How dentists can benefit from Facebook Ads?

Getting new patients is difficult for any dental clinic, but it’s even more difficult when you’re simultaneously trying to provide quality dental care. What options do you have? Try posting on Facebook to promote your dental clinic’s services, but not just any post. Facebook Ads.

Undoubtedly, you can spend time and effort aiming to rank on Google’s first page. You can even end up creating and optimising your own website. You can do everything you can to ensure long-term success online.

But what if you require immediate online traffic?

That is where Facebook Ads come in. Dentists can use Facebook ads to reach out to patients who are looking for a dentist and direct them to your business. With Facebook’s great targeting capabilities, you’ll be able to advertise your dental services to all the users using Facebook Ads. You could precisely target your audiences and increase your conversion rate to new heights with Facebook’s assistance.

Why Facebook Ads?

Dentists’ strategies for attracting new patients are evolving as time goes on. Previously, many doctors relied on recommendations or word-of-mouth and being located in newspapers or magazines to attract new patients. Many dentists, however, are now relying on digital marketing methods such as Facebook Ads to suit their objectives.

11 Best Facebook Ad Examples of 2019 — Relevantly Facebook Marketing

One reason to use Facebook ads is to adapt your marketing approach. However, there are a number of other advantages to using Facebook Ads for your dentistry office. Here are a few examples:

  • Facebook has powerful targeting tools that let advertisers and marketers pinpoint their target audiences based on interests, competitor affiliations, demographics, and more.
  • The ability to promote on numerous social media platforms, including Instagram and WhatsApp, is one of Facebook Ads’ most remarkable features.
  • Facebook advertising works on the PPC model. Advertisers can pay only when individuals click on their advertising, allowing them to stretch their budget much farther.
  • Dentists may use Facebook Ads to produce specifically customised and interesting material.
  • Some people see your ads, but they fail to set up an appointment. This is when retargeting can come in handy. You can use retargeting to target folks who saw your Facebook ad or visited your website but did not schedule an appointment.

Setting up your first Facebook Ads Campaign

You must set up all of your accounts before you can produce your first ad for your practice. A Facebook business page for your clinic is one of the first things you should do. When creating advertising, you’ll need a business page.

1. Optimising Landing Page

You should also design a landing page that consumers will be sent to when they click on one of your adverts. Even though this is one of the most significant aspects of advertising, it is also critical to get it right. This is due to the fact that a user’s landing page influences whether or not they schedule an appointment.

Here are some things to keep in mind while creating landing pages:

  • Easy to follow and relevant to the ad that was clicked on
  • The message is clear
  • A call-to-action button that is easy to locate

2. Deciding your goal

You should set goals for your dental advertising campaigns since they will guide your efforts and allow you to assess their performance. For your campaign, Facebook offers a variety of ad objectives as shown below.

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You may start developing Facebook advertisements for dental practises that help you grow your practice through social media with a variety of ad objectives at your fingertips.

3. Determining your audience

Another aspect of the ad set level is the audience selection. Your targeting options will be determined by this. Here are the three groups from which to choose:

Saved Audience: Users can be included or excluded based on demographics, location, and interests.

Custom Audience: Use Facebook Lookalike to target visitors based on a customer (or patient) list or previous contact with your clinic’s website or content.

Lookalike Audience: Create an audience that is similar to your current client database and market to them.

Using saved audience to target

4. Placement

You have the option of having your ad automatically put, but you also have the option of choosing where you want it to be placed. Here are some of the options for placement:

Device Type: Mobile, Desktop, or Both
Facebook Placement: Feed, Right Column, Instant Articles, In-stream video, Stories, Marketplace
Instagram Placement: Feeds, Stories
Messenger Placement: Inbox, Sponsored Messages, Stories

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5. Delivery and Budget

You can schedule your delivery after you’ve decided on your placement. This option controls the speed and frequency with which your ad is displayed at the expense of your budget. The two options are as follows:

Standard Ad Delivery — Depending on your budget, serve your advertising at the fastest possible pace.
Ad delivery acceleration — Deliver your adverts as rapidly as possible, allowing you to spend your budget more quickly.

delivery

A daily budget (a budget for each day) or a lifetime budget are the two types of budgets available (budget for the whole duration of your advertising). It will come to an end after your ads have used up all of their funding.

6. Choosing the type of ad

We’re now ready to start creating our ads. Hopefully, you’ve already selected what type of advertisement you’d like to run at this time.

We have four options, each with its own set of characteristics:

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Moving forward

Here are some recommendations to assist you to run your advertising efforts for your dental now that you know how to set up and use the Facebook Ads platform.

1. Keep an eye on Analytics

You’ll be able to access a full analytics dashboard to evaluate the data after your campaign is live. Remember to monitor your stats on a regular basis and make adjustments to your ads as needed.

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2. Running Test Ads

Your ads can be in a variety of formats, each of which will have a different effect on your target viewers. As a result, you must ensure that you test using A/B testing and split testing. You can use these two tests to test both tiny and large modifications you want to make to your ads.

