How to incorporate meme marketing as a strategy?

A meme is a popular image that contains a joyful mix of humour, sarcasm, irony, and a dash of harsh realism. It works by attracting attention to your products. Meme marketing entails using trustworthy, relevant, and trendy memes in your digital approach.

Memes are as much about connection as they are about humour. They have the ability to create online communities, albeit for a limited time. There is a strong possibility to execute a viral marketing campaign on the internet with low expense.

During the pandemic, they provided a safe haven for people to laugh and served as a social glue at a politically turbulent time. Brands seek to evoke a similar sensation. Creating hilarious, trendy images on a frequent basis can assist in engaging the audience, creating a sense of association, and even inspiring brand loyalty.

How to incorporate memes in your strategy?

Advertisement vs. Subtle Marketing Through Memes
Image Source: Neal Schaffer

Statistically speaking, memes are shared by 75% of people aged 13 to 36. However, this does not mean that you can simply curate one and anticipate a massive influx of people the following day. There’s a procedure that needs to be adhered to:

Timing is essence

Keep in mind that trends change all the time. A meme, like a good punchline, is given at the right time. Your objective is to distribute your fresh meme adverts on time and without fail. Keep an eye on what’s going on on Facebook, Instagram, Reddit, and Twitter.

Make a witty meme on a topic that is currently being discussed, and you will triple your chances of going viral. For example, during the pinnacle of the Squid Games frenzy in October, the internet was flooded with memes depicting the participants battling it out to win the Korean game.

10 Agile and Scrum memes inspired by Squid Game
Image Source: Maarten Dalmijn

Be mindful of your brand persona

A viral meme will help you gain traction on social media for a limited time. However, for your meme marketing efforts to yield longer-term results, the content must support your online brand personality. Irrelevant memes should not be used to hurt your internet strategy.

Wendy’s has figured it out better than anyone else. The fast-food chain was on Twitter before most of its competitors had even figured out how to use it.

Gordon Ramsay Joins Wendy's 'Roast Me' Session, Sparks Meme Fest on Twitter
Image Source: News18

Be relatable

Memes function in a specific way. Someone in a remote corner of the internet devises a humorous format. Frequently, the material comes from a movie, TV show, news, or something else that is currently popular. People add their creativity to this format, and within a few hours, thousands of memes have been circulated. Among these, the most relatable and inventive memes stand out.

Target it well

When delivered to the correct audience, comedy works best. The first step in developing strong meme material is to understand your audience. Before telling a joke, consider your audience’s age, cultural background, race, and socioeconomic class. Just because you’re marketing using memes doesn’t mean you should do it on the spur of the moment.

Bird Box: How Netflix Harnesses It's Memeing-ful Relationship with Fans
Image Source: Research World

It is also important to have a seamless blend of promotion and management. As a result, if you want to see some of the best meme marketing examples, you should look at the meme marketing of Netflix, Twitter, Twitch, and others!

 

Don’t be desperate

Let’s be honest. Nothing is worse than forced comedy. As a marketer, you’d be compelled to participate in a popular meme format. However, if you can’t think of anything hilarious, it’s sometimes better to let things go.

It’s good to stick with existing memes at times

If you decide to use an existing meme in your digital marketing initiatives, be sure it is still relevant and popular. Memes either live a long time or die quickly. To comprehend the meme cycle, one must keep their ears to the ground and be aware of which ones are the most successful and trending.

Meme Marketing in 2022

Is meme marketing right for your brand?
Image Source: connective3

Just like any fragment of your content marketing strategy, memes must go through a set procedure before being declared hit. Before we dive into what goes behind the scenes of a hit meme marketing campaign it is essential to make sure that your timing stays intact with the rest of the social media. Also, know your audience well before dropping any meme. Remember, with great humour, comes great responsibility.

Do your meme research

Essentially, you’ll need to investigate the market and, ideally, become fluent in it. If you want your material to go viral, you must act swiftly on new memes.

