How will AI affect digital marketing in 2022?

Artificial intelligence has received a lot of attention in recent years due to its importance in transforming enterprises and boosting sectors. In the field of marketing, it has followed suit. The future of digital marketing is being shaped and constantly, reshaped by AI.

It has already had a significant impact on how firms communicate with customers and how marketing campaigns are implemented. Many retail and e-commerce organisations use artificial intelligence to track their customers’ preferences, habits, and buying habits. These insights assist them in creating product and service recommendations that their clients may find intriguing.

Benefits of AI for Businesses

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency’s digital marketing approach. It allows you to personalise your audience’s experience, engage them, and encourage them to make purchases on your website.

AI Aid in Digital Marketing

Targeted Marketing

The most important part of focused marketing is persuading your target audience. AI is the future of digital marketing, whether it’s in virtual assistants, predictive customer segmentation, or smart design for individualised customer experiences.

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilise customised data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

artificial intelligence

Content and Video Marketing

Be in 2022 or 2032, content is always going to be the king. And despite the fact that video marketing is still relatively new, it is already having a significant impact. It has a lot of potential for businesses when combined with artificial intelligence.

Marketers should expect even greater fragmentation and noise as we approach 2022, making it more difficult than ever to cut through the clutter with advertising messaging alone. This is where artificial intelligence (AI) comes in.

Artificial intelligence is used by businesses to give content recommendations to customers based on past purchases, browsing preferences, and demographic data. Further, artificial intelligence analytics can assist you in determining which of your content pieces has the best chance of creating engagement among your target audience. It also keeps you in sync with real-time engagement data, thus boosting your ROI.

Influencer Marketing

Millions of advertisements can be seen on multiple social media channels. Every day, every single person receives hundreds of communications. Because the competition is fierce, your material must be relevant, precise, and acceptable to the niche audience you’re targeting, as well as pitched at the proper time.

AI can assist you in locating a suitable creator. These technologies are so sophisticated that they can tell the difference between bot-generated influencers and real-life influencers.

A timely yet handsome payment or fees motivates an influencer to customise content for you. You can use AI-powered tools to calculate data from previous influencers and provide a fair incentive to the influencer. Furthermore, AI also helps you identify fake accounts to avoid an impending disastrous investment.

Automation and Personalisation

Marketing automation and customization combined with artificial intelligence create a level of customisation in marketing that is unrivalled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.

AI solutions can easily automate tools including, Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics.

A marketer’s success depends on their ability to implement an omnichannel strategy. Because marketers will find it easier to unify the numerous marketing tools they use to generate across a variety of platforms, AI will become increasingly important to this effort.

Predictive analytics, often known as predictive modelling, is used by AI to deliver actionable information that would otherwise be hidden. It’s a method of predicting people’s future behaviour based on historical data and testing runs. This leads to fruitful customisation of strategy.

How to implement AI on a budget?

While you may believe that AI is out of your price range, there’s a good possibility that your company is currently employing an app that makes use of this technology.

Here’s a three-step strategy for deploying AI on a shoestring budget:

1. Determine where AI tools might be able to help you save money

Make a list of your recurring responsibilities to begin.

Every week or month, keep track of everything you do and how much time you spend on each activity.

Find the ones that take the most time and money to complete.

Now, look at vendors who have devised more clever approaches to complete the duties that are obstructing your team’s progress.

There is also an abundance of methods to use AI to free up team time and resources right now.

2. Research out-of-the-box tools

A variety of AI products are inexpensive, ready to use and save time on fundamental marketing jobs. Some of them include – Grammarly, Google Analytics, HubSpot etc.

3. Ask these questions before investing in a tool

Apart from becoming familiar with the technology, you should also ask intelligent questions of AI suppliers regarding the tools they supply.

Example –

1) What type of data do I need for the solution to work?

2) Is there any type of minimum size dataset I need to use the solution?

3) What kinds of in-house capabilities do I need to use and maintain the solution?

Wrapping Up

Artificial intelligence is not a new concept. Gone are the days of digital marketers running data and finding insights and then working on a campaign based on those findings. More firms are able to use AI because of technological advancements. As time passes, artificial intelligence (AI) will become increasingly important in digital marketing.

Remember, the secret to winning is a timely adoption. Contact us at Shaktiki today to learn more.

What is Digital Word of Mouth Marketing?

The social media era’s version of simple word of mouth is what’s today called Online Word of Mouth Marketing (WOMM). It is also known as word of mouth advertising. For millennia, people have used word-of-mouth marketing to promote their products. Prior to the advent of marketing, it was usual practice to select a business or service provider based on recommendations from others.

The impact of word-of-mouth marketing is nothing unique, whether it’s utilised for marketing, sales, or something else. For ages, word of mouth has been the major means of discussing and describing all topics of importance all over the world.