3. Thinking of new marketing ideas

People may become burnt out when they see the same advertising again and over, lowering the possibility of participation.

As a result, your dental practice should experiment with fresh and unusual concepts. Users will be less likely to become habituated and will be more inclined to make that appointment as a result.

Facebook Ads for dentists can be an effective digital marketing approach for attracting new patients to your office. Although getting started can be challenging, it is more often than not well worth the effort. Experiment, practise and discover as much as possible, and you’ll soon be generating traffic.

Contact us at Shaktiki to get started with the marketing of your dental practice.

Why is Collaborative Marketing up and coming?

Collaborative marketing is a means to pool the resources of like-minded organisations in order to achieve similar growth goals. It is one of today’s marketers favourite strategies for a variety of reasons. A huge return on investment made both monetarily and in terms of the efforts allotted definitely tops the chart. When collaborating one of the basics things to be mindful of is the degree of like-mindedness of the business you choose to collaborate with.

Factually speaking, a recent report found that businesses that collaborated on joint initiatives were $430,000 better off than those who chose not to. And that the degree of openness to collaborations was directly proportional to growth in revenues.

Talking about the benefits of collaborative marketing, it helps you boost your reach, improve brand awareness and strengthen your brand image. Depending upon the type of tactic you choose to go with, you might also end up cutting costs and benefit from combined expertise.

How does collaborative marketing with other businesses work?

A great venture requires great planning. Plan and define your goals before you move forward with a particular partnership. Get everything in an agreement and design a joint social media calendar to avoid potential misunderstandings.

Effectively identifying a business you choose to collaborate with lays the foundation for a successful collaboration. When collaborating, your main aim is to increase brand awareness. Therefore, choose a business that echoes your aim and offers a complimentary service or product. Do not collaborate with your direct competitors.

Collaborative Marketing

After you are done selecting, it is time to reach out. When you are looking to boost your reach, make sure your collaboration pitch leverages existing statistics of your reach and the degree of your existing brand awareness. On the other hand, if you want to work on a collective ad campaign, propose a potential budget you are looking for from their end.  This is necessary for them to stay on the same page as you.

Do not reveal too little or too much. Your pitch is your way to foster a potential collaboration that will require both trust and loyalty from both parties’ ends.

What does collaborative marketing entail?

These collaborations work in many ways. The two most common standards of collaboration are discussed as follows. You can either collaborate with businesses to promote your brand or service (which should complement theirs) on their social media. Or, you propose to pool resources and launch a joint product or a collective ad campaign, an offer or even a pop-up shop.

Some strategies sprouted from the aforementioned standards are discussed in length below.

Another type of collaboration that might come to your mind is that with influencers. However, those collaborations come mainly under influencer marketing. Influencer marketing involves entering a paid partnership with an influencer.  In return, the influencer markets your product or service by talking about it on their social media handles. Read more about influencer marketing here.

Common collaborative marketing strategies

Co-branding or Partnership Marketing

It refers to pooling resources and splitting costs to come up with a joint campaign. Now the campaign could essentially be an ad, an offer, or a pop-up shop. Collaboration can also have two brands talk about each other on their social media via content marketing.

An example of partnership marketing is Spotify and Starbuck’s music ecosystem. Under the initiative, Starbucks employees got a Spotify premium subscription, via which they can curate playlists to play throughout the day in the shop. Read more about the co-branding marketing genius here.

Starbucks Spotify

Brand partnerships

As suggested by the term, it involves long-term partnerships with brands to foster anything from an ad to a whole new product. It helps brands meet their goals collectively. An example of a partnership that required curation of a product is Burger King’s with the Impossible Burger. They made history by becoming one of the first national fast-food brands to release a meatless burger.

Whopper

Another example where a long-term brand partnership that did not require birthing a new product is McDonald’s and Coca-Cola’s. The burger-selling giant entered into a partnership with a soft drink giant, agreeing to exclusively sell Coke products at their outlets.

Social media collaborations

These types of collaborations basically entitle brands to collaborate with other brands with the purpose of promoting each other on their handles. This is done via leveraging content marketing to give product shoutouts to each other. Publishing their interview or releasing a podcast episode.

social media channelsOur favourite means to achieve high returns is launching a giveaway. They are quite easy to set up. You collaborate with a brand to come up with specific terms and offer products in an exclusive giveaway for both your audiences. By offering the best of both worlds at minimal costs, you end up getting rewarded in terms of boosted reach. As a marketer, it is important to market the giveaway in turn by using social media ads.

Joint ad campaigns

Pooling costs to launch an ad campaign with a partner is also a way to collaborate. You find a business that offers a complementary service and launches a campaign together. The campaign, thus launched, will have both your marketing expertise at work, which is a win-win. Facebook Ads are an effective tool to realise your marketing goals.

Facebook Ads

You can also choose to come up with a deal offer for your customers. Imagine you are a business that sells organic coffee. Now, you can collaborate with a brand that sells ice cream. A joint ad campaign will talk about how great a combination both your products make and offer a discount of say 20% when bought together.

Both the businesses end up acquiring a huge chunk of the other’s customer base without spending a bomb.