It’s critical to consider how your meme relates to your brand. Its tone and content will be interpreted as part of the company’s overall message. It must be both funny and smart, as well as relevant. As a result, make sure you spend adequate time researching the topic and the templates you’ll be using.

Carefully create memes

Be as brief and concise as possible. Write a joke, then cut it as much as you can to keep it humorous and clever without sacrificing its integrity. Make puns and play with words, and you’ll definitely come up with something. You can even try leveraging GIFs to drive your point home.

Share and analyse

When it comes to exchanging memes, choose appropriate communication channels. It’s popular to take a screenshot of a tweet and turn it into a meme.

You can provide a variety of memes to test and see which one resonates the most with the audience. It’s tough to forecast the outcomes before you spread the meme, so do it this way and you’ll be able to do it later.

People are unique, and what you thought might work may not. Analyze the findings and improve for the next time.

Blunders to avoid

1. Avoid an irrelevant usage of a meme that might not resonate with your brand identity.

2. Don’t be too late in using a trendy meme template.

3. Over usage of amusing images and other fashionable content can sometimes be detrimental to your brand.

Conclusion

Brands can no longer afford to be solely promotional; they must also be relatable. Even if your goal is to sell things or services, you must develop a genuine relationship with your customers. When you begin using meme marketing, you will realise that humour is the most effective approach to initiate conversations.

To obtain more attention and favourable feedback, make use of digital tools that will assist you in creating, posting, and analysing your memes. To learn more, contact us at Shaktiki today.

 

 

How will AI affect digital marketing in 2022?

Artificial intelligence has received a lot of attention in recent years due to its importance in transforming enterprises and boosting sectors. In the field of marketing, it has followed suit. The future of digital marketing is being shaped and constantly, reshaped by AI.

It has already had a significant impact on how firms communicate with customers and how marketing campaigns are implemented. Many retail and e-commerce organisations use artificial intelligence to track their customers’ preferences, habits, and buying habits. These insights assist them in creating product and service recommendations that their clients may find intriguing.

Benefits of AI for Businesses

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency’s digital marketing approach. It allows you to personalise your audience’s experience, engage them, and encourage them to make purchases on your website.

AI Aid in Digital Marketing

Targeted Marketing

The most important part of focused marketing is persuading your target audience. AI is the future of digital marketing, whether it’s in virtual assistants, predictive customer segmentation, or smart design for individualised customer experiences.

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilise customised data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

artificial intelligence

Content and Video Marketing

Be in 2022 or 2032, content is always going to be the king. And despite the fact that video marketing is still relatively new, it is already having a significant impact. It has a lot of potential for businesses when combined with artificial intelligence.

Marketers should expect even greater fragmentation and noise as we approach 2022, making it more difficult than ever to cut through the clutter with advertising messaging alone. This is where artificial intelligence (AI) comes in.

Artificial intelligence is used by businesses to give content recommendations to customers based on past purchases, browsing preferences, and demographic data. Further, artificial intelligence analytics can assist you in determining which of your content pieces has the best chance of creating engagement among your target audience. It also keeps you in sync with real-time engagement data, thus boosting your ROI.

Influencer Marketing

Millions of advertisements can be seen on multiple social media channels. Every day, every single person receives hundreds of communications. Because the competition is fierce, your material must be relevant, precise, and acceptable to the niche audience you’re targeting, as well as pitched at the proper time.

AI can assist you in locating a suitable creator. These technologies are so sophisticated that they can tell the difference between bot-generated influencers and real-life influencers.

A timely yet handsome payment or fees motivates an influencer to customise content for you. You can use AI-powered tools to calculate data from previous influencers and provide a fair incentive to the influencer. Furthermore, AI also helps you identify fake accounts to avoid an impending disastrous investment.

Automation and Personalisation

Marketing automation and customization combined with artificial intelligence create a level of customisation in marketing that is unrivalled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.

AI solutions can easily automate tools including, Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics.

