What are social media KPIs?

There’s no need for us to go into detail about the importance of social media in today’s corporate world. Global social media usage is increasing, with approximately 50% of the world’s population using Instagram and Facebook. If you’re reading this article about social media KPIs, you already know how important it is to be active on social media.

However, in order to properly comprehend the business value and demonstrate the outcomes to your team, you must actively measure key KPIs that illustrate the true value.

When it comes to campaigns launched on social media networks, social media KPIs (key performance indicators) are what your company measures. It clarifies what data you’re looking at and what indicators you’re collecting. This indicates how your social media efforts are helping you achieve your business objectives.

Your social media strategy should never be dictated by inspiration. Your social media KPIs are the only ones who can do that job.

Benefits of tracking social media marketing KPIs

Social media KPIs, at their core, indicate the return on investment (ROI) to your clients. They are definitely much more than just tracking the number of your average likes and followers. In a nutshell, you become a better marketer by regularly monitoring your social media activities. You can even both in the short and long term:

  1. Identify the best-performing techniques that lead to a high conversion rate.
  2. When it comes to purchasing new social media management software, demonstrate the importance of digital marketing. The expenditure will be justified thanks to your battle-tested results.
  3. Meet your business objectives, and you’ll be one step closer to generating an incredible bottom line.

Important social media KPIs

The KPIs listed below are organised by category. You’ll need a business account on each site to access the majority of these stats. The analytics section will provide you with the information you require.

Social Media KPIs for Engagement

5 Ways to Boost Organic Social Media EngagementThe energy at the heart of every department in an organisation is driving true brand engagement. KPIs for engagement rate indicates how well your material is received by your target audience. The more people engage with your posts or page, the more likely you are to win their confidence, loyalty, and sales in the future.

Likes: When someone likes your post, it’s a good sign that the content appeals to them. As you receive more “likes” on your postings, more people will be drawn to them, and the content will appear higher in people’s personal feeds.

Comments and Replies: Comments are a better measure of quality than “likes,” because typing something out ends up taking more effort. Start conversations and reply to comments to get your content noticed and develop relationships with your audience.

Mentions: As a marketer, one of the most rewarding experiences is hearing your brand and content mentioned positively by audiences and customers. Online word-of-mouth marketing is huge, and this demonstrates you’re establishing some brand awareness.

Reshares: While Twitter feeds move quickly, LinkedIn users are more deliberate in their resharing of content to their networks. Getting reshares on your material can indicate that it is fascinating and instructive enough for people to want to share it.

Profile visits: When someone is learning about your firm for the first time, they will go to your website, sign up for your email marketing tools, and look at your profile page. This is a nice reminder to maintain your profile up to date with your most essential link destinations.

Clicks: Keeping track of this will provide you insight into how your audience responds to your content. The more high-quality traffic your social media posts generate, the more potential conversions and revenues you can generate.

Social Media KPIs for Reach

New Ways to Gain Social Media Reach, Interactions & FollowersReach KPIs show you how your brand influences your target audience. Including how many people viewed your social media post in their newsfeed.

Follower count: The most straightforward measure to examine is your total social follower count across all of your channels.

Impressions: It is the number of times your posts have shown in someone’s newsfeed or timeline.

Web traffic from social media: Website traffic is how you turn social followers and people who see your content into leads and customers. If your website traffic is low, it’s likely that your content or call to action isn’t engaging enough.

Share of voice: Share of Voice is a metric that measures how much attention your brand receives in comparison to your competitors’ brands. Monitoring brand conversations, seeing more mentions of your organisation, and industry experts referencing your products or services more frequently can all help.

Post reach: It is a more specialised statistic than the overall category of reach KPIs. It represents the number of unique accounts that saw your post on social media. Divide the number of impressions by the number of followers to get a fair estimate of your reach. This feature is also readily available on a number of platforms.

Social Media KPIs for Conversions

9 Ways to Boost Your Social Media Conversion Rate | Sprout SocialConverting interactions into clients is the next step in the marketing funnel. In social media, vanity metrics such as the number of likes and comments have a role. The most important KPIs from social media is how they affect conversions.

Conversion Rate: The number of users who have converted (e.g., purchased a product) vs the number of clicks on a specific post. The percentage of users who converted to leads, or Lead Conversion Rate, is a related KPI. This aids in figuring out whether you’re getting leads that meet your target demographics and if you need to adjust your social material.

Revenue from sales: When you sell products and promote them through your social media presence, you want to know if your efforts are paying off. Examine your Google Analytics or website builder to determine your sales revenue.

CTR (Click-Through-Rate): The percentage of users who click on the call-to-action (CTA) button in your content.

Conclusion

Social media is the future of customer service and business growth. As a result, tracking social media KPIs is a critical component of any social media marketing strategy. Not all metrics, however, are supposed to be equal. Some social KPIs are more valuable than others or are more significant to your business in particular. Tracking all of the aforementioned indicators at once is a time-consuming task, thus concentrate on the KPIs that are most important to ALL companies.

You may have more things to consider, and some of the KPIs listed above may not be appealing to you, but you should always verify that your social media presence positively influences your business goals.

Contact us at Shaktiki today to book a free consultation call.

How to measure your Key Performance Indicators?

How would you know if your marketing efforts are effective or not if you aren’t tracking them? That’s when KPIs, or Key Performance Indicators, come in handy! KPIs allow you to track the indicators that are most important to your company so that you may continue to grow.

A key performance indicator (KPI) is a metric or a quantitative measure that you may use to assess the performance of your company. Digital marketing KPIs are measures that are directly linked to your digital marketing plan. Whether it’s brand awareness, lead generation, sales growth, or SEO. They contain data like your online sales revenue, website traffic, SERP, conversion rates, page conversion, marketing qualified leads (MQL), engagement rate, total revenue. Basically, anything quantifiable and actionable is a part of your digital marketing plans.

Your Key Performance Indicators can originate from social media platforms like Linkedin, Facebook, and Instagram, as well as pay-per-click (PPC) solutions like Google Ads or Bing Ads. Any lead conversion tool, marketing activity, or your sales personnel are all possibilities.

Why Do You Need to Track Your Key Performance Indicators?

KPIs and Metrics: How to Measure Digital Marketing Success | SEO

To have a clear view of what’s working and what isn’t, you’ll need to track your KPIs. You’ll never know where to invest if you make a profit at the end of the day but have no understanding of where it came from. Or what component of your marketing plan was responsible. For example, a single source of website traffic may be responsible for nearly all of your qualifying leads and sales. While you might be wasting money on marketing channels that aren’t generating any.

