair incentive to the influencer. Furthermore, AI also helps you identify fake accounts to avoid an impending disastrous investment.

Automation and Personalisation

Marketing automation and customization combined with artificial intelligence create a level of customisation in marketing that is unrivalled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.

AI solutions can easily automate tools including, Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics.

A marketer’s success depends on their ability to implement an omnichannel strategy. Because marketers will find it easier to unify the numerous marketing tools they use to generate across a variety of platforms, AI will become increasingly important to this effort.

Predictive analytics, often known as predictive modelling, is used by AI to deliver actionable information that would otherwise be hidden. It’s a method of predicting people’s future behaviour based on historical data and testing runs. This leads to fruitful customisation of strategy.

How to implement AI on a budget?

While you may believe that AI is out of your price range, there’s a good possibility that your company is currently employing an app that makes use of this technology.

Here’s a three-step strategy for deploying AI on a shoestring budget:

1. Determine where AI tools might be able to help you save money

Make a list of your recurring responsibilities to begin.

Every week or month, keep track of everything you do and how much time you spend on each activity.

Find the ones that take the most time and money to complete.

Now, look at vendors who have devised more clever approaches to complete the duties that are obstructing your team’s progress.

There is also an abundance of methods to use AI to free up team time and resources right now.

2. Research out-of-the-box tools

A variety of AI products are inexpensive, ready to use and save time on fundamental marketing jobs. Some of them include – Grammarly, Google Analytics, HubSpot etc.

3. Ask these questions before investing in a tool

Apart from becoming familiar with the technology, you should also ask intelligent questions of AI suppliers regarding the tools they supply.

Example –

1) What type of data do I need for the solution to work?

2) Is there any type of minimum size dataset I need to use the solution?

3) What kinds of in-house capabilities do I need to use and maintain the solution?

Wrapping Up

Artificial intelligence is not a new concept. Gone are the days of digital marketers running data and finding insights and then working on a campaign based on those findings. More firms are able to use AI because of technological advancements. As time passes, artificial intelligence (AI) will become increasingly important in digital marketing.

Remember, the secret to winning is a timely adoption. Contact us at Shaktiki today to learn more.

What is Digital Word of Mouth Marketing?

The social media era’s version of simple word of mouth is what’s today called Online Word of Mouth Marketing (WOMM). It is also known as word of mouth advertising. For millennia, people have used word-of-mouth marketing to promote their products. Prior to the advent of marketing, it was usual practice to select a business or service provider based on recommendations from others.

The impact of word-of-mouth marketing is nothing unique, whether it’s utilised for marketing, sales, or something else. For ages, word of mouth has been the major means of discussing and describing all topics of importance all over the world.

However, while the effectiveness of word-of-mouth marketing hasn’t changed, the methods by which we use it have. Above all, the internet has dramatically changed how we use word-of-mouth messaging as a marketing tool. The age of digital word-of-mouth and influencer marketing is what’s new and in.

The transition to the digital word of mouth marketing

Consumers are significantly more likely to listen to the opinions of their friends, family, coworkers, and social peers than they are to listen to even the most polished or convincing marketing pitch.

However, in the last decade, the internet’s growth, combined with the exponential rise of social media use, has launched formerly private word-of-mouth exchanges into the public sphere.

Word Of Mouth Marketing Transparent - Free Transparent PNG Download - PNGkeyInstead of calling a colleague or going for coffee with a trusted friend, consumers (particularly Millennials) are turning to blogs, tweeting, and visiting consumer-advocacy websites to seek answers to purchase-related problems.

Consumers rely on online reviews to make purchasing decisions for a variety of products. Even from strangers on the internet, these trusted remarks are an extremely significant element of the buying process.

Research suggests that consumers check internet reviews for local businesses in 82 per cent of cases, with 52 per cent of 18-54-year-olds claiming to ‘always’ read reviews.
Before deciding whether or not to trust a company, the average consumer reads ten reviews and spends 13 minutes and 45 seconds reading reviews.

