How can Google Ads revolutionise your marketing strategy?

Looking to invest in online ads? The right and the best place to do would be Google Ads. Google has over 259 million unique visitors and 4.8 billion daily interactions. Now, imagine optimising your advertising game on Google Ads. Tempting, right? Google Ads is fairly easy to navigate to drive home huge sales goals once mastered. It offers a great return on your investment as well.

The reputation of online advertising especially Pay Per Click Advertising precedes itself. Google Ads is a paid ad platform that falls within the Pay Per Click marketing channel, in which the advertiser pays per click or per impression on an ad. With Google Ads, you can improve the number of visitors to your website, phone calls, and in-store visits.

Google is the most popular search engine, with over 5 billion daily searches. Not to mention that the Google Ads platform has been operational for nearly two decades, giving them a leg up on the competition in the paid advertising space.

Google Ads allows you to develop and share well-timed ads with your target audience, both on mobiles and desktops. This means your company will appear on the search engine results page (SERP) when your ideal customers use Google Search or Google Maps to browse for items and services similar to yours.

Benefits of Google Ads

  1. Ads posted on the platform tour across other sister channels including YouTube, Blogger, and Google Display Network.
  2. As time proceeds, the platform will assist you in analysing and improving your ads in order to reach more people.
  3. You can also customise your ads to fit your budget and utilise the Google Ads tool to stay under your monthly budget.
  4. You can even halt or terminate your ad expenditure at any moment.
  5. Statistically speaking, the click-through rate for Google Ads is over 8%. Customers who watch an ad on YouTube are 45% more likely to buy it.
  6. According to Google, advertisers make 8 times their investment in Google Ads.

How does Google Ads work?

Cómo crear campañas óptimas en Google Ads? | ContenttuYour ad is shown to potential leads or customers who are interested in your product or service through Google Ads. This is achieved via matching keywords between the ones looked up by the user and the ones bid on by you. Advertisers make bids on search phrases or keywords, and the winning bids appear at the top of search results pages, on YouTube videos, or on relevant websites, depending on the sort of ad campaign chosen.

Sounds easy? It is, but you need to look out for certain factors to make the process pan out smoothly for you. The factors listed below have a significant impact on your ability to generate successful and high-performing Google Ads.

1. AdRank and Quality Score

AdRank defines where your advertising appears, and Quality Score is one of two elements that decide your AdRank and the other being bid amount. Although, even before you increase your bid price, you should concentrate most of your attention on your QS when you first start up your Google Ad campaign. Your acquisition expenses will be lower and your placement will be better if your QS is greater.

Remember that your Quality Score is determined by the quality and relevancy of your ad, which Google determines by the number of people that click on your ad when it is displayed — your click-through rate (CTR). Your CTR is determined by how well your ad fits searcher intent, which may be determined in three ways:

  • The utility of your keywords
  • If your ad copy and CTA deliver exactly what the searcher is looking for, you’ve succeeded
  • Your landing page’s user experience

2. Keywords

Good keyword research for paid ads is just as vital as it is for organic search. Your keywords should as closely as possible match the objective of the searcher. This is because Google will match your ad to search queries depending on the keywords you choose.

Each ad group you establish in your campaign will focus on a small number of keywords – one to five is ideal.

Negative keywords are a list of terms for which you don’t want to rank. You will be warned against bidding on these keywords by Google.

3. Location

When you first create a Google Ad, you’ll have to choose a geographic area in which your ad will appear. If you have a physical location, this should be within a fair radius of it. Your location should be set in the regions where you ship if you have an e-commerce business. The sky is the limit if you provide a service or products that are available internationally.

Types of Google Ads Campaigns

Google offers five kinds of ads, mentioned as follows-

  1. On a Google results page, search ads are text ads that appear among the search results.
  2. The Google Display Network’s display ads are primarily image-based and appear on websites.
  3.  YouTube video ads last between six and fifteen seconds.
  4. Shopping ad campaigns include extensive product information such as price and image. You can build a Shopping campaign using Google Merchant Center.Google rolls out Shopping Ads in Singapore | Digital | Campaign Asia
  5. Google app ad campaigns advertise your mobile app on Google Search Network, Google Play, Google Display Network etc. You don’t design an App ad campaign as you do with the aforementioned kinds of ads. Instead, supply Google with information about your app and its target demographic, and put a bid.

Amy X. Zhang - UW CSE

Best Practices

Your Google Ads could be underperforming for a variety of reasons. Let’s take a look at some of the most prevalent best practices to adhere to.

  1. Improving your Quality Score
  2. Optimising your ad landing page as your user should have a smooth transition from the landing page to the conversion
  3. Avoid running redundant ads by maintaining a comprehensive schedule and tracking insights using the tracking tools offered by Google
  4. Avoiding negative and broad keywords
  5. Tailoring your bidding strategies to echo your budget and expected goals

Wrapping Up

The Google Ads network caters to businesses of all sizes, with varying budgets and advertising objectives. Different target audiences, the majority of whom have used Google to solve an issue at least once in their lives. So why wouldn’t you throw a bucket into a sea of seemingly unending searches approximating 2+ trillion each year to see how much money you could generate?

Contact us at Shaktiki today to book a free consultation call.

