Why is Community Marketing so important?

If you’re looking to start a new business, you should be aware that competition is intense, regardless of industry. You must think of specific techniques to properly market your brand in order to attract the right audience. To begin, one of the most effective marketing tactics is community building or community marketing.

Community marketing is a brand growth strategy that focuses on bringing customers together around a topic that is aligned with your brand in an engaging and non-intrusive manner that prioritises your customers. It might help you demonstrate to your audience that you are committed to building genuine connections and relationships with the community you are attempting to serve.

Along with similar interests, the foundation of communities is a sense of belonging and emotional connection.

Furthermore, communities are not new, but their definition has changed from the old concept of a group of people living in the same geographical area. Indeed, the virtual world has enabled communities to form and grow without the necessity for face-to-face contact.

Communities can now exist via online forums, social media, blogs, podcasts, and a plethora of other digital venues.

Why Community Marketing?

Humans have an inbuilt want for connection, and there is a growing body of psychological study that investigates how profound that desire is. It has been demonstrated that people’s brains are most rewarded when they connect meaningfully with others.

Social links are essential to our pleasure and success, from our family and friends to our neighbourhood and our work team. So much so that when we are socially isolated for an extended period of time, our brains literally begin to weaken. Community marketing is giving a wonderful opportunity for marketers now more than ever, following the COVID-19 pandemic-induced lockdowns around the world. It also implies that there is a lot more to generating brand growth and consumer engagement.

What is community based marketing—and why is it crucial now? - Agility PR Solutions

Also, keep in mind that buyers have practically limitless options in today’s market, and businesses can’t win just on features and pricing. It’s why consumer brands like Sephora have prioritised community in their growth strategies. It’s also why of late we’ve seen many IPOs including Roblox, Duolingo, and Poshmark. It helps them lead with their communities and demonstrate how important they are to their success.

Components of Community Marketing

The level of cohesiveness, interactivity, and specialisation of communities can vary greatly. However, the following elements are common to all community marketing initiatives:

1. A collection of people who have similar interests and hobbies
2. An innate sense of belonging and connection to something larger than oneself
3. People come to one other’s aid because of a sense of caring for members of the community
4. Interaction areas shared by the community, or a collection of shared practises that bring the group together and strengthen its culture

How to develop the perfect Community Marketing strategy?

Perceived usefulness, trust, and dedication are some of the important variables driving community success and improving member satisfaction.

A sense of loyalty and emotional connection is also essential. Members should have a sense of companionship with their fellow members, share information on a regular basis, and encourage membership to others.

We highlight the fundamental steps for establishing a community marketing strategy based on these characteristics.

1. Define the community’s purpose and focus

A community marketing plan must begin with a clear statement of purpose and focus. This description serves as the framework for community marketers to create activities with a defined direction.

Furthermore, activities that are linked with a community’s declared purpose and achieve its objectives shape and improve members’ happiness and commitment levels.

2. Create trust and authority

Building trust is critical in societies where the exchange of knowledge is essential. Members demand information that is truthful, reliable, and not skewed toward commercial goals.

As a result, community marketing initiatives should strive to avoid spam at all costs. This can have a significant impact on reputation and perceived authenticity. Owners of communities can disseminate information from trustworthy sources such as media publications or trade periodicals. They should also enlist the help of opinion leaders with extensive knowledge of the subject.

3. Encourage member involvement and networking

Importantly, community marketing plans should incorporate the development and promotion of areas for member engagement. In reality, in the virtual world, this might include social media platforms like LinkedIn, chat services like Slack or Discord, or discussion websites like Reddit.

How to Grow a Business Using Community Marketing - Webprofits Blog

In any case, community marketers should consider maintaining constant interactions with members, such as daily introductions of new members, or resort to contest marketing tactics such as quizzes and polls.

A community marketing approach should also include networking among members to reinforce a natural sense of kinship.

4. Host events

Hosting events is an excellent method to bring a community together and create emotional bonds among members.

Indeed, events are not only places to discuss pertinent themes and develop ideas, but they are also one-of-a-kind environments in which long-lasting relationships can be built. A potential combination with experiential marketing could bring a significant boost to your marketing plan.

Events can also encourage connection and engagement by utilising features like live chats, breakout rooms, and gamification. Furthermore, virtual and video-driven events increase accessibility and reach while allowing for quality interactions and meetings, bringing human emotions to the forefront.

