How to grow your Email list?

Emails have become one of the best ways of communication in the 21st century. They are the official communication channel. Its twin benefits of massive reach and high return on investment make it such an immensely popular medium. This is why email marketing is not dead. But what about your email list?

What is an email list?

An email list refers to a collection of email addresses with a business. This list is generated as customers submit their emails to receive updates or some content from your company.

These are also known as ‘subscriber lists’. The thing to note about such lists is that they get smaller as people unsubscribe. Additionally, they grow as you continue to collect more addresses through the process of lead generation. 

However, it’s important to remember that your contact database for email marketing keeps shrinking. How?

This can be due to multiple reasons beyond people choosing to opt out of your email subscription. They might abandon an address they used only to fill out your forms. Otherwise, their address might change as they move from one company to another.

In this case, it becomes a marketer’s responsibility to add new contacts and ensure the growth of the list.

What are the ways to grow your email list?

Purchasing emails is not the way to generate effective results for your company. Instead employing some strategies can be a better way to organically grow your audience. We have listed many such methods below:

Make sure you offer unique and fresh content

The one guaranteed way that will help you grow and retain subscribers is good content. Make your emails informative, engaging, entertaining, and valuable. Consequently, recipients will enjoy it and always look forward to it. Chances are they might forward it to others which can give you more exposure and a longer list.

Promote your subscribers to share your emails

The best way to promote your subscribers to share your email is to include social sharing buttons. For marketing emails, it can have an  “Email to a Friend” button. This will make it easier for them to share. On the other hand, it can give you more recipients.

Additionally, include a “Subscribe” Call-to-Action (CTA) as a simple link at the bottom of your page to let people opt-in.

Add links across your site for sign-ups

Adding more subscribers to your mail list can be possible if you create Call-to-Action (CTAs) linked to offers on your website to capture email sign-ups. You can add this link at the homepage, ‘Contact Us’ page, or the ‘About Us’ page.

Ask visitors for some feedback

Everyone enjoys giving feedback as it puts the focus on them. Using this to your advantage, ask visitors on your website to fill a form. It can include what questions they have about your business. Most importantly, this form will help you collect addresses easily for the reason of following up with them.

Keep your forms short

Forms are a simple and direct way to gain valuable information from your customers, as mentioned in the method above. However, it’s important to not try to gain too much information at once.

Adding too many fields to your landing pages and lead-capturing forms can also drive people away. So, just keep a few fields for the beginning. More information can be collected at later stages. Keep your first goal – the need to retain them.

Offer attractive resources

Everybody loves free resources. This resource can be a free ebook hosted on a landing page that can ask visitors to provide their email for downloading the same. It can also be many online tools that provide solutions to customers. For this, you can ask to sign-up first.

How to grow your Email list?
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Besides this, you can offer bonus content or free content. You can provide blog posts that can offer advice, tips, or provide solutions. Consequently, it can lure customers to submit their email addresses.

Add customer reviews on the sign-up landing page

Customer reviews serve as social proof for everyone. They speak volumes about the company and its services or products. Adding these reviews on the sign-up landing page can be an excellent strategy to leverage benefits from your past work. Reviews can add immense value and push people to sign-up and submit their contact details.

Use blogging to get subscribers

Having a blog provides a vast range of benefits. Besides increasing your ranking on search engines, one can generate blog subscribers to start email campaigns later.

Another way to use blogging to get subscribers is through guest posting. Websites that cater to similar but larger audiences should be approached. Make sure that you add a Call-to-Action (CTA) that allows readers to subscribe to your site’s blog or email newsletter. In this way, guest blogging can provide you with more email addresses through exposure.

Host online webinars

Webinars have become a trend lately. They are incredibly beneficial because they provide an opportunity to talk about your industry and access a large audience. Additionally, webinars are registered via email. So, you have their emails to add to your list.

Insert a Call-to-Action (CTA) button at the top of your Facebook Page or your Instagram bio

Building your email list can be easy once you know the destination. In Facebook’s case, a CTA button on your Facebook page can take your users to resources that require signing up or just the sign-up landing page.

How to grow your Email list?
Image Source: WP Beginner

For Instagram, your bio can be a good place to share information. Add a CTA button for the same purpose. Moreover, this also saves your customers time. Rather than searching your website,  this will directly take them to your site.

Post snippets of your email newsletter

You can add snippets of your email newsletter on LinkedIn. Then let users know that can access the entire edition after signing up.

Summing Up

Email Marketing has a great record of helping businesses to grow and prosper. To keep this growth, grow your list with the methods mentioned above.

There are methods to grow beyond this too. Contact Shaktiki for marketing solutions today.


Why is Email Marketing not dead?

What is that one thing that we check every day? Some people do that multiple times a day or maybe just after waking up. The answer is checking our email inbox. This activity gives us the basic reason why Email Marketing is not dead.