How to build your word of mouth marketing strategy?

Providing consumers with an unforgettable experience is sometimes enough than them shouting about you and suggesting others. You should stop hoping that others would tell their friends about you. In addition, specific tactics that actively encourage people to refer are being developed.

Let’s look at some ideas to assist you in developing your strategy:

1. Produce engaging social media content

Customers or even prospective customers sharing content that the company makes available is a big aspect of digital word-of-mouth marketing these days. In other words, it allows customers to easily tell their friends and family why they favour a product or service without having to exert any effort.

Teach your audience something that will make their lives easier and that is relevant to their issues and struggles. When it comes to content creation, find a distinctive approach and don’t be afraid to go down the route less travelled. Using people’s emotions to generate shares and get people talking about your company can be quite effective.

Remember that the finest content is comprehensive but also concise. Finally, consider which of the other will best appeal to your target audience. Choose between a video and a carousel depending on your target market.

2. Share customer testimonials/reviews

People trust testimonials and internet evaluations as much as personal recommendations, according to 79 per cent of respondents in a study.

Testimonials and reviews assist consumers to feel more comfortable doing business with you by assuring them of the performance, quality, and/or worth of your claims. After all, there’s a reason it’s called social proof.

Testimonials might be written or recorded, and they can be posted on your site or gathered from other sources. Repurpose your testimonials or reviews into your marketing after you have them.

3. Create a referral program

3,364 Referral Program Stock Photos, Pictures & Royalty-Free Images - iStockOffering a system of referral benefits is a terrific approach to encourage satisfied customers to take the next step and suggest people to your company. According to Texas Tech research, 83 per cent of satisfied consumers are willing to recommend a product or service, but just 29 per cent actually do so.

A successful referral programme matches the following qualities:

1. It is simple and quick to spread the word.
2. It’s beneficial to both parties (with an incentive or other benefit)
3. Measures the success of your marketing activities.

Incentivising your referral program is of utmost importance. Rewards could include anything from a discount on your next/first order to a free gift. For referring a particular amount of people, they will receive a gift card with a certain amount as credit. Similarly, people could be paid directly for recommendations. For referring others, they can also get a bonus gift with their next order.

4. Employ effective social media marketing tactics

From creating a unique brand-centred hashtag to hosting a giveaway, be open to adopting multiple strategies at a single time. Hashtag marketing is one of the most essential aspects of social media marketing. Never fail to come up with a unique hashtag to help generate your own niche which the masses recognise with. Giveaways and other contest marketing strategies are excellent word-of-mouth marketing ideas for those just starting out. They allow you to organically reach a newer audience.

Most importantly, get social on social media. Engage with your customers. You’ll have a lot of interactions with your consumers as you grow your store. A great example is an incident involving Wendy’s and the most retweeted tweet. You might hit a home run one day if you can be positive, playful, and active with them all.

5. Encourage user-generated content

The importance of user-generated content is unprecedented.

An Instagram post showing someone using your product or a blog post on their website raving about your products are examples of user-generated content. Share consumer images on social media and on product sites. Also, remember to give them credit in the post!

By regularly measuring interactions, you can ensure that this form of marketing does not come across as word-of-mouth advertising.

6. Influence via influencer marketing

Influencer marketing is for you if you’re seeking a controllable word-of-mouth marketing strategy. Also, the nice part about word of mouth marketing is that you can pay to start a conversation about your product and possibly make some purchases.

Wrapping Up

A word of caution would be to make sure your closet is devoid of any skeletons. By being the one to break terrible news, you can get ahead of any potential negative publicity. Negative remarks should not be censored, instead, make sure that the beneficial information exceeds the negative.

In terms of viral potential and cost-effectiveness, only a few marketing methods can compete with WOMM. Additionally, when it comes to word of mouth marketing, it’s not only about getting people to talk about your brand, but it’s also about converting your buyer into a devoted follower.

