Why is a media mix important for your strategy?

A media mix is a marketing term that refers to the combination of channels that a company employs to achieve its marketing goals and objectives. Billboards, email, websites, and social media are all examples of components of a media mix. When considering how to achieve future campaign goals, businesses may refer to their marketing mix.

According to Entrepreneur, using diverse channels in a media mix allows you to interact most effectively with different sorts of clients and prospects at different phases of the buying decision. Today, it is sufficiently easy to spot a media mix at play in any brand’s marketing strategy.

Also, a media mix is another word for a summary of the channels through which firms select to implement their marketing objectives. Finally, media mix optimisation is the act of examining how those channels function. An optimised media mix, when chosen intelligently, can show to be a very wise strategy in your marketing strategy.

Media Mix Optimisation

Media mix optimisation helps organisations understand how their customers are receiving their messages. It enables a brand to devote more time and resources to marketing methods that are best to suit their target demographics.

Optimisation Algorithm Techniques for Deep LearningMarketers should think about optimising their media mix if they want to acquire some useful insights regarding their campaigns. Including how much time and money is required to target their audience in a way that provides customers with a personalised experience. If you are keeping track of the hottest marketing trends in 2022, then you might be familiar with the importance of personalisation in marketing.

However, it is not the ideal plan for marketers who use a mixture of traditional marketing techniques. This is due to the fact that the success of a billboard or newspaper ad cannot be quantified.

Optimising a media mix entails investigating the statistics and return on investment of various marketing methods. This might range from social media platform interaction data to opinions on the most recent ad.

This is where media mix modelling comes into the picture.

Media Mix Modelling

Media mix modelling is an analysis technique that estimates the impact of a campaign and how each channel contributes to conversions. This is often also known as marketing mix modelling and goes by the abbreviation MMM. The word was initially used in a Harvard Business Review study.

MMM examines both linear and nonlinear variables. This indicates that there are variables that can be measured by a direct relationship with sales. The greater the increase in input, the greater the growth in sales. Other elements, such as broadcasting, are more difficult to monitor. It would be exceedingly tough for a marketer to do it manually. MMM technology lets marketers leverage artificial intelligence and advanced analytics to determine the measurable impact of any marketing campaign, independent of channel.

A MMM study’s purpose is to provide a measure of the impact of each marketing action on each channel. It operates by calculating the impact of advertising, price, public relations, and sponsorships.

How to optimise your Media Mix?

A typical technique is to employ several marketing channels to advertise your items and engage your audience. Choosing as many channels as possible at random is both ineffective and can also cost you a lot of money. Therefore, choosing the appropriate blend is critical to a successful campaign. Further, it is of essence to optimise your handpicked media mix.

Where do you begin? By knowing and comprehending your audience.

Collect up-to-date information on your personal level

The goal here is to identify and prioritise statistics that will assist in providing an accurate picture of how customers interact with your media mix. Organic research, competitive audits, and sentiment analysis are a few examples.

Too many metrics might be confusing and result in erroneous data. The ideal strategy is to know what metrics to track.

A typical media mix optimization process can last from a few months to a year. As a result, gathering the correct information at the outset assists in obtaining the most accurate information overall.

Do not forget the marketing funnel

At various stages of the consumer journey, different media channels are effective. Begin by taking a look at the sales funnel. What sorts of media can influence brand recognition, interest, decision-making, and loyalty?

However, don’t consider each level of the funnel in isolation. Plan how to connect them and build conversion routes.

When all of your media components are connected, your media mix will be more effective. Employ consistent messaging, themes, and design across your media mix to assist develop brand awareness and reinforcing your message.

Analyse the data

Another critical component is the ability to read and comprehend the facts. It can be difficult to get into the habit of comprehending analytic jargon or acronyms and what they mean at first. However, it is critical to understand the data that is being collected and how to use it to your benefit.

It is just as vital to read data to comprehend its utility as it is to collect it. For example, if your statistics show that Twitter leads to true conversions, you should put in more effort there.

Consider the general public’s perception

Understanding how the general public views your brand can aid in filling in interpretation gaps. Consider ways to incorporate customer feedback into the media mix model. As a result, the numbers will have some client input to define them.

Monitor brand mentions on social media to get a better understanding of your brand’s perception. Make a list of the positives, negatives, and questions. You can also run a survey to learn how your clients feel about your business.

Final thoughts

Tribune] De l'optimisation des coûts à la création de valeur : des pistes concrètesAt times, modern marketing can be daunting. New marketing trends emerge on a regular basis. It is difficult to keep track of them all.

Similarly, media mixes, like marketing trends, does not remain constant throughout time. It recognises the need for changing trends that humans are undergoing and, as a result, is adaptable to the demands of the time.

As a result, leveraging an optimised media mix for your business right on trends could be nothing short of a boon.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

How to ace branding in 2022?

There are countless hurdles to overcome, skills to master, and trends to investigate when it comes to a brand launch or even building a good brand. This is where branding comes into play.

Branding has always been about identifying, developing, and implementing distinctive characteristics in your organisation so that customers link your brand with more than just your products or services. It is critical to recognise that in order for your company’s brand to appear legitimate, it must encompass all aspects of your organisation. Branding humanises your company by giving it a personality and making it more intriguing and engaging.

The launch of your brand is your opportunity to officially establish your company in the eyes of your target audience. Whether you’re launching your brand for the first time or relaunching after a rebranding, there are some “must-haves” you can’t live without.

Branding in 2022

Over the years, we’ve watched entrepreneurs jump into the business waters, only to realise that hiding beneath the surface were vicious monsters eager to devour them. In 2022, branding has advanced from providing a solid market basis to presenting your organisation with a personality, beliefs, and goals that customers can identify with.

It is vital to recognise that business has progressed beyond products and services. Potential clients increasingly examine your brand first when deciding whether or not to do business with you.

As a result, failing to develop a well-branded firm might considerably inhibit your company’s growth by making it generic. It would also undermine your current customers’ loyalty, hurt consumer word-of-mouth marketing, and more than double your advertising costs.

People would pay extra for any product or service in exchange for outstanding customer service. As a result, ensure that your company focuses on more than just logos and taglines. It should also provide an excellent blend of values and visions, as well as foster strong customer relationships.

What is Branding? And Types of Branding Services

Branding Musts

1. Ensure that your audience is clearly defined

Before you do anything else, you must choose who you intend to target with your brand’s launch. Otherwise, you risk sounding cliched and unauthentic. Furthermore, having a thorough understanding of the type of consumer you’re aiming for allows you to craft a more clear and more consistent brand message.