 

Thanks to multiple systems such as Google Analytics and Google Ads, almost anything can now be tracked. It’s simple to observe where your consumers come from, your cost per lead, how much it costs to acquire a customer, which digital marketing strategies worked best, and so on. With this knowledge, you may eliminate the components of your plan that aren’t profitable and concentrate on improving the ones that are.

What KPIs should you track?

It’s not a “one-size-fits-all” decision when it comes to digital marketing KPIs. The greatest KPIs to track for one organisation aren’t always the same for another.

To determine the ideal KPIs for your company, start with your objectives and move backwards. There’s no need to track email marketing KPIs if your lead follow-up is solely done over the phone or in person.

It is of utmost importance that your KPIs meet basic criteria, commonly abbreviated as SMART, of being-

  • Specific
  • Measurable
  • Acceptable
  • Realistic
  • Time-bound

How to Create Smart Goals and KPIs | By All KPIs | All KPIs

To put it another way, the KPI must deliver a particular result that digital marketers can assess. One that can be identified when achieved. One that is related to your goals and that can be assigned a date or timeframe.

Some of the important Digital Marketing KPIs

The exact combination of Key Performance Indicators you track depends depend on your organisation and the channels you’re targeting with your digital marketing campaigns. Most businesses will also benefit from having some broad marketing measurements and KPIs. Some of general marketing KPIs include –

Rate of Conversion

What percentage of visitors convert to leads and leads to customers is known as the conversion rate. If you want to measure each channel independently, this is a generic marketing KPI that can also apply to any of the other categories. You might also keep track of how many leads or conversions you’ve received.

Cost per lead

Everything your team does to generate new leads is an investment. Advertising, web design, and social media management all consume a significant portion of your company’s money. To understand how much it costs to attract a potential consumer, add the cost per lead KPI to your dashboard.

A lower cost per lead could indicate a better customer experience or greater brand awareness. The contrary result shows that you should review your marketing plan and concentrate on channels that are more profitable.

The cost-per-lead is also an important sales KPI because it lets you measure the performance of your sales force.

Customer Lifetime Value (CLV)

A customer’s lifetime value is the amount of money an average consumer earns over time. Depending on your average retention rate and back-end product or service offerings, this could take days, weeks, months, or years.

Customer Acquisition Cost

The acquisition cost is the amount of money required to acquire a consumer. Advertising, sales calls or visits, and anything else that goes into your prospecting and conversion process are all examples of this.

Return on Investment (ROI)

The ROI is a result of the last two KPIs. When you compare your client acquisition cost to revenue earned, it informs you how much profit you make.

Retention Rate

This marketing KPI depicts the number of customers that use your product for an extended period of time and purchase it again. You can see how engaged your consumers are by keeping track of their retention rate.

Here’s a basic formula to remember: ((CE-CN)/CS) x 100 = Retention Rate

CE stands for the total number of customers at the end of a term
CN stands for the number of new customers acquired over a given time period
CS stands for the number of customers at the beginning of a term

What KPIs to not track?

The ease with which digital marketing KPIs such as website traffic, e-commerce analytics, churn, and organic search can be tracked can be a double-edged sword. It makes it simple to measure key metrics, but it also makes it simple to track things that aren’t important, wasting time and attention.

Consider whether the data will provide you with any relevant insights on ways to improve your bottom line when determining which KPIs to track. It’s probably a vanity measure if the metric isn’t something you can act on or influence, hence it’s not worth tracking.

For example, you might be tempted to track vanity metrics like Facebook likes or Twitter followers, but why measure them if you’re not currently running a social media campaign to increase likes or followers? It’s not a useful metric.

Conclusion

Tracking KPIs is extremely important. This is beneficial if you already have particular objectives in mind, but it might be extremely daunting if you don’t know which data sets to examine. Therefore, it is critical is to choose your marketing KPIs properly. You can determine the success of your plans and continue to improve by focusing on only the most important indicators in terms of your business.

Contact us at Shaktiki today to book a free consultation call.

How dentists can benefit from Facebook Ads?

Getting new patients is difficult for any dental clinic, but it’s even more difficult when you’re simultaneously trying to provide quality dental care. What options do you have? Try posting on Facebook to promote your dental clinic’s services, but not just any post. Facebook Ads.

Undoubtedly, you can spend time and effort aiming to rank on Google’s first page. You can even end up creating and optimising your own website. You can do everything you can to ensure long-term success online.

But what if you require immediate online traffic?

That is where Facebook Ads come in. Dentists can use Facebook ads to reach out to patients who are looking for a dentist and direct them to your business. With Facebook’s great targeting capabilities, you’ll be able to advertise your dental services to all the users using Facebook Ads. You could precisely target your audiences and increase your conversion rate to new heights with Facebook’s assistance.

Why Facebook Ads?

Dentists’ strategies for attracting new patients are evolving as time goes on. Previously, many doctors relied on recommendations or word-of-mouth and being located in newspapers or magazines to attract new patients. Many dentists, however, are now relying on digital marketing methods such as Facebook Ads to suit their objectives.

11 Best Facebook Ad Examples of 2019 — Relevantly Facebook Marketing

One reason to use Facebook ads is to adapt your marketing approach. However, there are a number of other advantages to using Facebook Ads for your dentistry office. Here are a few examples:

  • Facebook has powerful targeting tools that let advertisers and marketers pinpoint their target audiences based on interests, competitor affiliations, demographics, and more.
  • The ability to promote on numerous social media platforms, including Instagram and WhatsApp, is one of Facebook Ads’ most remarkable features.
  • Facebook advertising works on the PPC model. Advertisers can pay only when individuals click on their advertising, allowing them to stretch their budget much farther.
  • Dentists may use Facebook Ads to produce specifically customised and interesting material.
  • Some people see your ads, but they fail to set up an appointment. This is when retargeting can come in handy. You can use retargeting to target folks who saw your Facebook ad or visited your website but did not schedule an appointment.

Setting up your first Facebook Ads Campaign

You must set up all of your accounts before you can produce your first ad for your practice. A Facebook business page for your clinic is one of the first things you should do. When creating advertising, you’ll need a business page.