Which are the best marketing campaigns of all time?

A major turning point in the history of the world was the expansion of trade and to be specific overseas trade. Today, the modern world is a commercial place. Commerce knows no borders. Business is booming in the sense that a person in India is using a smartphone of an American company. While the phone might be manufactured in China.

How does an Indian know about this product? What makes people willing to spend a whole lot of money to buy products? How are companies today constantly able to expand their customer base?

Marketing campaigns that make a difference

Even if you lack interest in business and commerce, there are still great chances that you are familiar with the word ‘marketing’. However, it cannot be defined as a mere process essential for a company.

Marketing serves the basic purpose of allowing a customer with the required details about the products or the services. Additionally, it provides a fertile playing field for small businesses to compete against big names. While we all are familiar that it helps in increasing sales and hence expand a business, we need to remember it does more than that.

“Marketing today is not a function; it is a way of doing business. Marketing is not a new ad campaign or this month’s promotion… Its job is not to fool the customers, nor to falsify the company’s image. It is to integrate the customer into the design of the product and to design a systematic process for interaction that will create substance in the relationship.”

– Regis McKenna

The existing customers engage constantly with the company through its marketing tactics. It keeps a conversation going without any physical interaction. This forms a bond intrinsic to the modern idea of running a business. But marketing should also be valued for allowing growth. Marketing strategies can target potential customers and turn them to actual customers. This elevates marketing to an art, a creative process that has become essential in the modern sphere.

Some companies started marketing campaigns that understood the importance of advertising. It is these companies that initiated a conversation with customers who responded well to them. They can be a source of great motivation and knowledge. So, here are some of the most successful marketing campaigns of all time:

Nike’s Just Do It.

If you want to buy a pair of running shoes today, then which brand you will instantly choose to rely on? Most of you will pick a pair of Nike shoes.

Today the brand dominates the athletic apparel industry. However, it did not have the same status before. There was a point when the company only catered to marathon runners. On the other hand, Reebok was selling more sneakers than Nike. Yet Nike aimed to climb to the top spot and created the “Just Do It” campaign. The late 80s was a period of growing national fitness movement. Their campaign motivated people to push beyond their limits. Superstar athletes like Michael Jordan backed the campaign. As a result, the slogan became one of the most recognisable. The campaign was relatable in the sense that it recognised everyone’s dilemma of not feeling like working out. Nike provided their customers with the answer – ” Just Do It”.

Marketing Campaigns: What did they do different?

The impact of this marketing campaign was noteworthy. Nike’s sales were at $800 million in 1998. It surpassed $9.2 billion by 1998.

Coca-Cola’s Share a Coke

The race in the business world is constant. It’s not only small companies that are forced to think creatively and act differently. Big brands also face this need to constantly attract and engage customers. This is why Coca-Cola started the ‘Share a Coke’ marketing campaign.

The campaign which started in Australia in 2011 appealed to customers as it printed names on each bottle. Coca-Cola personalised each bottle with the most 150 most popular names in the country. The United States followed the example and printed first names across its bottles and cans. People could even order custom bottles on the company’s website.

Marketing Campaigns: What did they do different?

This functioned as a breaking story across the marketing industry. Moreover, the campaign gained immediate attention and attracted a large number of customers.

Volkswagen’s Think Small (1960)

Marketing and advertising professionals often call Volkswagen’s “Think Small” the gold standard. A legendary advertising group at Doyle Dane & Bernbach (DDB) created it in 1960. The company faced a major challenge. It answered a greater question about how to change people’s perceptions of an entire group of people.

Americans were always inclined to buy big American cars. Despite 15 years after the end of the second world war, they still never bought small German cars. This is why the company decided to play right into people’s expectations.

Marketing Campaigns: What did they do different?

You think I’m small? Yeah, I am. Volkswagen never tried to portray themselves as something they were not. The campaign taught that customers recognise, appreciate and value honesty.

Google’s Year in Search (2017)

Some companies create an advertisement that’s so true and powerful to forget.

Year in Search started in 2009 and serves as a written report of the most common Google searches over the past 12 months. Then Google adopted it for a three-minute video. This serves as a reminder of how much everyone is dependent on Google.

Google’s advertising campaign then reminds customers that they care. It unites everyone and promotes an uplifting message of how everyone’s usage of the company’s products reflects the best in all.

De Beers’ A Diamond is Forever (1999)

De Beers built the industry. It presented the idea that no marriage is complete without a diamond ring. Hence, they made diamond rings a necessary luxury. This teaches an important marketing lesson that advertising is beneficial even for luxurious products that portray them as a necessity.

These are marketing campaigns designed for different mediums. While earlier advertising was an expensive affair, today it’s not. The digital space has expanded at an unbelievable rate. Online medium provides an advantage to all its users. The ever-growing business world entered the digital sphere and so did marketers. But if you haven’t, then this is the time to switch to digital marketing!

At Shaktiki, we provide purpose-driven marketing solutions to help businesses thrive. Our approach assists brands in communicating their shared values of responsibility and sustainability to their customers, demonstrating trust in their business. We create impactful content that empowers our clients to effectively tell the story of their unique brand.

Get in touch with us today to know more about how we can help your brand excel.