Conclusion

Collaborations with other businesses is a two-way street, hence it is important to stay faithful till the terms of the collaboration are met. You need to be aware of your expectations as well as strive to accommodate and address your partner’s too. Also, do not skip on re-evaluating your strategy with each collaboration. Do not give up on the strategy as a whole in case a collaboration does not end up working well. 

Collaborations are a great and upcoming marketing strategy given the fact that almost every pair of businesses complementing each other’s work. Intrigued? Well, we don’t see why you wouldn’t be. Happy collaborating! We at Shaktiki are here to help you with anything and everything marketing. Contact us here.

 

 

The complete guide to market your small business

Even if you know a popular brand or a small business, it has become an accepted fact that having an online presence is important. Digital marketing is a critical requirement for every modern business. The medium has helped in building brands in a way that wasn’t possible earlier.

Despite the ease and luring benefits offered by e-commerce and big brands, people still like to shop in retail stores and from emerging brands. This has become possible because of movements like #supportsmallbusiness and #vocalforlocal.

Small business owners aim at creating brand awareness and demand a way to track Return on Investment (ROI). The latter helps in finding what works for their business. In this scenario, digital marketing becomes a must.

It is essential for small businesses, to provide updated information about their plans to their customers and potential customers. From blogging, Facebook marketing to SEO, branding, there are many options for marketing. However, these terms might be alien to small business owners.

This is when the concept of small marketing comes to the rescue!

What is small business marketing?

The idea behind marketing is to build brand awareness to obtain leads and subsequently convert them to sales. However, in the case of a small business, the problem is spreading the word can be challenging due to resource constraints and reduced visibility.

Beyond this having a small team or no sense of direction can be other problems. This is when one should employ small business marketing strategies.

What are some key small business marketing strategies?

Understand your audience

Knowing your audience is central to running a business. One can leverage the most from a niche. This especially applies to small businesses. In order to develop a niche and appeal to buyers from that particular niche, one must understand their problems, priorities; etc.

A knowledge of what pushes them to make a purchasing decision will help in creating effective messaging. Think about your current customers and potential customers. Following this, create a buyer persona to attract the ideal customer.

Highlight your value proposition and stay focused

In simple words, value proposition means what differentiates your business from your competitors. Emphasising this will help in making a favorable argument for you.

Additionally, it’s important to set a goal and concentrate your efforts and resources on it. In the beginning, it’s critical to get ROI. This calls for you to invest in short-term plays or strategies which will provide immediate benefits. In many cases, these can be paid ads. Moreover, getting ROI sooner will help you to invest in more long-term and sustainable models.

After having set up initiatives and experimenting with a few strategies, pay attention to what works. Invest more in what is generating you more revenue.

Value what’s available 

A mistake that many businesses make is forgetting the customers after they make the purchase. On the contrary, you should move beyond the practice of ensuring good shopping. Extend your efforts to delight your existing customers. Consequently, you will realise that word of mouth from them will bring more customers.

In addition to this, one should leverage the benefits of the multiple free resources available. Invest in paid tools provided they offer drastic positive results.

Create a website for your small business

Having a website is equivalent to having a salesperson who works 24/7 for you.

This statement aptly describes how a website is one of the most important assets one can create for their business. It becomes a place where you can show what you provide, where you are based, and how a customer can contact you.

Most importantly, a website has the capability of generating organic traffic while also being able to send traffic from marketing and advertising initiatives.

Consistent blogging for driving traffic

It is a known fact that blogging is an effective way to generate organic traffic. A blog helps you to establish yourself as a thought leader. One can simply use free or inexpensive website tools for this. Posting consistently will subsequently improve the visibility of your website.

Besides this, you can add a call-to-action (CTA) to your posts to subscribe to your blog and receive emails as well. Collecting contact information marks the beginning of collecting leads and informing potential customers about your products or services.

Use social media

Everyone today is on social media. Many platforms have also come up as a great place for small businesses to grow. The Covid outbreak led to growth in a number of small businesses.

With the interactive features available on these free platforms, small businesses should have a good presence here to grow their business.

Offer something for free

Building customer loyalty can prove to be very profitable for every business. Offering coupons or free products or services can help in making a customer happy and satisfied. Such customers not only come back but also bring others with them.

Besides, you don’t have to hire popular celebrities to have brand ambassadors. You can have your friends and family act as people who promote your product or service and there you have your brand ambassador.

Invest in advertisements

Organic traffic needs time to build. However, it is important for small businesses to get an ROI soon.

In this case, short-term plays can be very beneficial. Google Ads are great if you are aware that your target audience is looking for your product on the web. In case they are not, social media ads can perform great for you too. Even though social media users shave less intent to buy, but highly targeted ads can do wonders!

Summing Up

A small business has many marketing options from email marketing to Facebook ads. But it is important to remember that jumping into all strategies is worse than adopting no strategy.

Instead, employ your resources, time, and efforts for strategies that will go along with your business. Maintain a balance between paid tools and unpaid ones. Establish a network and enjoy the benefits.