Examples to learn from

  • Duolingo provides a platform for users to discuss their doubts, struggles, and tips. It also gives fluent tutors a platform to host events centred on small groups for improved speaking practice and personalised feedback.
  • Sephora’s Beauty Talk is a vast, well-organized forum where users can ask questions, discuss ideas, and have their beauty conundrums addressed by other beauty experts.Sephora's community looking beautiful | Consumer Value Creation
  • My Starbucks Idea by Starbucks allows coffee fans to share and discuss their ideas.The 'My Starbucks Idea' website invites ideas from consumers, and has... | Download Scientific Diagram

Concluding thoughts

Creating an interactive community requires significant upfront effort. Though, once in place, it provides a gold mine of potential for marketing teams. Community marketing can take many forms and has numerous advantages. It is, however, very personalised. It is not always obvious how to get started and implement successful strategies. However, as more organisations master online communities, the virtual world will undoubtedly see the development and utilisation of many more online communities.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

Why is Quora Marketing important in 2022?

Quora is a social media platform that allows users to ask questions, receive answers, and engage with other users. Today, Quora is a massive repository of questions and answers on any subject imaginable. In fact, more than 400,000 topics are currently covered on Quora. Hence, there are a number of other compelling reasons why Quora marketing should be considered.

Quora has over 300 million monthly active users, making it an ideal content marketing tool. Hence, one of the most compelling reasons to adopt this platform is its superior SEO capabilities. 

Why should marketers look at Quora?

Quora is an excellent resource for marketing. These are the reasons why:

Increase Brand Awareness

As earlier said, Quora has 300 million monthly active users. By providing excellent answers and business to these users, you can acquire exposure to a large number of people on the platform.

Furthermore, by continuously sharing your ideas on important topics, you may position your company as a thought leader in your field. This could help your brand gain more positive attention and spread a good name over the world.

Direct Traffic to Your Website

Quora ranks for 65 million keywords and has an estimated 90 million monthly search visitors. The simplest method to get started with marketing on Quora is to look for questions with a lot of upvotes. Make certain that you just respond to inquiries that are relevant to your sector.

Keep in mind that in order to be read, the material must be SEO-friendly. Don’t forget to add an interesting and original angle to the question in hand. Refrain from reiterating previously stated ideas or solutions.

Furthermore, it will have a long-term impact, bringing you constant and predictable traffic over time. Even after you have stopped actively selling on Quora.

Assist with Customer Service and Influence

Quora is a platform where you can directly address your consumers’ questions. To ensure authenticity, you must sign up for each of your accounts using a personal email address.

You can use Quora to provide customer care to your users and to influence debates about your product or service.

How to make the most of Quora marketing?

1. Create a Quora page for your business

Make sure you have set up your Quora business account before diving in. Quora, like Wikipedia, allows anyone to build a page about anything. If you want to create a page on the web for your brand, start by looking for the brand’s name.

If you can’t find the name, simply create a new topic and give the page a name and description to get started with branding. After the topic has gone live, you may ask the Quora community for feedback, which will assist users to determine whether or not to engage with the company.

2. Find the right set of questions

How useful is getting your answer sent through Quora Digest? - Quora

Answering the appropriate questions will increase your success rate on Quora substantially. It is advised to look for questions that receive a lot of traffic from search engines like Google or Bing.

Even if you don’t intend to spend money on Quora Ads, you may still gain valuable insights from it in terms of trending questions for free.

If a question had a large number of followers, it had a better chance of appearing in people’s Quora Daily Digest. You can also look at questions with a limited number of answers or are similar in nature.

3. Maintain high-quality answers

Benefits of Typing Quickly and Accurately | Syberscribe

Before addressing every question, consider what makes you an expert or thought leader. How can you make your response stand out? So, here are a few pointers.

1) Be one of the first to answer.
2) Add value to your responses by continuing to conduct thorough research and filling gaps in the other answers. Include news, figures, studies, or surveys to back up your arguments.
3) Try to incorporate images into your responses.

4) Add a call-to-action (CTA) to your answers as well as drop in the links to your socials in the end.

4. Request a verification badge from Quora

Using this form, users can submit a request for verification to Quora. They also take note of profiles that are linked to other social media platforms such as Facebook, LinkedIn, and Twitter.

5. Try Quora advertising

Anyone can use Quora Ads to broaden the reach of their answers on Quora. Promoted Answers can be targeted in the same way that all other ad forms on Quora can. As a result, both businesses and individuals can establish a following that will be ready to participate with future responses they post.

6. Share your answers on social media

Anyone can use Quora Ads to broaden the reach of their answers on Quora. Promoted Answers can be targeted in the same way that all other ad forms on Quora can. As a result, you will be able to establish a following that will be eager to engage with your posts.

7. Repurpose your content

Previously published blog posts and articles can be reused. Simply include the link or use the material of your older posts that are relevant to your recent answers. As a result, re-purposing is an effective strategy for increasing visitors to those blogs.

8. Check your stats and stay consistent

All Quora users have access to free analytics. Make certain that the data is analysed and put to good use. By remaining consistent, you will appear more frequently in people’s feeds, resulting in more upvotes and views.

Where can I find the stats about total questions and answers on Quora? - Quora

How does Quora rank answers?

