How to incorporate meme marketing as a strategy?

A meme is a popular image that contains a joyful mix of humour, sarcasm, irony, and a dash of harsh realism. It works by attracting attention to your products. Meme marketing entails using trustworthy, relevant, and trendy memes in your digital approach.

Memes are as much about connection as they are about humour. They have the ability to create online communities, albeit for a limited time. There is a strong possibility to execute a viral marketing campaign on the internet with low expense.

During the pandemic, they provided a safe haven for people to laugh and served as a social glue at a politically turbulent time. Brands seek to evoke a similar sensation. Creating hilarious, trendy images on a frequent basis can assist in engaging the audience, creating a sense of association, and even inspiring brand loyalty.

How to incorporate memes in your strategy?

Advertisement vs. Subtle Marketing Through Memes
Image Source: Neal Schaffer

Statistically speaking, memes are shared by 75% of people aged 13 to 36. However, this does not mean that you can simply curate one and anticipate a massive influx of people the following day. There’s a procedure that needs to be adhered to:

Timing is essence

Keep in mind that trends change all the time. A meme, like a good punchline, is given at the right time. Your objective is to distribute your fresh meme adverts on time and without fail. Keep an eye on what’s going on on Facebook, Instagram, Reddit, and Twitter.

Make a witty meme on a topic that is currently being discussed, and you will triple your chances of going viral. For example, during the pinnacle of the Squid Games frenzy in October, the internet was flooded with memes depicting the participants battling it out to win the Korean game.

10 Agile and Scrum memes inspired by Squid Game
Image Source: Maarten Dalmijn

Be mindful of your brand persona

A viral meme will help you gain traction on social media for a limited time. However, for your meme marketing efforts to yield longer-term results, the content must support your online brand personality. Irrelevant memes should not be used to hurt your internet strategy.

Wendy’s has figured it out better than anyone else. The fast-food chain was on Twitter before most of its competitors had even figured out how to use it.

Gordon Ramsay Joins Wendy's 'Roast Me' Session, Sparks Meme Fest on Twitter
Image Source: News18

Be relatable

Memes function in a specific way. Someone in a remote corner of the internet devises a humorous format. Frequently, the material comes from a movie, TV show, news, or something else that is currently popular. People add their creativity to this format, and within a few hours, thousands of memes have been circulated. Among these, the most relatable and inventive memes stand out.

Target it well

When delivered to the correct audience, comedy works best. The first step in developing strong meme material is to understand your audience. Before telling a joke, consider your audience’s age, cultural background, race, and socioeconomic class. Just because you’re marketing using memes doesn’t mean you should do it on the spur of the moment.

Bird Box: How Netflix Harnesses It's Memeing-ful Relationship with Fans
Image Source: Research World

It is also important to have a seamless blend of promotion and management. As a result, if you want to see some of the best meme marketing examples, you should look at the meme marketing of Netflix, Twitter, Twitch, and others!

 

Don’t be desperate

Let’s be honest. Nothing is worse than forced comedy. As a marketer, you’d be compelled to participate in a popular meme format. However, if you can’t think of anything hilarious, it’s sometimes better to let things go.

It’s good to stick with existing memes at times

If you decide to use an existing meme in your digital marketing initiatives, be sure it is still relevant and popular. Memes either live a long time or die quickly. To comprehend the meme cycle, one must keep their ears to the ground and be aware of which ones are the most successful and trending.

Meme Marketing in 2022

Is meme marketing right for your brand?
Image Source: connective3

Just like any fragment of your content marketing strategy, memes must go through a set procedure before being declared hit. Before we dive into what goes behind the scenes of a hit meme marketing campaign it is essential to make sure that your timing stays intact with the rest of the social media. Also, know your audience well before dropping any meme. Remember, with great humour, comes great responsibility.

Do your meme research

Essentially, you’ll need to investigate the market and, ideally, become fluent in it. If you want your material to go viral, you must act swiftly on new memes.

It’s critical to consider how your meme relates to your brand. Its tone and content will be interpreted as part of the company’s overall message. It must be both funny and smart, as well as relevant. As a result, make sure you spend adequate time researching the topic and the templates you’ll be using.

Carefully create memes

Be as brief and concise as possible. Write a joke, then cut it as much as you can to keep it humorous and clever without sacrificing its integrity. Make puns and play with words, and you’ll definitely come up with something. You can even try leveraging GIFs to drive your point home.

Share and analyse

When it comes to exchanging memes, choose appropriate communication channels. It’s popular to take a screenshot of a tweet and turn it into a meme.

You can provide a variety of memes to test and see which one resonates the most with the audience. It’s tough to forecast the outcomes before you spread the meme, so do it this way and you’ll be able to do it later.

People are unique, and what you thought might work may not. Analyze the findings and improve for the next time.