1. Optimising Landing Page

You should also design a landing page that consumers will be sent to when they click on one of your adverts. Even though this is one of the most significant aspects of advertising, it is also critical to get it right. This is due to the fact that a user’s landing page influences whether or not they schedule an appointment.

Here are some things to keep in mind while creating landing pages:

  • Easy to follow and relevant to the ad that was clicked on
  • The message is clear
  • A call-to-action button that is easy to locate

2. Deciding your goal

You should set goals for your dental advertising campaigns since they will guide your efforts and allow you to assess their performance. For your campaign, Facebook offers a variety of ad objectives as shown below.

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You may start developing Facebook advertisements for dental practises that help you grow your practice through social media with a variety of ad objectives at your fingertips.

3. Determining your audience

Another aspect of the ad set level is the audience selection. Your targeting options will be determined by this. Here are the three groups from which to choose:

Saved Audience: Users can be included or excluded based on demographics, location, and interests.

Custom Audience: Use Facebook Lookalike to target visitors based on a customer (or patient) list or previous contact with your clinic’s website or content.

Lookalike Audience: Create an audience that is similar to your current client database and market to them.

Using saved audience to target

4. Placement

You have the option of having your ad automatically put, but you also have the option of choosing where you want it to be placed. Here are some of the options for placement:

Device Type: Mobile, Desktop, or Both
Facebook Placement: Feed, Right Column, Instant Articles, In-stream video, Stories, Marketplace
Instagram Placement: Feeds, Stories
Messenger Placement: Inbox, Sponsored Messages, Stories

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5. Delivery and Budget

You can schedule your delivery after you’ve decided on your placement. This option controls the speed and frequency with which your ad is displayed at the expense of your budget. The two options are as follows:

Standard Ad Delivery — Depending on your budget, serve your advertising at the fastest possible pace.
Ad delivery acceleration — Deliver your adverts as rapidly as possible, allowing you to spend your budget more quickly.

delivery

A daily budget (a budget for each day) or a lifetime budget are the two types of budgets available (budget for the whole duration of your advertising). It will come to an end after your ads have used up all of their funding.

6. Choosing the type of ad

We’re now ready to start creating our ads. Hopefully, you’ve already selected what type of advertisement you’d like to run at this time.

We have four options, each with its own set of characteristics:

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Moving forward

Here are some recommendations to assist you to run your advertising efforts for your dental now that you know how to set up and use the Facebook Ads platform.

1. Keep an eye on Analytics

You’ll be able to access a full analytics dashboard to evaluate the data after your campaign is live. Remember to monitor your stats on a regular basis and make adjustments to your ads as needed.

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2. Running Test Ads

Your ads can be in a variety of formats, each of which will have a different effect on your target viewers. As a result, you must ensure that you test using A/B testing and split testing. You can use these two tests to test both tiny and large modifications you want to make to your ads.

3. Thinking of new marketing ideas

People may become burnt out when they see the same advertising again and over, lowering the possibility of participation.

As a result, your dental practice should experiment with fresh and unusual concepts. Users will be less likely to become habituated and will be more inclined to make that appointment as a result.

Facebook Ads for dentists can be an effective digital marketing approach for attracting new patients to your office. Although getting started can be challenging, it is more often than not well worth the effort. Experiment, practise and discover as much as possible, and you’ll soon be generating traffic.

Contact us at Shaktiki to get started with the marketing of your dental practice.

How can Google Ads revolutionise your marketing strategy?

Looking to invest in online ads? The right and the best place to do would be Google Ads. Google has over 259 million unique visitors and 4.8 billion daily interactions. Now, imagine optimising your advertising game on Google Ads. Tempting, right? Google Ads is fairly easy to navigate to drive home huge sales goals once mastered. It offers a great return on your investment as well.

The reputation of online advertising especially Pay Per Click Advertising precedes itself. Google Ads is a paid ad platform that falls within the Pay Per Click marketing channel, in which the advertiser pays per click or per impression on an ad. With Google Ads, you can improve the number of visitors to your website, phone calls, and in-store visits.

Google is the most popular search engine, with over 5 billion daily searches. Not to mention that the Google Ads platform has been operational for nearly two decades, giving them a leg up on the competition in the paid advertising space.

Google Ads allows you to develop and share well-timed ads with your target audience, both on mobiles and desktops. This means your company will appear on the search engine results page (SERP) when your ideal customers use Google Search or Google Maps to browse for items and services similar to yours.

Benefits of Google Ads

  1. Ads posted on the platform tour across other sister channels including YouTube, Blogger, and Google Display Network.
  2. As time proceeds, the platform will assist you in analysing and improving your ads in order to reach more people.
  3. You can also customise your ads to fit your budget and utilise the Google Ads tool to stay under your monthly budget.
  4. You can even halt or terminate your ad expenditure at any moment.
  5. Statistically speaking, the click-through rate for Google Ads is over 8%. Customers who watch an ad on YouTube are 45% more likely to buy it.
  6. According to Google, advertisers make 8 times their investment in Google Ads.

How does Google Ads work?

Cómo crear campañas óptimas en Google Ads? | ContenttuYour ad is shown to potential leads or customers who are interested in your product or service through Google Ads. This is achieved via matching keywords between the ones looked up by the user and the ones bid on by you. Advertisers make bids on search phrases or keywords, and the winning bids appear at the top of search results pages, on YouTube videos, or on relevant websites, depending on the sort of ad campaign chosen.

Sounds easy? It is, but you need to look out for certain factors to make the process pan out smoothly for you. The factors listed below have a significant impact on your ability to generate successful and high-performing Google Ads.

1. AdRank and Quality Score

AdRank defines where your advertising appears, and Quality Score is one of two elements that decide your AdRank and the other being bid amount. Although, even before you increase your bid price, you should concentrate most of your attention on your QS when you first start up your Google Ad campaign. Your acquisition expenses will be lower and your placement will be better if your QS is greater.

Remember that your Quality Score is determined by the quality and relevancy of your ad, which Google determines by the number of people that click on your ad when it is displayed — your click-through rate (CTR). Your CTR is determined by how well your ad fits searcher intent, which may be determined in three ways:

  • The utility of your keywords
  • If your ad copy and CTA deliver exactly what the searcher is looking for, you’ve succeeded
  • Your landing page’s user experience

2. Keywords

Good keyword research for paid ads is just as vital as it is for organic search. Your keywords should as closely as possible match the objective of the searcher. This is because Google will match your ad to search queries depending on the keywords you choose.