If you wish to grow your business like this, we can help you. From building a website to creating a blog, contact Shaktiki for the best marketing solutions. 

 

Why is chatbot marketing a rising trend?

Business is a field that needs to stay updated with the latest trends and technology. Companies that use the newest and innovative ways for every step can leverage the benefits of this approach. Making sure that you market, sell, communicate and indulge in all the processes with such an approach can help you to level up your game.

This has taken the shape of various Artificial Intelligence (AI) and Virtual Reality (VR) based techniques. A lot of industry leaders try to employ the most current technology to appeal to the masses. One of these strategies is using chatbots.

What are chatbots?

A chatbot can be explained as a computer software or program that automatically engages with the user. They can be programmed to deliver different responses based on the choices and requests of the user. For example, a chatbot can help in providing more information regarding a topic based on the user’s choice. In other cases, a chatbot could have helped by asking which service the user wants to know about and then give an adequate response.

The more advanced bots are powered by Artificial Intelligence or AI. Whereas most chatbots are programmed with particular responses and built-out conversation trees. Additionally, there are many third-party services that make it easy for marketers to build their own chatbot conversations without any special development skills.

What is chatbot marketing?

chatbot marketing

According to a Facebook study, 53% of consumers are more likely to buy if can message that business. This makes live chat an effective marketing strategy today. The idea of chatbot marketing is based on this fact.

Chatbot marketing refers to the marketing strategy that uses computer programs to automate interaction with customers and other prospects. The interaction can be either on your app or your website with the key purpose of boosting sales.

This kind of marketing allows businesses to engage with leads all the time and in the same capacity. It doesn’t need your marketing and sales team to be online. You can employ chatbot marketing to answer support questions, start conversations, qualify leads; etc.

 

The 2018 State of Chatbots Report points out that the important things customers want from chatbots are:

  • Help in resolving a problem or addressing a complaint
  • A quick response to questions asked
  • Get a detailed and adequate reply to a query
  • Finding a human customer service employee

What benefits do chatbots offer to businesses?

Every business needs to be aware of the benefits of their investments. So, the advantages of chatbots are listed below:

Saves money and time

Usually conversing with customers requires employees which meaning spending significant time and money. However, with automated conversations, an organization saves both time and money which are crucial resources in business.

Additionally, this means companies can allocate the same to other efforts. Their employees can instead find relevant conversations to join with social listening tools. It should also be noted that the amount of time you save increases as your inbound message quantity increases.

Moreover, an organization saves a very significant amount of hours by using a chatbot.

Generate valuable leads and revenue

Chatbots utilize direct messages to collect information important to provide effective support. Like a very common question asked to users is the reason they are visiting the page.

Automating this interaction allows users to share information required to serve them without requiring a human to ask for it. A website chatbot qualifies prospects and collects the email address so that a sales representative can continue with the follow-up. Consequently, the chatbot can deliver leads to the sales department.

Most importantly, it will remove the exhausting task of answering the same questions repeatedly. Your team will also be happier with high-quality leads and spending time doing meaningful work.

Guide users to obtain solutions 

Many times customers aren’t aware of where to find the information they need or are interested in. Sometimes customers don’t even know what they are interested in. There are chances that they came across your brand and then decided to explore. Asking questions to users can help them to find the information they want to know. For this, you will have to think of some questions that will take your user to the best possible solution.

Think of an airline. It has to cater to a large customer base and serve a number of functions. From departing and arrival locations to upgrades, there are many things an airline has to do for the customer. This includes informing the customer about the same.

The airline can personalize the question their chatbot will ask. Consequently, it ensures a smooth user experience, while making the trip easier for both ends.

Provides support 24×7

Chatbots are used to provide an instant reply. This isn’t possible when an organization has employed people to respond. However, another crucial advantage of using chatbots is that it provides 24-hours support, unlike the latter.

A chatbot helps in running your business even when the office is closed. This is extremely important as customers expect and appreciate a quick reply. Hence, chatbots help you meet customer’s expectations.

Engages users to ensure a good experience

chatbot marketing

Earlier customer questions were asked via email and telephone. This restricted user experience to be simple and non-customized. However, chatbots offer fun, fresh, and interactive ways to engage with brands.

For example, the chatbots of Fandango. Earlier, you had to spend time sorting through Moviefone’s options via its 1-800 number. Now you can go to Fandango’s social media profiles and interact with their chatbots to find movie times and theatres near you.

Summing Up

Chatbot marketing simplifies a lot of functions for businesses. Additionally, they make the brands look extremely cool. For example, Volvo Cars have inserted a chatbot with an Integrated Typeform survey on their website. This provides a customized price quote based on visitor’s input. This has significantly increased the leads as people are able to get immediate answers.

However, there are many marketing techniques beyond chatbot marketing. Contact us at Shaktiki to find out how you can employ them to grow your business. 

Why do we need Green Marketing?

If this is the age of technology, then it is also the age of awareness. There is a large population of people who are not just aware beings but also aware consumers. This means that they choose to be environmentally conscious even while they shop as a consumer which consequently influences their market choices.

