Why is conversational marketing recommended?

As the name suggests, conversational marketing is a strategy of connecting with users and converting them into leads via dialogue-driven activities. This type of inbound marketing focuses on interactions with the consumer rather than simple one-way transmission from the business. Conversational marketing tries to build relationships with customers by establishing trust through conversations and making the purchasing process as simple and straightforward as feasible.

It’s a fresh, individualised approach to conducting business online. It takes buyers through marketing and sales funnels by asking one question at a time, much like a real-time conversation.

In other words, it’s a discussion with your website visitors that is automated. You can ask them new questions based on their previous responses. At the same time, they will provide you with precise information about themselves.

You’ll acquire the exact information you need from your website visitors this way. And it happens at the same time that they interact with your company.

Key Components of Conversational Marketing

The first step is to be customer-focused. Turning the conversation into a successful marketing strategy, on the other hand, necessitates the inclusion of some key components that ensure best practices.

Make conversations happen when the customer is available:

An asynchronous relation exists in conversational marketing. Meaningful conversations should take place whenever the customer desires. You must be able to start, continue, and end them when it is convenient for your customer.

In other words, being able to respond and act in real-time is just as crucial as allowing your consumers to continue the conversation at their own pace, whether that takes a few minutes or hours.

Context should be present in the conversation:

Conversations cannot exist in a vacuum; they require context and should become wiser as more information is gathered. This is crucial because customers expect responses as quickly as possible and with as little work as possible on their part. There is no continuity, individuality, or convenience without context.

The context implies obtaining, storing, and making available customer data ranging from recent orders to work titles. The more you know about the customer and can display it in the conversation, the more useful you will be.

Maintain scalability:

Because conversations take place on the customer’s time, all conversations must be scalable. A consumer doesn’t care if you’re talking to 50, 500, or 5,000 other people; all they care about is the problem that needs to be handled. It is their experience that is important.

As a result, without the ability to scale, no conversational marketing strategy can potentially work. Nowadays, chatbots and low-cost no-code solutions serve to level the playing field by enabling businesses to automate without compromising compassion.

Customers are met where they are by conversations:

Inbound marketing is all about giving your audience value and meeting them where they are. That implies conversations should take place on the channel that is most convenient for your customer, which could be over the phone or on Facebook Messenger. The easier it is for a customer to contact you or respond to you, the better your odds of success. People do not want to be forced to dial a 1-800 number when they can easily send a brief chat message and obtain a link to a knowledge base article.

Types of Conversational Marketing Tools

Conversational marketing is frequently associated with Facebook Messenger bots, social networks, and embedded chatbots. The conversational strategy, on the other hand, has a far greater scope. Here are some of the most effective methods and channels to consider.

Live Chat

The power of live chat originates from the combination of immediacy, personal touch, and attentiveness provided by human agents. It is an excellent technique to provide pre-and post-purchase advice as well as finalize deals online. However, it is labour-intensive and consequently too expensive for many enterprises.

Chatbots

Chatbot Definition

Chatbots are the next step in the technological evolution of live conversation. Despite automation, chatbots imitate the personalised conversational context of a live chat session, allowing organisations to scale while maintaining a human touch.

Voice Assistants

Voice assistants are an advanced version of chatbots that use spoken words rather than a visual interface. Although voice UIs have grown in popularity in recent years, they remain relatively exclusive to large corporations due to the complexity of their construction. Apple’s Siri, Google Assistant, Amazon’s Alexa, and Microsoft’s Cortana are among the market leaders.

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Email

Gmail vs Outlook: What's the Best (Free) Email Service?Email is a tried-and-true communication format that has managed to stay relevant in today’s conversational world. Conversational email marketing focuses on relationship building and attempts to make communication more human by using conversational language or tying the email to a bot or live chat.

Social Media

When you make room for engagement and let your fans know you’re listening, the conversational part of social media emerges.

Responding to comments, polls, or questions on stories, organising live chats, or leveraging the personal message channel are common examples of a conversational approach to social media marketing.

Best Conversational Marketing Practices

To make the most of conversational marketing, brands should consider the following actions.

1. Make greater use of data and analytics

Making the right judgments begins with having the right information. When it comes to conversational marketing, your platform of choice should be able to leverage this data to create personalised responses depending on the user’s history and preferences.

2. Personalise the consumer journey

Conversational marketing relies heavily on personalisation. When composing solutions to questions your consumers may have about your business, a personalised marketing solution takes user data into account. By building a one-on-one connection, these interactions can assist enhance the consumer’s relationship with your brand.

3. Concentrate on customer engagement

The primary distinction between conversational marketing and other, more traditional tactics is that it aims to engage customers in genuine conversations. By speaking to customers on a personal level, you may connect with them in ways they may not have previously experienced with a company. These interactions can make users feel more at ease, and you’ll be able to obtain vital consumer insights and comprehend leads as a result.

Summing Up

While it is critical to take the initial step, it is also advisable to look at and learn about the success of firms such as Domino’s, Sephora, and HubSpot to get off to a good start.

Conversational marketing is effective because it fosters consumer relationships via the experience of a conversation. So, by making it easy for consumers to interact with your company, you can convert more of the appropriate leads more quickly. It can also help you grow your consumer base, generate loyal customers, and increase your revenue.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

What are social media KPIs?