Take the time to thoroughly research and define your target audience. Look for their likes/dislikes, values, and aspirations rather than their demographics (gender, race, geography, socioeconomic level, etc.). To prevent making the process too difficult, use professional tools. Make a note to detect trends in your obtained data so that you can pay extra attention to any certain demographic.

2. Cultivate your brand message carefully

The message of your brand refers to how you talk about yourself as a company and the value you bring. It’s utilised for everything from ad text to social media postings to email campaigns.

How to Transform Complicated Tech into Simple Marketing Messages

It is vital to have the proper messaging in place for your brand’s launch. Additionally, make certain that the developed message is transmitted and consistent across all points of contact. It is critical that your message not only aligns with your target audience but that it is also factually and grammatically correct, as well as in the appropriate tone.

3. Create a launch schedule

First and foremost, you must create a launch schedule that includes your official launch date. Avoid holidays unless the occasion has special significance for you and your brand. 4-5 weeks before your launch date is often regarded as an ideal period to conduct a “pre-launch.” During this time, you can begin to generate interest in your brand with teasers, promotions, and general enthusiasm. Leverage content calendars to safeguard and boost your social media launch.

Tips to ace Branding in 2022

1. Determine the identity of your brand

Your brand identity is more than simply your firm’s personality; it is also the promise your company makes to its customers. The identity of your company embodies what your brand says, your values, how you communicate your products, and how you want customers to feel when they connect with your brand.

2. Find a strong brand name

Every business owner must devote time and effort to creating a great brand name that not only excites their target audience but also helps them stand out.

A fantastic name is an asset that no company can afford to overlook. Starbucks, Nike, Amazon, and Apple are all successful today because, in addition to their incredible products, they all had short, memorable, and distinctive names.

3. Collaborate with other brands

When it comes to creating your brand, don’t underestimate the importance of collaborating with other local businesses. Collaborate with other local businesses to hold seminars, trade exhibitions, and charity events.

What's in a handshake? A clue to whether or not you're hirableParticipating in community events is an excellent approach to presenting your company to its target audience. You can even take your collaboration to the next level by developing a co-branding agreement with another company. Uber’s collaboration with Spotify and BMW’s collaboration with Louis Vuitton aided these companies in increasing their client base, market share, brand image, and consumer loyalty.

4. Stay active on social media

Since the Covid-19 pandemic, the amount to which our lives have shifted online has been quickly increasing. And, if a company wants to build strong relationships with its customers, it must be active on the social media platforms that dominate the internet world.

A Chronological History of Social Media

Keep up with other relevant marketing methods while acing your content marketing game. To create the groundwork for your approach, spread your brand’s content through visuals, videos, blogs, and newsletters. Further, do not shy away from strategies such as influencer marketing, contest marketing, and PPC ads.

Summing up

Companies want to be recognised for their amazing products and exceptional services, just as everyone wants to be remembered for something.

Even if planning a great brand launch isn’t easy, that shouldn’t stop you from investing your heart, soul, and sweat into producing a brand that people will love. There are numerous hurdles to overcome, talents to learn, and trends to discover. Keeping the aforementioned fundamentals in mind, the dynamic procedure can be undertaken. Learn from the success of other established as well as newly-born brands in your area.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

How did Wordle succeed with organic marketing?

Wordle is a website that gives users six chances to guess a five-letter word. After guessing a random five-letter word, the game will tell you if any of your letters are in the daily word and if they are in the correct place.

Every 24 hours, a new word appears, and it is the identical word for every single visitor, no matter where you live in the world.

Although it may appear straightforward, it is really addictive. It has earned its developer a seven-figure amount in just a few months. Wordle, a game in which players try to figure out a secret word, has grown rapidly.

Only 90 players were playing the online game at the start of November 2021. By the beginning of 2022, that figure had risen to 300,000, quickly rising to 2 million. It has attained such a level of popularity that the New York Times has valued it at more than $1 million (£738,000).

Wordle

Viral Marketing

Wordle is a perfect specimen of what marketers like to call viral marketing.

Viral marketing relies on people rather than paid efforts, and content rather than advertisements.

Viral Marketing

However, in order to go viral, you do not need to create an app or make a film. An image, a video, or a social media post can all go viral if it elicits powerful emotions. They can be positive or negative. They must ultimately be universal to the human situation.

The concepts of viral marketing can be applied to almost any material created by your brand.

Marketing tips to pick from Wordle

1. The strength of Digital Word-of-Mouth Marketing

With hundreds of thousands of people tweeting their results every day, it creates a big social media event. However, without context, it’s difficult to understand what the colour blocks imply, sparking interest and a desire to participate in the discussion.

Wordle, like any other game and online experience nowadays, includes a social sharing button. User-generated content on social media is crucial to Wordle’s viral success. However, what distinguishes it from other shareable games is the way its social sharing is constructed.

Wordle has devised an elegant approach, utilising colour-block emojis. Thus, enabling players to effortlessly share the process of their daily games without giving away the answer. The finished result is visually appealing and slightly enigmatic, which may entice some people to stop scrolling and figure out what it is.

Word of Mouth Marketing

Wordle’s colour-blocks outcomes have a distinct yet cryptic style that is memorable, and it also alludes to a vague sense of insider knowledge that awakens our intrinsic social urge to be “in the know.”

Striking a balance between accessibility and mystique for companies necessitates careful research and strategy in the design of how your branded material is distributed online. Being considerate to your next customer while satisfying your existing customers’ bragging rights should not be mutually exclusive.

Hence, unless you’re targeting a devoted niche audience willing to make an upfront commitment, it’s best to keep things simple and easily accessible.

2. Importance of accessibility

Getting your brand message out there is typically a key aspect of brand marketing. If you want to reach a large number of people, universal access should be a top focus when building your brand experience.

Wordle is not an app. It is a web-based game that anyone with an internet connection and a browser may simply access. Regardless of the device, the user experience is always basic and straightforward.

Its worldwide accessibility surely contributed to its viral success. In today’s fragmented consumer-technology landscape, this is especially effective.

Consider the periodic game restrictions imposed by opposing governments. Furthermore, Android users did not have easy access to Clubhouse until months after it originally exploded in early 2021. Also, for nearly a year, Apple customers were unable to download Fortnite on their iPhones.

Wordle’s marketplace accessibility is a pleasant move. It brings everyone together in this day of cynicism and conflict.