Each ad group you establish in your campaign will focus on a small number of keywords – one to five is ideal.

Negative keywords are a list of terms for which you don’t want to rank. You will be warned against bidding on these keywords by Google.

3. Location

When you first create a Google Ad, you’ll have to choose a geographic area in which your ad will appear. If you have a physical location, this should be within a fair radius of it. Your location should be set in the regions where you ship if you have an e-commerce business. The sky is the limit if you provide a service or products that are available internationally.

Types of Google Ads Campaigns

Google offers five kinds of ads, mentioned as follows-

  1. On a Google results page, search ads are text ads that appear among the search results.
  2. The Google Display Network’s display ads are primarily image-based and appear on websites.
  3.  YouTube video ads last between six and fifteen seconds.
  4. Shopping ad campaigns include extensive product information such as price and image. You can build a Shopping campaign using Google Merchant Center.Google rolls out Shopping Ads in Singapore | Digital | Campaign Asia
  5. Google app ad campaigns advertise your mobile app on Google Search Network, Google Play, Google Display Network etc. You don’t design an App ad campaign as you do with the aforementioned kinds of ads. Instead, supply Google with information about your app and its target demographic, and put a bid.

Amy X. Zhang - UW CSE

Best Practices

Your Google Ads could be underperforming for a variety of reasons. Let’s take a look at some of the most prevalent best practices to adhere to.

  1. Improving your Quality Score
  2. Optimising your ad landing page as your user should have a smooth transition from the landing page to the conversion
  3. Avoid running redundant ads by maintaining a comprehensive schedule and tracking insights using the tracking tools offered by Google
  4. Avoiding negative and broad keywords
  5. Tailoring your bidding strategies to echo your budget and expected goals

Wrapping Up

The Google Ads network caters to businesses of all sizes, with varying budgets and advertising objectives. Different target audiences, the majority of whom have used Google to solve an issue at least once in their lives. So why wouldn’t you throw a bucket into a sea of seemingly unending searches approximating 2+ trillion each year to see how much money you could generate?

Contact us at Shaktiki today to book a free consultation call.

Why is PPC Advertising so important?

If you have ever come across an ad appearing alongside search results on Google and other engines, chances are you are familiar with pay per click (PPC) advertising. PPC Advertising is a model of online advertising under which an advertiser pays for every click on their ads. Usually, commercial searches lead a consumer to such an ad. Examples could be looking up a nearby grocery store to searching for a high-end gadget.

Both marketers and publications are said to benefit from the PPC approach. The strategy is beneficial to advertisers because it allows them to advertise products or services to a specific audience that is actively looking for similar content or products.

The pay-per-click model is a major source of revenue for publications. Consider Google and Facebook, both of which offer free services to their users. Using online advertising, particularly the PPC model, internet businesses can monetise such free offerings.

Types of PPC Ads

PPC Ads are a branch of Search Engine Marketing. These ads most usually appear on search engines like Google and Bing. There are three main kinds of PPC Ads.

1. Text Ads

Google Expands Your Search Ads AGAIN! What You Need to Know | WordStreamThey are composed of texts from the advertiser and usually appear on search engines.

A particular text PPC reaches you via the means of keywords common between your search and the text.

A sample has been attached for your reference.

2. Display Ads

As the name suggests, display ads are composed of images or motion graphics. These ads usually reach a user via a website on the internet. Most websites have a space reserved to be sold to advertisers to put up display ads.

Advertisers are required to adhere to certain content and image size specifications issued by the website they post their ad to.

For example –

What Is Display Advertising? (The Definitive Display Ads Guide)

3. Shopping Ads

These ads are inclusive of an image of a product, its price and various details like colour, size, dimensions etc. They get displayed on a search engine or a shopping engine when certain keywords by the users match the words in the ad.

For example –

Did you know you can advertise on Google Shopping Ads for free?

How does a PPC advertising model work?

Keywords lay the foundation of the PPC model. These advertisements end up getting displayed in search engines only when someone searches for a keyword relating to the offered product or service. If you are looking to use pay-per-click advertising models, you must thoroughly research and analyse the most relevant keywords. Investing in suitable keywords can result in more clicks and, ultimately, better revenues.

However, researching keywords is not all. Instead, Google and other major search engines employ a fully automated method known as the Ad Auction to decide the relevancy and legitimacy of ads that appear on their SERPs.

An Ad Auction is a bidding system. This means that marketers must bid on the keywords for which they want their ads to be “triggered,” or displayed. Now if you are a business selling lipsticks, your users might enter keywords like makeup or cosmetics posts which the engine will run its algorithm based upon the Auction and will thus, display the most relevant ads.

It’s worth noting that the winner of an auction is usually chosen by the “rank” in which the money is offered. The ranking takes into account the quantity of money being paid as well as the quality of the content being offered by the advertiser. As a result, the content’s quality and relevance are just as important as the bid. Using statistics goes a very long way in boosting your ad’s appearance. Hence, the importance of content marketing is unprecedented.

How to make the best of PPC Ads?

Because you must pay for each ad click, it’s critical that you only bid on keywords that are relevant to your organisation. We do not want to spend more than the returns we can expect from these ads. Look out for the following to ensure great ROIs.

1. Using a Keyword Tool

The internet is home to many tools that offer insights into the keywords that will surely work for you. Some of these include – WordStream, Keyword Tool, Found etc.

These tools also assist you in looking out for tempting negative keywords. Negative keywords, if used, will prevent your ad from displaying. Make a separate list, if needed, for both negative keywords and those keywords that perform poorly.

2. Keeping track of your ad’s performance

Conversions can be tracked on all popular platforms, such as Google Ads and Bing Ads. They also allow you to monitor the ROI of not only the total account but also specific ad groups and keywords at a granular level.

This means you may use data and insights to improve the efficiency and efficacy of a campaign over time, hence increasing the channel’s ROI.

3. Maintaining a PPC Budget Sheet

You need to establish the amount of money you are willing to invest in an ad. Your monthly budget is 30/31 times your daily budget. However, maintain a tracking sheet and input the returns realised gradually as you invest more money.

4. Knowing your competitors

Doing a Google search for the phrases you’re contemplating on targeting is the simplest approach to find out who your competitors are. Additionally, you can target up to eight keyword phrases if you scroll to the bottom of the search results page. Checking all of them for commercial intent will boost your ad conversion rate.

To assist you with the further nitty-gritty of analysing your competitors, there are many tools that provide the service. Some of them include – KeywordCompetitor, SpyFu, SE Ranking etc.