What is the importance of a content calendar for your business?

It is a well-known fact that content marketing is a powerful business tool. Now what’s more powerful is planning integrated with all the content you wish to roll out. A content calendar is a comprehensive plan laid in advance for all your social media posts and their behind-the-scenes. It serves as a framework to rely upon to create content and schedule its posting.

Nothing compares to the benefits of planning. A good amount of planning always leads to the sweet fruits of success. Hence, the reputation of content calendars for the social media of your business precedes itself. Social media is a double-edged sword. In order to harness the good it has to offer, one has to travel to great lengths in terms of planning and efforts.

Content calendars, in the most basic sense, streamline the entire process behind content marketing. You create a calendar, plan your posts, allot work, track progress, schedule posts, decide the kind of promotion a particular post needs and voila. Plus, you get to avoid spamming all your channels with similar posts. You can decide the content which best works for a particular social media channel.

An added advantage is being able to document all your work formally and have it stored for future references.  Documenting your progress leads to an overall optimisation of your organisation’s day-to-day procedures. It helps you achieve heights of success by helping you bridge any and every gap in due time.

Tools to create content calendars

Content calendars can be curated using many freely available services as well as paid services which usually have a lot more to offer than the former.

Digital CalendarGoogle Sheets and MS-Excel are the most commonly available services. You can use basic tables with n number of columns and rows to suit your need. They also offer an option to collaborate with your teammates and have as many people as you want to be able to edit your calendar. Multiple websites offer ready-to-use calendar templates for Excel which are also editable to a certain extent.How to Create an Editorial Calendar [Examples + Templates] Trello is another partly free service out there. It allows you to organise your content under various categories and in a rather fun way. It has a very user-friendly interface. Another cherry on the cake is that its pricing plans are comparatively less complex than other services out there.

Other services offering a partly free interface include – Asana, Loomly, ContentCal, Falcon, Brightpod, Airtable among many others. Certainly, all the services have one or the other edge over another. The pricing plans of all the mentioned services fall in a similar price range, so make sure you choose what works best for your day-to-day marketing goals.

Scheduling using a content calendar

As discussed above, a content calendar houses a date of publishing. The date of publishing is when the post(s) is(are) scheduled to be posted.

Most of the services discussed previously also offer an option to schedule posts to be put up on the desired time and date. Yes! You can avail of these services to actually put up posts that you create for you instead of you having to sit and do it manually. This feature addresses the uniformity in terms of posting at the most beneficial times of posting and help boost your content’s reach and grow your audience.

What makes a good content calendar?

15 Best Social Media Calendar Tools Compared (2021)A content calendar serves not only as a tool to optimise content marketing but also as a means to keep everyone in your organisation in the loop with the tasks assigned to them and for you to track the progress of your employees and your organisation.  Hence, certain things should definitely be adhered to while deciding the heads of your calendar.

A good calendar should cover all aspects of content writing. Suggested heads to cover the most important aspects of content writing are-

Title, Author, Word Limit, Publishing Date, Social Media Channel, SEO terms, Call to Action, Shareable Document, Suggested Edits, Feedback. A good content calendar also touches upon the factors which occur after posting. These include – Analytics and Audience Reception. These are very essential to help you effectively plan ahead.

Depending upon your model, you might need to add a separate column to allot content and funds for your ad campaigns as well. The calendars will, in this case, also serve as a record of your investments and help you decide the kind of content which works for your ads.

All the above-mentioned heads will help you create a calendar that is both pleasing to the eye but also lead to great efficiency in terms of work allotment. It will also help your content writers improve with each piece of content they curate. Once in place, you will slowly be able to recognise the type of content campaigns that work for you.

Plan your content calendar for the holidays

Imagine it is the festive season and you are figuring last-minute strategies to boost your sales. At the same time, your employees are yearning for a break and you yourself are constantly thinking about getting back home to your family. That does not sound pleasant, right? Now imagine having a holiday content calendar at your disposal. All your content is scheduled to be posted without much manual involvement required. Sounds better, right?

