How to ace branding in 2022?

There are countless hurdles to overcome, skills to master, and trends to investigate when it comes to a brand launch or even building a good brand. This is where branding comes into play.

Branding has always been about identifying, developing, and implementing distinctive characteristics in your organisation so that customers link your brand with more than just your products or services. It is critical to recognise that in order for your company’s brand to appear legitimate, it must encompass all aspects of your organisation. Branding humanises your company by giving it a personality and making it more intriguing and engaging.

The launch of your brand is your opportunity to officially establish your company in the eyes of your target audience. Whether you’re launching your brand for the first time or relaunching after a rebranding, there are some “must-haves” you can’t live without.

Branding in 2022

Over the years, we’ve watched entrepreneurs jump into the business waters, only to realise that hiding beneath the surface were vicious monsters eager to devour them. In 2022, branding has advanced from providing a solid market basis to presenting your organisation with a personality, beliefs, and goals that customers can identify with.

It is vital to recognise that business has progressed beyond products and services. Potential clients increasingly examine your brand first when deciding whether or not to do business with you.

As a result, failing to develop a well-branded firm might considerably inhibit your company’s growth by making it generic. It would also undermine your current customers’ loyalty, hurt consumer word-of-mouth marketing, and more than double your advertising costs.

People would pay extra for any product or service in exchange for outstanding customer service. As a result, ensure that your company focuses on more than just logos and taglines. It should also provide an excellent blend of values and visions, as well as foster strong customer relationships.

What is Branding? And Types of Branding Services

Branding Musts

1. Ensure that your audience is clearly defined

Before you do anything else, you must choose who you intend to target with your brand’s launch. Otherwise, you risk sounding cliched and unauthentic. Furthermore, having a thorough understanding of the type of consumer you’re aiming for allows you to craft a more clear and more consistent brand message.

Take the time to thoroughly research and define your target audience. Look for their likes/dislikes, values, and aspirations rather than their demographics (gender, race, geography, socioeconomic level, etc.). To prevent making the process too difficult, use professional tools. Make a note to detect trends in your obtained data so that you can pay extra attention to any certain demographic.

2. Cultivate your brand message carefully

The message of your brand refers to how you talk about yourself as a company and the value you bring. It’s utilised for everything from ad text to social media postings to email campaigns.

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It is vital to have the proper messaging in place for your brand’s launch. Additionally, make certain that the developed message is transmitted and consistent across all points of contact. It is critical that your message not only aligns with your target audience but that it is also factually and grammatically correct, as well as in the appropriate tone.

3. Create a launch schedule

First and foremost, you must create a launch schedule that includes your official launch date. Avoid holidays unless the occasion has special significance for you and your brand. 4-5 weeks before your launch date is often regarded as an ideal period to conduct a “pre-launch.” During this time, you can begin to generate interest in your brand with teasers, promotions, and general enthusiasm. Leverage content calendars to safeguard and boost your social media launch.

Tips to ace Branding in 2022

1. Determine the identity of your brand

Your brand identity is more than simply your firm’s personality; it is also the promise your company makes to its customers. The identity of your company embodies what your brand says, your values, how you communicate your products, and how you want customers to feel when they connect with your brand.

2. Find a strong brand name

Every business owner must devote time and effort to creating a great brand name that not only excites their target audience but also helps them stand out.

A fantastic name is an asset that no company can afford to overlook. Starbucks, Nike, Amazon, and Apple are all successful today because, in addition to their incredible products, they all had short, memorable, and distinctive names.

3. Collaborate with other brands

When it comes to creating your brand, don’t underestimate the importance of collaborating with other local businesses. Collaborate with other local businesses to hold seminars, trade exhibitions, and charity events.

What's in a handshake? A clue to whether or not you're hirableParticipating in community events is an excellent approach to presenting your company to its target audience. You can even take your collaboration to the next level by developing a co-branding agreement with another company. Uber’s collaboration with Spotify and BMW’s collaboration with Louis Vuitton aided these companies in increasing their client base, market share, brand image, and consumer loyalty.

4. Stay active on social media

Since the Covid-19 pandemic, the amount to which our lives have shifted online has been quickly increasing. And, if a company wants to build strong relationships with its customers, it must be active on the social media platforms that dominate the internet world.

A Chronological History of Social Media

Keep up with other relevant marketing methods while acing your content marketing game. To create the groundwork for your approach, spread your brand’s content through visuals, videos, blogs, and newsletters. Further, do not shy away from strategies such as influencer marketing, contest marketing, and PPC ads.

Summing up

Companies want to be recognised for their amazing products and exceptional services, just as everyone wants to be remembered for something.

Even if planning a great brand launch isn’t easy, that shouldn’t stop you from investing your heart, soul, and sweat into producing a brand that people will love. There are numerous hurdles to overcome, talents to learn, and trends to discover. Keeping the aforementioned fundamentals in mind, the dynamic procedure can be undertaken. Learn from the success of other established as well as newly-born brands in your area.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

How to incorporate meme marketing as a strategy?

A meme is a popular image that contains a joyful mix of humour, sarcasm, irony, and a dash of harsh realism. It works by attracting attention to your products. Meme marketing entails using trustworthy, relevant, and trendy memes in your digital approach.