A marketer’s success depends on their ability to implement an omnichannel strategy. Because marketers will find it easier to unify the numerous marketing tools they use to generate across a variety of platforms, AI will become increasingly important to this effort.

Predictive analytics, often known as predictive modelling, is used by AI to deliver actionable information that would otherwise be hidden. It’s a method of predicting people’s future behaviour based on historical data and testing runs. This leads to fruitful customisation of strategy.

How to implement AI on a budget?

While you may believe that AI is out of your price range, there’s a good possibility that your company is currently employing an app that makes use of this technology.

Here’s a three-step strategy for deploying AI on a shoestring budget:

1. Determine where AI tools might be able to help you save money

Make a list of your recurring responsibilities to begin.

Every week or month, keep track of everything you do and how much time you spend on each activity.

Find the ones that take the most time and money to complete.

Now, look at vendors who have devised more clever approaches to complete the duties that are obstructing your team’s progress.

There is also an abundance of methods to use AI to free up team time and resources right now.

2. Research out-of-the-box tools

A variety of AI products are inexpensive, ready to use and save time on fundamental marketing jobs. Some of them include – Grammarly, Google Analytics, HubSpot etc.

3. Ask these questions before investing in a tool

Apart from becoming familiar with the technology, you should also ask intelligent questions of AI suppliers regarding the tools they supply.

Example –

1) What type of data do I need for the solution to work?

2) Is there any type of minimum size dataset I need to use the solution?

3) What kinds of in-house capabilities do I need to use and maintain the solution?

Wrapping Up

Artificial intelligence is not a new concept. Gone are the days of digital marketers running data and finding insights and then working on a campaign based on those findings. More firms are able to use AI because of technological advancements. As time passes, artificial intelligence (AI) will become increasingly important in digital marketing.

Remember, the secret to winning is a timely adoption. Contact us at Shaktiki today to learn more.

What are the most anticipated marketing trends of 2022?

Every year, multiple trends emerge that have the potential to revolutionise the digital marketing landscape. The marketing world did not disappoint in the pandemic and recession of 2021. As far as 2022 is concerned, the trends are predicted to be more revolutionary than ever.

What’s important to remember is that the marketing world operates at the speed of light. Just as fast a trend comes to change the landscape, another one emerges and creates an entirely new outlook.

Keeping up with these changes as a marketer of any level of experience isn’t always easy. However, staying ahead of the curve in the fast-paced marketing world — and maintaining a sense of relevancy with your audience — is critical. This blog aims to discuss some of the potential trends that will persist or emerge in 2022.

Personalisation of Strategy

In 2022, personalisation will be a major factor. Creating personalised advertising that caters to your target demographic will lead to more productive results. But it’s not simply the content that must be perfect. In an oversaturated landscape, ensuring that your audience receives those advertisements at the proper time and place is critical to engagement.

You may generate tailored messaging depending on each demographic if you take the time to learn about the platforms your audience utilises and how they use them.

Even if you’re marketing the same product, it’s not only about adapting your marketing efforts for each social media platform; it’s also about taking into account different geographies and cultural affiliations. Diverse content, delivered at different times and in varied ways can be leveraged to lure consumers scattered all over the world.

Artificial Intelligence in Digital Marketing

Artificial intelligence (AI) advancements have resulted in more intuitive reporting, as well as the automation of typical marketing activities such as site traffic monitoring and search engine optimisation for organic reach.

AI

As AI technology improves, so do its capabilities, which have progressed from automated chores and campaigns to the ability to forecast what customers will want next. It may be able to recommend a specific item or offer, or even personalised marketing.

It is recommended that you use AI to forecast your customer’s next move so that you can provide them with the product or service they require at the exact moment they require it.

Creative and short video marketing tactics

More than 31% of worldwide marketers are investing in short-form video content, with 46% believing the strategy is effective in terms of performance and engagement. And, by 2022, 89% of worldwide marketers expect to maintain or expand their investment in it.