As you might think, the rank of your answer influences the amount of visibility it receives. A complex Machine Learning system may analyse several criteria and assign a rank to each answer. However, if you want to go more technical, the Quora engineering team has written a pretty technical post here.

The initial set of elements that the Machine Learning analyses are to determine whether or not an answer:

  • Provides an accurate answer to the question
  • Provides reusable knowledge
  • Answers that are backed up by logic
  • Shows credibility and is factually correct
  • The answer should be straightforward and simple to read

Other factors which might be at play include:

User Credibility: Each Quora account is most likely granted a ranking depending on how long they’ve been on the platform, how many questions they’ve answered, how many upvotes they’ve earned, and other factors.

Upvotes, downvotes, and reports: Priority is given to the answer with the most upvotes. Quora is also likely to consider the “user rank” of users who upvoted your answers.

Topic Expertise: You are more likely to have a higher rank if you have already answered a large number of questions on the same topic and received some upvotes.

Summing Up

The Internet is brimming with places to spend time that are useful, interesting, and educational. This covers crucial locations for brands and enterprises to connect with their target audiences.

Quora, the community-driven question-and-answer site, is one that keeps coming up for us. There are no drawbacks to investing your time and energy in this evergreen marketing plan. Remember that consistency is essential.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

What are the benefits of Experiential Marketing?

Experiential marketing is defined as a type of advertising designed to allow customers to experience a brand, whether digitally or physically, without first paying for it.

The 2022 digital era is all about in-person events and experiences, and marketers should incorporate these into their campaigns. The global COVID-19 pandemic pushed people to stay at home and in front of their phones. It hastened the adoption of digital systems that provide seamless event management and engagement experiences.

The future of experiential marketing looks bright thanks to digital technologies. Resultantly, immersive technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) play a significant role in today’s experiential marketing scene. And will continue to influence new trends in the years to come.

Benefits of Experiential Marketing

Experiential marketing has an edge over traditional marketing. It breaks through the clutter of advertising that people are bombarded with on a daily basis. Also, it provides something that people want to experience. Some of the advantages of experiential marketing include:

1. It fosters synergies that boost customer loyalty (Forbes, 2018).
2. It encourages audience participation in a variety of situations, including offline, online, and mixed.
3. It fuels Word-of-Mouth marketing.
4. It gets things into the hands of customers immediately.
5. It appeals to the senses, promotes authenticity, and leaves a lasting impression.

Experiential Marketing Trends in 2022

The year 2022 has arrived, and customers will join the new century with fresh perspectives and ideas. Why not ponder on this and follow the trends that your target audience would enjoy? Therefore, here are a few experiential marketing trends to keep you in front of your target audience in 2022.

1. Virtual Experiential Marketing (VEM)

The internet and digital tools are used in virtual experiential marketing (VEM) to generate audio and visual experiences that appeal to a company to its prospects and customers.

14 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Marketers utilise the internet to create visual and audio tools that help them communicate with their customers. Simple content to AR/VR experiences is among the technologies available.

Importantly, A 6Cs structure for virtual experiential marketing must be followed.

It is as follows:

  • Content
  • Customization
  • Customer Care
  • Communication
  • Community
  • Convenience

However, there is no one-size-fits-all solution. On one hand, some businesses just provide legible information to improve their digital experiences. Short movies, infographics, e-books, manuals, and other sorts of media are used to supplement this.

On the other hand, some companies go all out. They use everything from CRM suites to web-based live chat solutions. Therefore, only you can determine what your company genuinely need in order to provide superior virtual experiences for its customers.

Most importantly, don’t forget to tie these experiences to real-world, offline experiences.

2. Digital Games and Applications

The user experience should always be your primary focus, regardless of the nature of your business or what you’re selling. For a variety of reasons, games are extremely immersive. Therefore, incorporating video games and interactive apps into your events may engage your audience and make them feel at ease.

Marketers can use mini-games in browsers to take advantage of the pure VEM digital experience. So, this is a great place to go into additional detail about your offerings, your history, or your new campaign.

Firstly, the mobile game industry is a great place to start. Furthermore, you can collaborate with a game developer to customise a game for your business. Other special applications can be created to enhance the live event experience.

3. AR and VR

Things are quite immersive with Augmented Reality (AR) and Virtual Reality (VR) technologies. These relatively recent technologies provide us with a new perspective on the world. As a result, they’re an ideal lubricate for businesses to use to create unique, shared, and impactful experiences.

A while ago, IKEA, for example, used augmented reality to create an app called IKEA Place. The app allows you to virtually arrange IKEA objects in your home. Customers could use their phones to make design and purchase selections. How fun does that sound!