5. Maintaining a comprehensive ad schedule

It is a well-known fact that visitors to your website are more likely to convert at various times of the day and not at all points.

Ad scheduling allows you to change bids (or completely cease bidding) based on the time of day and establish an ad schedule in advance to avoid wasting money on non-converting clicks.

6. Paying attention to your landing page

A landing page is a follow up to what your ad talked about. Your landing page allows you to make a trade, a special offer, a piece of information, or a bargain. Optimising a focused landing page is critical to the success of your PPC as it should be able to sell the product or service you’re promoting successfully. Make sure it is easy to navigate without distracting or intimidating the customer. It should necessarily feature a good call to action (CTA) and a thank you note.

Conclusion

PPC can and should be a profitable marketing channel for any and every organisation. It comes with a long list of advantages that other platforms lack. It is also pretty simple to set up on the most prominent platforms.

Knowing the ABCs of PPC advertising is essential before diving into platforms like Google Ads or Bing Ads. Take the time to learn how to properly launch and optimise a campaign, as well as how to create goals and track your results. You’ll have more visitors and conversions in no time!

Contact us at Shaktiki today to book a free consultation call.

How to organise a perfect contest marketing campaign?

Contest marketing is an exhaustive marketing strategy that employs giveaways, contests, or quizzes to oil the wheels of brand awareness and engagement. What consumer does not like an occasional freebie coming their way? And what brand wouldn’t just love a great opportunity to engage both old and new consumers effectively? Contest marketing acts as a meeting point of both these very normal human tendencies.

No marketer is unbeknownst to how frequently can one spot some or the other form of contest marketing being employed. Sometimes, however, picking the right type of contest might be tricky. Here is a list comprising some of the most interesting contest marketing strategies.

Types of contest marketing strategies

Picking the right type of contest is what follows after you decide your goals and expectations. The following are some tried and tested strategies for you –

1. Giveaways

How to Run a Successful Instagram Giveaway – Woorise BlogGiveaways are one of the easiest and most convenient contest marketing strategies. All you have to do is pick the occasion, choose a product that echoes the former, announce the contest with some necessary rules and select a winner through random selection. Be mindful of the rules you adjoin. They should serve your long-term marketing goals without banking a lot on your consumers’ efforts.

2. Quizzes

instagram instagram quiz 3 optionen Sticker by Steffi SAs the name suggests, a quiz will require you to ask a couple of questions and pick a winner on the basis of the correctness and the wholesomeness of their answers. A quiz needn’t necessarily involve questions based only on facts, it could involve questions based on your brand, products or your brand story.

 

3. Social Media Competitions

This is where contest marketing meets hashtag marketing. Social media competitions generally require brands to encourage their consumers to put up wholesome content on their respective social media accounts using the brand’s hashtags to facilitate visibility. The brand would then go through all the entries and pick a winner or multiple winners.

Benefits of contest marketing

14 Killer Giveaway Websites to Hype Your Online ContestContests are famous for a lot of things, their affordability and efficiency certainly tops the list. Here are some of the other well-known benefits that will make you want to run a contest today!

 

1. Facilitates market research

The reception of your contest is solely based on what you are offering as a prize. A great response definitely means that the prize worked wonders and intrigued your consumers as you’d have expected. Sometimes when you choose to ask your consumers to choose the prize themselves as a term of the contest, you get a good insight into the products on your catalogue which are working the best for you. This is something that makes a contest a win-win.

2. Boosts engagement

A successful contest helps leave a good brand footprint and optimises your engagement. Contests thrive on consumers engaging with your brand. Contests also birth a good amount of user-generated content that works wonders for your engagement and serves the social media algorithms well.

3. Multiplies your consumer base

A good engagement is directly proportional to a multiplication of your consumer base. Contests involving people to share or tag people as a rule or otherwise lead your consumers to network your brand. Organic networking done that way increases your consumer or fan base. A base thus built is not only stable but extremely promising.

Guide to help you organise the perfect contest

A lot of planning goes behind a successful contest. From content calendars to comprehensive group discussions, an error-free contest requires all hands on deck and proper inputs from almost everyone in an organisation. We are here to help you make your way through the planning step by step.

Step 1: Define goals and set an aim

Be clear on what your brand needs the most out of a potential contest. Deploying the steps that will follow are based on what you need at the moment. From improving brand awareness, optimising engagement and increasing your followers to conducting market research, addressing an occasion or promoting a product, you have to pick your objectives before moving ahead.

Step 2: Pick a contest and the prize

Address your goals by picking a suitable type of contest. It could be anything – an event-based or a celebratory giveaway, a much-needed quiz to boost engagement or a competition to gain insights into your market – that matches your requirement and the occasion.

Step 3: Set a budget and formulate rules

Planning your finances is essential when it comes to planning a contest. You should know the money you are willing to put. The prize, employee resources and ad campaigns to promote the contest, all of these require you to set a budget.

Deciding rules for contestants to enter is a tedious task. The rules should involve consumers to engage with your brand in some way or the other. Build a database for future reference by storing necessary details. Collect data of the demographics and age groups that generated the most engagement.

You need to be mindful of not ending up making the rules too complex. This could act as a deterrent for consumers to not participate. Also, look out for various contest guidelines laid by renowned social media platforms. Violating them could spell trouble for your brand in a lot of ways. Read them here –

Facebook, Instagram and Twitter.

Step 4: Market

Top tips for social-media marketing | Marketing | Campaign AsiaBesides marketing your contest, it is extremely important for you to market your brand. Marketers tend to place the latter on the back seat. Build an urgency by following up with what’s latest in terms of the number of applications received. Let the contestants be aware of their competition.

On the other hand, a contest should act as a smokescreen for you to imbibe your brand identity at large. The rules, the hashtags, the prize and the content, everything should scream lots about your brand.

Conclusion

A great way to make the most out of a contest besides the aforementioned benefits is to measure the response and the results.

You could also use the generated engagement to your benefit by launching a product or a discount scheme immediately after the contest ends as a consolation to all those who did not win.

A contest will tell you your most loyal and promising base of consumers and the product(s) that are loved by everyone. Feed the learnings to your marketing strategy for the long run.

The upcoming holiday season would be a great time to employ one or more contests to keep your brand’s visibility and engagement boosted. We hope that contest marketing as a strategy managed to appeal to your marketing senses given the benefits it enlists.

