How dentists can benefit from Facebook Ads?

Getting new patients is difficult for any dental clinic, but it’s even more difficult when you’re simultaneously trying to provide quality dental care. What options do you have? Try posting on Facebook to promote your dental clinic’s services, but not just any post. Facebook Ads.

Undoubtedly, you can spend time and effort aiming to rank on Google’s first page. You can even end up creating and optimising your own website. You can do everything you can to ensure long-term success online.

But what if you require immediate online traffic?

That is where Facebook Ads come in. Dentists can use Facebook ads to reach out to patients who are looking for a dentist and direct them to your business. With Facebook’s great targeting capabilities, you’ll be able to advertise your dental services to all the users using Facebook Ads. You could precisely target your audiences and increase your conversion rate to new heights with Facebook’s assistance.

Why Facebook Ads?

Dentists’ strategies for attracting new patients are evolving as time goes on. Previously, many doctors relied on recommendations or word-of-mouth and being located in newspapers or magazines to attract new patients. Many dentists, however, are now relying on digital marketing methods such as Facebook Ads to suit their objectives.

11 Best Facebook Ad Examples of 2019 — Relevantly Facebook Marketing

One reason to use Facebook ads is to adapt your marketing approach. However, there are a number of other advantages to using Facebook Ads for your dentistry office. Here are a few examples:

  • Facebook has powerful targeting tools that let advertisers and marketers pinpoint their target audiences based on interests, competitor affiliations, demographics, and more.
  • The ability to promote on numerous social media platforms, including Instagram and WhatsApp, is one of Facebook Ads’ most remarkable features.
  • Facebook advertising works on the PPC model. Advertisers can pay only when individuals click on their advertising, allowing them to stretch their budget much farther.
  • Dentists may use Facebook Ads to produce specifically customised and interesting material.
  • Some people see your ads, but they fail to set up an appointment. This is when retargeting can come in handy. You can use retargeting to target folks who saw your Facebook ad or visited your website but did not schedule an appointment.

Setting up your first Facebook Ads Campaign

You must set up all of your accounts before you can produce your first ad for your practice. A Facebook business page for your clinic is one of the first things you should do. When creating advertising, you’ll need a business page.

1. Optimising Landing Page

You should also design a landing page that consumers will be sent to when they click on one of your adverts. Even though this is one of the most significant aspects of advertising, it is also critical to get it right. This is due to the fact that a user’s landing page influences whether or not they schedule an appointment.

Here are some things to keep in mind while creating landing pages:

  • Easy to follow and relevant to the ad that was clicked on
  • The message is clear
  • A call-to-action button that is easy to locate

2. Deciding your goal

You should set goals for your dental advertising campaigns since they will guide your efforts and allow you to assess their performance. For your campaign, Facebook offers a variety of ad objectives as shown below.

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You may start developing Facebook advertisements for dental practises that help you grow your practice through social media with a variety of ad objectives at your fingertips.

3. Determining your audience

Another aspect of the ad set level is the audience selection. Your targeting options will be determined by this. Here are the three groups from which to choose:

Saved Audience: Users can be included or excluded based on demographics, location, and interests.

Custom Audience: Use Facebook Lookalike to target visitors based on a customer (or patient) list or previous contact with your clinic’s website or content.

Lookalike Audience: Create an audience that is similar to your current client database and market to them.

Using saved audience to target

4. Placement

You have the option of having your ad automatically put, but you also have the option of choosing where you want it to be placed. Here are some of the options for placement:

Device Type: Mobile, Desktop, or Both
Facebook Placement: Feed, Right Column, Instant Articles, In-stream video, Stories, Marketplace
Instagram Placement: Feeds, Stories
Messenger Placement: Inbox, Sponsored Messages, Stories

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5. Delivery and Budget

You can schedule your delivery after you’ve decided on your placement. This option controls the speed and frequency with which your ad is displayed at the expense of your budget. The two options are as follows:

Standard Ad Delivery — Depending on your budget, serve your advertising at the fastest possible pace.
Ad delivery acceleration — Deliver your adverts as rapidly as possible, allowing you to spend your budget more quickly.

delivery

A daily budget (a budget for each day) or a lifetime budget are the two types of budgets available (budget for the whole duration of your advertising). It will come to an end after your ads have used up all of their funding.

6. Choosing the type of ad

We’re now ready to start creating our ads. Hopefully, you’ve already selected what type of advertisement you’d like to run at this time.

We have four options, each with its own set of characteristics:

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Moving forward

Here are some recommendations to assist you to run your advertising efforts for your dental now that you know how to set up and use the Facebook Ads platform.

1. Keep an eye on Analytics

You’ll be able to access a full analytics dashboard to evaluate the data after your campaign is live. Remember to monitor your stats on a regular basis and make adjustments to your ads as needed.

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2. Running Test Ads

Your ads can be in a variety of formats, each of which will have a different effect on your target viewers. As a result, you must ensure that you test using A/B testing and split testing. You can use these two tests to test both tiny and large modifications you want to make to your ads.

3. Thinking of new marketing ideas

People may become burnt out when they see the same advertising again and over, lowering the possibility of participation.

As a result, your dental practice should experiment with fresh and unusual concepts. Users will be less likely to become habituated and will be more inclined to make that appointment as a result.

Facebook Ads for dentists can be an effective digital marketing approach for attracting new patients to your office. Although getting started can be challenging, it is more often than not well worth the effort. Experiment, practise and discover as much as possible, and you’ll soon be generating traffic.

Contact us at Shaktiki to get started with the marketing of your dental practice.

What makes Facebook advertising so effective?

Do you still use Facebook? How many times have you come across people who call Facebook – outdated? Is the social media application just simply consuming memory on your device? 