3. Experience over monetisation

Did you know that? Josh Wardle, a software developer, established the website for his word-game-loving girlfriend.

Despite the millions of visitors to his website, he had no plans to monetize the game. Some brands and ad purchasers must have been disappointed by this. It is, however, an intriguing departure from the compulsory monetisation ethos that has come to rule the internet in recent years.

Josh Wardle’s reputation has grown as a result of his decision not to monetize his game, which has proven to be a wise decision. Millions of Wordle users are relieved that they will not be inundated with ad banners or, worse, pop-up advertising.

Wordle does not require any signups, thus there is no risk of malicious data acquisition. Furthermore, because it only delivers one puzzle per day, it is not intended to be addictive in the way that many free-to-play mobile games are.

The trick for marketers here is determining which material should be locked and which should be freely available. Gated content is rarely viral.

There is, however, nothing wrong with monetizing attention. We recognise that not every creator can afford to not monetize their viral moments.

4. Miscellaneous

1. Creating FOMO is an excellent method to enhance the likelihood of anything going viral. There is only one game every day, and if you don’t play before midnight, you miss out on that day’s puzzle and the chance to compare scores with your friends.

2. A little healthy competition is never a bad thing. Brands that take advantage of it stand to benefit greatly. In the case of Wordle, players compete against themselves (trying to beat the previous day’s score) as well as their friends (by posting on social media).

Wordle in your strategy

As a social media manager or small business owner, you may be wondering, “Can I participate in the Wordle trend?” Yes, the answer is yes!

From memes on reactions to failing and acing at the game to using Wordle’s emoji-based approach to replicate what you sell, the sky is the limit.

Conclusion

Wordle’s achievement is undeniably astounding. In comparison to some of the most sought-after marketing strategies, such as advertisements, the basic viral marketing tactics make it a marketing marvel.

If you want to incorporate it into your creative plan, now is the moment. Will you join Wordle’s viral marketing campaign?

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

How to make the most of Geofencing marketing?

Geofencing marketing is a sort of location-based marketing in which you can communicate with smartphone users in a certain geographic region, such as a store, using mobile apps or mobile webpages. It’s also known as geofencing advertising.

It makes use of a variety of technologies, including Wi-Fi, GPS, radio-frequency identification (RFID), and Bluetooth. Historically, this was done using SMS marketing, but as technology has advanced, this process has expanded to include push notifications and even fits easily into the programmatic advertising stack.

Geofencing marketing is used by businesses of all sizes and specialities. While it is a terrific tool for businesses with physical locations, it is equally beneficial for enterprises that operate online.

Geofencing marketing allows you to reach out to your target audience in new and interesting ways. It can also assist you in increasing your profits to unprecedented heights. This is due to the fact that it advertises to consumers based on their location, which may be as precise as 1000 square feet.

Benefits of Geofence marketing

Geofencing - Mobile Marketing

1. Boost customer loyalty

Geofencing marketing might assist your firm in increasing customer loyalty. That is, without always offering specials or discounts.

Did you know? It costs 10 times more to acquire a new customer than it does to keep an existing one. That is why, in today’s market, cultivating shopper loyalty is vital.

Is it achievable? Why not? Imagine. You shared a non-spammy, relevant promotion. Then you delivered an outstanding customer experience and product. Then there’s word-of-mouth. Users will remember and talk about what your firm accomplished better than anyone.

2. Improves data and analytics

Geofencing marketing is based on data. This provides actionable information to your marketing team or marketing provider for your next campaign. Geofencing also gives real-time data to your team.

It acts as a link between advertisement and action. You can see when the advertisement was seen and what the consumer did next.

Thus, another advantage of geofencing marketing is the ability to change your campaigns on the go. If you discover that users aren’t responding to your promotions, for example, you can look into what’s wrong with your campaign.

3. Increase user engagement

You can enhance your campaigns and increase user engagement rates based on the data you collect. In a nutshell, you’re refining your audience in order to achieve greater outcomes. You’re also learning which calls-to-action (CTAs) and ad copy work best for your target audience.

Following the execution of your geofenced advertising, you will be able to assess the response rate as well as the number of leads generated. With your new data, you may fine-tune your advertising even more in order to increase the engagement of your target demographic.

4. Spending effectiveness

Leads of higher quality result in more effective marketing budgets. You may reach out to the audience that is most likely to convert by using geofencing. This means that less money is spent on clients who aren’t as important.

How does it work?

While geofencing marketing may appear sophisticated on the surface, it is actually rather simple. Geofencing comprises primarily of the following steps:

1. Determine a geographical radius around a physical location.

2. Configure a geofence (virtual barrier) around the site.

3. An event can be triggered when a device enters or quits the system.

Remember that you can put your fence practically anywhere.

Geofencing

You can build one around your company’s location as well as your competitor’s. For example, if you set up a geofence near your competitor’s location, you might run an ad inviting couples to your venue for complimentary food samples. You may even set up a geofence near the offices of organisations that frequently send clients to you. Other target places could be events or trade shows, households via addressable geofencing, colleges or nearby streets and stores.

Your geofencing advertising could include a promotion, such as a discount on your booking rates or an invitation to visit your location. The greatest benefit of geofencing marketing is that you can control when your advertisements show.

Points to keep in mind to build a strong Geofencing strategy

How can you use geofencing marketing to benefit your company? By keeping the following geofencing solutions strategies in mind.

1. Investigate your audience

Geofencing marketing relies heavily on your target audience.

You can establish a target area that will generate results if you understand who your audience is and what they desire. Furthermore, you can create ads that will attract shoppers and persuade them to make a purchase.

Look at the data you already have if you’re unsure of who your target audience is or if you’re redefining your target audience.

2. Make your geofence the appropriate size

The fundamental guideline of geofencing advertising is that your targeted area, or fenced-in area, is no more than a four-to-five minute walk from your store. In some circumstances, you may be able to reduce this to a four- or five-minute journey.

Geo-fence

Companies can sometimes be overly ambitious. This can result in huge geofences that do not drive results. That is why you should design perimeters that are tiny, compact, and effective. Remember that you want to make it easy for users to visit you.

Conversion zones may not be an issue for your firm in some situations. This is appropriate for e-commerce stores or businesses that are mostly conducted online.

3. Have a strong call-to-action

You want to make certain in your material that:

1. You include an obvious call to action.
2. Your call to action must be actionable right away.

It’s also important to create ads that aren’t spammy or self-serving. Make sure you’re naturally leading them through the buying funnel.