Contact us at Shaktiki today to book a free consultation call.

 

 

What is the importance of a content calendar for your business?

It is a well-known fact that content marketing is a powerful business tool. Now what’s more powerful is planning integrated with all the content you wish to roll out. A content calendar is a comprehensive plan laid in advance for all your social media posts and their behind-the-scenes. It serves as a framework to rely upon to create content and schedule its posting.

Nothing compares to the benefits of planning. A good amount of planning always leads to the sweet fruits of success. Hence, the reputation of content calendars for the social media of your business precedes itself. Social media is a double-edged sword. In order to harness the good it has to offer, one has to travel to great lengths in terms of planning and efforts.

Content calendars, in the most basic sense, streamline the entire process behind content marketing. You create a calendar, plan your posts, allot work, track progress, schedule posts, decide the kind of promotion a particular post needs and voila. Plus, you get to avoid spamming all your channels with similar posts. You can decide the content which best works for a particular social media channel.

An added advantage is being able to document all your work formally and have it stored for future references.  Documenting your progress leads to an overall optimisation of your organisation’s day-to-day procedures. It helps you achieve heights of success by helping you bridge any and every gap in due time.

Tools to create content calendars

Content calendars can be curated using many freely available services as well as paid services which usually have a lot more to offer than the former.

Digital CalendarGoogle Sheets and MS-Excel are the most commonly available services. You can use basic tables with n number of columns and rows to suit your need. They also offer an option to collaborate with your teammates and have as many people as you want to be able to edit your calendar. Multiple websites offer ready-to-use calendar templates for Excel which are also editable to a certain extent.How to Create an Editorial Calendar [Examples + Templates] Trello is another partly free service out there. It allows you to organise your content under various categories and in a rather fun way. It has a very user-friendly interface. Another cherry on the cake is that its pricing plans are comparatively less complex than other services out there.

Other services offering a partly free interface include – Asana, Loomly, ContentCal, Falcon, Brightpod, Airtable among many others. Certainly, all the services have one or the other edge over another. The pricing plans of all the mentioned services fall in a similar price range, so make sure you choose what works best for your day-to-day marketing goals.

Scheduling using a content calendar

As discussed above, a content calendar houses a date of publishing. The date of publishing is when the post(s) is(are) scheduled to be posted.

Most of the services discussed previously also offer an option to schedule posts to be put up on the desired time and date. Yes! You can avail of these services to actually put up posts that you create for you instead of you having to sit and do it manually. This feature addresses the uniformity in terms of posting at the most beneficial times of posting and help boost your content’s reach and grow your audience.

What makes a good content calendar?

15 Best Social Media Calendar Tools Compared (2021)A content calendar serves not only as a tool to optimise content marketing but also as a means to keep everyone in your organisation in the loop with the tasks assigned to them and for you to track the progress of your employees and your organisation.  Hence, certain things should definitely be adhered to while deciding the heads of your calendar.

A good calendar should cover all aspects of content writing. Suggested heads to cover the most important aspects of content writing are-

Title, Author, Word Limit, Publishing Date, Social Media Channel, SEO terms, Call to Action, Shareable Document, Suggested Edits, Feedback. A good content calendar also touches upon the factors which occur after posting. These include – Analytics and Audience Reception. These are very essential to help you effectively plan ahead.

Depending upon your model, you might need to add a separate column to allot content and funds for your ad campaigns as well. The calendars will, in this case, also serve as a record of your investments and help you decide the kind of content which works for your ads.

All the above-mentioned heads will help you create a calendar that is both pleasing to the eye but also lead to great efficiency in terms of work allotment. It will also help your content writers improve with each piece of content they curate. Once in place, you will slowly be able to recognise the type of content campaigns that work for you.

Plan your content calendar for the holidays

Imagine it is the festive season and you are figuring last-minute strategies to boost your sales. At the same time, your employees are yearning for a break and you yourself are constantly thinking about getting back home to your family. That does not sound pleasant, right? Now imagine having a holiday content calendar at your disposal. All your content is scheduled to be posted without much manual involvement required. Sounds better, right?

Employers must not apply paid holidays in snippets due to lock-down days, says Deputy Labour Commissioner – My Vue NewsTherefore, content calendars tailored to your expected sales for the festive season are a must. Besides the above-mentioned heads, there is, of course, an extra emphasis on ads. Make sure your holiday content calendar addresses your requirement for ads. Allot funds to the various campaigns with the help of your data from your previous calendars. Schedule posts and ads well in advance to be able to give both yourself and your team a well-deserved off on festivals.

Conclusion

Content calendars are a business owner’s living document for tracking the marketing of their organisation. And we know, an organisation with an ironclad marketing strategy in place is bound to achieve the best. Sometimes sticking to a calendar might seem overwhelming or impossible. However, it is important to remember that the discomfort does not really last long. While the advantages of creating creative and comprehensive content calendars are both long-lived and highly efficient. Remember to let it grow on you for it to drive you to a leap of efficiency and success. Need to know more about the functionality of content calendars? Contact us at Shaktiki to schedule a free marketing consultation call right now!

How to improve your Digital Marketing during the Festive Season?

From the annual Diwali festivities in India to Halloween, Thanksgiving and Christmas all across the UK and the USA. The festive season or the holiday season is around the corner everywhere around the world. Hence, both as an individual and a business owner, it is time to fasten your seat belts to make the most out of the upcoming season. We say digital marketing during the upcoming season is, undoubtedly, a force to reckon with. Read on to know why.

It is easy to faultily believe that the festive season is directly proportional to a boost in sales and revenue without having to invest much in your products’ marketing. 

On the contrary, the festive season is also directly proportional to an increase in the variety of products available. That basically means increased competition in the market. On the contrary, an active presence in the digital realm will help many customers, looking to lock in last-minute gifts, direct their attention towards your business. Hence, digital marketing during the festive season should top your to-do list of things to do for your business. Now that we are here, we know exactly what not to do. Let us delve into the endless possibilities of how to harness the power of holiday marketing to the maximum. 

1. Planned Social Media Presence

For most of us, the festive season means a significant increase in our leisure time which naturally leads to an increased social media presence. This is single-handedly the biggest advantage handed over to small businesses on a platter. The icing on the cake is the onset of the itch to look for and buy gifts for both our loved ones and ourselves. Digital marketing never becomes more important than done during the festive season. Hence, it is only essential that businesses plan a comprehensive social media calendar well in advance.