IKEA Place, the retailer's first ARKit app, creates lifelike pictures of furniture in your home | TechCrunch

Above all, you may also connect it with your cloud-based e-commerce platform to make it easier to convert leads.

4. Art Installations

Outdoor events are preferred by 44 per cent of consumers, according to a 2020 survey. Customers love to attend outdoor events, so art and brand displays can attract a large audience. Why not take advantage of this in 2022?

By taking images and uploading them on various social media networks, your audience will go nuts. A well-designed art exhibit can help you gain social media traction. You’ll have more interactions and engagement as a result of it. And a lot of people are doing it. This trend, which started a few years ago, is still going strong.Interactive art installation and creatively engaging marketing campaign

Brands don’t need to spend a lot of money on their installations. They can also range from simple storefront graphics to full-fledged street art installations. To assist you to build a visually beautiful experiential art display, you can work with local artists or advertising companies.

5. Miscellaneous

Seminars, Conventions, Video Content, Social Media Contests and Challenges.

Experiential Marketing for Dentists

Dental marketing can be a risky business. Consequently, it is a tough task for a marketer to engage with constituents, educate communities, and promote new goods. Fortunately, when it comes to getting customers (patients) to connect with feelings, emotions, thoughts, and/or meaning in healthcare, doctors and hospitals have a largely untapped edge over consumer and retail brands.

Dental marketers can benefit greatly from experience marketing. Thus, a strategic experiential marketing plan is easier to achieve than you might believe.

Recently, Sensodyne launched a delightful setting in which to discuss oral health. Consumers entertained themselves by playing games and taking photographs. Also, they also had the opportunity to speak with a competent dentist about their sensitive teeth in private.

In addition, some of the ways in which the healthcare industry could adapt to experiential marketing are by sponsoring booths recording ‘get-well-soon’ wishes, interviewing doctors, or just a concise health screening test.

Summing Up

Experiential marketing establishes a company’s reputation while also cultivating long-term brand loyalty. However, can you say the same thing about all the advertising that you’re running?

In conclusion, experiential marketing can alter consumer perceptions, humanise a brand, and foster consumer relationships. Hence, in 2022, an experience technique may be just what the doctor needed if you need to communicate a story or modify attitudes.

What are the most anticipated marketing trends of 2022?

Every year, multiple trends emerge that have the potential to revolutionise the digital marketing landscape. The marketing world did not disappoint in the pandemic and recession of 2021. As far as 2022 is concerned, the trends are predicted to be more revolutionary than ever.

What’s important to remember is that the marketing world operates at the speed of light. Just as fast a trend comes to change the landscape, another one emerges and creates an entirely new outlook.

Keeping up with these changes as a marketer of any level of experience isn’t always easy. However, staying ahead of the curve in the fast-paced marketing world — and maintaining a sense of relevancy with your audience — is critical. This blog aims to discuss some of the potential trends that will persist or emerge in 2022.

Personalisation of Strategy

In 2022, personalisation will be a major factor. Creating personalised advertising that caters to your target demographic will lead to more productive results. But it’s not simply the content that must be perfect. In an oversaturated landscape, ensuring that your audience receives those advertisements at the proper time and place is critical to engagement.

You may generate tailored messaging depending on each demographic if you take the time to learn about the platforms your audience utilises and how they use them.

Even if you’re marketing the same product, it’s not only about adapting your marketing efforts for each social media platform; it’s also about taking into account different geographies and cultural affiliations. Diverse content, delivered at different times and in varied ways can be leveraged to lure consumers scattered all over the world.

Artificial Intelligence in Digital Marketing

Artificial intelligence (AI) advancements have resulted in more intuitive reporting, as well as the automation of typical marketing activities such as site traffic monitoring and search engine optimisation for organic reach.

AI

As AI technology improves, so do its capabilities, which have progressed from automated chores and campaigns to the ability to forecast what customers will want next. It may be able to recommend a specific item or offer, or even personalised marketing.

It is recommended that you use AI to forecast your customer’s next move so that you can provide them with the product or service they require at the exact moment they require it.

Creative and short video marketing tactics

More than 31% of worldwide marketers are investing in short-form video content, with 46% believing the strategy is effective in terms of performance and engagement. And, by 2022, 89% of worldwide marketers expect to maintain or expand their investment in it.

Not only does creating a short-form video require less bandwidth, but it also correlates well with the fast-paced attention spans of internet audiences. This is why TikTok, Reels, and Snapchat have exploded in popularity and marketing interest.

video marketing

They emphasise the importance of basic and short messages or messages that invite us to participate in activities such as learning a new dance, taking part in a challenge, or taking part in surveys and polls.

The best thing about these short videos is that anyone with a smartphone can make one. Examples of content in these short entertaining videos are behind-the-scenes, DIY videos, and actual stories.