Blunders to avoid

1. Avoid an irrelevant usage of a meme that might not resonate with your brand identity.

2. Don’t be too late in using a trendy meme template.

3. Over usage of amusing images and other fashionable content can sometimes be detrimental to your brand.

Conclusion

Brands can no longer afford to be solely promotional; they must also be relatable. Even if your goal is to sell things or services, you must develop a genuine relationship with your customers. When you begin using meme marketing, you will realise that humour is the most effective approach to initiate conversations.

To obtain more attention and favourable feedback, make use of digital tools that will assist you in creating, posting, and analysing your memes. To learn more, contact us at Shaktiki today.

 

 

How will AI affect digital marketing in 2022?

Artificial intelligence has received a lot of attention in recent years due to its importance in transforming enterprises and boosting sectors. In the field of marketing, it has followed suit. The future of digital marketing is being shaped and constantly, reshaped by AI.

It has already had a significant impact on how firms communicate with customers and how marketing campaigns are implemented. Many retail and e-commerce organisations use artificial intelligence to track their customers’ preferences, habits, and buying habits. These insights assist them in creating product and service recommendations that their clients may find intriguing.

Benefits of AI for Businesses

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency’s digital marketing approach. It allows you to personalise your audience’s experience, engage them, and encourage them to make purchases on your website.

AI Aid in Digital Marketing

Targeted Marketing

The most important part of focused marketing is persuading your target audience. AI is the future of digital marketing, whether it’s in virtual assistants, predictive customer segmentation, or smart design for individualised customer experiences.

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilise customised data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

artificial intelligence

Content and Video Marketing

Be in 2022 or 2032, content is always going to be the king. And despite the fact that video marketing is still relatively new, it is already having a significant impact. It has a lot of potential for businesses when combined with artificial intelligence.

Marketers should expect even greater fragmentation and noise as we approach 2022, making it more difficult than ever to cut through the clutter with advertising messaging alone. This is where artificial intelligence (AI) comes in.

Artificial intelligence is used by businesses to give content recommendations to customers based on past purchases, browsing preferences, and demographic data. Further, artificial intelligence analytics can assist you in determining which of your content pieces has the best chance of creating engagement among your target audience. It also keeps you in sync with real-time engagement data, thus boosting your ROI.

Influencer Marketing

Millions of advertisements can be seen on multiple social media channels. Every day, every single person receives hundreds of communications. Because the competition is fierce, your material must be relevant, precise, and acceptable to the niche audience you’re targeting, as well as pitched at the proper time.

AI can assist you in locating a suitable creator. These technologies are so sophisticated that they can tell the difference between bot-generated influencers and real-life influencers.

A timely yet handsome payment or fees motivates an influencer to customise content for you. You can use AI-powered tools to calculate data from previous influencers and provide a fair incentive to the influencer. Furthermore, AI also helps you identify fake accounts to avoid an impending disastrous investment.

Automation and Personalisation

Marketing automation and customization combined with artificial intelligence create a level of customisation in marketing that is unrivalled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.

AI solutions can easily automate tools including, Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics.

A marketer’s success depends on their ability to implement an omnichannel strategy. Because marketers will find it easier to unify the numerous marketing tools they use to generate across a variety of platforms, AI will become increasingly important to this effort.

Predictive analytics, often known as predictive modelling, is used by AI to deliver actionable information that would otherwise be hidden. It’s a method of predicting people’s future behaviour based on historical data and testing runs. This leads to fruitful customisation of strategy.

How to implement AI on a budget?

While you may believe that AI is out of your price range, there’s a good possibility that your company is currently employing an app that makes use of this technology.

Here’s a three-step strategy for deploying AI on a shoestring budget:

1. Determine where AI tools might be able to help you save money

Make a list of your recurring responsibilities to begin.

Every week or month, keep track of everything you do and how much time you spend on each activity.

Find the ones that take the most time and money to complete.

Now, look at vendors who have devised more clever approaches to complete the duties that are obstructing your team’s progress.

There is also an abundance of methods to use AI to free up team time and resources right now.

2. Research out-of-the-box tools

A variety of AI products are inexpensive, ready to use and save time on fundamental marketing jobs. Some of them include – Grammarly, Google Analytics, HubSpot etc.

3. Ask these questions before investing in a tool

Apart from becoming familiar with the technology, you should also ask intelligent questions of AI suppliers regarding the tools they supply.

Example –

1) What type of data do I need for the solution to work?

2) Is there any type of minimum size dataset I need to use the solution?

3) What kinds of in-house capabilities do I need to use and maintain the solution?

Wrapping Up

Artificial intelligence is not a new concept. Gone are the days of digital marketers running data and finding insights and then working on a campaign based on those findings. More firms are able to use AI because of technological advancements. As time passes, artificial intelligence (AI) will become increasingly important in digital marketing.

Remember, the secret to winning is a timely adoption. Contact us at Shaktiki today to learn more.