Every year, multiple trends emerge that have the potential to revolutionise the digital marketing landscape. The marketing world did not disappoint in the pandemic and recession of 2021. As far as 2022 is concerned, the trends are predicted to be more revolutionary than ever.
What’s important to remember is that the marketing world operates at the speed of light. Just as fast a trend comes to change the landscape, another one emerges and creates an entirely new outlook.
Keeping up with these changes as a marketer of any level of experience isn’t always easy. However, staying ahead of the curve in the fast-paced marketing world — and maintaining a sense of relevancy with your audience — is critical. This blog aims to discuss some of the potential trends that will persist or emerge in 2022.
Personalisation of Strategy
In 2022, personalisation will be a major factor. Creating personalised advertising that caters to your target demographic will lead to more productive results. But it’s not simply the content that must be perfect. In an oversaturated landscape, ensuring that your audience receives those advertisements at the proper time and place is critical to engagement.
You may generate tailored messaging depending on each demographic if you take the time to learn about the platforms your audience utilises and how they use them.
Even if you’re marketing the same product, it’s not only about adapting your marketing efforts for each social media platform; it’s also about taking into account different geographies and cultural affiliations. Diverse content, delivered at different times and in varied ways can be leveraged to lure consumers scattered all over the world.
Artificial Intelligence in Digital Marketing
Artificial intelligence (AI) advancements have resulted in more intuitive reporting, as well as the automation of typical marketing activities such as site traffic monitoring and search engine optimisation for organic reach.
As AI technology improves, so do its capabilities, which have progressed from automated chores and campaigns to the ability to forecast what customers will want next. It may be able to recommend a specific item or offer, or even personalised marketing.
It is recommended that you use AI to forecast your customer’s next move so that you can provide them with the product or service they require at the exact moment they require it.
Creative and short video marketing tactics
More than 31% of worldwide marketers are investing in short-form video content, with 46% believing the strategy is effective in terms of performance and engagement. And, by 2022, 89% of worldwide marketers expect to maintain or expand their investment in it.
Not only does creating a short-form video require less bandwidth, but it also correlates well with the fast-paced attention spans of internet audiences. This is why TikTok, Reels, and Snapchat have exploded in popularity and marketing interest.
They emphasise the importance of basic and short messages or messages that invite us to participate in activities such as learning a new dance, taking part in a challenge, or taking part in surveys and polls.
The best thing about these short videos is that anyone with a smartphone can make one. Examples of content in these short entertaining videos are behind-the-scenes, DIY videos, and actual stories.
Increased privacy-imposed challenge on Advertisements
Digital marketers should plan for greater privacy constraints in 2022, which will change how they track their consumers’ behaviour. New privacy rules have reduced the amount of data used in AI. These include the iOS upgrade and the planned elimination of cookies by Google.
Many marketers and advertisers will have to rethink their strategy as a result of this. It’s the start of a new era of trust and transparency between businesses and their customers. Inform customers about the data you’re collecting and why you’re collecting it. Make it simple and quick to opt out at any time. Also, solely collect the information you require.
If you embrace this new digital marketing strategy, your customer relationships are likely to improve dramatically.
Experiential marketing campaigns can come back
Audiences can enter an immersive experience through experiential marketing initiatives, which can take place in a physical location or via an Augmented Reality (AR) platform. It allows customers to do more than just buy a brand’s products or services; it also allows them to experience the brand.
As public spaces reopen, the plan is gaining popularity, as individuals are more inclined than ever to enrol in these activities. Digitally immersive platforms are becoming more accessible to a broader audience, putting experiential marketing back on the table for 2022.
NFTs and crypto emerge in social media e-commerce
Social media platforms like Twitter are attempting to integrate cryptocurrency payments. There is also a growing trend for display tools that highlight in-app NFT purchases. Facebook is currently advocating the usage of NFT display options and avatars.
With NFTs and bitcoin, the focus is on figuring out how to market the brand beyond products and services, and possibly the brand itself and its ethos.
It is anticipated that other businesses will follow suit. Therefore, now is the time to think about how your company can get on board.
Other trends to look at
- Conversational marketing will continue to be streamlined by chatbots.
- Keyword, video and image SEO leveraged to top search charts remains at high priority.
- The use of voice search strategies will continue to be on the radar of SEOs.
- Marketers must ensure that their websites are voice-friendly.
- Marketers should start looking for business opportunities in apps under Meta.
- Influencer marketing will progress from a trendy to a standard marketing strategy.
- For developing businesses, inbound marketing will continue to be smart practice.
- Turn your attention to storytelling. Businesses should demonstrate how their product or service may help solve a specific problem through anecdotes and customer testimonials.
- Leverage LinkedIn and Pinterest marketing.
- A dominant social media format will be live content, such as live video broadcasts and audio chat rooms.
Every year, we see new and surprising digital trends emerge, laying the groundwork for marketing’s future. Years as tumultuous as 2020 and 2021 have only added to digital marketing’s cap. In fact, the trends in 2022 are expected to be some of the most revolutionary ever.
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