In recent years, social media platforms like Instagram and Snapchat have gained massive popularity. This has made everyone question the popularity of Facebook and many choose to call it a social media application of the past. However, statistics about the platform stand firmly in its favour. 

A recent study by Statista reveals that the application has about 2.7 billion monthly active users worldwide. This includes almost two-thirds of the United States population. As a result, we can’t accept the platform is no longer prominent. However, this does not mean that you should be on the platform to have a social life. Facebook has moved past its posts, comments, likes and messages. The social media platform is a major medium to reach potential customers. This is the basis of Facebook Advertising. 

Why is Facebook Advertising considered the most effective paid advertising option?

According to an eMarketer study, a large share of social media marketers considers Facebook advertising the most effective paid option among all the social networks.

This is because of its user base. Hence, advertising is a large source of revenue for the company.

Additionally, Facebook advertising gives smaller companies a competitive advantage, provided it’s used correctly.

How have Facebook Advertisements evolved?

2004: Flyers project

Zuckerberg and Saverin launched Facebook in February 2004, and in April, they took steps to monetise the platform. Facebook started selling bits of ad space to various companies like those promoting moving services, job listings, etc. This was the ‘Flyers project’. 

2007: Facebook launched its official Ads platform

After three years of its launch, Facebook introduced a large-scale official ads program. This allowed businesses to create individual profiles like their users. As a result, they had a space to share and post content but most importantly engage with other users.

Additionally, the new program introduced ‘Social Ads’. These were ads that combined social action from a user’s friends. For example, a current purchase or a business’ review along with the advertiser’s message. As a result, advertisers could deliver more specific and targeted ads which also included information from their friends. Moreover, these ads were displayed in the designated ad space or within a user’s feed.

2011: ‘Sponsored Stories’ launched

Launched in 2011, Facebook introduced its “Sponsored Stories” project which allowed advertisers to place advertisements directly on a user’s News Feed. Initially, the company made sure to show only one sponsored story on users’ News Feeds every day. These stories also stemmed from pages these users or their friends liked.

Users could not opt from the program entirely. But they could close individual ads. Advertisers saw this as a major win as they had a space to display ads in the middle of consumers’ News Feeds and social content.

2012: Facebook launches a mobile ads program

Before 2012, Facebook’s mobile application did not drive any money as the company didn’t display ads there. However, Facebook decided to subtly ease advertisements into user’s News Feed in 2012. This was borrowed from the ‘Sponsored Stories’ strategy that blended paid promotional content with the usual statuses or user-generated content.

The plan was to make ads as discreet as possible. Along with this, advertisers were offered limited space while being asked to create attractive and interactive content to capture attention. In the end, the strategy proved successful.

2014: Facebook introduced a three-level advertising campaign structure

In March 2014, Facebook introduced a new ad structure, offering campaigns and ad sets, other than the standard ads.

Why is Facebook Advertising considered the most effective paid advertising option?

Campaigns are plans with specific advertising objective. They were designed to enable users to optimise and measure the output from individual ads. Along with this, a buffer was put between those two levels.

On the other hand, ad sets were the subsets of a campaign. They could target specific audience segments and feature their own budgets. This structure allowed advertisers to better understand demographics.

Moreover, Facebook’s three-level structure made its advertising infrastructure easier to navigate and thoughtfully organised.

2016: Introduction of chatbots to its Messenger platform

Facebook decided to take advantage of its siloed mobile messaging system with the introduction of chatbots. The social media platform offered two ways to include bots: ‘Sponsored Messages’ and ‘Click-to-Messenger’ ads.

The former refers to the advertisements that appear in a user’s Messenger inbox. This allows users to automatically communicate with a chatbot with just a click.

While ‘Click-to-Messenger’ ads leverage call-to-action to place advertisements in a user’s Messenger inboxes. A business will attract users with some incentive like a discount or any content on the platform. Consequently, they will send a message via a chatbot once they click on the offer.

2018-2020: Expansion of ad formats

Facebook makes constant efforts to improve upon its advertising formats in order to monetise, as well as maintain the quality of user experience. The company offered eight different advertising options as of 2020:

  • Video
  • Photo
  • Messenger
  • Stories
  • Slideshow
  • Collection
  • Carousel
  • Playable Content

How to make the most out of Facebook advertising?

Facebook Advertising is the best-paid advertising method, provided it’s implemented wisely. So here are some tips to create effective ads for Facebook:

  1. Before writing advertisements for Facebook, one should use Facebook Targeting to narrow the audience. Writing for a general audience is the wrong way to approach this advertising. Whereas a specific group of people can be easily attracted, making the ad effective.
  2. A major issue that especially smaller businesses face is the lack of visuals. As a result, they use an image that doesn’t match the copy. The problem in this scenario is that customers will end up wondering what the company is actually advertising. Consequently, they are unlikely to click and the ad will be wasted. Hence, it’s important to make sure that your Facebook Ad copy goes with your visual.
  3. Just because you are paying for advertising, doesn’t mean that you add everything. While it may be tempting, it’s important to explain your product but keep it short and valuable. The easiest way to approach is to imagine yourself as a customer and answer the questions that the product can raise in your mind and form the advertisement accordingly.
  4. One of the most crucial things to understand while creating an ad for Facebook is to understand that every successful ad has a definite goal. For example, increasing brand awareness, sell a product, etc. This means it should have a clear call-to-action. In the absence of this, users will have no idea what to do next. 
  5. To make the advertisement more helpful and convenient for customers, it’s important to approach with numbers. This means you should add the cost or discount offered for your product or service. In short, lead with numbers.

Summing up

Facebook advertising is indeed the most effective paid online advertising option and your business always needs content to run successful ads. Contact us at Shaktiki and let us help you create the best Facebook ads.