4. Examine your data on a regular basis

By evaluating your data on a regular basis, you can improve the success of your geofencing marketing campaign. If analytics is new to you, you can always collaborate with a geofencing marketing company.

5. Use optimal targeting techniques

For the best results, integrate geofencing marketing with additional targeted tactics. Among the various types of targeting are:

1. Contextual targeting: Displays an ad that is relevant to the page’s content.
2. Content targeting: Targets search keywords as well as the intent of those keywords.
3. Retargeting: Displays an ad to people who have previously visited a product on your website.
4. Dayparting: Targeting consumers at specific periods of the day. Ad scheduling is another term for it.

Conclusion

Despite significant privacy concerns, the geofencing sector is predicted to grow by more than 27 per cent by the end of 2022. Learn about the success of famous organisations using geofencing, such as Taco Bell, Elle Magazine, and BMW.

Geofencing, when done effectively, may greatly enhance brand awareness and sales for your company.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

Why is Omnichannel marketing so relevant?

In today’s marketing world, new technologies and the evolution of tactics have resulted in a new generation of strategies with which marketers must get acquainted. One such method is known as Omnichannel marketing.

The term “omnichannel marketing” refers to the process of establishing your brand’s presence across numerous online and offline channels. Simultaneously, ensuring a great and smooth customer experience throughout the customer journey. The online channels include website, app, social media, email, SMS, WhatsApp among others. While the offline channels include retail stores, events, call-centre et cetera.

If you want to gain and keep customers, you must take your omnichannel marketing strategy seriously.

Benefits of Omnichannel marketing

There are no negative aspects to omnichannel marketing. Omnichannel marketing is critical because it allows you to provide a great experience to your customers at all stages of their lifecycle. It also helps to reduce churn and drive and build your brand’s positive reputation.

Omnichannel marketing activities provide each audience member with a consistent and personally-tailored experience. As a result, it contributes to increased consumer loyalty. Consistency improves the rate of brand recall for your customers. A strong sense of brand recall will boost your customer base’s likelihood of purchasing.

As a result, these initiatives assist brands in both retaining and attracting new customers through content personalisation and word-of-mouth marketing. More customers equal more business and, therefore, more revenue.

omnichannel customer experience

How to create the perfect omnichannel experience?

Step 1: Understand your customer

While having and enabling numerous channels isn’t a negative thing, linking them should be the aim. Begin by thoroughly understanding your customer.

Customer ServiceUnderstanding your customer thoroughly would primarily include observing the following:

1. The platforms that your clients commonly utilise to shop
2. Their shopping habits
3. The difficulties they have while shopping
4. The manner in which people interact with the brand at each touchpoint
5. The shopping devices they utilise

This information will assist you in identifying and strengthening the appropriate touchpoints. As a result, you will be able to integrate them to provide a smooth and customised experience for your customers. It will also assist you in identifying typical client difficulties and developing a feasible solution for them.

Step 2: Plan

Business Plan

Once you’ve gathered all of the aforementioned information, make a thorough plan for how you want the experience to flow across all touchpoints. Use data effectively to weed out the churn.

You must decide on the tools and solutions you will use to communicate with them. To begin, we recommend looking at the following solutions:

Customer Relationship Management (CRM)

Software Marketing Automation Tools

Fully Integrated Customer Engagement Platform

Solutions for Social Media Management

Tools for Data Analytics

The Importance of Segmentation:

After analysing the data, you can easily categorise people into different groups based on common behavioural patterns. You can create subgroups based on buyer personas, purchase pathways, subscription status et cetera.

This will assist you in developing personalised experiences for each sort of customer.

Step 3: Personalisation

The most important aspect of omnichannel marketing is personalisation. This is how your consumers will feel appreciated. Personalisation requires you to make a personal connection with each and every member of your target audience.

Content Personalisation

You will be able to offer personalised content with the correct data points, automation, and analysis tools. This will enhance the consumer experience, grow revenue, boost brand loyalty, and ensure consistency across channels.

The context is the most important aspect of an omnichannel marketing approach. Ensure that the context of your message is relevant to the user, and send it to the user when they are most engaged and on the channel with which they engage the most.

Step 4: Test

Once the framework is in place, it’s time to put everything through tests. Is social media really where you should put your efforts? That and more will be shown to you during your testing.

After you’ve completed your initial set of tests, you may want to include additional and diverse marketing channels. Before you begin, it’s important to note that “omni” does not imply that you should try to employ every marketing channel available to you. It means that the experience should be the same or as similar as possible across all mediums.

Step 5: Track your KPIs

It’s natural to feel relieved when your framework initially goes live. But don’t get too excited – taking your omnichannel marketing from okay to outstanding needs tracking your KPIs and changing your strategy accordingly.

KPIs

The importance of the correct Key Performance Indicators, or KPIs, in marketing, cannot be more stressed. Using the proper tools to track the right indicators allows you to report accurate data and extract meaningful insights to improve your omnichannel approach. By gathering the right indicators, you will be able to better report on the successes and failures of your omnichannel strategy and use those data points to adjust your strategy and improve your ROI.

Make sure that you alter your methods and replace your tools according to the data collected.

Omnichannel vs Multichannel

While they are frequently confused, they each address separate challenges. Multichannel marketing focuses on channel strategy — from social to mobile, each channel has its own set of objectives. The customer is at the centre of omnichannel marketing. The primary goal is to ensure that a customer’s encounter with a brand is consistent and smooth across all channels. The important thing is that no component of the consumer experience feels out of place, whether it’s a social media post, a digital ad, or a visit to a store.

In a multichannel strategy, all communication channels operate independently, with no link between them. As a result, the consumer experience is inconsistent. Omnichannel marketing involves all channels functioning in unison and in harmony with one another.

Conclusion

However appealing Omnichannel marketing might be appearing at this point, it is important to note the following in order to maintain a positive ROI:

Consistency and continuity in communication with the customers, maintaining a consistent experience across all channels and leveraging your data on a regular mode. If you provide an inconsistent experience, your customers will not hesitate to switch to the competition.

Companies like Starbucks, Disney, and Sephora have some fascinating findings that might help you design a successful omnichannel marketing approach. However, remember that there is no such thing as a one-size-fits-all omnichannel marketing plan. It is critical to experiment and discard everything that does not work for you.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

Why is Quora Marketing important in 2022?

Quora is a social media platform that allows users to ask questions, receive answers, and engage with other users. Today, Quora is a massive repository of questions and answers on any subject imaginable. In fact, more than 400,000 topics are currently covered on Quora. Hence, there are a number of other compelling reasons why Quora marketing should be considered.