Not only does creating a short-form video require less bandwidth, but it also correlates well with the fast-paced attention spans of internet audiences. This is why TikTok, Reels, and Snapchat have exploded in popularity and marketing interest.

video marketing

They emphasise the importance of basic and short messages or messages that invite us to participate in activities such as learning a new dance, taking part in a challenge, or taking part in surveys and polls.

The best thing about these short videos is that anyone with a smartphone can make one. Examples of content in these short entertaining videos are behind-the-scenes, DIY videos, and actual stories.

Increased privacy-imposed challenge on Advertisements

Digital marketers should plan for greater privacy constraints in 2022, which will change how they track their consumers’ behaviour. New privacy rules have reduced the amount of data used in AI. These include the iOS upgrade and the planned elimination of cookies by Google.

Many marketers and advertisers will have to rethink their strategy as a result of this. It’s the start of a new era of trust and transparency between businesses and their customers. Inform customers about the data you’re collecting and why you’re collecting it. Make it simple and quick to opt out at any time. Also, solely collect the information you require.

If you embrace this new digital marketing strategy, your customer relationships are likely to improve dramatically.

Experiential marketing campaigns can come back

Audiences can enter an immersive experience through experiential marketing initiatives, which can take place in a physical location or via an Augmented Reality (AR) platform. It allows customers to do more than just buy a brand’s products or services; it also allows them to experience the brand.

Experiential Marketing

As public spaces reopen, the plan is gaining popularity, as individuals are more inclined than ever to enrol in these activities. Digitally immersive platforms are becoming more accessible to a broader audience, putting experiential marketing back on the table for 2022.

NFTs and crypto emerge in social media e-commerce

NFTs

Social media platforms like Twitter are attempting to integrate cryptocurrency payments. There is also a growing trend for display tools that highlight in-app NFT purchases. Facebook is currently advocating the usage of NFT display options and avatars.

With NFTs and bitcoin, the focus is on figuring out how to market the brand beyond products and services, and possibly the brand itself and its ethos.

It is anticipated that other businesses will follow suit. Therefore, now is the time to think about how your company can get on board.

Other trends to look at

  1. Conversational marketing will continue to be streamlined by chatbots.
  2. Keyword, video and image SEO leveraged to top search charts remains at high priority.
  3. The use of voice search strategies will continue to be on the radar of SEOs.
  4. Marketers must ensure that their websites are voice-friendly.
  5. Marketers should start looking for business opportunities in apps under Meta.
  6. Influencer marketing will progress from a trendy to a standard marketing strategy.
  7. For developing businesses, inbound marketing will continue to be smart practice.
  8. Turn your attention to storytelling. Businesses should demonstrate how their product or service may help solve a specific problem through anecdotes and customer testimonials.
  9. Leverage LinkedIn and Pinterest marketing.
  10. A dominant social media format will be live content, such as live video broadcasts and audio chat rooms.

Wrapping Up

Every year, we see new and surprising digital trends emerge, laying the groundwork for marketing’s future. Years as tumultuous as 2020 and 2021 have only added to digital marketing’s cap. In fact, the trends in 2022 are expected to be some of the most revolutionary ever.

Contact us at Shaktiki today.

Why is chatbot marketing a rising trend?

Business is a field that needs to stay updated with the latest trends and technology. Companies that use the newest and innovative ways for every step can leverage the benefits of this approach. Making sure that you market, sell, communicate and indulge in all the processes with such an approach can help you to level up your game.

This has taken the shape of various Artificial Intelligence (AI) and Virtual Reality (VR) based techniques. A lot of industry leaders try to employ the most current technology to appeal to the masses. One of these strategies is using chatbots.

What are chatbots?

A chatbot can be explained as a computer software or program that automatically engages with the user. They can be programmed to deliver different responses based on the choices and requests of the user. For example, a chatbot can help in providing more information regarding a topic based on the user’s choice. In other cases, a chatbot could have helped by asking which service the user wants to know about and then give an adequate response.