The advent of new technology and methods like virtual reality, chatbots, social media marketing, etc. has made us question the importance of email. However, according to statistics and research, Email Marketing should still be a priority in your marketing strategy.

  • As per Statista, 102.6 trillion emails are sent every year.
  • Additionally, Email is the first thing that 58% of people check in the morning.
  • According to McKinsey & Company, Email is 40x more effective at gaining customers than both Twitter and Facebook combined.
  • The return on investment for Email Marketing is noteworthy. Almost 18% of organisations attain ROI greater than $70 for every $1 invested.

These statistics will make you reconsider your thoughts on Email Marketing. Consequently, to be sure about it, we provide you with the most helpful facts below.

Reasons why Email Marketing is Alive and Thriving

  • Email Marketing offers massive reach

In 2020, Facebook had almost 2.7 billion users. While Twitter had more than 185 million. However, the number of global email users surpassed these figures as they reached a mark of 4 billion.

Anyone who is online definitely has an email address. Every application requires an email address while signing up. Be it Facebook, Instagram, or online stores, an email address is a prerequisite to use almost every platform.  Many statistics support this fact.

Your email reaches 85% of the people you send it to. Additionally, it has an open rate of 22.86%.  Hence, Email Marketing is often considered one of the most effective marketing techniques.

  • Email is the most preferred official communication channel

There lies a significant difference between email and social media. The former is considered the “official” medium. Social media serves the purpose of entertainment. Consequently, people don’t consider a message sent on social media to be an ‘official’ communication, unlike email.

This presents a clear demarcation. People use social media to see updates and photos which they eventually forget. Whereas email is for official purposes which includes information about products and services.

People subscribe to emails from companies for such details and they expect commercial messages. But this does not apply to social media. Statistics also reveal that 91% of US adults like receiving such promotional emails from the companies they have subscribed to.

  • Email Marketing produce Highest Return on Investment

A very popular fact in the marketing industry is that for every $1 spent, Email Marketing consequently generates $44. This high return on investment is a result of the nature of email-based communication.

Common mediums of advertising like print, TV, or other media do not have a specifically targeted audience. The advertisement reaches consumers who may or may not have any interest in the product or service.

Whereas email marketing allows marketers to send targeted messages to the subscribers. Additionally, Emails can be personalized in order to increase relevance. Following this, the engagement and conversion are also increased.

Comparing Emails with social media brings out a similar conclusion. Social Networking sites deliver status updates irrespective of a follower’s location, hobbies, and habits.

Moreover, your email has a better chance of reaching your target audience than a post on Facebook.  The social media platform is encouraging companies to use paid advertising by making their posts appearing only for a limited time on the newsfeed. Hence, personalized and persuasive emails can work better than simple posts.

  • Maintaining and Regaining Customer Loyalty

Maintaining customer loyalty is one of the most difficult tasks for a business. This is important to have people who regularly purchase your products or services and spread the word about the same.

For this, an effective email marketing campaign can be developed that increases customer engagement. An email list can be used to send exclusive deals. This will serve as a reminder of the new products and services.

Another major problem that businesses face is regaining customers. It is very difficult to regain a lost customer. However, different types of emails like inactivity emails, VIP offers, renewal emails, onboarding emails; etc can help retain them.

Outdated Strategy

Despite the fact that emails are an integral part of our modern life, we still choose not to check some emails. These are often from shopping websites, online stores, or other commercial sites. This doesn’t mean that Email Marketing is not effective. However, this situation calls for a fresh strategy.

Here are some suggestions to benefit from Email Marketing:

  • Use Mobile-friendly templates

People love to access everything from the comfort of their mobile phones. Most people use their phones to check their email in the morning.  A mobile-friendly template will lower your bounce rate ensuring a good user experience.

  • Strategic utilisation of metrics

Tracking metrics can aid marketing efforts by explaining the behaviour of email subscribers.  They reveal data on how and when people are interacting with the emails, for how long; etc.  Hence, they report the success and failure of the marketing strategy.

  • Personalised subject lines

Generic content simply does not work in this competitive marketing world. For Email Marketing, the effort to personalize content starts with creating the subject line. This single line determines the open rate of the email.

  • Adopting GDPR standards

Compliance with General Data Protection Regulations (GDPR) means that readers give clear permission to receive marketing emails. GDPR is created to protect the data of consumers from brands and allowing access to it provided they trust the brand. However, this benefits marketers as they can send emails only to those who are genuinely interested in their brands.

Summing up

Email Marketing is not an outdated marketing technique. But some of its practices are. The need is to remove and replace them with interactive elements. This holds true for almost every marketing technique. It’s not the technique but the way they are implemented that needs a change.

We at Shaktiki can help you make such changes in your marketing strategy. Get in touch today and book a free consultation.