Quora has over 300 million monthly active users, making it an ideal content marketing tool. Hence, one of the most compelling reasons to adopt this platform is its superior SEO capabilities. 

Why should marketers look at Quora?

Quora is an excellent resource for marketing. These are the reasons why:

Increase Brand Awareness

As earlier said, Quora has 300 million monthly active users. By providing excellent answers and business to these users, you can acquire exposure to a large number of people on the platform.

Furthermore, by continuously sharing your ideas on important topics, you may position your company as a thought leader in your field. This could help your brand gain more positive attention and spread a good name over the world.

Direct Traffic to Your Website

Quora ranks for 65 million keywords and has an estimated 90 million monthly search visitors. The simplest method to get started with marketing on Quora is to look for questions with a lot of upvotes. Make certain that you just respond to inquiries that are relevant to your sector.

Keep in mind that in order to be read, the material must be SEO-friendly. Don’t forget to add an interesting and original angle to the question in hand. Refrain from reiterating previously stated ideas or solutions.

Furthermore, it will have a long-term impact, bringing you constant and predictable traffic over time. Even after you have stopped actively selling on Quora.

Assist with Customer Service and Influence

Quora is a platform where you can directly address your consumers’ questions. To ensure authenticity, you must sign up for each of your accounts using a personal email address.

You can use Quora to provide customer care to your users and to influence debates about your product or service.

How to make the most of Quora marketing?

1. Create a Quora page for your business

Make sure you have set up your Quora business account before diving in. Quora, like Wikipedia, allows anyone to build a page about anything. If you want to create a page on the web for your brand, start by looking for the brand’s name.

If you can’t find the name, simply create a new topic and give the page a name and description to get started with branding. After the topic has gone live, you may ask the Quora community for feedback, which will assist users to determine whether or not to engage with the company.

2. Find the right set of questions

How useful is getting your answer sent through Quora Digest? - Quora

Answering the appropriate questions will increase your success rate on Quora substantially. It is advised to look for questions that receive a lot of traffic from search engines like Google or Bing.

Even if you don’t intend to spend money on Quora Ads, you may still gain valuable insights from it in terms of trending questions for free.

If a question had a large number of followers, it had a better chance of appearing in people’s Quora Daily Digest. You can also look at questions with a limited number of answers or are similar in nature.

3. Maintain high-quality answers

Benefits of Typing Quickly and Accurately | Syberscribe

Before addressing every question, consider what makes you an expert or thought leader. How can you make your response stand out? So, here are a few pointers.

1) Be one of the first to answer.
2) Add value to your responses by continuing to conduct thorough research and filling gaps in the other answers. Include news, figures, studies, or surveys to back up your arguments.
3) Try to incorporate images into your responses.

4) Add a call-to-action (CTA) to your answers as well as drop in the links to your socials in the end.

4. Request a verification badge from Quora

Using this form, users can submit a request for verification to Quora. They also take note of profiles that are linked to other social media platforms such as Facebook, LinkedIn, and Twitter.

5. Try Quora advertising

Anyone can use Quora Ads to broaden the reach of their answers on Quora. Promoted Answers can be targeted in the same way that all other ad forms on Quora can. As a result, both businesses and individuals can establish a following that will be ready to participate with future responses they post.

6. Share your answers on social media

Anyone can use Quora Ads to broaden the reach of their answers on Quora. Promoted Answers can be targeted in the same way that all other ad forms on Quora can. As a result, you will be able to establish a following that will be eager to engage with your posts.

7. Repurpose your content

Previously published blog posts and articles can be reused. Simply include the link or use the material of your older posts that are relevant to your recent answers. As a result, re-purposing is an effective strategy for increasing visitors to those blogs.

8. Check your stats and stay consistent

All Quora users have access to free analytics. Make certain that the data is analysed and put to good use. By remaining consistent, you will appear more frequently in people’s feeds, resulting in more upvotes and views.

Where can I find the stats about total questions and answers on Quora? - Quora

How does Quora rank answers?

As you might think, the rank of your answer influences the amount of visibility it receives. A complex Machine Learning system may analyse several criteria and assign a rank to each answer. However, if you want to go more technical, the Quora engineering team has written a pretty technical post here.

The initial set of elements that the Machine Learning analyses are to determine whether or not an answer:

  • Provides an accurate answer to the question
  • Provides reusable knowledge
  • Answers that are backed up by logic
  • Shows credibility and is factually correct
  • The answer should be straightforward and simple to read

Other factors which might be at play include:

User Credibility: Each Quora account is most likely granted a ranking depending on how long they’ve been on the platform, how many questions they’ve answered, how many upvotes they’ve earned, and other factors.

Upvotes, downvotes, and reports: Priority is given to the answer with the most upvotes. Quora is also likely to consider the “user rank” of users who upvoted your answers.

Topic Expertise: You are more likely to have a higher rank if you have already answered a large number of questions on the same topic and received some upvotes.

Summing Up

The Internet is brimming with places to spend time that are useful, interesting, and educational. This covers crucial locations for brands and enterprises to connect with their target audiences.

Quora, the community-driven question-and-answer site, is one that keeps coming up for us. There are no drawbacks to investing your time and energy in this evergreen marketing plan. Remember that consistency is essential.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

What is the importance of personalised marketing?

Personalisation has transformed marketing from the ground up, improving the consumer experience and, as a result, increasing corporate profitability. Personalised marketing is the implementation of a plan in which businesses send personalised information to recipients using data collecting, analysis, and automation technologies.

Personalised marketing aims to fully engage customers or prospective customers by connecting with them as individuals. However, many businesses continue to struggle with the implementation of personalised marketing. Overzealous people appear creepy. Lazy people make do with adding the first name to email subject lines. Some don’t even try.

This approach varies from traditional marketing, which mostly depended on casting a wide net in order to gain a small number of customers. Traditional marketing prioritised quantity above relevance. Now, analytics have become more advanced, and data on individual prospects rose in volume. Resultantly, marketers now use both to provide prospects with the most relevant message at the right moment.

Benefits of Personalised Marketing

According to an Epsilon survey of 1,000 consumers aged 18 to 64, 90% find personalization appealing. When methods are successfully implemented, it boasts an improvement in customer experiences, boosts revenue and increases brand loyalty.

How to create a personalised marketing strategy?