The more advanced bots are powered by Artificial Intelligence or AI. Whereas most chatbots are programmed with particular responses and built-out conversation trees. Additionally, there are many third-party services that make it easy for marketers to build their own chatbot conversations without any special development skills.

What is chatbot marketing?

chatbot marketing

According to a Facebook study, 53% of consumers are more likely to buy if can message that business. This makes live chat an effective marketing strategy today. The idea of chatbot marketing is based on this fact.

Chatbot marketing refers to the marketing strategy that uses computer programs to automate interaction with customers and other prospects. The interaction can be either on your app or your website with the key purpose of boosting sales.

This kind of marketing allows businesses to engage with leads all the time and in the same capacity. It doesn’t need your marketing and sales team to be online. You can employ chatbot marketing to answer support questions, start conversations, qualify leads; etc.

 

The 2018 State of Chatbots Report points out that the important things customers want from chatbots are:

  • Help in resolving a problem or addressing a complaint
  • A quick response to questions asked
  • Get a detailed and adequate reply to a query
  • Finding a human customer service employee

What benefits do chatbots offer to businesses?

Every business needs to be aware of the benefits of their investments. So, the advantages of chatbots are listed below:

Saves money and time

Usually conversing with customers requires employees which meaning spending significant time and money. However, with automated conversations, an organization saves both time and money which are crucial resources in business.

Additionally, this means companies can allocate the same to other efforts. Their employees can instead find relevant conversations to join with social listening tools. It should also be noted that the amount of time you save increases as your inbound message quantity increases.

Moreover, an organization saves a very significant amount of hours by using a chatbot.

Generate valuable leads and revenue

Chatbots utilize direct messages to collect information important to provide effective support. Like a very common question asked to users is the reason they are visiting the page.

Automating this interaction allows users to share information required to serve them without requiring a human to ask for it. A website chatbot qualifies prospects and collects the email address so that a sales representative can continue with the follow-up. Consequently, the chatbot can deliver leads to the sales department.

Most importantly, it will remove the exhausting task of answering the same questions repeatedly. Your team will also be happier with high-quality leads and spending time doing meaningful work.

Guide users to obtain solutions 

Many times customers aren’t aware of where to find the information they need or are interested in. Sometimes customers don’t even know what they are interested in. There are chances that they came across your brand and then decided to explore. Asking questions to users can help them to find the information they want to know. For this, you will have to think of some questions that will take your user to the best possible solution.

Think of an airline. It has to cater to a large customer base and serve a number of functions. From departing and arrival locations to upgrades, there are many things an airline has to do for the customer. This includes informing the customer about the same.

The airline can personalize the question their chatbot will ask. Consequently, it ensures a smooth user experience, while making the trip easier for both ends.

Provides support 24×7

Chatbots are used to provide an instant reply. This isn’t possible when an organization has employed people to respond. However, another crucial advantage of using chatbots is that it provides 24-hours support, unlike the latter.

A chatbot helps in running your business even when the office is closed. This is extremely important as customers expect and appreciate a quick reply. Hence, chatbots help you meet customer’s expectations.

Engages users to ensure a good experience

chatbot marketing

Earlier customer questions were asked via email and telephone. This restricted user experience to be simple and non-customized. However, chatbots offer fun, fresh, and interactive ways to engage with brands.

For example, the chatbots of Fandango. Earlier, you had to spend time sorting through Moviefone’s options via its 1-800 number. Now you can go to Fandango’s social media profiles and interact with their chatbots to find movie times and theatres near you.

Summing Up

Chatbot marketing simplifies a lot of functions for businesses. Additionally, they make the brands look extremely cool. For example, Volvo Cars have inserted a chatbot with an Integrated Typeform survey on their website. This provides a customized price quote based on visitor’s input. This has significantly increased the leads as people are able to get immediate answers.

However, there are many marketing techniques beyond chatbot marketing. Contact us at Shaktiki to find out how you can employ them to grow your business.