According to popular belief, the world is now in our hands, and knowledge is at our fingertips. Many people spend the majority of their time online. Given the amount of time consumers spend on the internet, businesses have followed suit. Having a website for business owners, doctors, and professionals in any sector, as well as a social media presence, has become critical. Hence, having an optimal dental website has never been more important.
Did you know that the average individual decides whether or not to buy a product or use a service in less than 15 seconds? It’s not enough to get them to click on a link to your website. You need a one-of-a-kind dentist website that attracts and holds their attention. Crafting an effective dentistry website that communicates your purpose, vision, values, brand, services, and company goals is a tedious process.
The design aspects of your dental website should have an informative and engaging presence. It should cover a wide range of themes and highlight your services. The usage of excellent images, social media links, blog entries, and a fantastic user experience are all critical to the success of your marketing efforts.
Importance of Dental Websites for Dentists
Your dental website serves as your online headquarters. The websites of dentists are frequently the first stop for potential patients. You risk losing potential patients if your website lacks an accessibility menu, patient dental reviews and testimonials, and clear explanations of the services you provide.
Because a great website involves rigorous SEO to help visitors locate your website, dental practises with great websites receive more traffic than those with mediocre websites. The majority of people use Google to identify service providers. A well-optimized site can appear in Google’s search results as a headline.
A well-designed and easy-to-use website will help you narrow the competition and help you stand out.
Elements of a Good Dental Website
The following list provides a good starting point of 8 things that we recommend to any dentist looking to delve into designing their website.
1. The Quintessential Pages
The following four pages or sections should always be present on the finest dental websites:
a) About Us
The “About Us” page provides an overview of your practice. It can help you establish yourself as an industry leader and foster relationships with your patients. It’s your chance to convey your storey and start connecting with your patients on a personal level.
b) Contact Us
Every page should have basic contact information in the header and footer, and your Contact Us page should be comprehensive. One-tap calling should be available on your website so that individuals seeing it on their smartphones can call you without having to leave the site and key in your phone number. It should at the very least include:
- Your working hours
- Social media links
- Your complete address and phone number
- Directions to your clinic on a map
c) Patient Form
Including a patient form page on your website is one of the simplest methods to ease the onboarding of new patients. Patients will be able to complete their papers online before coming into your clinic. It’s simple to integrate your intake forms into your website using a plug-in.
Your service pages should answer the questions people ask about your practice and the services you provide. The service page also allows visitors to make informed decisions. You should include pictures or an explainer video for each service, particularly if your practice offers cutting-edge treatments that patients may not be familiar with.
2. Clear Call to Action
A compelling call-to-action should appear on every page of your website, encouraging visitors to book an appointment or phone your office. Consider introducing a new patient offer, such as a complimentary cleaning or teeth whitening session for new customers, to motivate individuals to contact. Your calls to action, as well as your opt-in form for collecting email addresses, should be mobile-friendly.
3. Search Engine Optimisation (SEO)
The key to getting your dental website to rank on Google, Bing, and other search engines is search engine optimization (SEO). It’s also essential for successful dental marketing. It has a significant impact on the visibility of your website and the return on investment of your dental marketing.
Testimonials from delighted patients show that you can keep your word about providing high-quality dental care. Outsiders are more likely to trust information if your patients remark about how great your practice is at providing excellent service, polite and sensitive care, and exceptional results. They can also assist you in increasing referrals and expanding your practice.
5. A Blog
Google has rewarded sites that post high-quality SEO optimised content. Blogs have an impact on SEO and search engine ranking while also increasing the appeal of a dental website to visitors. A blog is a fantastic method to establish yourself as an expert in your subject. Your blog can be used to introduce your team, explain services, and provide important dental hygiene advice. Decorate your content with as many images and videos as possible. It is imperative that you stick with originally shot photos and videos instead of relying on stock options.
6. Social Sharing Buttons
Linking your dental practice’s social media accounts can assist your website to receive more social media signals. It influences how well your website ranks. The more well-known your brand is on social media, the more high-quality backlinks you’ll receive.
7. Live Chat & FAQs
Live chat is an excellent way to respond to questions quickly and in real-time. Chatbot technology can be used to deliver responses to popular questions. If you don’t have the resources for live chat, make sure you have a comprehensive FAQ page and, where applicable, links to self-service solutions.
8. Mobile Friendly
Because the majority of searches are conducted via mobile devices or virtual assistants, mobile-friendliness is critical. From the patient’s standpoint, whatever you can do to make your mobile website feel like a mobile app is useful.
To guarantee that both new and existing patients have a seamless experience when navigating your website on their mobile devices, your mobile site should be thoroughly evaluated for UX.
The design of your website is one of the most critical variables in determining whether it will be a success or not. It has an effect on the efficiency of your website. Make use of as many photographs and videos as you can.
Invariably keep in mind that the first impression is almost always the last impression. Each of the aforementioned factors will contribute to your website being appealing to visitors, simple to use, and a perfect representation of your business and the high-quality dental services you offer.
Contact us at Shaktiki today to get a perfect dental website for your practice.