Understand your customers’ demands and collect data

Every customer expects you to understand their wants. Surveys and user testing are simple methods for acquiring important consumer information. You can also embed a code on your webpage that can assist in collecting data such as clicks, time on site, abandoned shopping carts, transaction history, and much more.

Analyse the data and act on it

Capturing data, developing analytical capabilities, and creating adaptive websites are all important to a business, but they are most valuable when they are completely linked with one another. Thus, after only a few weeks, your customization solution should be ready to give clients relevant content recommendations.

Applications of Personalised Marketing

Personalisation is now fully expected by the average consumer in every campaign your brand performs. Here are some examples of tailored campaigns that can result in a lot of success.

Email Marketing

Personalisation is being used extensively in email marketing scenarios. Marketers can use personalisation to build and send personalised emails to a specific population with specific demands. Moreover, improving your understanding of your target audience is critical to boosting the relevance of your email content.

6 Tips for Successful Email Marketing - Calla Digital

Messages sent through this channel are non-intrusive, easy to consume, and extremely customisable. Email subscribers can receive offers that are specifically suited to their demographics, psychographics, and behaviour by using dynamic content.

Social Media Marketing

Interacting with customers and potential customers on social media platforms can help boost customer satisfaction and brand loyalty. Social media has swiftly become the backbone of multichannel initiatives, assisting in the continuation of online interactions that keep businesses in the thoughts of prospective customers.

Social Buzz: why isn't social media marketing as much fun as it used to be? | The Drum

For instance, Twitter accounts dedicated to customised customer care are examples of increased customisation. Additionally, as is Instagram’s recent vast range of data collection features for stories, such as the emoji slider and the poll.

Marketers can collect answers and customer data from social media channels by sending highly targeted and relevant social media messages using automation, which helps improve communication and boost conversions.

Video Messages

Using videos with unique messaging to keep clients interested can be a very effective strategy. This includes social media videos that display your name and any personalised information you may have put in your profile.

Although this form of personalisation is memorable for your audience, it can be time-consuming if you do not have the proper automated technology in place. Hence, ensure that you have the necessary tools and resources to make this as scalable as feasible.

Product Recommendations

This type of campaign collects data to assess what type of product, service, or offer a user is likely to be interested in and tailors recommendations appropriately. Because it works, this is a rather popular strategy.

Customers can score these campaigns and provide comments depending on whether or not they enjoyed them. This makes it much easier for clients to sort through what they like and don’t like without having to go through the hassle of watching everything.

Personalised Marketing Tools

You can’t create an email for each consumer by hand. You can’t create an ad for each prospect by hand. However, you must maintain that appearance, which necessitates the use of the proper tools. What you’ll need is as follows:

Data Analytics Platform

The analytics platform assists advertisers in collecting behavioural data such as page views, email sign-ups, and other metrics. Marketers use behavioural data to build targeted marketing. In this category, popular platforms include Google Analytics, Heap Analytics, and Crazy Egg.

Google Analytics

Data Management Platform

Data management platforms collect information from numerous sources and then share it with digital ad buyers and publishers. This tool is useful for marketers who want to create personalised advertising campaigns using user data.

Customer relationship management software (CRM)

CRM software serves as a reservoir for customer data. This implies that whatever information you acquire about potential consumers, such as their name, email address, or order history, can be saved at this hub. You may use CRM software to see who interacts with your organisation and how they connect with your marketing initiatives.

Post-click landing page Platform

It all comes apart without a post-click solution. This is your best option for gathering prospect information right now. Therefore, it’s also the most effective technique for moving customers to the next level of the funnel.

Challenges of Personalised Marketing

When it comes to personalised marketing, there are hurdles, just as there are with every marketing strategy. Let’s look at some of them:

Choosing the Best Technology: With data and automation driving the wagon, it is important to choose the technology very carefully.

Creating a Single Customer View: According to research, marketers have difficulty linking data to individual customer profiles.

Smart Segmentation Implementation: Smart channel segmentation isn’t just for show; it actually improves performance. However, many marketers are still unable to move beyond simple segmentation tactics.

Time and Resources: It is critical to devote time and resources to developing an effective personalised marketing strategy.

Final thoughts

Why using the wrong kind of personalisation is costing B2B brands sales – Marketing Week

Consumers increasingly demand greater personalisation throughout the purchasing journey than ever before. However, if you don’t tailor your personalised marketing plan appropriately to each individual, they won’t feel involved. Consequently, they will be less inclined to buy from you. Thus, a well-customised marketing plan can be the most valuable thing your company has to offer.

Get in touch with us at Shaktiki to learn about how you can implement effective marketing strategies: https://shaktiki.org/contact-us/ 

How to incorporate meme marketing as a strategy?

A meme is a popular image that contains a joyful mix of humour, sarcasm, irony, and a dash of harsh realism. It works by attracting attention to your products. Meme marketing entails using trustworthy, relevant, and trendy memes in your digital approach.

Memes are as much about connection as they are about humour. They have the ability to create online communities, albeit for a limited time. There is a strong possibility to execute a viral marketing campaign on the internet with low expense.

During the pandemic, they provided a safe haven for people to laugh and served as a social glue at a politically turbulent time. Brands seek to evoke a similar sensation. Creating hilarious, trendy images on a frequent basis can assist in engaging the audience, creating a sense of association, and even inspiring brand loyalty.

How to incorporate memes in your strategy?

Advertisement vs. Subtle Marketing Through Memes
Image Source: Neal Schaffer

Statistically speaking, memes are shared by 75% of people aged 13 to 36. However, this does not mean that you can simply curate one and anticipate a massive influx of people the following day. There’s a procedure that needs to be adhered to:

Timing is essence

Keep in mind that trends change all the time. A meme, like a good punchline, is given at the right time. Your objective is to distribute your fresh meme adverts on time and without fail. Keep an eye on what’s going on on Facebook, Instagram, Reddit, and Twitter.

Make a witty meme on a topic that is currently being discussed, and you will triple your chances of going viral. For example, during the pinnacle of the Squid Games frenzy in October, the internet was flooded with memes depicting the participants battling it out to win the Korean game.

10 Agile and Scrum memes inspired by Squid Game
Image Source: Maarten Dalmijn

Be mindful of your brand persona

A viral meme will help you gain traction on social media for a limited time. However, for your meme marketing efforts to yield longer-term results, the content must support your online brand personality. Irrelevant memes should not be used to hurt your internet strategy.

Wendy’s has figured it out better than anyone else. The fast-food chain was on Twitter before most of its competitors had even figured out how to use it.

