How dentists can benefit from Facebook Ads?

Getting new patients is difficult for any dental clinic, but it’s even more difficult when you’re simultaneously trying to provide quality dental care. What options do you have? Try posting on Facebook to promote your dental clinic’s services, but not just any post. Facebook Ads.

Undoubtedly, you can spend time and effort aiming to rank on Google’s first page. You can even end up creating and optimising your own website. You can do everything you can to ensure long-term success online.

But what if you require immediate online traffic?

That is where Facebook Ads come in. Dentists can use Facebook ads to reach out to patients who are looking for a dentist and direct them to your business. With Facebook’s great targeting capabilities, you’ll be able to advertise your dental services to all the users using Facebook Ads. You could precisely target your audiences and increase your conversion rate to new heights with Facebook’s assistance.

Why Facebook Ads?

Dentists’ strategies for attracting new patients are evolving as time goes on. Previously, many doctors relied on recommendations or word-of-mouth and being located in newspapers or magazines to attract new patients. Many dentists, however, are now relying on digital marketing methods such as Facebook Ads to suit their objectives.

11 Best Facebook Ad Examples of 2019 — Relevantly Facebook Marketing

One reason to use Facebook ads is to adapt your marketing approach. However, there are a number of other advantages to using Facebook Ads for your dentistry office. Here are a few examples:

  • Facebook has powerful targeting tools that let advertisers and marketers pinpoint their target audiences based on interests, competitor affiliations, demographics, and more.
  • The ability to promote on numerous social media platforms, including Instagram and WhatsApp, is one of Facebook Ads’ most remarkable features.
  • Facebook advertising works on the PPC model. Advertisers can pay only when individuals click on their advertising, allowing them to stretch their budget much farther.
  • Dentists may use Facebook Ads to produce specifically customised and interesting material.
  • Some people see your ads, but they fail to set up an appointment. This is when retargeting can come in handy. You can use retargeting to target folks who saw your Facebook ad or visited your website but did not schedule an appointment.

Setting up your first Facebook Ads Campaign

You must set up all of your accounts before you can produce your first ad for your practice. A Facebook business page for your clinic is one of the first things you should do. When creating advertising, you’ll need a business page.

1. Optimising Landing Page

You should also design a landing page that consumers will be sent to when they click on one of your adverts. Even though this is one of the most significant aspects of advertising, it is also critical to get it right. This is due to the fact that a user’s landing page influences whether or not they schedule an appointment.

Here are some things to keep in mind while creating landing pages:

  • Easy to follow and relevant to the ad that was clicked on
  • The message is clear
  • A call-to-action button that is easy to locate

2. Deciding your goal

You should set goals for your dental advertising campaigns since they will guide your efforts and allow you to assess their performance. For your campaign, Facebook offers a variety of ad objectives as shown below.

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You may start developing Facebook advertisements for dental practises that help you grow your practice through social media with a variety of ad objectives at your fingertips.

3. Determining your audience

Another aspect of the ad set level is the audience selection. Your targeting options will be determined by this. Here are the three groups from which to choose:

Saved Audience: Users can be included or excluded based on demographics, location, and interests.

Custom Audience: Use Facebook Lookalike to target visitors based on a customer (or patient) list or previous contact with your clinic’s website or content.

Lookalike Audience: Create an audience that is similar to your current client database and market to them.

Using saved audience to target

4. Placement

You have the option of having your ad automatically put, but you also have the option of choosing where you want it to be placed. Here are some of the options for placement:

Device Type: Mobile, Desktop, or Both
Facebook Placement: Feed, Right Column, Instant Articles, In-stream video, Stories, Marketplace
Instagram Placement: Feeds, Stories
Messenger Placement: Inbox, Sponsored Messages, Stories

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5. Delivery and Budget

You can schedule your delivery after you’ve decided on your placement. This option controls the speed and frequency with which your ad is displayed at the expense of your budget. The two options are as follows:

Standard Ad Delivery — Depending on your budget, serve your advertising at the fastest possible pace.
Ad delivery acceleration — Deliver your adverts as rapidly as possible, allowing you to spend your budget more quickly.

delivery

A daily budget (a budget for each day) or a lifetime budget are the two types of budgets available (budget for the whole duration of your advertising). It will come to an end after your ads have used up all of their funding.