Increased privacy-imposed challenge on Advertisements

Digital marketers should plan for greater privacy constraints in 2022, which will change how they track their consumers’ behaviour. New privacy rules have reduced the amount of data used in AI. These include the iOS upgrade and the planned elimination of cookies by Google.

Many marketers and advertisers will have to rethink their strategy as a result of this. It’s the start of a new era of trust and transparency between businesses and their customers. Inform customers about the data you’re collecting and why you’re collecting it. Make it simple and quick to opt out at any time. Also, solely collect the information you require.

If you embrace this new digital marketing strategy, your customer relationships are likely to improve dramatically.

Experiential marketing campaigns can come back

Audiences can enter an immersive experience through experiential marketing initiatives, which can take place in a physical location or via an Augmented Reality (AR) platform. It allows customers to do more than just buy a brand’s products or services; it also allows them to experience the brand.

Experiential Marketing

As public spaces reopen, the plan is gaining popularity, as individuals are more inclined than ever to enrol in these activities. Digitally immersive platforms are becoming more accessible to a broader audience, putting experiential marketing back on the table for 2022.

NFTs and crypto emerge in social media e-commerce

NFTs

Social media platforms like Twitter are attempting to integrate cryptocurrency payments. There is also a growing trend for display tools that highlight in-app NFT purchases. Facebook is currently advocating the usage of NFT display options and avatars.

With NFTs and bitcoin, the focus is on figuring out how to market the brand beyond products and services, and possibly the brand itself and its ethos.

It is anticipated that other businesses will follow suit. Therefore, now is the time to think about how your company can get on board.

Other trends to look at

  1. Conversational marketing will continue to be streamlined by chatbots.
  2. Keyword, video and image SEO leveraged to top search charts remains at high priority.
  3. The use of voice search strategies will continue to be on the radar of SEOs.
  4. Marketers must ensure that their websites are voice-friendly.
  5. Marketers should start looking for business opportunities in apps under Meta.
  6. Influencer marketing will progress from a trendy to a standard marketing strategy.
  7. For developing businesses, inbound marketing will continue to be smart practice.
  8. Turn your attention to storytelling. Businesses should demonstrate how their product or service may help solve a specific problem through anecdotes and customer testimonials.
  9. Leverage LinkedIn and Pinterest marketing.
  10. A dominant social media format will be live content, such as live video broadcasts and audio chat rooms.

Wrapping Up

Every year, we see new and surprising digital trends emerge, laying the groundwork for marketing’s future. Years as tumultuous as 2020 and 2021 have only added to digital marketing’s cap. In fact, the trends in 2022 are expected to be some of the most revolutionary ever.

Contact us at Shaktiki today.

What are the most important elements of a dental website?

According to popular belief, the world is now in our hands, and knowledge is at our fingertips. Many people spend the majority of their time online.  Given the amount of time consumers spend on the internet, businesses have followed suit. Having a website for business owners, doctors, and professionals in any sector, as well as a social media presence, has become critical. Hence, having an optimal dental website has never been more important.

Did you know that the average individual decides whether or not to buy a product or use a service in less than 15 seconds? It’s not enough to get them to click on a link to your website. You need a one-of-a-kind dentist website that attracts and holds their attention. Crafting an effective dentistry website that communicates your purpose, vision, values, brand, services, and company goals is a tedious process.

The design aspects of your dental website should have an informative and engaging presence. It should cover a wide range of themes and highlight your services. The usage of excellent images, social media links, blog entries, and a fantastic user experience are all critical to the success of your marketing efforts.

Importance of Dental Websites for Dentists

Your dental website serves as your online headquarters. The websites of dentists are frequently the first stop for potential patients. You risk losing potential patients if your website lacks an accessibility menu, patient dental reviews and testimonials, and clear explanations of the services you provide.

Because a great website involves rigorous SEO to help visitors locate your website, dental practises with great websites receive more traffic than those with mediocre websites. The majority of people use Google to identify service providers. A well-optimized site can appear in Google’s search results as a headline.

A well-designed and easy-to-use website will help you narrow the competition and help you stand out.

Elements of a Good Dental Website

The following list provides a good starting point of 8 things that we recommend to any dentist looking to delve into designing their website.

1. The Quintessential Pages

The following four pages or sections should always be present on the finest dental websites:

a) About Us

The “About Us” page provides an overview of your practice. It can help you establish yourself as an industry leader and foster relationships with your patients. It’s your chance to convey your storey and start connecting with your patients on a personal level.

b) Contact Us

Every page should have basic contact information in the header and footer, and your Contact Us page should be comprehensive. One-tap calling should be available on your website so that individuals seeing it on their smartphones can call you without having to leave the site and key in your phone number. It should at the very least include:

  • Your working hours
  • Social media links
  • Your complete address and phone number
  • Directions to your clinic on a map

c) Patient Form

Including a patient form page on your website is one of the simplest methods to ease the onboarding of new patients. Patients will be able to complete their papers online before coming into your clinic. It’s simple to integrate your intake forms into your website using a plug-in.

d) Services

Your service pages should answer the questions people ask about your practice and the services you provide. The service page also allows visitors to make informed decisions. You should include pictures or an explainer video for each service, particularly if your practice offers cutting-edge treatments that patients may not be familiar with.