Gordon Ramsay Joins Wendy's 'Roast Me' Session, Sparks Meme Fest on Twitter
Image Source: News18

Be relatable

Memes function in a specific way. Someone in a remote corner of the internet devises a humorous format. Frequently, the material comes from a movie, TV show, news, or something else that is currently popular. People add their creativity to this format, and within a few hours, thousands of memes have been circulated. Among these, the most relatable and inventive memes stand out.

Target it well

When delivered to the correct audience, comedy works best. The first step in developing strong meme material is to understand your audience. Before telling a joke, consider your audience’s age, cultural background, race, and socioeconomic class. Just because you’re marketing using memes doesn’t mean you should do it on the spur of the moment.

Bird Box: How Netflix Harnesses It's Memeing-ful Relationship with Fans
Image Source: Research World

It is also important to have a seamless blend of promotion and management. As a result, if you want to see some of the best meme marketing examples, you should look at the meme marketing of Netflix, Twitter, Twitch, and others!

 

Don’t be desperate

Let’s be honest. Nothing is worse than forced comedy. As a marketer, you’d be compelled to participate in a popular meme format. However, if you can’t think of anything hilarious, it’s sometimes better to let things go.

It’s good to stick with existing memes at times

If you decide to use an existing meme in your digital marketing initiatives, be sure it is still relevant and popular. Memes either live a long time or die quickly. To comprehend the meme cycle, one must keep their ears to the ground and be aware of which ones are the most successful and trending.

Meme Marketing in 2022

Is meme marketing right for your brand?
Image Source: connective3

Just like any fragment of your content marketing strategy, memes must go through a set procedure before being declared hit. Before we dive into what goes behind the scenes of a hit meme marketing campaign it is essential to make sure that your timing stays intact with the rest of the social media. Also, know your audience well before dropping any meme. Remember, with great humour, comes great responsibility.

Do your meme research

Essentially, you’ll need to investigate the market and, ideally, become fluent in it. If you want your material to go viral, you must act swiftly on new memes.

It’s critical to consider how your meme relates to your brand. Its tone and content will be interpreted as part of the company’s overall message. It must be both funny and smart, as well as relevant. As a result, make sure you spend adequate time researching the topic and the templates you’ll be using.

Carefully create memes

Be as brief and concise as possible. Write a joke, then cut it as much as you can to keep it humorous and clever without sacrificing its integrity. Make puns and play with words, and you’ll definitely come up with something. You can even try leveraging GIFs to drive your point home.

Share and analyse

When it comes to exchanging memes, choose appropriate communication channels. It’s popular to take a screenshot of a tweet and turn it into a meme.

You can provide a variety of memes to test and see which one resonates the most with the audience. It’s tough to forecast the outcomes before you spread the meme, so do it this way and you’ll be able to do it later.

People are unique, and what you thought might work may not. Analyze the findings and improve for the next time.

Blunders to avoid

1. Avoid an irrelevant usage of a meme that might not resonate with your brand identity.

2. Don’t be too late in using a trendy meme template.

3. Over usage of amusing images and other fashionable content can sometimes be detrimental to your brand.

Conclusion

Brands can no longer afford to be solely promotional; they must also be relatable. Even if your goal is to sell things or services, you must develop a genuine relationship with your customers. When you begin using meme marketing, you will realise that humour is the most effective approach to initiate conversations.

To obtain more attention and favourable feedback, make use of digital tools that will assist you in creating, posting, and analysing your memes. To learn more, contact us at Shaktiki today.

 

 

How will Web 3.0 impact digital marketing?

The internet of the future is Web 3.0. Since its inception in 1994, the internet has gone through a number of stages of change. When it comes to marketing, three waves of technological innovation have occurred: Web 1.0, Web 2.0, and now Web 3.0.

Evolution of Web 3.0

Web 1.0 (1989-2005) was a static information provider in which users viewed web pages but rarely interacted with them. Web 2.0 (2005-present), on the other hand, is a social and interactive web that allows users to collaborate. As a result, Web 3.0 might, probably, alter the process of creation of websites as well as how users interact with them.

Web 3.0 will be the next step in the evolution of web businesses, building on Web 2.0’s interactive and socially connected websites as well as Web 1.0’s informational sites.

Web 3.0 is an improved version of Web 2.0 that is defined by the creation of a virtual world on the Internet via websites such as online virtual shopping malls that allow users to communicate with one another and buy things.

This could imply a space where people work on decentralised, almost anonymous platforms. That, in turn, means turning away from the hands of tech behemoths such as Google, Facebook, and Twitter.

What is Web 3.0 Marketing?

statistics

Web 3.0 Marketing is a concept that looks at trends and new technologies to explore the web. Websites and search engine optimisation aren’t the only aspects of Web 3.0 marketing.

In this marketing environment, customised and intelligent information will be available at our fingertips, on any device, from anywhere in the world.

Factors impacting Web 3.0 marketing include – browsing behaviours, browsing ways, more intelligent information, the experience we seek, and the openness of the Internet.

Key Features of Web 3.0 Marketing

Semantic Web

Web 3.0 is going to offer the Semantic Web. According to Tim Berners-Lee, “The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better-enabling computers and people to work in cooperation”.

It establishes a framework for information reuse and sharing among programmes, communities, and businesses. As a result, computers and humans will be able to converse more effectively.

Artificial Intelligence

Artificial intelligenceNatural language processing (NLP) is an artificial intelligence area that aids computers in comprehending, interpreting, and manipulating human language. NLP technology allows computers to think more like humans and better understand the data at hand. Thus, resulting in more accurate and timely answers and responses.

Ubiquitous

Web 3.0 is ubiquitous. That is, it is accessible to anybody, on any device, and in any application. The Internet of Things (IoT), which enables the omnipresent online, is increasing the number of gadgets connected to the Internet every day.

Decentralisation

The cornerstone of Web 3.0 is decentralisation. Instead of being stored in a single location, information in Web 3.0 would be stored in multiple locations at the same time. As a result, there would be no data storage centre. There would be no colossal databases controlled by a single authority in this fashion.

This would also eliminate intermediates, reduce the danger of server failure, and eliminate the need for external authorization.

3-Dimensional

In the future, people will be more interested in 3D design since it can help them grasp things better than two dimensions.

Furthermore, as it evolves, more and more apps, such as virtual reality (VR), augmented reality (AR), and 3D product visualisation, employ three-dimensional design.

This is something we’re already seeing in action. Facebook is putting time, effort, and money into the Metaverse, an Oculus-supported Virtual Reality environment.

