What are the most anticipated marketing trends of 2022?

Every year, multiple trends emerge that have the potential to revolutionise the digital marketing landscape. The marketing world did not disappoint in the pandemic and recession of 2021. As far as 2022 is concerned, the trends are predicted to be more revolutionary than ever.

What’s important to remember is that the marketing world operates at the speed of light. Just as fast a trend comes to change the landscape, another one emerges and creates an entirely new outlook.

Keeping up with these changes as a marketer of any level of experience isn’t always easy. However, staying ahead of the curve in the fast-paced marketing world — and maintaining a sense of relevancy with your audience — is critical. This blog aims to discuss some of the potential trends that will persist or emerge in 2022.

Personalisation of Strategy

In 2022, personalisation will be a major factor. Creating personalised advertising that caters to your target demographic will lead to more productive results. But it’s not simply the content that must be perfect. In an oversaturated landscape, ensuring that your audience receives those advertisements at the proper time and place is critical to engagement.

You may generate tailored messaging depending on each demographic if you take the time to learn about the platforms your audience utilises and how they use them.

Even if you’re marketing the same product, it’s not only about adapting your marketing efforts for each social media platform; it’s also about taking into account different geographies and cultural affiliations. Diverse content, delivered at different times and in varied ways can be leveraged to lure consumers scattered all over the world.

Artificial Intelligence in Digital Marketing

Artificial intelligence (AI) advancements have resulted in more intuitive reporting, as well as the automation of typical marketing activities such as site traffic monitoring and search engine optimisation for organic reach.

AI

As AI technology improves, so do its capabilities, which have progressed from automated chores and campaigns to the ability to forecast what customers will want next. It may be able to recommend a specific item or offer, or even personalised marketing.

It is recommended that you use AI to forecast your customer’s next move so that you can provide them with the product or service they require at the exact moment they require it.

Creative and short video marketing tactics

More than 31% of worldwide marketers are investing in short-form video content, with 46% believing the strategy is effective in terms of performance and engagement. And, by 2022, 89% of worldwide marketers expect to maintain or expand their investment in it.

Not only does creating a short-form video require less bandwidth, but it also correlates well with the fast-paced attention spans of internet audiences. This is why TikTok, Reels, and Snapchat have exploded in popularity and marketing interest.

video marketing

They emphasise the importance of basic and short messages or messages that invite us to participate in activities such as learning a new dance, taking part in a challenge, or taking part in surveys and polls.

The best thing about these short videos is that anyone with a smartphone can make one. Examples of content in these short entertaining videos are behind-the-scenes, DIY videos, and actual stories.

Increased privacy-imposed challenge on Advertisements

Digital marketers should plan for greater privacy constraints in 2022, which will change how they track their consumers’ behaviour. New privacy rules have reduced the amount of data used in AI. These include the iOS upgrade and the planned elimination of cookies by Google.

Many marketers and advertisers will have to rethink their strategy as a result of this. It’s the start of a new era of trust and transparency between businesses and their customers. Inform customers about the data you’re collecting and why you’re collecting it. Make it simple and quick to opt out at any time. Also, solely collect the information you require.

If you embrace this new digital marketing strategy, your customer relationships are likely to improve dramatically.

Experiential marketing campaigns can come back

Audiences can enter an immersive experience through experiential marketing initiatives, which can take place in a physical location or via an Augmented Reality (AR) platform. It allows customers to do more than just buy a brand’s products or services; it also allows them to experience the brand.

Experiential Marketing

As public spaces reopen, the plan is gaining popularity, as individuals are more inclined than ever to enrol in these activities. Digitally immersive platforms are becoming more accessible to a broader audience, putting experiential marketing back on the table for 2022.

NFTs and crypto emerge in social media e-commerce

NFTs

Social media platforms like Twitter are attempting to integrate cryptocurrency payments. There is also a growing trend for display tools that highlight in-app NFT purchases. Facebook is currently advocating the usage of NFT display options and avatars.

With NFTs and bitcoin, the focus is on figuring out how to market the brand beyond products and services, and possibly the brand itself and its ethos.

It is anticipated that other businesses will follow suit. Therefore, now is the time to think about how your company can get on board.

Other trends to look at

  1. Conversational marketing will continue to be streamlined by chatbots.
  2. Keyword, video and image SEO leveraged to top search charts remains at high priority.
  3. The use of voice search strategies will continue to be on the radar of SEOs.
  4. Marketers must ensure that their websites are voice-friendly.
  5. Marketers should start looking for business opportunities in apps under Meta.
  6. Influencer marketing will progress from a trendy to a standard marketing strategy.
  7. For developing businesses, inbound marketing will continue to be smart practice.
  8. Turn your attention to storytelling. Businesses should demonstrate how their product or service may help solve a specific problem through anecdotes and customer testimonials.
  9. Leverage LinkedIn and Pinterest marketing.
  10. A dominant social media format will be live content, such as live video broadcasts and audio chat rooms.

Wrapping Up

Every year, we see new and surprising digital trends emerge, laying the groundwork for marketing’s future. Years as tumultuous as 2020 and 2021 have only added to digital marketing’s cap. In fact, the trends in 2022 are expected to be some of the most revolutionary ever.

Contact us at Shaktiki today.

What are the best Dental Marketing strategies?

For dental practices, acquiring new patients on a consistent basis is critical. According to one study, a dentist requires at least 20 new patients per month to grow and succeed. This is when digital marketing comes to your rescue, especially choosing the right dental marketing strategies.