The awareness and the momentum to go green has also significantly influenced businesses. As a result, the global green technology and sustainability market size is expected to grow from USD 11.2 billion in 2020 to about sustainability market size.

At times, consumers are willing to spend more on organic, sustainable products, and socially responsible companies. Moreover, all this forms the basis of what we call green marketing.

Green Marketing

This type of marketing is visible when a company highlights the environmental and sustainable benefits of their products in their marketing efforts. Additionally, it is also concerned about the procedure of production.

Adopting this eco-friendly path reflects that the company is socially responsible. However, it’s important to remember that there one can’t marketing anything as green, in case it’s not. There are legal standards and regulations for green marketing.

Other than this, it’s important to note that not every marketing themself as green is really environmentally conscious. This leads us to the practice of greenwashing.

What is the difference between Green Marketing and Greenwashing?

Why do we need Green Marketing?

Incorporating green practices has multiple benefits from different viewpoints.

To begin with, let’s find out the benefits of this practice for the environment:

  • It promotes a sustainable way of living which is the demand of the twenty-first century. Such eco-friendly practices are steps to build a healthier, cleaner, and greener world.
  • Plastics have taken over every industry and manufacturing process. Considering the long-term disastrous impact of plastic, green marketing can be a way to combat this trend.
  • The consumption of organic products will increase instead of processed products.
  • This has increased the demand for healthier products like fruits, vegetables; etc.
  • When businesses adopt green marketing, they are forced to be creative. This brings smarter solutions for protecting our ecosystem in the long run.

Other beneficiaries of this kind of marketing are businesses. There are many long-term benefits that it provides to businesses. Some are listed below:

  1. Cost Savings: With green marketing, businesses focus more on natural lighting, recycling, and water conservation policies. Consequently, it leads to saving up operational costs. The optimum utilization of natural resources also helps organizations save costs.
  2. Positive brand image: Being a responsible and aware organization will help in creating a positive brand image. It will also attract skilled employees. Additionally, investors would like to invest in your business. For example, Starbucks is known for being a sustainability leader. It makes donations to numerous environmental programs. This has helped them in building a positive and impressive brand image.
    Green Marketing: The hack that your business and nature needs
    Image Source: CNBC
  3. Increase in brand loyalty: When an organization puts consistent efforts to follow green practices it not only creates a positive brand image but also improves brand loyalty.
  4. Advantage among competitors: As consumers are becoming environmentally conscious, they want to invest in green brands. This will provide an edge to your brand and an advantage among consumers.
  5. Growth in business: All the mentioned benefits will ensure growth in your business.

How does Green Marketing work?

If your organization makes the decision to adopt this practice, then you should ensure three factors for their eco-friendliness:

  1. The raw material used in the manufacturing process should be environment friendly
  2. As mentioned above, you should have a green product.
  3. Packaging of the products in which items are sold should also be minimized and made eco-friendly.

Before actually starting to manufacture green products, you must come up with predefined strategies that will help you manufacture the best product with lesser costs.

Green Marketing Strategies

The above-mentioned requirements are necessary for green marketing. However, it’s also important to come up with marketing strategies for green products. Some of them are mentioned below:

  • Certification is a must. A business should obtain green business certificates like Green Business Certification Inc., Green Seal, etc. This will support the claim that you make as a green business.
  • Make your advertisement and content around going green. Having a certificate allows you to promote your message of environmental consciousness. This can be through social media posts, blog posts; etc. Consequently, it will build a positive brand image and customer loyalty.
    Green Marketing: The hack that your business and nature needs
    image Source: The Green Market Oracle
  • As a green business, you should be consistent with your brand message. So whenever your company does charity or supports any programs, make sure they are green.
  • Make sustainability your culture. This means that don’t just adopt green marketing for image purposes. Rather include green practices in your organization’s culture. Employees should also be aware of what the company aims as a green business.

Summing Up

Going green as a business provides a vast range of benefits for everyone. Incorporating this path can give you an edge over your competitors.

While this is one marketing kind, we at Shaktiki are ready to help you with various marketing solutions. So, get in touch with us today.

B2B vs B2C Marketing

How often have you heard the term B2B marketing and B2C marketing? This is jargon popular among marketers. However, the marketing industry has witnessed a boom over the years and so the terms have become common even among the masses.

This means many of you might be familiar with what the terms stand for. B2B is short for business-to-business. Whereas B2C refers to business-to-consumer. All business marketing can be considered either of the two. But what exactly are they?

B2B Marketing

The full form of B2B, i.e., business-to-business is self-explanatory. A business deals with another business instead of daily customers. This means that marketers have to target individuals or teams who make purchases on behalf of their organisations.

For example, a marketing software service that sells marketing tools like SEO, content strategy, etc. to the marketing department of a company.

B2C Marketing

B2C Marketing includes businesses that provide solutions to consumers. This means they sell their products or services directly to individuals for personal use. This calls for marketers to centre their marketing strategies and campaigns around an average customer in the market.

An example of this can be a retail store of a brand.