Role of Blockchain Technology

Blockchain technology will play a key role in the advancement of Web 3.0.

blockchain

To begin with, Blockchain is a rapidly evolving technology that is changing the way we live. It’s all about removing centralised processes and establishing an open environment that will revolutionise the digital marketing sector.

Blockchain technology will provide data security and decentralisation for Web 3.0. Businesses can directly connect to the clients. Customers would also have control over their data privacy. Thanks to blockchain technology ensuring data openness and security.

As a result, it’s safe to conclude that blockchain would be assisting in making it more efficient and transparent.

How to prepare your business for Web 3.0 Marketing?

Web 3.0 is the next step in the evolution of the internet, with seamless interfaces and communication channels connecting website content and users. With this connectivity, businesses can provide a more personalised experience that can be accessed on any device or screen size and enables real-time data sharing.

Because of their decentralised structure, businesses would be very user-centric and transparent. To maintain data openness and open access, they would have to implement blockchain technologies. Resultantly, users would be able to take control of their data and privacy.

Businesses will have to make informed judgments, keeping in mind that the future is nowhere and will continue to refresh. For instance, try curating 3D models or virtual reality storefronts if you have a retail e-commerce firm.

Content Marketing

With enhanced decentralisation, Web 3.0 returns the financial reward of creativity to the hands of creatives. Now, given you’re a marketer, content marketing is undoubtedly one of your most widely used techniques.

NFTs (non-fungible tokens) are a sort of cryptographic token that represents a singular digital asset. Now that NFTs have taken over the scene, it’s critical not to lose out on the opportunity to join the NFT community.

Consider it a new approach to communicate with your consumers and communities.

Social Media

Social media marketing will undergo significant changes as a result of Web 3.0. Decentralised apps, or dApps, for example, would exist, with no centralised authority over users’ data due to the decentralised nature. Users would pull the reins.

Conclusion

Control and power accumulated within centralised organisations have far-reaching and long-lasting consequences. Be it a bank or social media platform, trust was lost. All of this fueled people’s yearning for decentralisation.

The advancement of AI and blockchain technologies lubricated Web 3.0’s gears.

Given that NFTs and Virtual Reality are only the first items of Web 3.0, it’s safe to conclude that we’re in for a shower of marketing breakthroughs.

How will AI affect digital marketing in 2022?

Artificial intelligence has received a lot of attention in recent years due to its importance in transforming enterprises and boosting sectors. In the field of marketing, it has followed suit. The future of digital marketing is being shaped and constantly, reshaped by AI.

It has already had a significant impact on how firms communicate with customers and how marketing campaigns are implemented. Many retail and e-commerce organisations use artificial intelligence to track their customers’ preferences, habits, and buying habits. These insights assist them in creating product and service recommendations that their clients may find intriguing.

Benefits of AI for Businesses

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency’s digital marketing approach. It allows you to personalise your audience’s experience, engage them, and encourage them to make purchases on your website.

AI Aid in Digital Marketing

Targeted Marketing

The most important part of focused marketing is persuading your target audience. AI is the future of digital marketing, whether it’s in virtual assistants, predictive customer segmentation, or smart design for individualised customer experiences.

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilise customised data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

artificial intelligence

Content and Video Marketing

Be in 2022 or 2032, content is always going to be the king. And despite the fact that video marketing is still relatively new, it is already having a significant impact. It has a lot of potential for businesses when combined with artificial intelligence.

Marketers should expect even greater fragmentation and noise as we approach 2022, making it more difficult than ever to cut through the clutter with advertising messaging alone. This is where artificial intelligence (AI) comes in.

Artificial intelligence is used by businesses to give content recommendations to customers based on past purchases, browsing preferences, and demographic data. Further, artificial intelligence analytics can assist you in determining which of your content pieces has the best chance of creating engagement among your target audience. It also keeps you in sync with real-time engagement data, thus boosting your ROI.

Influencer Marketing

Millions of advertisements can be seen on multiple social media channels. Every day, every single person receives hundreds of communications. Because the competition is fierce, your material must be relevant, precise, and acceptable to the niche audience you’re targeting, as well as pitched at the proper time.

AI can assist you in locating a suitable creator. These technologies are so sophisticated that they can tell the difference between bot-generated influencers and real-life influencers.

A timely yet handsome payment or fees motivates an influencer to customise content for you. You can use AI-powered tools to calculate data from previous influencers and provide a fair incentive to the influencer. Furthermore, AI also helps you identify fake accounts to avoid an impending disastrous investment.

Automation and Personalisation

Marketing automation and customization combined with artificial intelligence create a level of customisation in marketing that is unrivalled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.

AI solutions can easily automate tools including, Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics.

A marketer’s success depends on their ability to implement an omnichannel strategy. Because marketers will find it easier to unify the numerous marketing tools they use to generate across a variety of platforms, AI will become increasingly important to this effort.

Predictive analytics, often known as predictive modelling, is used by AI to deliver actionable information that would otherwise be hidden. It’s a method of predicting people’s future behaviour based on historical data and testing runs. This leads to fruitful customisation of strategy.

How to implement AI on a budget?

While you may believe that AI is out of your price range, there’s a good possibility that your company is currently employing an app that makes use of this technology.

Here’s a three-step strategy for deploying AI on a shoestring budget:

1. Determine where AI tools might be able to help you save money

Make a list of your recurring responsibilities to begin.

Every week or month, keep track of everything you do and how much time you spend on each activity.

Find the ones that take the most time and money to complete.

Now, look at vendors who have devised more clever approaches to complete the duties that are obstructing your team’s progress.

There is also an abundance of methods to use AI to free up team time and resources right now.

2. Research out-of-the-box tools

A variety of AI products are inexpensive, ready to use and save time on fundamental marketing jobs. Some of them include – Grammarly, Google Analytics, HubSpot etc.

3. Ask these questions before investing in a tool

Apart from becoming familiar with the technology, you should also ask intelligent questions of AI suppliers regarding the tools they supply.

Example –

1) What type of data do I need for the solution to work?

2) Is there any type of minimum size dataset I need to use the solution?

3) What kinds of in-house capabilities do I need to use and maintain the solution?

Wrapping Up

Artificial intelligence is not a new concept. Gone are the days of digital marketers running data and finding insights and then working on a campaign based on those findings. More firms are able to use AI because of technological advancements. As time passes, artificial intelligence (AI) will become increasingly important in digital marketing.

Remember, the secret to winning is a timely adoption. Contact us at Shaktiki today to learn more.