What to do?

Maintaining a social media calendar is a must. Finish planning ideally by the end of the first week in October. And maintain a regular inflow of posts by the second week of October. That is mostly when the shopping commences. Needless to mention, SEO-optimized content takes the front seat when it comes to showcasing your products. 

It is also advised that businesses invest give a personal touch to their feeds by talking about various beliefs, traditions and rituals associated with the respective festival in the subject. For example, if you are a cutlery seller in the UK, you can talk about how having a dinner set meant especially to be used only on Thanksgiving is a tradition that everyone should follow. 

Also, invoke a sense of joy and nostalgia combined by putting up customer testimonies from the past years showing your products in use in real life. Invest in getting your products photographed in a homely aesthetic. 

2. Strategise, foolproof Ad Campaigns

Ads form a very essential part of your digital marketing plan all year around, why not make the best of them during the upcoming festive season? Thoughtfully curated campaigns that showcase your products in the cosiest of familial or social settings is a must.

What to do?

Make sure you plan and submit your ads for approval in a planned and timely fashion. There are basically two categories of ads that are a must to adhere to. An exclusive range of ads illustrated for products created especially for the festive season. And ads that convincingly display your range of festive coupons and discounts. Sometimes combining the two works great as well. This goes a long way in boosting sales and creating a strong customer base. Draw curtains on the festive season with a hint of what you might have in store for your customers in the new year. It is as important as welcoming the festive season with a wide range of ad campaigns showing your products and offers. 

What’s most important is knowing the kinds of ads that work for you. It is necessary to pick and allot the agenda to your ads carefully. Avoid going all in because it would only end up diluting the overall reach of your brand. 

Unskippable Email Marketing

Besides social media, it is via email marketing that you can effectively showcase all that your brand has to offer in an organised fashion. Emails are something that one can access anywhere and everywhere, hence it is of utmost importance that all your emails are designed to impress anyone at any time.

What to do?

Make sure your email database has your historical customer data along with those who just shopped from you once. Attach a personalised subject line instead of one which directly talks about selling. Wish your customers on the day of a festival. Establish modes of one-on-one communication to help your customers reach you. This will surely help them identify with your brand in the long run. It is highly advisable to send a thank you email once you bid adieu to the festive season.

Importance of Interacting

Be it via social media or emails or a chat-bot on your side, interaction with your customers during the time of the year when they literally need you the most drives your sales goals home most seamlessly. A phased interaction invokes a sense of belonging in your customers. It also helps them establish a long-term relationship with your brand. 

What to do?

Before the holiday season, it is important that you know the kinds of expectations that your customers might have of you. This will not only help you tailor your products effectively but also help you omit unnecessary products that might not work for you. During the holidays, it is your duty to help your customers stay in touch with all that you have to offer. Including the variety of discounts or other kinds of offers, you might have planned. Wishing them on the day of the respective festival is non-negotiable. Post the holidays, make sure you thank your customers for their support. Do not miss out on dropping in hints as to what you have in store for them in the upcoming year. 

It is also of essence that you do not end up bothering your customers more than the optimal requirement. Lest it should invoke a sense of annoyance in them. 

In conclusion

The holiday season has a lot to offer to everyone. Make sure you are ready to gather all that and more. Allot both your resources and efforts to your marketing in time and in the right quantity. Stay updated with the latest trends in the realm of digital marketing. At the same time be wary of strategies that did not and do not work for you. Wishing you a merry marketing time for the holiday season! Want more tips on how to harness digital marketing for the upcoming festive reason? Contact us at Shaktiki today to book a free consultation call.

How to create Buyer Personas for growing your business?

“Every business is dependent on its customers” is an understatement. This is because businesses don’t revolve around customers but they exist to serve them. Consequently, customers are considered extremely important to every business.

The huge scale at which business can take place today demands companies to identify and understand these customers. This has been realised as an essential step to expand businesses. An important term related to customers in the business world is buyer personas.

What are buyer personas?

Buyer Personas refer to semi-fictional representations of your perfect customer based on research and data. They help businesses focus their time on qualified prospects and guide product development according to target customers’ needs. Aligning all work across your organisation in different departments becomes easy with buyer personas.

In effect, you will be able to attract more leads, high-value visitors, and customers who you will be able to probably retain over time.

A deeper understanding of your buyer persona will ultimately be critical to enhance product development, content creation, sales follow-up. In simpler words, it will facilitate any process that is related to retaining and acquiring customers.

Now the important question that arises is how does one create a persona. Is it a difficult task?

To answer this, buyer personas are difficult to create. It’s about how one acquires the market research and customer data, and then present this information within your business.  The process of creating them is explained below.

How to create buyer personas?

Complete the persona’s basic demographic information

The first step is to ask demographic-based questions in person, over the phone, or through online surveys. The mode of the interview should depend upon the questions to be asked like a lot of times people will be comfortable sharing personal information through surveys.

During the conversations, you would have come across some descriptive buzzwords. It will be really helpful if you include such words to make it easier for your team to identify certain personas when they’re talking to some prospects.

Inform about what you have learned about your persona’s motivations

Share the information that you have learned after asking “why” from your interviewees. This can be anything: What makes your persona use a particular network? What is something that has been causing trouble to them?

Such questions will help you find a lot of information about them. After gathering all this information, your job is to use it to tell people how can a company provide solutions for it.

Guide your sales team for conversations with persona

It will be really beneficial if you note down quotes from the interviews. This will inform your organisation who they are, what are they concerned about and what do they want. Additionally, create a list of objections they might raise. This will help your sales team to be prepared adequately to address those during the conversations with them.

Discuss and create messaging for your persona

It is important that your entire team discusses how to talk about your products or services with your persona. This includes every type of communication, from the general pitch that positions your solution to resonate with them to the basic vernacular you should use.

Consequently, this will ensure that everyone in your company is using the same language when they’re having a conversation with leads and potential customers. In addition to this, you can give your persona a name. This will make sure that internally everyone refers to each persona in the same way, providing cross-team consistency.

Moreover, these efforts will help in forming a synchronized and impressive image of the company. It’s important o remember that customers value the consistency of a brand.

How to get Interviewees for researching buyer personas?

The most important requirement while creating a persona is to find people to speak with, i.e. people who will be your buyer persona.

Conducting interviews is essential to know what drives your target audience. But how can one find these interviewees?