Employers must not apply paid holidays in snippets due to lock-down days, says Deputy Labour Commissioner – My Vue NewsTherefore, content calendars tailored to your expected sales for the festive season are a must. Besides the above-mentioned heads, there is, of course, an extra emphasis on ads. Make sure your holiday content calendar addresses your requirement for ads. Allot funds to the various campaigns with the help of your data from your previous calendars. Schedule posts and ads well in advance to be able to give both yourself and your team a well-deserved off on festivals.

Conclusion

Content calendars are a business owner’s living document for tracking the marketing of their organisation. And we know, an organisation with an ironclad marketing strategy in place is bound to achieve the best. Sometimes sticking to a calendar might seem overwhelming or impossible. However, it is important to remember that the discomfort does not really last long. While the advantages of creating creative and comprehensive content calendars are both long-lived and highly efficient. Remember to let it grow on you for it to drive you to a leap of efficiency and success. Need to know more about the functionality of content calendars? Contact us at Shaktiki to schedule a free marketing consultation call right now!

Why does your business need a blog?

Modern businesses especially in the digital sphere demand to stay updated. This means they have to be on top of trends and accommodate all the changes required in the rapidly evolving marketing landscape. However, certain marketing strategies have been consistent and important over the last few years, one of them is having a blog.

The practice of blogging has become a crucial element for any business today. One question that has remained consistent along with blogging is – Why does my business need a blog?

It’s important to understand that blogging doesn’t just aid your business, with the change in the behaviour of consumers, business blogging has become essential. Business blogging offers numerous benefits from maintaining an online presence and obtaining new customers to standing out among your competitors. But what exactly is business blogging?

Business blogging refers to a marketing technique that employs blogging to increase the online visibility of your business. Consequently, a business blog becomes a marketing channel that boosts business growth.

Benefits of having a blog

Let’s discuss the benefits of business blogging for your business in detail:

A blog drives traffic to your website

Businesses don’t update their web pages often. Blogging can solve this problem. It can optimise your site for search engines.

Every time a blog is published, it creates an indexed page on your website. This increases your chance of being visible on the search results page. Consequently, it solves the twin problems of driving traffic and keeping your website active.

Helps in converting traffic into leads

Having traffic on your website means an opportunity to convert traffic into leads. In the case of a blog, add a lead-generating call-to-action (CTA) to every blog post. These CTAs can take one to webinars, free resources like ebooks, or anything that people would be willing to exchange information for.

Consequently, this process will turn website traffic into leads for your sales team. However, not all blogs will become leads but they will provide other benefits.

A blog helps in keeping your audience updated about your business

Your company’s website helps in providing your audience with the essential updates. Besides the website, your blog can also help keep your audience updated. A blog provides the advantage of connecting with the audience and sharing updates in detail. Additionally, it shows not only what you do but also who you are as a brand.

In this way, your blog becomes a direct channel to provide details, share relevant content, and comment on what’s going on in the industry.

Obtain valuable feedback from your customers

When websites provide customers with helpful information through their blogs, it has a larger purpose. Blogs are significant because they provide the space to comment, ask questions and even start a conversation.

Engaging customers by providing what they need can start a two-way conversation. Making an interactive platform can start a discussion in the comment sections. Such detailed conversations can help in building trust for your brand.

Beyond this, the comments can be a great place to obtain valuable feedback. They can also help in viewing your business from your audience’s perspective. Hence, it can help in making improvements to your business.

A blog can help you to build your email list

Email marketing has proved an extremely effective marketing tactic over the years.  But the challenge that one faces in email marketing is getting subscribers. It is in this scenario that a blog can emerge helpful.

If your readers find your blog relevant, engaging and informative then there are good chances that they will trust your email newsletter too. You can encourage people to sign up for the same in your blogs. This can be through internal links in your blogs or informing them about it in your blogs.