6. Choosing the type of ad

We’re now ready to start creating our ads. Hopefully, you’ve already selected what type of advertisement you’d like to run at this time.

We have four options, each with its own set of characteristics:

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Moving forward

Here are some recommendations to assist you to run your advertising efforts for your dental now that you know how to set up and use the Facebook Ads platform.

1. Keep an eye on Analytics

You’ll be able to access a full analytics dashboard to evaluate the data after your campaign is live. Remember to monitor your stats on a regular basis and make adjustments to your ads as needed.

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2. Running Test Ads

Your ads can be in a variety of formats, each of which will have a different effect on your target viewers. As a result, you must ensure that you test using A/B testing and split testing. You can use these two tests to test both tiny and large modifications you want to make to your ads.

3. Thinking of new marketing ideas

People may become burnt out when they see the same advertising again and over, lowering the possibility of participation.

As a result, your dental practice should experiment with fresh and unusual concepts. Users will be less likely to become habituated and will be more inclined to make that appointment as a result.

Facebook Ads for dentists can be an effective digital marketing approach for attracting new patients to your office. Although getting started can be challenging, it is more often than not well worth the effort. Experiment, practise and discover as much as possible, and you’ll soon be generating traffic.

Contact us at Shaktiki to get started with the marketing of your dental practice.

Why is Email Marketing not dead?

What is that one thing that we check every day? Some people do that multiple times a day or maybe just after waking up. The answer is checking our email inbox. This activity gives us the basic reason why Email Marketing is not dead.

The advent of new technology and methods like virtual reality, chatbots, social media marketing, etc. has made us question the importance of email. However, according to statistics and research, Email Marketing should still be a priority in your marketing strategy.

  • As per Statista, 102.6 trillion emails are sent every year.
  • Additionally, Email is the first thing that 58% of people check in the morning.
  • According to McKinsey & Company, Email is 40x more effective at gaining customers than both Twitter and Facebook combined.
  • The return on investment for Email Marketing is noteworthy. Almost 18% of organisations attain ROI greater than $70 for every $1 invested.

These statistics will make you reconsider your thoughts on Email Marketing. Consequently, to be sure about it, we provide you with the most helpful facts below.

Reasons why Email Marketing is Alive and Thriving

  • Email Marketing offers massive reach

In 2020, Facebook had almost 2.7 billion users. While Twitter had more than 185 million. However, the number of global email users surpassed these figures as they reached a mark of 4 billion.

Anyone who is online definitely has an email address. Every application requires an email address while signing up. Be it Facebook, Instagram, or online stores, an email address is a prerequisite to use almost every platform.  Many statistics support this fact.

Your email reaches 85% of the people you send it to. Additionally, it has an open rate of 22.86%.  Hence, Email Marketing is often considered one of the most effective marketing techniques.

  • Email is the most preferred official communication channel

There lies a significant difference between email and social media. The former is considered the “official” medium. Social media serves the purpose of entertainment. Consequently, people don’t consider a message sent on social media to be an ‘official’ communication, unlike email.

This presents a clear demarcation. People use social media to see updates and photos which they eventually forget. Whereas email is for official purposes which includes information about products and services.

People subscribe to emails from companies for such details and they expect commercial messages. But this does not apply to social media. Statistics also reveal that 91% of US adults like receiving such promotional emails from the companies they have subscribed to.

  • Email Marketing produce Highest Return on Investment

A very popular fact in the marketing industry is that for every $1 spent, Email Marketing consequently generates $44. This high return on investment is a result of the nature of email-based communication.

Common mediums of advertising like print, TV, or other media do not have a specifically targeted audience. The advertisement reaches consumers who may or may not have any interest in the product or service.

Whereas email marketing allows marketers to send targeted messages to the subscribers. Additionally, Emails can be personalized in order to increase relevance. Following this, the engagement and conversion are also increased.

Comparing Emails with social media brings out a similar conclusion. Social Networking sites deliver status updates irrespective of a follower’s location, hobbies, and habits.

Moreover, your email has a better chance of reaching your target audience than a post on Facebook.  The social media platform is encouraging companies to use paid advertising by making their posts appearing only for a limited time on the newsfeed. Hence, personalized and persuasive emails can work better than simple posts.