Memes are as much about connection as they are about humour. They have the ability to create online communities, albeit for a limited time. There is a strong possibility to execute a viral marketing campaign on the internet with low expense.

During the pandemic, they provided a safe haven for people to laugh and served as a social glue at a politically turbulent time. Brands seek to evoke a similar sensation. Creating hilarious, trendy images on a frequent basis can assist in engaging the audience, creating a sense of association, and even inspiring brand loyalty.

How to incorporate memes in your strategy?

Advertisement vs. Subtle Marketing Through Memes
Image Source: Neal Schaffer

Statistically speaking, memes are shared by 75% of people aged 13 to 36. However, this does not mean that you can simply curate one and anticipate a massive influx of people the following day. There’s a procedure that needs to be adhered to:

Timing is essence

Keep in mind that trends change all the time. A meme, like a good punchline, is given at the right time. Your objective is to distribute your fresh meme adverts on time and without fail. Keep an eye on what’s going on on Facebook, Instagram, Reddit, and Twitter.

Make a witty meme on a topic that is currently being discussed, and you will triple your chances of going viral. For example, during the pinnacle of the Squid Games frenzy in October, the internet was flooded with memes depicting the participants battling it out to win the Korean game.

10 Agile and Scrum memes inspired by Squid Game
Image Source: Maarten Dalmijn

Be mindful of your brand persona

A viral meme will help you gain traction on social media for a limited time. However, for your meme marketing efforts to yield longer-term results, the content must support your online brand personality. Irrelevant memes should not be used to hurt your internet strategy.

Wendy’s has figured it out better than anyone else. The fast-food chain was on Twitter before most of its competitors had even figured out how to use it.

Gordon Ramsay Joins Wendy's 'Roast Me' Session, Sparks Meme Fest on Twitter
Image Source: News18

Be relatable

Memes function in a specific way. Someone in a remote corner of the internet devises a humorous format. Frequently, the material comes from a movie, TV show, news, or something else that is currently popular. People add their creativity to this format, and within a few hours, thousands of memes have been circulated. Among these, the most relatable and inventive memes stand out.

Target it well

When delivered to the correct audience, comedy works best. The first step in developing strong meme material is to understand your audience. Before telling a joke, consider your audience’s age, cultural background, race, and socioeconomic class. Just because you’re marketing using memes doesn’t mean you should do it on the spur of the moment.

Bird Box: How Netflix Harnesses It's Memeing-ful Relationship with Fans
Image Source: Research World

It is also important to have a seamless blend of promotion and management. As a result, if you want to see some of the best meme marketing examples, you should look at the meme marketing of Netflix, Twitter, Twitch, and others!

 

Don’t be desperate

Let’s be honest. Nothing is worse than forced comedy. As a marketer, you’d be compelled to participate in a popular meme format. However, if you can’t think of anything hilarious, it’s sometimes better to let things go.

It’s good to stick with existing memes at times

If you decide to use an existing meme in your digital marketing initiatives, be sure it is still relevant and popular. Memes either live a long time or die quickly. To comprehend the meme cycle, one must keep their ears to the ground and be aware of which ones are the most successful and trending.

Meme Marketing in 2022

Is meme marketing right for your brand?
Image Source: connective3

Just like any fragment of your content marketing strategy, memes must go through a set procedure before being declared hit. Before we dive into what goes behind the scenes of a hit meme marketing campaign it is essential to make sure that your timing stays intact with the rest of the social media. Also, know your audience well before dropping any meme. Remember, with great humour, comes great responsibility.

Do your meme research

Essentially, you’ll need to investigate the market and, ideally, become fluent in it. If you want your material to go viral, you must act swiftly on new memes.

It’s critical to consider how your meme relates to your brand. Its tone and content will be interpreted as part of the company’s overall message. It must be both funny and smart, as well as relevant. As a result, make sure you spend adequate time researching the topic and the templates you’ll be using.

Carefully create memes

Be as brief and concise as possible. Write a joke, then cut it as much as you can to keep it humorous and clever without sacrificing its integrity. Make puns and play with words, and you’ll definitely come up with something. You can even try leveraging GIFs to drive your point home.

Share and analyse

When it comes to exchanging memes, choose appropriate communication channels. It’s popular to take a screenshot of a tweet and turn it into a meme.

You can provide a variety of memes to test and see which one resonates the most with the audience. It’s tough to forecast the outcomes before you spread the meme, so do it this way and you’ll be able to do it later.

People are unique, and what you thought might work may not. Analyze the findings and improve for the next time.

Blunders to avoid

1. Avoid an irrelevant usage of a meme that might not resonate with your brand identity.

2. Don’t be too late in using a trendy meme template.

3. Over usage of amusing images and other fashionable content can sometimes be detrimental to your brand.

Conclusion

Brands can no longer afford to be solely promotional; they must also be relatable. Even if your goal is to sell things or services, you must develop a genuine relationship with your customers. When you begin using meme marketing, you will realise that humour is the most effective approach to initiate conversations.

To obtain more attention and favourable feedback, make use of digital tools that will assist you in creating, posting, and analysing your memes. To learn more, contact us at Shaktiki today.