Employ the following sources for the same:

Use your present customers

Your current customers are the perfect people to begin your interviews. This is because they have already used your products or services and engaged with your organisation. Some of them are likely to represent your target persona. However, this doesn’t mean you spend time talking to happy customers willing to spend time talking about how they love your product or service.

It is important that you interact with unsatisfied customers to find the pattern that will you develop a better understanding of your buyer persona.

Additionally, another benefit of interviewing current customers is that you won’t have to provide them with an incentive as customers enjoy being heard.

Use referrals

If you are choosing to get into new markets or you have no leads or even customers yet, you can rely on referrals to talk to people who may fit into your target persona.

For this, use your networks like social media contacts, coworkers, or existing customers. A good place to start is LinkedIn.

Use your current prospects

Interview people who haven’t purchased your product or used your service. This can be your prospects and leads. Use the data you already have about them to figure who might fit into your target personas.

Employ third-party networks 

For getting interviews with people completely removed from your company, use third-party networks. These networks can be UserTesting.com or Craigslist.

Summing Up

The most basic benefit of creating buyer personas is that it allows you to create content and messaging that appeals to your most valuable audience. It allows you to target or personalise your marketing strategies for different audiences.

If you can take time to create negative personas, then you will be able to remove the unimportant contacts. This way you can achieve a lower cost-per-customer and cost-per-lead, ultimately leading to higher sales productivity.

Beyond using buyer personas for marketing, there are many techniques as well. To build an effective marketing strategy and instil growth in your business, we provide a range of services. Contact us at Shaktiki today.

 

 

 

Is Twitter Marketing a promising strategy?

Twitter was launched in 2006 as an online message board that was updated via text message. Today it has grown to be one of the largest social networks with 353 million users producing 500 million tweets every day.

The platform has become a place to quickly obtain news whether local or international. Twitter has emerged as a powerful search engine and social networking tool that can even provide updates from businesses to any event or organisation.

Twitter has not been the most favourite platform of marketers. However, it is this untapped potential that you can use to your benefit.

From engaging users and followers to boosting conversions and increasing brand awareness, Twitter allows numerous benefits. To avail of the benefits of a platform like this, it’s important to have a special strategy for it.

What is a Twitter marketing strategy?

A Twitter marketing strategy refers to a plan that is focused on creating, publishing, and then distributing content for your audience, followers, buyer personas on Twitter. The aim of this type of strategy is to increase brand recognition, attract more followers and leads, boost conversions and consequently increase sales.

Forming a Twitter marketing strategy requires you to follow the same steps as every other social media marketing strategy:

  1. Research extensively about your audience and buyer personas
  2. Create engaging and attractive content
  3. Schedule your posts according to the high traffic hours
  4. Analyse the results and impact generated from the aforementioned efforts

However, if you still have doubts about using this platform then refer to the next section.

Why should you use Twitter Marketing for your business?

You can get viral!

Twitter is known for spreading tweets like wildfire. There are so many tweets that get viral and even become trending news. An active user of the platform is well aware of how multiple tweets get viral every day, even if they are not from a known personality. They are funny, newsworthy, or simply relatable. These tweets don’t even have to be of someone with a significant amount of followers.

This means brands can go viral with a tweet that can result in an increase in reach, traffic, and conversions.

Twitter allows you to have a unique brand voice

Twitter as a platform allows brands to develop their own voice as well as a public personality. One can develop this according to the industry they belong to, it can be authoritative or even humorous.

Twitter Marketing
Image Source: Twitter

For example, fast food companies have become popular with their branding strategies on Twitter. A forgotten brand like MoonPie has been able to regain some of its forgotten popularity because of Twitter. The brand gained followers by using self-deprecating humour in its tweets. This became their short, funny, and quick way to garner attention.

Posting a lot is expected

Posting frequently on social media platforms like Facebook and Instagram is usually considered spamming. However, this is not true for Twitter.

Many research and studies have suggested that Twitter is the only social media network where marketers are recommended to post multiple times a day. This is because Twitter is still heavily chronological. Usually, tweets have a very short lifespan in the feed of posts. Hence, regular updates become to stay up to date.

This becomes a great opportunity for marketers to provide a great mix of content. Your content strategy can have a wide range of content-from entertaining to educational information. Text, Images, Videos, Live videos, and polls are the options provided by the platform. Consequently, they can be used to spark conversations and create buzz.

Your Twitter profile will drive traffic to your website

Social media profiles have proved to be a great place to link websites. This becomes especially true for Twitter which helps in developing a brand voice. Many pieces of research have shown that people who visit a Twitter profile also end up checking their website.

However, marketers should remember that the brand voice should be consistent. A funny Twitter account should not lead users to a website with serious language. This will leave users confused and disinterested.

Twitter Marketing becomes easy with follower insights

Twitter provides its users with native analytics. These are one of the best provided by all the social media platforms. The Audiences tab is extremely facilitating for marketers. It provides helpful information about the followers.

The audience is divided into four categories: Consumer Behavior, Demographics, Lifestyle, and Mobile Footprint. This data provides knowledge about your followers and their interests. Additionally, they provide insights into how these followers interact with brands. This data can be especially useful while launching a campaign.

In simpler words, Twitter analytics will help you develop your follower persona. Consequently, you can focus directly on users who match the kind of people already in your following.

How to start Twitter Marketing?

If you have decided to include Twitter in your marketing strategy, it’s important to note that using Twitter, in this case, will be different from your personal use. You can use Twitter for business by following the steps mentioned below:

Brand your profile

Customize your Twitter profile with your logo, URL of your website, bio, and other details. Customizing your profile becomes necessary to create a brand voice. However, remember to stay consistent across platforms.

Advertise on Twitter

Advertising on Twitter is a good way to make your tweets discoverable by a large number of people. Following this, your following and influence will increase. This can be done through Twitter Ads or promoted tweets.

Host a Twitter Chat

One can host a Twitter chat to engage followers and discuss things. This creates a sense of community. Further, you can ask your audience for their opinions on something you are working on currently.

Get verified

Twitter Marketing
Source: Twitter

According to Twitter, requests for account verification are accepted if you’re from certain fields. This includes brands, organisations, and companies. If the conditions of the platform allow you to get verified, then it can be beneficial. A verified account adds trust and legitimacy to your business.

Summing Up

Your business can benefit from the untapped potential of Twitter. However, if you looking for other marketing strategies, then we are here for you.

Contact Shaktiki to improve your marketing and grow your business.