  • Maintaining and Regaining Customer Loyalty

Maintaining customer loyalty is one of the most difficult tasks for a business. This is important to have people who regularly purchase your products or services and spread the word about the same.

For this, an effective email marketing campaign can be developed that increases customer engagement. An email list can be used to send exclusive deals. This will serve as a reminder of the new products and services.

Another major problem that businesses face is regaining customers. It is very difficult to regain a lost customer. However, different types of emails like inactivity emails, VIP offers, renewal emails, onboarding emails; etc can help retain them.

Outdated Strategy

Despite the fact that emails are an integral part of our modern life, we still choose not to check some emails. These are often from shopping websites, online stores, or other commercial sites. This doesn’t mean that Email Marketing is not effective. However, this situation calls for a fresh strategy.

Here are some suggestions to benefit from Email Marketing:

  • Use Mobile-friendly templates

People love to access everything from the comfort of their mobile phones. Most people use their phones to check their email in the morning.  A mobile-friendly template will lower your bounce rate ensuring a good user experience.

  • Strategic utilisation of metrics

Tracking metrics can aid marketing efforts by explaining the behaviour of email subscribers.  They reveal data on how and when people are interacting with the emails, for how long; etc.  Hence, they report the success and failure of the marketing strategy.

  • Personalised subject lines

Generic content simply does not work in this competitive marketing world. For Email Marketing, the effort to personalize content starts with creating the subject line. This single line determines the open rate of the email.

  • Adopting GDPR standards

Compliance with General Data Protection Regulations (GDPR) means that readers give clear permission to receive marketing emails. GDPR is created to protect the data of consumers from brands and allowing access to it provided they trust the brand. However, this benefits marketers as they can send emails only to those who are genuinely interested in their brands.

Summing up

Email Marketing is not an outdated marketing technique. But some of its practices are. The need is to remove and replace them with interactive elements. This holds true for almost every marketing technique. It’s not the technique but the way they are implemented that needs a change.

We at Shaktiki can help you make such changes in your marketing strategy. Get in touch today and book a free consultation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What makes Facebook advertising so effective?

Do you still use Facebook? How many times have you come across people who call Facebook – outdated? Is the social media application just simply consuming memory on your device? 

In recent years, social media platforms like Instagram and Snapchat have gained massive popularity. This has made everyone question the popularity of Facebook and many choose to call it a social media application of the past. However, statistics about the platform stand firmly in its favour. 

A recent study by Statista reveals that the application has about 2.7 billion monthly active users worldwide. This includes almost two-thirds of the United States population. As a result, we can’t accept the platform is no longer prominent. However, this does not mean that you should be on the platform to have a social life. Facebook has moved past its posts, comments, likes and messages. The social media platform is a major medium to reach potential customers. This is the basis of Facebook Advertising. 

Why is Facebook Advertising considered the most effective paid advertising option?

According to an eMarketer study, a large share of social media marketers considers Facebook advertising the most effective paid option among all the social networks.

This is because of its user base. Hence, advertising is a large source of revenue for the company.

Additionally, Facebook advertising gives smaller companies a competitive advantage, provided it’s used correctly.

How have Facebook Advertisements evolved?

2004: Flyers project

Zuckerberg and Saverin launched Facebook in February 2004, and in April, they took steps to monetise the platform. Facebook started selling bits of ad space to various companies like those promoting moving services, job listings, etc. This was the ‘Flyers project’. 

2007: Facebook launched its official Ads platform

After three years of its launch, Facebook introduced a large-scale official ads program. This allowed businesses to create individual profiles like their users. As a result, they had a space to share and post content but most importantly engage with other users.

Additionally, the new program introduced ‘Social Ads’. These were ads that combined social action from a user’s friends. For example, a current purchase or a business’ review along with the advertiser’s message. As a result, advertisers could deliver more specific and targeted ads which also included information from their friends. Moreover, these ads were displayed in the designated ad space or within a user’s feed.

2011: ‘Sponsored Stories’ launched

Launched in 2011, Facebook introduced its “Sponsored Stories” project which allowed advertisers to place advertisements directly on a user’s News Feed. Initially, the company made sure to show only one sponsored story on users’ News Feeds every day. These stories also stemmed from pages these users or their friends liked.