However, while the effectiveness of word-of-mouth marketing hasn’t changed, the methods by which we use it have. Above all, the internet has dramatically changed how we use word-of-mouth messaging as a marketing tool. The age of digital word-of-mouth and influencer marketing is what’s new and in.

The transition to the digital word of mouth marketing

Consumers are significantly more likely to listen to the opinions of their friends, family, coworkers, and social peers than they are to listen to even the most polished or convincing marketing pitch.

However, in the last decade, the internet’s growth, combined with the exponential rise of social media use, has launched formerly private word-of-mouth exchanges into the public sphere.

Word Of Mouth Marketing Transparent - Free Transparent PNG Download - PNGkeyInstead of calling a colleague or going for coffee with a trusted friend, consumers (particularly Millennials) are turning to blogs, tweeting, and visiting consumer-advocacy websites to seek answers to purchase-related problems.

Consumers rely on online reviews to make purchasing decisions for a variety of products. Even from strangers on the internet, these trusted remarks are an extremely significant element of the buying process.

Research suggests that consumers check internet reviews for local businesses in 82 per cent of cases, with 52 per cent of 18-54-year-olds claiming to ‘always’ read reviews.
Before deciding whether or not to trust a company, the average consumer reads ten reviews and spends 13 minutes and 45 seconds reading reviews.

How to build your word of mouth marketing strategy?

Providing consumers with an unforgettable experience is sometimes enough than them shouting about you and suggesting others. You should stop hoping that others would tell their friends about you. In addition, specific tactics that actively encourage people to refer are being developed.

Let’s look at some ideas to assist you in developing your strategy:

1. Produce engaging social media content

Customers or even prospective customers sharing content that the company makes available is a big aspect of digital word-of-mouth marketing these days. In other words, it allows customers to easily tell their friends and family why they favour a product or service without having to exert any effort.

Teach your audience something that will make their lives easier and that is relevant to their issues and struggles. When it comes to content creation, find a distinctive approach and don’t be afraid to go down the route less travelled. Using people’s emotions to generate shares and get people talking about your company can be quite effective.

Remember that the finest content is comprehensive but also concise. Finally, consider which of the other will best appeal to your target audience. Choose between a video and a carousel depending on your target market.

2. Share customer testimonials/reviews

People trust testimonials and internet evaluations as much as personal recommendations, according to 79 per cent of respondents in a study.

Testimonials and reviews assist consumers to feel more comfortable doing business with you by assuring them of the performance, quality, and/or worth of your claims. After all, there’s a reason it’s called social proof.

Testimonials might be written or recorded, and they can be posted on your site or gathered from other sources. Repurpose your testimonials or reviews into your marketing after you have them.

3. Create a referral program

3,364 Referral Program Stock Photos, Pictures & Royalty-Free Images - iStockOffering a system of referral benefits is a terrific approach to encourage satisfied customers to take the next step and suggest people to your company. According to Texas Tech research, 83 per cent of satisfied consumers are willing to recommend a product or service, but just 29 per cent actually do so.

A successful referral programme matches the following qualities:

1. It is simple and quick to spread the word.
2. It’s beneficial to both parties (with an incentive or other benefit)
3. Measures the success of your marketing activities.

Incentivising your referral program is of utmost importance. Rewards could include anything from a discount on your next/first order to a free gift. For referring a particular amount of people, they will receive a gift card with a certain amount as credit. Similarly, people could be paid directly for recommendations. For referring others, they can also get a bonus gift with their next order.

4. Employ effective social media marketing tactics

From creating a unique brand-centred hashtag to hosting a giveaway, be open to adopting multiple strategies at a single time. Hashtag marketing is one of the most essential aspects of social media marketing. Never fail to come up with a unique hashtag to help generate your own niche which the masses recognise with. Giveaways and other contest marketing strategies are excellent word-of-mouth marketing ideas for those just starting out. They allow you to organically reach a newer audience.

Most importantly, get social on social media. Engage with your customers. You’ll have a lot of interactions with your consumers as you grow your store. A great example is an incident involving Wendy’s and the most retweeted tweet. You might hit a home run one day if you can be positive, playful, and active with them all.

5. Encourage user-generated content

The importance of user-generated content is unprecedented.

An Instagram post showing someone using your product or a blog post on their website raving about your products are examples of user-generated content. Share consumer images on social media and on product sites. Also, remember to give them credit in the post!

By regularly measuring interactions, you can ensure that this form of marketing does not come across as word-of-mouth advertising.

6. Influence via influencer marketing

Influencer marketing is for you if you’re seeking a controllable word-of-mouth marketing strategy. Also, the nice part about word of mouth marketing is that you can pay to start a conversation about your product and possibly make some purchases.

Wrapping Up

A word of caution would be to make sure your closet is devoid of any skeletons. By being the one to break terrible news, you can get ahead of any potential negative publicity. Negative remarks should not be censored, instead, make sure that the beneficial information exceeds the negative.