Once people sign up then you have access to email addresses that makes providing promotions and updates easier.

Can easily repurpose blog content for social media

Blogging and Social Media function in a manner that creates a symbiotic relationship. The former can increase your social media reach in two ways:

  • People can share your blog on social media platforms like LinkedIn, Facebook, Twitter, Pinterest. This helps in introducing a new audience to your business.
  • Secondly, it can keep your social media presence growing as blogs provide a lot of content. Informative and helpful content from blogs can also boost your social media presence.

The relationship becomes symbiotic when your content from social media drives people to your blogs, gaining new website visitors.

This is what we do for Shaktiki too!

A blog can establish you as an industry expert

A simple way to lead your industry is through your actions. Starting a blog on your website can portray you as an expert in your industry. Whatever business you have, start writing blogs for it.

It can be related to your product or services, trends in the field, solutions that your customers might be looking for. From posting your updates to cross-promoting, use your blog as a space to further your interests.  However, make sure that you use your blog to educate – be it your customers, peers, or students.

This way you will teach what you know and answer frequently asked questions. The efforts that you make to genuinely help your readers by providing your expert knowledge will come back to help you. It can be in the form of trust, continuous engagement, and even referrals.

Besides this, demonstrating the social efforts made by your company like non-profit initiatives can also help in building a positive image. Moreover, remember to use the blog to just focus on your business. Make it about the audience with what they would like to read.

Helps with link building

Backlinks are a crucial factor in SEO. Valuable Blogs not only help customers but also other companies. They can add your link which will act as a recommendation and inform Google that you are a trustworthy source.

Summing Up

Blogs provide long-term benefits as they are on the web to provide valuable information since they are posted. Besides these benefits, the major reason you need to have a blog is that your customers expect you to!

To grow your business with such marketing tactics, contact Shaktiki. 

 

What are the benefits of Pinterest for business?

Which is that one platform we can use for hours without feeling guilty about it?

Using social media platforms like Instagram or Facebook start making us feel unproductive after some time. However, this is not the case with Pinterest.

The platform provides immense inspiration, entertainment, and even information. It does everything aesthetically and in a very pleasing and appealing manner.

One can pin content to boards to refer to them in the future, use them as inspiration, or share them with their friends, and purchase products too. It is these attractive features and content that make the platform have more than 450 million monthly active users.

Besides this,  90% of its large user base says that they are using the platform to make purchases. Additionally, Pinterest has a great reputation and 8 out of 10 people believe that it makes them feel positive. So,  with a significant proportion of users ready to make purchases, it has an immense scope as a platform for businesses.

Why should you use Pinterest for business?
Image Source: WWD

This can be proved by how there has been a major increase in companies that have joined the platform, including many Fortune 500 companies.

Before diving more into Pinterest for Business, it’s important to know the functionality of the platform and address some basic questions.

What is Pinterest and how does it function?

Pinterest is a social media platform that allows its users to explore, save and share visual content which is usually – inspiring, entertaining, or informative.

Why is content marketing the most important strategy?

If you are a brand trying to establish itself then the first thing on your to-do list is to ensure creating quality content. Every successful marketer today follows one golden statement – “Content is King”. Even if someone has zero knowledge of marketing, there are great chances that they are familiar with this golden statement. In short, one doesn’t need to hold a prestigious degree in Marketing to figure out the importance of content. But why has content been that undefeated king?

Bill Gates wrote an essay titled “Content is King” which was published on the Microsoft Website in January 1996. The essay threw light on the Internet as a marketplace for content in the near future. Since then the phrase has become a marketing mantra.

We can’t survive without the internet today. The coronavirus pandemic even made the digital way of living a necessity. However, it is important to note the role of content in the modern marketplace called ‘Internet’.

Every time you use your phone and go to a social media platform like Instagram or Facebook, you are consuming content. Everyone on the world wide web is consuming content at an enormous rate. Consequently, it promotes organisations to create content but the increasing competition calls an emphasis on quality content rather than simply content. This makes content marketing the most trending marketing strategy every year.