Users could not opt from the program entirely. But they could close individual ads. Advertisers saw this as a major win as they had a space to display ads in the middle of consumers’ News Feeds and social content.

2012: Facebook launches a mobile ads program

Before 2012, Facebook’s mobile application did not drive any money as the company didn’t display ads there. However, Facebook decided to subtly ease advertisements into user’s News Feed in 2012. This was borrowed from the ‘Sponsored Stories’ strategy that blended paid promotional content with the usual statuses or user-generated content.

The plan was to make ads as discreet as possible. Along with this, advertisers were offered limited space while being asked to create attractive and interactive content to capture attention. In the end, the strategy proved successful.

2014: Facebook introduced a three-level advertising campaign structure

In March 2014, Facebook introduced a new ad structure, offering campaigns and ad sets, other than the standard ads.

Why is Facebook Advertising considered the most effective paid advertising option?

Campaigns are plans with specific advertising objective. They were designed to enable users to optimise and measure the output from individual ads. Along with this, a buffer was put between those two levels.

On the other hand, ad sets were the subsets of a campaign. They could target specific audience segments and feature their own budgets. This structure allowed advertisers to better understand demographics.

Moreover, Facebook’s three-level structure made its advertising infrastructure easier to navigate and thoughtfully organised.

2016: Introduction of chatbots to its Messenger platform

Facebook decided to take advantage of its siloed mobile messaging system with the introduction of chatbots. The social media platform offered two ways to include bots: ‘Sponsored Messages’ and ‘Click-to-Messenger’ ads.

The former refers to the advertisements that appear in a user’s Messenger inbox. This allows users to automatically communicate with a chatbot with just a click.

While ‘Click-to-Messenger’ ads leverage call-to-action to place advertisements in a user’s Messenger inboxes. A business will attract users with some incentive like a discount or any content on the platform. Consequently, they will send a message via a chatbot once they click on the offer.

2018-2020: Expansion of ad formats

Facebook makes constant efforts to improve upon its advertising formats in order to monetise, as well as maintain the quality of user experience. The company offered eight different advertising options as of 2020:

  • Video
  • Photo
  • Messenger
  • Stories
  • Slideshow
  • Collection
  • Carousel
  • Playable Content

How to make the most out of Facebook advertising?

Facebook Advertising is the best-paid advertising method, provided it’s implemented wisely. So here are some tips to create effective ads for Facebook:

  1. Before writing advertisements for Facebook, one should use Facebook Targeting to narrow the audience. Writing for a general audience is the wrong way to approach this advertising. Whereas a specific group of people can be easily attracted, making the ad effective.
  2. A major issue that especially smaller businesses face is the lack of visuals. As a result, they use an image that doesn’t match the copy. The problem in this scenario is that customers will end up wondering what the company is actually advertising. Consequently, they are unlikely to click and the ad will be wasted. Hence, it’s important to make sure that your Facebook Ad copy goes with your visual.
  3. Just because you are paying for advertising, doesn’t mean that you add everything. While it may be tempting, it’s important to explain your product but keep it short and valuable. The easiest way to approach is to imagine yourself as a customer and answer the questions that the product can raise in your mind and form the advertisement accordingly.
  4. One of the most crucial things to understand while creating an ad for Facebook is to understand that every successful ad has a definite goal. For example, increasing brand awareness, sell a product, etc. This means it should have a clear call-to-action. In the absence of this, users will have no idea what to do next. 
  5. To make the advertisement more helpful and convenient for customers, it’s important to approach with numbers. This means you should add the cost or discount offered for your product or service. In short, lead with numbers.

Summing up

Facebook advertising is indeed the most effective paid online advertising option and your business always needs content to run successful ads. Contact us at Shaktiki and let us help you create the best Facebook ads.

Why is social commerce the future?

We come across many things while scrolling our social media feeds. From influencers to advertisements, social media today has innumerable aspects of human life. A recent introduction to this particular digital space is commerce.

Recall the last time you were going through your Facebook and Instagram and you came across a product. You later discovered that you can purchase the product right then and there. This is exactly what social commerce is about. It refers to purchasing a product from a different company within the frame of social media experience.