Why should you know the difference between B2B and B2C Marketing?
Image Source: Cosmetic Business

The two can also intersect like a stationery company that sells stationery to both another company and customers. Additionally, there are many similarities between the two. However, they serve different people and this leads to key differences in marketing. Let’s find out the differences:

B2B Marketing vs B2C Marketing

Buying Cycle

The difference in who you are selling your solutions to lets to a complete change in the buying cycle. An individual making decisions for himself will require a short time. Hence, B2C buying cycles are short.

On the other hand, B2B buying cycles involve many decision-makers. Employees of a company have to make sure that they make a valuable purchase for their organisation. Consequently, making their buying cycle longer.

Hence, marketers need to be aware of their buying cycle and plan their marketing strategy with respect to the same.

B2B – Work for the longer run

For this, it’s important to remember that it takes time as you sell the product to an organisation. Hence, many people have to be satisfied at every step.

This demands B2B marketers to plan a more personalised and multi-marketing plan for every organisation. Additionally, marketers should research how their solutions can be useful for the company to meet its goals. Learning about the company’s procurement process should also be a marketer’s aim.

Moreover, working with other businesses means working for months and years, so a marketer should be prepared for a longer run.

B2C – Strategise and keep it short

Consumers are aware of their needs. Considering they are making the purchase for themselves, they spend a short time making the decision. This means B2C marketers should do the following:

  • Make your ad copy short and strategically include your message.
  • Make sure you have a great SEO, so you top the search engine results.
  • Don’t make your marketing strategy boring or lengthy.

The basic aim here should be to avoid distractions and quickly motivate the customer to make the purchase.

Correct Communication

Communication plays an integral role in business. Adopting the right practices of communication can determine the final growth of your business. Sometimes the official language of communication needs to be formal. Whereas other times a more relaxed tone needs to be adopted. A change in tone can severely impact the message delivered.

B2B – Focus on the Return on Investment (ROI)

B2B marketers deal with other businesses which means they need to act rationally. But for the most part, their aim should be to influence stakeholders into believing that the purchase will be a profitable investment. Hence, their content is focused on delivering ROI.

For this, marketers should create content that emphasises how your business provides solutions that give a high return on investment. Additionally, case studies can be a great way to highlight your product or service’s strengths. Short videos and blogs can also be an effective way to promote the same.

Moreover, B2B marketers should concentrate on proving the superiority of their product or service and their ability to deliver high ROI.

B2C – Make it casual and simple

Communication with customers needs to be casual and relatable because they should not feel that you are trying hard. Instead, a casual approach that highlights the benefits of the product or services is favourable.  Additionally, make sure that you don’t use technical words or trendy slang that will make comprehending the message difficult.

Along with this, make the marketing humorous, which will allow customers to develop a personal liking towards your brand.

Content and Advertising

Considering the difference between B2B and B2C, the content and marketing for both should also be different.

B2B – Be informative

While marketing products or services to businesses, the key is to list the ways it can improve their lives. For example, you can tell them the time or cost saved with your product. In addition to this, a demo can allow you to show how your products fulfil your claims and promises.

Make sure your company prepares detailed informative articles and blogs related to your product or service. Besides this, webinars or reports can also allow you to engage the audience.

B2C – Focus on entertaining

As mentioned earlier, consumers know what they want so the marketing for them needs to be quick.

Why should you know the difference between B2B and B2C Marketing?
Source: Facebook

In order to hold their attention, B2B marketers should deliver the message in a more fun and entertaining way. However, a brand builds trust by being consistent so focus on creating familiarity for them.

Summing Up

B2B Marketing and B2C Marketing have significant differences. This should make marketers adopt different approaches to deliver impressive results. They should be aware of how catering a business is different from catering to a consumer.

Creating efficient marketing strategies is the key to growth in the modern business world. We at Shaktiki, focus on instilling this growth. So, Get in Touch with Us for getting the best marketing solutions.

Marketer’s Encyclopedia: 7Ps of the Marketing Mix

Most marketing strategies and business activities are based on the theory marketing mix. This theory can be generally defined as all the actions taken by an organisation to market its products or services. The marketing mix proves helpful to companies as it allows them to organize their marketing efforts according to the various departments and tasks. Consequently, it leads to more impactful marketing campaigns.

History of the Marketing Mix

According to Hurree, the concept developed when Neil Borden elaborated James Culliton’s marketing mix concept in 1960. The latter described business executives as ‘mixers of ingredients. He considered the ingredients to be various marketing concepts, procedures, and aspects. But today James McCarthy is known to found the concept. He introduced the 4Ps of Marketing: Product, Price, Place, and Promotion.

However, in the ’70s, the idea to update the Marketing Mix was widely supported by all the marketers. As a result, Booms & Bitner created the Extended Marketing Mix in 1981. This led to the addition of 3 new elements which were services, unlike the earlier 4Ps which were physical elements. Hence, 7Ps were formed.

Marketer's encylopedia: 7Ps of the marketing mix
Image Source: Insureon

These 7Ps aids the companies to find the major issues that impact the marketing of products or services. With the changing conditions in business, it has become crucial to revisit the 7Ps in order to beat your competitors. So here’s a detailed explanation of the 7P’s of the Marketing Mix.