Understanding content marketing

It refers to the strategic marketing approach that is concentrated on producing and distributing relevant, interactive and valuable content to attract and maintain consistent viewers or audience. The aim of this type of content is to lead to profits through customer action.

The abundance of content calls for a different approach. Earlier approach of just pitching your products or services is not relevant and attractive anymore. The need is to provide content that serves some use or purpose or is just entertaining. Today, every organisation is working on its content strategy. Marketing has made quality content a necessity. This means content marketing is the most trusted strategy. So if you are wondering why to invest in content marketing, here’s how it can induce growth in your business:

Exploring the most important strategy

The race for “great”, “relevant” and “attractive” content is full of competitors. Everyone in the market seems to be focused on creating content which makes this race seem never-ending. This speaks volumes about content marketing and its crucial role. But what makes it the most important strategy?

Building brand awareness

What is more difficult than setting up a production unit? Selling the products manufactured in that unit because this requires customers. How does one get customers? When they tell customers about their products. In simple words, the basic step to start the process of sales is letting people know about your brand, its products or services and the company’s values. However, despite delivering this knowledge to customers your brand might not attract customers. This forms the core of brand awareness.

Brand awareness allows creating a space for a particular brand in the market. The older ways of building brand awareness were advertising and PR. But these require allocation of a significant budget. As a result, content marketing has emerged as a more effective way. This allows building brand awareness at a very low cost. Hence, even a small company today can market themselves in the same way an MNC does!

Quality content can do wonders. The traffic of your website and social media can drastically increase which means more and more people know about you and your products. But most importantly, people can gauge the company’s values and connect to the brand on a different level.

Links and increasing traffic

The digital medium is one of the most widely used domains for marketing. One important aspect of this digital marketing is Search Engine Optimization (SEO). A good SEO is necessary for increased traffic which can be improved by adding links to other websites. This means “great content” can not only attract traffic but also make others link your website to their own. As a result, there will be an increase in traffic over a short period of time. This is called backlinking. The procedure can also help in improving your website rank significantly.

Educate your audience

The reason people are not attracted to advertisements or publicity that worked a decade ago is that it never solved their problem or concerned them in a direct way. With a fast life, the attention span has decreased so people will only consume content that helps or benefits them in some way. This has increased the need for informative content.

For example, the coronavirus pandemic severely impacted our lives. With strict lockdowns across the globe, we entered a worldwide health crisis. The sudden change in our lives demanded a change in the content to make it more “relevant”. Many brands responded to this call and acted with empathy. The content produced was related to the new unknown virus. This helped in educating the public. But what it does on a larger level is create a strong relationship with people who are your potential customers. This gives us the next reason to adopt content marketing.

Intimate customer-brand relations

Do you remember how you ended up buying a product from that online store you came across long ago?

Every time one comes across something relevant or attractive, one tends to visit that website or page again. This initiates a cycle where repeated visits lead to increased traffic. Gradually this can lead to customer action in terms of purchasing products or services. In simple words, an intimate bond is formed between the brand and company which means more customer action and more profits. This is why every brand loves a loyal customer. Content has the power to maintain a group of loyal customers and even expand the customer base. But today everyone is focused on creating quality content. This demands unique and new strategies within content marketing. One of the methods that can be employed is purpose-driven content marketing.

How Shaktiki can help

Every customer in the market today is an aware being who wants to make a significant impact in the society. Keeping in mind the values of a modern customer, companies can align their message with the customer’s belief. Consequently, the customer will support the brand as it shares a common aim.

Why is content marketing evergreen?

For example, a customer will buy the products of a company that promotes gender equality rather than one that is simply profit-oriented.

The campaign for this purpose-driven marketing has to be carefully designed like any other content marketing. So if you wish to start a campaign or post the right content in order to take your business to new heights, then contact us at Shaktiki to book a free consultation.