Consumers sought answers about how their dentist would protect them from exposure during and after 2020. The behind-the-scenes measures in place to secure the safety of their customers became a marketing focal point all of a sudden.

Finding the right balance in dental practice marketing is crucial as 2022 approaches. It’s time to embrace the power of telehealth and communication via digital channels if you haven’t already.

Best Dental Marketing Strategies

1. Design and Optimize your Website

The 10 best dental website designers for hire in 2021 - 99designsEven if you have the most gorgeous brick-and-mortar dental clinic in London, it won’t matter if you don’t have an A+ website. Your dental care is judged by the looks and performance of your website, just as it is by the initial impression your patients have when they walk into your clinic. In fact, 94 per cent of website visitors base their decision on the design of a company’s website. This is also true for mobile devices.

The first step is to build and optimise a beautiful, user-friendly website. Here are some things to bear in mind while you’re at it:

  • Make it simple for individuals to find the information they need
  • Without utilising jargon or technical terminology, provide the most important information about your services
  • Maintain a regular blog
  • Present a design that is straightforward, consistent, and user-centred
  • Provide authoritative content that assists patients in maintaining dental health and practising proper oral hygiene
  • Introduces your dentists, employees, and the atmosphere in which they work
  • Allows you to schedule appointments online quickly and easily
  • Showcases social proof such as patient testimonies and reviews
  • Patients can contact the dentist immediately through online chat and other messaging options

2. Promising Results with PPC

Dental advertisement flyer Template | PosterMyWallPPC (pay-per-click) ads position your clinic at the top of the search engine results page (SERP), where potential patients are most likely to see it. Instead of waiting for people to discover you, you can choose the time, place, and age of the individuals you want to target—and see results right now. Google Ads and Facebook Ads are both great examples of PPC ads.

PPC, on the other hand, is based on a lot of strategy and science. You’ll wind up wasting money and not obtaining the greatest results if you don’t have the skills or time to stay on top of it.

  • To that end, here are seven advertising best practices to follow:
  • Create a strong keyword strategy
  • Make fantastic PPC landing pages
  • Ads should be targeted based on specific regions

3. Set up your GMB page

How to Optimize Your Dental Office Google My Business ListingOne of the most efficient dental marketing strategies is to create a Google My Business (GMB) account page. In essence, your Google My Business listing is a trusted source of information about your dental practice – location, hours, images, and so on – that Google integrates into multiple search experiences. As you might expect, a thorough and robust Google My Business page can help your clinic appear in a variety of Google search results, including patients actively looking for a dentist.

You’ll need to optimise your GMB page after you’ve built it by filling out each area. This is critical since Google’s Local Map Pack immediately syncs all of the information from your GMB page. After you’ve built or renewed your GMB, you should focus on two things:

  • Post content on a regular basis (new offers, special details, etc.)
  • Increase the number of reviews for your practice

4. Have a foolproof SEO strategy

To be found online by patients looking for dental care, you must invest in a long-term SEO strategy that includes an optimised web design and a Google My Business page. When patients use a search engine, ranking at the top of page one entails refining your site’s page layout, linking to authoritative websites, optimising URLs, meta descriptions, and picture alt-tags, providing unique content, and adding keywords.

5. Ace your social media marketing game

5 ideas to take your dental social media to the next level | PatientPopMore than 3.5 billion individuals use social media platforms every day, and more than 54% of these people utilise social media to investigate products before making a purchase. Facebook has a daily active user base of about 1.79 billion people.

Your boat will sail if you think beyond the box. If you have a charismatic dentist or dental technician, you may make short Instagram Reels or TikTok videos that refute common myths or address current trends from a position of authority.

  • Here are some ideas for making the most of your social media accounts:
  • Remind folks of the dental advantages they’re paying for but aren’t taking advantage of
  • Make images and videos of the before and after
  • Make infographics that are easy to consume
  • Create video content
  • Start running social media ads

Dental marketing mistakes to stay away from

Let’s take a quick look at some tactics that don’t work now that you know about the top dental marketing strategies that work. These dental marketing blunders should be avoided at all costs.

Not keeping pace with change

Digital dental marketing is a constantly changing field, and you must remain on top of it to be relevant. Otherwise, your practice will be left in the dust by the fierce competition. Pay attention to current events and make changes to your campaign as needed. Any organisation must have an up-to-date marketing strategy.

Not keeping track of your results

The secret to a successful dental marketing campaign is to stay on top of it. You’ll never know which aspects of your campaign are working or not if you don’t track their performance and results. Or if you’re getting a decent return on your investment.

Choose your key performance indicators (KPIs) ahead of time. Maintain a content calendar to ensure that you don’t lose sight of helpful practices. Tracking your outcomes, regardless of the tracking programme you use, puts a spotlight on your marketing efforts.

Not managing your online reputation

Your practice’s online reputation can make or kill it. Furthermore, internet reviews are an important ranking signal for SEO.

You should not only encourage your patients to submit reviews, but you should also reply to every piece of criticism you receive. If you’re responding to happy customers, address them by name and thank them right away. You should also respond swiftly to unfavourable criticism, address them by name, and apologise for not achieving their expectations.

Summarising

You’re already behind the curve if you’re debating whether or not to devote extra time and resources to your digital marketing plan. There are a lot of dental providers on the internet. There’s a lot of competition for potential customers’ eyes and ears. You’ll be ahead of your competitors in no time if you execute the aforementioned techniques and keep an eye out for any potential drawbacks.

Contact us at Shaktiki today and we will help you implement the right dental marketing strategy for the growth of your firm.