There’s no need for us to go into detail about the importance of social media in today’s corporate world. Global social media usage is increasing, with approximately 50% of the world’s population using Instagram and Facebook. If you’re reading this article about social media KPIs, you already know how important it is to be active on social media.

However, in order to properly comprehend the business value and demonstrate the outcomes to your team, you must actively measure key KPIs that illustrate the true value.

When it comes to campaigns launched on social media networks, social media KPIs (key performance indicators) are what your company measures. It clarifies what data you’re looking at and what indicators you’re collecting. This indicates how your social media efforts are helping you achieve your business objectives.

Your social media strategy should never be dictated by inspiration. Your social media KPIs are the only ones who can do that job.

Benefits of tracking social media marketing KPIs

Social media KPIs, at their core, indicate the return on investment (ROI) to your clients. They are definitely much more than just tracking the number of your average likes and followers. In a nutshell, you become a better marketer by regularly monitoring your social media activities. You can even both in the short and long term:

  1. Identify the best-performing techniques that lead to a high conversion rate.
  2. When it comes to purchasing new social media management software, demonstrate the importance of digital marketing. The expenditure will be justified thanks to your battle-tested results.
  3. Meet your business objectives, and you’ll be one step closer to generating an incredible bottom line.

Important social media KPIs

The KPIs listed below are organised by category. You’ll need a business account on each site to access the majority of these stats. The analytics section will provide you with the information you require.

Social Media KPIs for Engagement

5 Ways to Boost Organic Social Media EngagementThe energy at the heart of every department in an organisation is driving true brand engagement. KPIs for engagement rate indicates how well your material is received by your target audience. The more people engage with your posts or page, the more likely you are to win their confidence, loyalty, and sales in the future.

Likes: When someone likes your post, it’s a good sign that the content appeals to them. As you receive more “likes” on your postings, more people will be drawn to them, and the content will appear higher in people’s personal feeds.

Comments and Replies: Comments are a better measure of quality than “likes,” because typing something out ends up taking more effort. Start conversations and reply to comments to get your content noticed and develop relationships with your audience.

Mentions: As a marketer, one of the most rewarding experiences is hearing your brand and content mentioned positively by audiences and customers. Online word-of-mouth marketing is huge, and this demonstrates you’re establishing some brand awareness.

Reshares: While Twitter feeds move quickly, LinkedIn users are more deliberate in their resharing of content to their networks. Getting reshares on your material can indicate that it is fascinating and instructive enough for people to want to share it.

Profile visits: When someone is learning about your firm for the first time, they will go to your website, sign up for your email marketing tools, and look at your profile page. This is a nice reminder to maintain your profile up to date with your most essential link destinations.

Clicks: Keeping track of this will provide you insight into how your audience responds to your content. The more high-quality traffic your social media posts generate, the more potential conversions and revenues you can generate.

Social Media KPIs for Reach

New Ways to Gain Social Media Reach, Interactions & FollowersReach KPIs show you how your brand influences your target audience. Including how many people viewed your social media post in their newsfeed.

Follower count: The most straightforward measure to examine is your total social follower count across all of your channels.

Impressions: It is the number of times your posts have shown in someone’s newsfeed or timeline.

Web traffic from social media: Website traffic is how you turn social followers and people who see your content into leads and customers. If your website traffic is low, it’s likely that your content or call to action isn’t engaging enough.

Share of voice: Share of Voice is a metric that measures how much attention your brand receives in comparison to your competitors’ brands. Monitoring brand conversations, seeing more mentions of your organisation, and industry experts referencing your products or services more frequently can all help.

Post reach: It is a more specialised statistic than the overall category of reach KPIs. It represents the number of unique accounts that saw your post on social media. Divide the number of impressions by the number of followers to get a fair estimate of your reach. This feature is also readily available on a number of platforms.

Social Media KPIs for Conversions

9 Ways to Boost Your Social Media Conversion Rate | Sprout SocialConverting interactions into clients is the next step in the marketing funnel. In social media, vanity metrics such as the number of likes and comments have a role. The most important KPIs from social media is how they affect conversions.

Conversion Rate: The number of users who have converted (e.g., purchased a product) vs the number of clicks on a specific post. The percentage of users who converted to leads, or Lead Conversion Rate, is a related KPI. This aids in figuring out whether you’re getting leads that meet your target demographics and if you need to adjust your social material.

Revenue from sales: When you sell products and promote them through your social media presence, you want to know if your efforts are paying off. Examine your Google Analytics or website builder to determine your sales revenue.

CTR (Click-Through-Rate): The percentage of users who click on the call-to-action (CTA) button in your content.

Conclusion

Social media is the future of customer service and business growth. As a result, tracking social media KPIs is a critical component of any social media marketing strategy. Not all metrics, however, are supposed to be equal. Some social KPIs are more valuable than others or are more significant to your business in particular. Tracking all of the aforementioned indicators at once is a time-consuming task, thus concentrate on the KPIs that are most important to ALL companies.

You may have more things to consider, and some of the KPIs listed above may not be appealing to you, but you should always verify that your social media presence positively influences your business goals.

Contact us at Shaktiki today to book a free consultation call.