2. Clear Call to Action

A compelling call-to-action should appear on every page of your website, encouraging visitors to book an appointment or phone your office. Consider introducing a new patient offer, such as a complimentary cleaning or teeth whitening session for new customers, to motivate individuals to contact. Your calls to action, as well as your opt-in form for collecting email addresses, should be mobile-friendly.

3. Search Engine Optimisation (SEO)

The key to getting your dental website to rank on Google, Bing, and other search engines is search engine optimization (SEO). It’s also essential for successful dental marketing. It has a significant impact on the visibility of your website and the return on investment of your dental marketing.

4. Testimonials

Testimonials from delighted patients show that you can keep your word about providing high-quality dental care. Outsiders are more likely to trust information if your patients remark about how great your practice is at providing excellent service, polite and sensitive care, and exceptional results. They can also assist you in increasing referrals and expanding your practice.

5. A Blog

Google has rewarded sites that post high-quality SEO optimised content. Blogs have an impact on SEO and search engine ranking while also increasing the appeal of a dental website to visitors. A blog is a fantastic method to establish yourself as an expert in your subject. Your blog can be used to introduce your team, explain services, and provide important dental hygiene advice. Decorate your content with as many images and videos as possible. It is imperative that you stick with originally shot photos and videos instead of relying on stock options.

6. Social Sharing Buttons

Linking your dental practice’s social media accounts can assist your website to receive more social media signals. It influences how well your website ranks. The more well-known your brand is on social media, the more high-quality backlinks you’ll receive.

7. Live Chat & FAQs

Live chat is an excellent way to respond to questions quickly and in real-time. Chatbot technology can be used to deliver responses to popular questions. If you don’t have the resources for live chat, make sure you have a comprehensive FAQ page and, where applicable, links to self-service solutions.

8. Mobile Friendly

Because the majority of searches are conducted via mobile devices or virtual assistants, mobile-friendliness is critical. From the patient’s standpoint, whatever you can do to make your mobile website feel like a mobile app is useful.

To guarantee that both new and existing patients have a seamless experience when navigating your website on their mobile devices, your mobile site should be thoroughly evaluated for UX.

Summing Up

The design of your website is one of the most critical variables in determining whether it will be a success or not. It has an effect on the efficiency of your website. Make use of as many photographs and videos as you can.

Invariably keep in mind that the first impression is almost always the last impression. Each of the aforementioned factors will contribute to your website being appealing to visitors, simple to use, and a perfect representation of your business and the high-quality dental services you offer.

Contact us at Shaktiki today to get a perfect dental website for your practice.

 

What are the best Dental Marketing strategies?

For dental practices, acquiring new patients on a consistent basis is critical. According to one study, a dentist requires at least 20 new patients per month to grow and succeed. This is when digital marketing comes to your rescue, especially choosing the right dental marketing strategies.

Consumers sought answers about how their dentist would protect them from exposure during and after 2020. The behind-the-scenes measures in place to secure the safety of their customers became a marketing focal point all of a sudden.

Finding the right balance in dental practice marketing is crucial as 2022 approaches. It’s time to embrace the power of telehealth and communication via digital channels if you haven’t already.

Best Dental Marketing Strategies

1. Design and Optimize your Website

The 10 best dental website designers for hire in 2021 - 99designsEven if you have the most gorgeous brick-and-mortar dental clinic in London, it won’t matter if you don’t have an A+ website. Your dental care is judged by the looks and performance of your website, just as it is by the initial impression your patients have when they walk into your clinic. In fact, 94 per cent of website visitors base their decision on the design of a company’s website. This is also true for mobile devices.

The first step is to build and optimise a beautiful, user-friendly website. Here are some things to bear in mind while you’re at it:

  • Make it simple for individuals to find the information they need
  • Without utilising jargon or technical terminology, provide the most important information about your services
  • Maintain a regular blog
  • Present a design that is straightforward, consistent, and user-centred
  • Provide authoritative content that assists patients in maintaining dental health and practising proper oral hygiene
  • Introduces your dentists, employees, and the atmosphere in which they work
  • Allows you to schedule appointments online quickly and easily
  • Showcases social proof such as patient testimonies and reviews
  • Patients can contact the dentist immediately through online chat and other messaging options

2. Promising Results with PPC

Dental advertisement flyer Template | PosterMyWallPPC (pay-per-click) ads position your clinic at the top of the search engine results page (SERP), where potential patients are most likely to see it. Instead of waiting for people to discover you, you can choose the time, place, and age of the individuals you want to target—and see results right now. Google Ads and Facebook Ads are both great examples of PPC ads.

