What are the best Dental Marketing strategies?

For dental practices, acquiring new patients on a consistent basis is critical. According to one study, a dentist requires at least 20 new patients per month to grow and succeed. This is when digital marketing comes to your rescue, especially choosing the right dental marketing strategies.

Consumers sought answers about how their dentist would protect them from exposure during and after 2020. The behind-the-scenes measures in place to secure the safety of their customers became a marketing focal point all of a sudden.

Finding the right balance in dental practice marketing is crucial as 2022 approaches. It’s time to embrace the power of telehealth and communication via digital channels if you haven’t already.

Best Dental Marketing Strategies

1. Design and Optimize your Website

The 10 best dental website designers for hire in 2021 - 99designsEven if you have the most gorgeous brick-and-mortar dental clinic in London, it won’t matter if you don’t have an A+ website. Your dental care is judged by the looks and performance of your website, just as it is by the initial impression your patients have when they walk into your clinic. In fact, 94 per cent of website visitors base their decision on the design of a company’s website. This is also true for mobile devices.

The first step is to build and optimise a beautiful, user-friendly website. Here are some things to bear in mind while you’re at it:

  • Make it simple for individuals to find the information they need
  • Without utilising jargon or technical terminology, provide the most important information about your services
  • Maintain a regular blog
  • Present a design that is straightforward, consistent, and user-centred
  • Provide authoritative content that assists patients in maintaining dental health and practising proper oral hygiene
  • Introduces your dentists, employees, and the atmosphere in which they work
  • Allows you to schedule appointments online quickly and easily
  • Showcases social proof such as patient testimonies and reviews
  • Patients can contact the dentist immediately through online chat and other messaging options

2. Promising Results with PPC

Dental advertisement flyer Template | PosterMyWallPPC (pay-per-click) ads position your clinic at the top of the search engine results page (SERP), where potential patients are most likely to see it. Instead of waiting for people to discover you, you can choose the time, place, and age of the individuals you want to target—and see results right now. Google Ads and Facebook Ads are both great examples of PPC ads.

PPC, on the other hand, is based on a lot of strategy and science. You’ll wind up wasting money and not obtaining the greatest results if you don’t have the skills or time to stay on top of it.

  • To that end, here are seven advertising best practices to follow:
  • Create a strong keyword strategy
  • Make fantastic PPC landing pages
  • Ads should be targeted based on specific regions

3. Set up your GMB page

How to Optimize Your Dental Office Google My Business ListingOne of the most efficient dental marketing strategies is to create a Google My Business (GMB) account page. In essence, your Google My Business listing is a trusted source of information about your dental practice – location, hours, images, and so on – that Google integrates into multiple search experiences. As you might expect, a thorough and robust Google My Business page can help your clinic appear in a variety of Google search results, including patients actively looking for a dentist.

You’ll need to optimise your GMB page after you’ve built it by filling out each area. This is critical since Google’s Local Map Pack immediately syncs all of the information from your GMB page. After you’ve built or renewed your GMB, you should focus on two things:

  • Post content on a regular basis (new offers, special details, etc.)
  • Increase the number of reviews for your practice

4. Have a foolproof SEO strategy

To be found online by patients looking for dental care, you must invest in a long-term SEO strategy that includes an optimised web design and a Google My Business page. When patients use a search engine, ranking at the top of page one entails refining your site’s page layout, linking to authoritative websites, optimising URLs, meta descriptions, and picture alt-tags, providing unique content, and adding keywords.

5. Ace your social media marketing game

5 ideas to take your dental social media to the next level | PatientPopMore than 3.5 billion individuals use social media platforms every day, and more than 54% of these people utilise social media to investigate products before making a purchase. Facebook has a daily active user base of about 1.79 billion people.

Your boat will sail if you think beyond the box. If you have a charismatic dentist or dental technician, you may make short Instagram Reels or TikTok videos that refute common myths or address current trends from a position of authority.

  • Here are some ideas for making the most of your social media accounts:
  • Remind folks of the dental advantages they’re paying for but aren’t taking advantage of
  • Make images and videos of the before and after
  • Make infographics that are easy to consume
  • Create video content
  • Start running social media ads

Dental marketing mistakes to stay away from

Let’s take a quick look at some tactics that don’t work now that you know about the top dental marketing strategies that work. These dental marketing blunders should be avoided at all costs.

Not keeping pace with change

Digital dental marketing is a constantly changing field, and you must remain on top of it to be relevant. Otherwise, your practice will be left in the dust by the fierce competition. Pay attention to current events and make changes to your campaign as needed. Any organisation must have an up-to-date marketing strategy.

Not keeping track of your results

The secret to a successful dental marketing campaign is to stay on top of it. You’ll never know which aspects of your campaign are working or not if you don’t track their performance and results. Or if you’re getting a decent return on your investment.

Choose your key performance indicators (KPIs) ahead of time. Maintain a content calendar to ensure that you don’t lose sight of helpful practices. Tracking your outcomes, regardless of the tracking programme you use, puts a spotlight on your marketing efforts.

Not managing your online reputation

Your practice’s online reputation can make or kill it. Furthermore, internet reviews are an important ranking signal for SEO.

You should not only encourage your patients to submit reviews, but you should also reply to every piece of criticism you receive. If you’re responding to happy customers, address them by name and thank them right away. You should also respond swiftly to unfavourable criticism, address them by name, and apologise for not achieving their expectations.

Summarising

You’re already behind the curve if you’re debating whether or not to devote extra time and resources to your digital marketing plan. There are a lot of dental providers on the internet. There’s a lot of competition for potential customers’ eyes and ears. You’ll be ahead of your competitors in no time if you execute the aforementioned techniques and keep an eye out for any potential drawbacks.