In terms of viral potential and cost-effectiveness, only a few marketing methods can compete with WOMM. Additionally, when it comes to word of mouth marketing, it’s not only about getting people to talk about your brand, but it’s also about converting your buyer into a devoted follower.

Why does influencer marketing work?

Earlier there used to be a difference between our real life and digital life. But today that difference is reducing at an enormous rate. All spheres of our life are significantly shifting to screens. The coronavirus pandemic fastened this transfer. However, one can’t deny that this digital life was already approaching us.

The influence of social media on people of all ages has increased tremendously. Consequently, it means the influence of people on social media has also increased. This forms the basis of what we call “influencers”.

Who are influencers?

The world has witnessed an upsurge in the number of people using social media. There were 3.484 billion people on social media as per the We Are Social report released in January 2019. This does not mean that these billions of people are just simply users. Social media has elevated some of them to what we now call “influencers” or what we can simply call social media celebrities. However, there is a difference between celebrities and influencers.

Influencers have built a name for their expertise and knowledge on a specific topic. They post content around that topic on different social media platforms. These efforts generate a considerable amount of enthusiastic audience interested in what these influencers have to say. This makes influencers a new crucial player in the world of marketing. Hence, influencer marketing is the new trend.

What is influencer marketing?

This is a new type of marketing that has recently gained popularity. Most importantly, it is the most trending marketing trend of recent years, including 2021! So what exactly is it?

Influencer marketing is a type of marketing strategy that uses major personalities from their industry to promote a company’s message to a larger market. In this way, the company does not directly market their products or services. Rather this type of marketing becomes an indirect way of hiring influencers.

This marketing strategy works with a combination of other forms of marketing, like social media marketing and content marketing. These influencer campaigns can have the company providing the content or the influencers creating the content themselves.

Brands are fond of these personalities called ‘social media influencers’ as they are capable of starting trends. Additionally, influencers constantly interact with their audience while talking about a specific topic. This means they have closer relationships with the public which for a business are potential customers. Consequently, they also possess the power to affect the purchasing decisions of their audience. This has made influencer marketing a new and profitable strategy.

Some of the most successful influencer marketing campaigns include Mariott’s campaign with YouTube influencer Jeana Smith.

Influencer Marketing: The way to trust and growth

Another interesting example can be Google hiring two DIY-focused micro-influencers behind the @thesorrygirls to promote the new Pixelbook.

Influencer marketing – every brand’s favourite strategy

In the current times, setting up a production unit is far easier than selling the goods or services. There is heavy competition in every market. With so many choices, a consumer has been forced to choose between brands. This has led to a demand for systematic and interactive marketing strategies. Every brand is working on creating relevant content. While many succeed in doing so, the competition still remains tough.

According to statistics revealed by Google in 2015, about 56% of paid digital ad impressions are never even seen. Whereas DoubleClick shared in 2015 that 62% of consumers trust brands less. Such statistics point out that conventional digital marketing tactics are not working anymore.

Just recall how many times have you been tired of online marketing messages or advertisements. Before the advent of these strategies, one of the most popular marketing methods were the advertisements which ran on television or radios or billboards. These are comparatively unpopular methods because of several reasons including high budget requirements. But most importantly, people get tired of hearing companies talking about their own products. Celebrities from the film and sports industry helped take sales to new heights. But such endorsements have become very apparent.

In this scenario, influencer marketing works opposite from the traditional tactics while adding a sense of familiarity. Celebrities are known popular faces, while influencers seem more closer to life as they are common people who are just popular online. Additionally, influencers help in creating a conversation among consumers. All of this has the following benefits for a business:

Attracting new customers

Brands select influencers from their product or service category. But additionally, they can target audience groups after assessing the profile of customers. For example, a clothing company launching a plus-size line can promote themselves with the help of a body-positive influencer.

Increasing customer loyalty

An influencer’s audience sees their life closely as someone they can relate with. This is the foundation of a follower-influencer relationship. It is this authenticity earned by an influencer over a period of time, which a brand utilizes by just hiring them.

Maximum return on investment

The expense of approaching an influencer is less than a celebrity. Additionally, the hard-earned trust of the audience by an influencer makes them a loyal potential customer base.

Influencer Marketing: The way to trust and growth

So, a comparative analysis of investment and returns points out the immense scope of profits from influencer marketing.

Quit the old way

Many brands have already adopted influencer marketing, especially in the fashion industry. If you haven’t then it’s about time that you start it now. This requires following a detailed procedure in order to get good results.

Why do you need to start?

Social Media is where the conversation is brewing now. Additionally, business runs on trust is a fact. Influencers with an enthusiastic audience are the best solution for gaining trust. Brands need to realise why people follow influencers and not them. The audience is less bothered about the brand but more interested in the opinion of these popular influencers. So if you are thinking of using this tactic then remember not to force your knowledge on influencers. The audience is there, so let them give you the results.

If you want any such purpose-driven marketing solutions, then contact us at Shaktiki and let us do the magic with our marketing expertise just like an influencer!