PPC, on the other hand, is based on a lot of strategy and science. You’ll wind up wasting money and not obtaining the greatest results if you don’t have the skills or time to stay on top of it.

  • To that end, here are seven advertising best practices to follow:
  • Create a strong keyword strategy
  • Make fantastic PPC landing pages
  • Ads should be targeted based on specific regions

3. Set up your GMB page

How to Optimize Your Dental Office Google My Business ListingOne of the most efficient dental marketing strategies is to create a Google My Business (GMB) account page. In essence, your Google My Business listing is a trusted source of information about your dental practice – location, hours, images, and so on – that Google integrates into multiple search experiences. As you might expect, a thorough and robust Google My Business page can help your clinic appear in a variety of Google search results, including patients actively looking for a dentist.

You’ll need to optimise your GMB page after you’ve built it by filling out each area. This is critical since Google’s Local Map Pack immediately syncs all of the information from your GMB page. After you’ve built or renewed your GMB, you should focus on two things:

  • Post content on a regular basis (new offers, special details, etc.)
  • Increase the number of reviews for your practice

4. Have a foolproof SEO strategy

To be found online by patients looking for dental care, you must invest in a long-term SEO strategy that includes an optimised web design and a Google My Business page. When patients use a search engine, ranking at the top of page one entails refining your site’s page layout, linking to authoritative websites, optimising URLs, meta descriptions, and picture alt-tags, providing unique content, and adding keywords.

5. Ace your social media marketing game

5 ideas to take your dental social media to the next level | PatientPopMore than 3.5 billion individuals use social media platforms every day, and more than 54% of these people utilise social media to investigate products before making a purchase. Facebook has a daily active user base of about 1.79 billion people.

Your boat will sail if you think beyond the box. If you have a charismatic dentist or dental technician, you may make short Instagram Reels or TikTok videos that refute common myths or address current trends from a position of authority.

  • Here are some ideas for making the most of your social media accounts:
  • Remind folks of the dental advantages they’re paying for but aren’t taking advantage of
  • Make images and videos of the before and after
  • Make infographics that are easy to consume
  • Create video content
  • Start running social media ads

Dental marketing mistakes to stay away from

Let’s take a quick look at some tactics that don’t work now that you know about the top dental marketing strategies that work. These dental marketing blunders should be avoided at all costs.

Not keeping pace with change

Digital dental marketing is a constantly changing field, and you must remain on top of it to be relevant. Otherwise, your practice will be left in the dust by the fierce competition. Pay attention to current events and make changes to your campaign as needed. Any organisation must have an up-to-date marketing strategy.

Not keeping track of your results

The secret to a successful dental marketing campaign is to stay on top of it. You’ll never know which aspects of your campaign are working or not if you don’t track their performance and results. Or if you’re getting a decent return on your investment.

Choose your key performance indicators (KPIs) ahead of time. Maintain a content calendar to ensure that you don’t lose sight of helpful practices. Tracking your outcomes, regardless of the tracking programme you use, puts a spotlight on your marketing efforts.

Not managing your online reputation

Your practice’s online reputation can make or kill it. Furthermore, internet reviews are an important ranking signal for SEO.

You should not only encourage your patients to submit reviews, but you should also reply to every piece of criticism you receive. If you’re responding to happy customers, address them by name and thank them right away. You should also respond swiftly to unfavourable criticism, address them by name, and apologise for not achieving their expectations.

Summarising

You’re already behind the curve if you’re debating whether or not to devote extra time and resources to your digital marketing plan. There are a lot of dental providers on the internet. There’s a lot of competition for potential customers’ eyes and ears. You’ll be ahead of your competitors in no time if you execute the aforementioned techniques and keep an eye out for any potential drawbacks.

Contact us at Shaktiki today and we will help you implement the right dental marketing strategy for the growth of your firm.

How dentists can benefit from Facebook Ads?

Getting new patients is difficult for any dental clinic, but it’s even more difficult when you’re simultaneously trying to provide quality dental care. What options do you have? Try posting on Facebook to promote your dental clinic’s services, but not just any post. Facebook Ads.

Undoubtedly, you can spend time and effort aiming to rank on Google’s first page. You can even end up creating and optimising your own website. You can do everything you can to ensure long-term success online.

But what if you require immediate online traffic?

That is where Facebook Ads come in. Dentists can use Facebook ads to reach out to patients who are looking for a dentist and direct them to your business. With Facebook’s great targeting capabilities, you’ll be able to advertise your dental services to all the users using Facebook Ads. You could precisely target your audiences and increase your conversion rate to new heights with Facebook’s assistance.