Contact us at Shaktiki today and we will help you implement the right dental marketing strategy for the growth of your firm.

How dentists can benefit from Facebook Ads?

Getting new patients is difficult for any dental clinic, but it’s even more difficult when you’re simultaneously trying to provide quality dental care. What options do you have? Try posting on Facebook to promote your dental clinic’s services, but not just any post. Facebook Ads.

Undoubtedly, you can spend time and effort aiming to rank on Google’s first page. You can even end up creating and optimising your own website. You can do everything you can to ensure long-term success online.

But what if you require immediate online traffic?

That is where Facebook Ads come in. Dentists can use Facebook ads to reach out to patients who are looking for a dentist and direct them to your business. With Facebook’s great targeting capabilities, you’ll be able to advertise your dental services to all the users using Facebook Ads. You could precisely target your audiences and increase your conversion rate to new heights with Facebook’s assistance.

Why Facebook Ads?

Dentists’ strategies for attracting new patients are evolving as time goes on. Previously, many doctors relied on recommendations or word-of-mouth and being located in newspapers or magazines to attract new patients. Many dentists, however, are now relying on digital marketing methods such as Facebook Ads to suit their objectives.

11 Best Facebook Ad Examples of 2019 — Relevantly Facebook Marketing

One reason to use Facebook ads is to adapt your marketing approach. However, there are a number of other advantages to using Facebook Ads for your dentistry office. Here are a few examples:

  • Facebook has powerful targeting tools that let advertisers and marketers pinpoint their target audiences based on interests, competitor affiliations, demographics, and more.
  • The ability to promote on numerous social media platforms, including Instagram and WhatsApp, is one of Facebook Ads’ most remarkable features.
  • Facebook advertising works on the PPC model. Advertisers can pay only when individuals click on their advertising, allowing them to stretch their budget much farther.
  • Dentists may use Facebook Ads to produce specifically customised and interesting material.
  • Some people see your ads, but they fail to set up an appointment. This is when retargeting can come in handy. You can use retargeting to target folks who saw your Facebook ad or visited your website but did not schedule an appointment.

Setting up your first Facebook Ads Campaign

You must set up all of your accounts before you can produce your first ad for your practice. A Facebook business page for your clinic is one of the first things you should do. When creating advertising, you’ll need a business page.

1. Optimising Landing Page

You should also design a landing page that consumers will be sent to when they click on one of your adverts. Even though this is one of the most significant aspects of advertising, it is also critical to get it right. This is due to the fact that a user’s landing page influences whether or not they schedule an appointment.

Here are some things to keep in mind while creating landing pages:

  • Easy to follow and relevant to the ad that was clicked on
  • The message is clear
  • A call-to-action button that is easy to locate

2. Deciding your goal

You should set goals for your dental advertising campaigns since they will guide your efforts and allow you to assess their performance. For your campaign, Facebook offers a variety of ad objectives as shown below.

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You may start developing Facebook advertisements for dental practises that help you grow your practice through social media with a variety of ad objectives at your fingertips.

3. Determining your audience

Another aspect of the ad set level is the audience selection. Your targeting options will be determined by this. Here are the three groups from which to choose:

Saved Audience: Users can be included or excluded based on demographics, location, and interests.

Custom Audience: Use Facebook Lookalike to target visitors based on a customer (or patient) list or previous contact with your clinic’s website or content.

Lookalike Audience: Create an audience that is similar to your current client database and market to them.

Using saved audience to target

4. Placement

You have the option of having your ad automatically put, but you also have the option of choosing where you want it to be placed. Here are some of the options for placement:

Device Type: Mobile, Desktop, or Both
Facebook Placement: Feed, Right Column, Instant Articles, In-stream video, Stories, Marketplace
Instagram Placement: Feeds, Stories
Messenger Placement: Inbox, Sponsored Messages, Stories

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5. Delivery and Budget

You can schedule your delivery after you’ve decided on your placement. This option controls the speed and frequency with which your ad is displayed at the expense of your budget. The two options are as follows:

Standard Ad Delivery — Depending on your budget, serve your advertising at the fastest possible pace.
Ad delivery acceleration — Deliver your adverts as rapidly as possible, allowing you to spend your budget more quickly.

delivery

A daily budget (a budget for each day) or a lifetime budget are the two types of budgets available (budget for the whole duration of your advertising). It will come to an end after your ads have used up all of their funding.

6. Choosing the type of ad

We’re now ready to start creating our ads. Hopefully, you’ve already selected what type of advertisement you’d like to run at this time.

We have four options, each with its own set of characteristics:

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Moving forward

Here are some recommendations to assist you to run your advertising efforts for your dental now that you know how to set up and use the Facebook Ads platform.

1. Keep an eye on Analytics

You’ll be able to access a full analytics dashboard to evaluate the data after your campaign is live. Remember to monitor your stats on a regular basis and make adjustments to your ads as needed.

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2. Running Test Ads

Your ads can be in a variety of formats, each of which will have a different effect on your target viewers. As a result, you must ensure that you test using A/B testing and split testing. You can use these two tests to test both tiny and large modifications you want to make to your ads.

3. Thinking of new marketing ideas

People may become burnt out when they see the same advertising again and over, lowering the possibility of participation.

As a result, your dental practice should experiment with fresh and unusual concepts. Users will be less likely to become habituated and will be more inclined to make that appointment as a result.

Facebook Ads for dentists can be an effective digital marketing approach for attracting new patients to your office. Although getting started can be challenging, it is more often than not well worth the effort. Experiment, practise and discover as much as possible, and you’ll soon be generating traffic.

Contact us at Shaktiki to get started with the marketing of your dental practice.