For dental practices, acquiring new patients on a consistent basis is critical. According to one study, a dentist requires at least 20 new patients per month to grow and succeed. This is when digital marketing comes to your rescue, especially choosing the right dental marketing strategies.
Consumers sought answers about how their dentist would protect them from exposure during and after 2020. The behind-the-scenes measures in place to secure the safety of their customers became a marketing focal point all of a sudden.
Finding the right balance in dental practice marketing is crucial as 2022 approaches. It’s time to embrace the power of telehealth and communication via digital channels if you haven’t already.
Best Dental Marketing Strategies
1. Design and Optimize your Website
Even if you have the most gorgeous brick-and-mortar dental clinic in London, it won’t matter if you don’t have an A+ website. Your dental care is judged by the looks and performance of your website, just as it is by the initial impression your patients have when they walk into your clinic. In fact, 94 per cent of website visitors base their decision on the design of a company’s website. This is also true for mobile devices.
The first step is to build and optimise a beautiful, user-friendly website. Here are some things to bear in mind while you’re at it:
- Make it simple for individuals to find the information they need
- Without utilising jargon or technical terminology, provide the most important information about your services
- Maintain a regular blog
- Present a design that is straightforward, consistent, and user-centred
- Provide authoritative content that assists patients in maintaining dental health and practising proper oral hygiene
- Introduces your dentists, employees, and the atmosphere in which they work
- Allows you to schedule appointments online quickly and easily
- Showcases social proof such as patient testimonies and reviews
- Patients can contact the dentist immediately through online chat and other messaging options
2. Promising Results with PPC
PPC (pay-per-click) ads position your clinic at the top of the search engine results page (SERP), where potential patients are most likely to see it. Instead of waiting for people to discover you, you can choose the time, place, and age of the individuals you want to target—and see results right now. Google Ads and Facebook Ads are both great examples of PPC ads.
PPC, on the other hand, is based on a lot of strategy and science. You’ll wind up wasting money and not obtaining the greatest results if you don’t have the skills or time to stay on top of it.
- To that end, here are seven advertising best practices to follow:
- Create a strong keyword strategy
- Make fantastic PPC landing pages
- Ads should be targeted based on specific regions
3. Set up your GMB page
One of the most efficient dental marketing strategies is to create a Google My Business (GMB) account page. In essence, your Google My Business listing is a trusted source of information about your dental practice – location, hours, images, and so on – that Google integrates into multiple search experiences. As you might expect, a thorough and robust Google My Business page can help your clinic appear in a variety of Google search results, including patients actively looking for a dentist.
You’ll need to optimise your GMB page after you’ve built it by filling out each area. This is critical since Google’s Local Map Pack immediately syncs all of the information from your GMB page. After you’ve built or renewed your GMB, you should focus on two things:
- Post content on a regular basis (new offers, special details, etc.)
- Increase the number of reviews for your practice
4. Have a foolproof SEO strategy
To be found online by patients looking for dental care, you must invest in a long-term SEO strategy that includes an optimised web design and a Google My Business page. When patients use a search engine, ranking at the top of page one entails refining your site’s page layout, linking to authoritative websites, optimising URLs, meta descriptions, and picture alt-tags, providing unique content, and adding keywords.
5. Ace your social media marketing game
More than 3.5 billion individuals use social media platforms every day, and more than 54% of these people utilise social media to investigate products before making a purchase. Facebook has a daily active user base of about 1.79 billion people.
Your boat will sail if you think beyond the box. If you have a charismatic dentist or dental technician, you may make short Instagram Reels or TikTok videos that refute common myths or address current trends from a position of authority.
- Here are some ideas for making the most of your social media accounts:
- Remind folks of the dental advantages they’re paying for but aren’t taking advantage of
- Make images and videos of the before and after
- Make infographics that are easy to consume
- Create video content
- Start running social media ads
Dental marketing mistakes to stay away from
Let’s take a quick look at some tactics that don’t work now that you know about the top dental marketing strategies that work. These dental marketing blunders should be avoided at all costs.
Not keeping pace with change
Digital dental marketing is a constantly changing field, and you must remain on top of it to be relevant. Otherwise, your practice will be left in the dust by the fierce competition. Pay attention to current events and make changes to your campaign as needed. Any organisation must have an up-to-date marketing strategy.
Not keeping track of your results
The secret to a successful dental marketing campaign is to stay on top of it. You’ll never know which aspects of your campaign are working or not if you don’t track their performance and results. Or if you’re getting a decent return on your investment.
Choose your key performance indicators (KPIs) ahead of time. Maintain a content calendar to ensure that you don’t lose sight of helpful practices. Tracking your outcomes, regardless of the tracking programme you use, puts a spotlight on your marketing efforts.
Not managing your online reputation
Your practice’s online reputation can make or kill it. Furthermore, internet reviews are an important ranking signal for SEO.
You should not only encourage your patients to submit reviews, but you should also reply to every piece of criticism you receive. If you’re responding to happy customers, address them by name and thank them right away. You should also respond swiftly to unfavourable criticism, address them by name, and apologise for not achieving their expectations.
You’re already behind the curve if you’re debating whether or not to devote extra time and resources to your digital marketing plan. There are a lot of dental providers on the internet. There’s a lot of competition for potential customers’ eyes and ears. You’ll be ahead of your competitors in no time if you execute the aforementioned techniques and keep an eye out for any potential drawbacks.
Contact us at Shaktiki today and we will help you implement the right dental marketing strategy for the growth of your firm.