Why Facebook Ads?

Dentists’ strategies for attracting new patients are evolving as time goes on. Previously, many doctors relied on recommendations or word-of-mouth and being located in newspapers or magazines to attract new patients. Many dentists, however, are now relying on digital marketing methods such as Facebook Ads to suit their objectives.

11 Best Facebook Ad Examples of 2019 — Relevantly Facebook Marketing

One reason to use Facebook ads is to adapt your marketing approach. However, there are a number of other advantages to using Facebook Ads for your dentistry office. Here are a few examples:

  • Facebook has powerful targeting tools that let advertisers and marketers pinpoint their target audiences based on interests, competitor affiliations, demographics, and more.
  • The ability to promote on numerous social media platforms, including Instagram and WhatsApp, is one of Facebook Ads’ most remarkable features.
  • Facebook advertising works on the PPC model. Advertisers can pay only when individuals click on their advertising, allowing them to stretch their budget much farther.
  • Dentists may use Facebook Ads to produce specifically customised and interesting material.
  • Some people see your ads, but they fail to set up an appointment. This is when retargeting can come in handy. You can use retargeting to target folks who saw your Facebook ad or visited your website but did not schedule an appointment.

Setting up your first Facebook Ads Campaign

You must set up all of your accounts before you can produce your first ad for your practice. A Facebook business page for your clinic is one of the first things you should do. When creating advertising, you’ll need a business page.

1. Optimising Landing Page

You should also design a landing page that consumers will be sent to when they click on one of your adverts. Even though this is one of the most significant aspects of advertising, it is also critical to get it right. This is due to the fact that a user’s landing page influences whether or not they schedule an appointment.

Here are some things to keep in mind while creating landing pages:

  • Easy to follow and relevant to the ad that was clicked on
  • The message is clear
  • A call-to-action button that is easy to locate

2. Deciding your goal

You should set goals for your dental advertising campaigns since they will guide your efforts and allow you to assess their performance. For your campaign, Facebook offers a variety of ad objectives as shown below.

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You may start developing Facebook advertisements for dental practises that help you grow your practice through social media with a variety of ad objectives at your fingertips.

3. Determining your audience

Another aspect of the ad set level is the audience selection. Your targeting options will be determined by this. Here are the three groups from which to choose:

Saved Audience: Users can be included or excluded based on demographics, location, and interests.

Custom Audience: Use Facebook Lookalike to target visitors based on a customer (or patient) list or previous contact with your clinic’s website or content.

Lookalike Audience: Create an audience that is similar to your current client database and market to them.

Using saved audience to target

4. Placement

You have the option of having your ad automatically put, but you also have the option of choosing where you want it to be placed. Here are some of the options for placement:

Device Type: Mobile, Desktop, or Both
Facebook Placement: Feed, Right Column, Instant Articles, In-stream video, Stories, Marketplace
Instagram Placement: Feeds, Stories
Messenger Placement: Inbox, Sponsored Messages, Stories

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5. Delivery and Budget

You can schedule your delivery after you’ve decided on your placement. This option controls the speed and frequency with which your ad is displayed at the expense of your budget. The two options are as follows:

Standard Ad Delivery — Depending on your budget, serve your advertising at the fastest possible pace.
Ad delivery acceleration — Deliver your adverts as rapidly as possible, allowing you to spend your budget more quickly.

delivery

A daily budget (a budget for each day) or a lifetime budget are the two types of budgets available (budget for the whole duration of your advertising). It will come to an end after your ads have used up all of their funding.

6. Choosing the type of ad

We’re now ready to start creating our ads. Hopefully, you’ve already selected what type of advertisement you’d like to run at this time.

We have four options, each with its own set of characteristics:

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Moving forward

Here are some recommendations to assist you to run your advertising efforts for your dental now that you know how to set up and use the Facebook Ads platform.

1. Keep an eye on Analytics

You’ll be able to access a full analytics dashboard to evaluate the data after your campaign is live. Remember to monitor your stats on a regular basis and make adjustments to your ads as needed.

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2. Running Test Ads

Your ads can be in a variety of formats, each of which will have a different effect on your target viewers. As a result, you must ensure that you test using A/B testing and split testing. You can use these two tests to test both tiny and large modifications you want to make to your ads.

3. Thinking of new marketing ideas

People may become burnt out when they see the same advertising again and over, lowering the possibility of participation.

As a result, your dental practice should experiment with fresh and unusual concepts. Users will be less likely to become habituated and will be more inclined to make that appointment as a result.

Facebook Ads for dentists can be an effective digital marketing approach for attracting new patients to your office. Although getting started can be challenging, it is more often than not well worth the effort. Experiment, practise and discover as much as possible, and you’ll soon be generating traffic.

Contact us at Shaktiki to get started with the marketing of your dental practice.