7Ps of the Marketing Mix

Product

The first P, i.e. ‘Product’, can be easily explained as what your business sells. It can be a product(s), service(s), or even both. To excel in this first element of the marketing mix, a company should conduct considerable research and develop the product. They should understand the need for that particular product.

Consequently, a product launch plan along with the timeline should be developed. After finding the purpose of the product, it’s important to aware the customers and employees about the same.  Moreover, product managers or marketers do this work.

Price

This element signifies the price point at which you are selling your product to consumers. Deciding the price is an extremely crucial decision. Keeping the price too high would result in losing a significant portion of consumers. Whereas a price too low will lead to losing profits. Hence, multiple factors need to be kept in mind while pricing your product.

Firstly, the price should do two things. One being it should correspond to your budget. Then it should also reflect your customer’s perceived value of the product. In order to find the correct price for both you and your customer, one needs to conduct market segmentation.

This segmenting groups your audience according to various aspects. Through this, the company can be sure of two things:

  • Prices that you have set will provide good results
  • People that you are targeting are most suitable for you

Another major factor is how your competitors choose to price the product.  However, if you wish to establish yourself as a luxury brand, then your price and quality should support the same.

Place

‘Place’ refers to where you decide to sell or distribute your product. The place where you choose to allow access to your products should be accessible and suitable for your brand. A simpler way to decide is to think about where your customers will look for your product or where they spend their major time.

Additionally, the place where your competitors distribute their products should also be considered. This place can be a cloud-based platform, store in a mall, warehouse, or e-commerce shop. The place that you decide can be influenced by multiple factors like your budget or the type of your product. However, the best decision can be made if you really research your consumers – their demands and wishes.

Promotion

The fourth element, promotion, refers to all the activities aimed at creating awareness and excitement among consumers about your product. This includes marketing, advertising, and sales techniques. So the range of promotional activities can extend from traditional methods like billboards, TV to the more modern ones. It can be email marketing, advertisements on podcasts; etc.

Moreover, the approach and method you choose to interact with consumers can have a direct impact on the future of the brand.

People

In simple words, this element means all the employees that work for your organization. It refers to people involved in all the departments, doing different tasks, be it selling or designing products.

Having the correct human resource helps you build a strong business. Even having a great brand, popular social media following, or the best product requires employees to help survive the business. Hence, it’s crucial that every employee has adequate training and a proper understanding of their role as well as duty.

A business needs employees who have the same vision of the company. Additionally, a company should also focus on retaining people who can contribute to the success of the company.

Physical Evidence

It is important as a customer to know that the brand they are purchasing is real and actually exists. This is why this element – physical evidence. In simpler words, it includes all the elements that a customer can see, hear, and in some cases smell, with relation to your product.

This includes branding and packaging. Additionally, where and the way products are displayed in the store also comes under this. On digital platforms, it exists in the form of their placement on websites and social media.

Processes

The seventh element involves all the actions involved in delivering the product to the consumer. This process should be carried out in a way that reduces costs for you and increases benefits for the customer.

Summing Up

The marketing mix is essential to master the complete marketing process.  A company should begin with developing a product, followed by determining its price. When the product is ready to sell, decide where you want to sell it and start promoting it.

The 7Ps of the marketing mix are an important lesson for every marketer. For a business, the crucial lesson is to make the smart decision of including effective marketing. So for marketing solutions, contact us at Shaktiki today and make the smart move.

 

 

 

 

 

 

Why Video Marketing is the future?

The world of marketing constantly witnesses new trends. It’s rare to find a marketing technique that has been consistently proving more beneficial for businesses. However, one such type of marketing exists and it’s been on trend for the past few years now, it’s called Video Marketing.

What exactly is Video Marketing?

This refers to the marketing strategy which employs videos mostly for commercial purposes with any objectives as mentioned below:

  • Promoting your product or service
  • Educating or spreading awareness among your consumers
  • Grow engagement on online and/or social media platforms
  • Reach audience through a new medium

The idea of using videos for marketing has been in the market since around 2010. But it was not really accessible for all. Earlier, the cost of production was the major reason that prevented video marketing from becoming as popular as it is today. However, it has become the most interactive strategy today due to two chief developments.

The first being a reduction in the cost to create a video. Businesses of all sizes can benefit from this. With the advent of online tools and other technological improvements, one can make a studio-quality video in a short span of time and with less budget. Additionally, a digital world has also motivated people to learn these skills.

Secondly, the rise in social media has created a new demand for video-based content. This is because videos give more engagement on social media. Such a pattern raises more important questions.

Why should video marketing be every business’s priority?

The success of video in the digital marketing world is clearly illustrated with the following statistics:

  • YouTube has revealed the users of the platform consume more than 1 billion hours of video every day.
  • Research conducted by Google points out that 6 out of 10 people prefer watching online videos instead of television.