In simpler terms, social commerce can be defined as a process where social media platforms are utilised to create a more personalised and targeted in-app shopping experience. It adds e-commerce functionality to various social media platforms. Once customers are satisfied, social media can give a medium to share and recommend the business. The concept of social media that allows content to go viral makes it an exciting place to conduct business. Additionally, this allows very efficient word-of-mouth marketing.

A few examples of social commerce platforms or sites include buying buttons on Pinterest and Twitter.

Why is social commerce the future?

However, the most crucial example is Facebook’s business retail store pages which allow users to browse and shop without actually leaving the platform.

Statistics on social commerce

The concept of social commerce might not be entirely new but the doubts regarding it can be definitely solved with the statistics that do not fail to support it:

  • Facebook has around 1.47 billion daily, active users
  • 60% of active Instagram users confirm that they find new products on the same app (hence it means one can sell products on the same platform)
  • 30% of online shoppers are of the opinion that they would be willing to purchase things from a social media network like Instagram, Facebook, Pinterest, Snapchat, or Twitter
  • Social Media Messenger sales are performing tremendously better than the current email in terms of return on investment

Such figures are indicative of the growth potential in social commerce. However, this type of commerce is often mistaken as e-commerce which is not accurate.

Difference between social commerce and e-commerce

Both the terms are often confused. This is because they include an online medium for making a purchase. However, there lies a significant difference which makes it wrong to use them interchangeably.

E-commerce can be referred to as a shopping experience carried out through a website or an app. On the other hand, social commerce refers to customers making purchases within a social media platform. Hence, social commerce is not the same as e-commerce.

Along with this, social commerce is not social selling. The latter refers to cultivating relationships on social media that will help build one’s potential sales list.

Why Social Commerce?

If you are a business owner then the question on your mind is whether social commerce will work for your business. In order to make this decision, it’s important to find what benefits it offers to your brand. These advantages extend from increasing sales, customer engagement, website traffic to driving traffic.

Constant growth in terms of audience

Various social media platforms attract thousands of new users around the world. These sites already have millions of active users. Simultaneously, it’s important to remember that every business needs to figure out how to reach and sell to its target customers. If a company decides to use social commerce then their followings and potential customer base are continuously growing.

Higher search engine ranking

Engagement on social media has benefits beyond direct transactions. It’s proven that social media commerce brings traffic to the website which as a result improves ranking on search engine results.

Sharing links to content posted on your website through social media is an effective way to drive traffic from social media users. This allows the audience to engage with a like, comment or share. Hence, reaching a larger audience.

Increase in engagement and reach

Every time a business shares content for social commerce, they get a benefit in terms of an increase in engagement and reach. Showing up in a follower’s feed daily provides a powerful branding opportunity. Consequently, such people with regular interaction are likely to recommend the company. However, social commerce motivates people to interact in two-way communication. Customers can also use social media as a customer service channel to solve problems.

Customer loyalty

While one business aims to sell and promote their products/services through social media, they also aim to build healthy relationships with people. This interaction can allow building and maintaining relationships that increase loyalty and trust. Such satisfied customers are then converted to loyal clients who make constant purchases.

Business metrics

An important part of business marketing is to analyse your efforts in order to find out whether the campaign had a positive ROI. In this case, social media commerce allows to measure and evaluate performances. Instagram business accounts, Facebook posts, and tweets on Twitter have in-built metrics for impressions, reach, and engagements. Additionally, social media posts allow measuring traffic to your website through website click counts. Other ways to determine a positive ROI include numbers of followers and likes among others.

More on the social commerce space

The following three major platforms own the social commerce space today:

Facebook

The social media platform has doubled down on social commerce. Brands can create “Shop Now” stores. In addition to this, companies use Messenger to interact with customers, both prior and post-sale.

Instagram

According to Facebook data, around 70% of shopping enthusiasts use Instagram for product discovery.

Why is social commerce the future?

The application’s feature – Instagram Shopping, allows users to tap on images and stories to vire featured products. This is available in 70 countries.

Pinterest

The aesthetic social media platform introduced buyable pins in June 2015. Initially, they were 30 million on the site. However, Pinterest reported that the number had doubled three months later.

Summing up

E-commerce has emerged as a new trend in the business industry. But with the increasing influence of social media in our lives, social commerce is likely to become the next popular trend.

Contact us at Shaktiki today to find out how we can help you implement this type of commerce strategy for optimum results.