Such statistics point out how videos have emerged as a champion among various forms of content. The same becomes true when videos are utilised for commercial purposes:

  • According to Unbounce, having a video on your landing page can increase your conversion rate up to 80%.
  • On the other hand, Hubspot found out that 50% of consumers look for a video of a product or service before visiting a retail store.
  • Additionally, around 72% of customers prefer watching a video to know about a product or a service.

These figures point out one thing – Video Marketing is here to stay.

Social Media giants like Facebook, Instagram, etc. are invested in expanding the scope of the video format. From ‘reels’ to going ‘LIVE’ on the platform, new features keep releasing for this medium. Beyond this, platforms like Snapchat, Tik Tok, and YouTube have become extremely popular because they provide endless videos to consume.

Moreover, if you have decided to include video marketing in your strategy, then another important decision to make is the type of video you want to make.

Types of Marketing Videos

Live Videos

Live Videos have emerged as the most exciting and interactive type of video. They give a special view with behind-the-scenes of what happens in the organisation. This gives a more real and closer view of businesses. Hence, longer streams and higher engagement rates.

Additionally, live videos also allow viewers to comment or ask questions which make customers feel more connected to the brand.

Event Videos

An organisation hosts multiple events around the year. It can be a conference, fundraiser, charity event, etc. Making a highlight of these events can improve the image of the company, especially if the event is about a social cause.

Brand Videos

This refers to the videos created with the aim of building awareness about the company. Consequently, it should attract the intended audience. They are created to present the company’s vision, mission along with the products or services.

Demo Videos

Demo Videos are the most helpful videos for a customer. The basic idea behind them is to show how your product works. It can demonstrate how to actually use the product or how to set it up in order to put it into use.

 How-To Videos

These are instructional videos that teach your viewers about your business. They can help them understand your products or services better. In addition to this, your service or sales teams can also use it while dealing with customers.

 

Expert Interviews

If someone is following you on social media, then it means they are genuinely interested in your product/service. In this case, an interview with an industry expert can improve your image. It will allow your audience to build trust. However, the video should provide great insights into the topic and major takeaways to the audience.

Case Study and Customer Testimonial Videos

A customer believes a fellow customer. This is why we check reviews more than the advertisement. Customers are always interested to know how your product/service can solve their problems. This is where Case Studies and Testimonial videos prove helpful.

Videos that show satisfied customers can be a game-changing marketing tactic for any company.

 

Animated Videos

Animated Videos are extremely attractive. They can explain the difficult concepts with appealing visuals. So use this to simplify anything that seems difficult to explain to your viewers.

360° Videos

As the name suggests, such videos allow users a view from every angle. It gives the illusion of being physically present in a place. This improves their experience of an event or location.

Virtual and Augmented Reality

Virtual reality permits viewers to navigate and control their experiences. However, it requires devices like Oculus Rift or Google Cardboard to view.  Whereas Augmented Reality adds a layer to what is actually happening in the world. Like how the IKEA Place app allows one to see how their products look in their space.

Summing Up

Videos have undoubtedly emerged as the most trending content in the current times. This makes it imperative for every business to use the format. In-build features like Instagram reels should also be used to provide maximum growth.

Beyond this, marketing has become a staple today. So we at Shaktiki provide you with the best marketing solutions to foster growth in your businesses.

Contact us at Shaktiki for marketing-related aid today. 

Marketing Lessons from Marketing Blunders

Contrary to many people’s beliefs, great products or amazing services are not the formulae to running a successful business. With so many competitors in the market, it’s important for every company to lure customers. This happens through marketing.

Every company brainstorms on a daily basis to create the best marketing campaigns. Getting viral has become easier with time. From catchy taglines to celebrity endorsements, different things have worked out different brands. However, marketing is not an easy task.

Marketing is tricky and at times risky. While it promotes being bold, the results are not always rewarding. There are many common mistakes that multiple well-established companies have made in their different campaigns.

It is these marketing blunders that can prove to be a significant lesson for every company.  Learning from other company’s mistakes is better than making one yourself. So here are some marketing lessons from famous marketing blunders:

Coca-Cola

Blunder

The Pepsi Challenge in 1975 along with other marketing strategies were proving beneficial for the emerging company. On the other hand, the successful company Coke was only able to demonstrate how confused it was. In the beginning, Coke started selling sweeter Colas.

Later they launched New Coke. This was a sweeter version of the original Coke.

Marketing lessons from Marketing Blunders
Image source: Conversionuplift

According to Coke, this new version was sampled in more than 200,000 taste tests. Additionally, they claimed that it also received glowing reviews. However, this was far from what customers felt.

Customers found the new brew to be extremely sweet for a soda. Moreover, the New Coke was a failure.

Lesson

Coca-Cola could have experimented with ad campaigns and stressed the originality. But rather than playing on their strength i.e. their successful drink, they did the exact opposite. Experimenting and launching new products is good. However, a company should always be cautious bout altering the products that helped them grow.

GAP

Blunder

The clothing and accessories retailer is a known and trusted brand. Generally, companies are told to improve brand image and keep their brand up to date. This is exactly what GAP aimed to do.

The company wanted to freshen up its look with a new logo. But the neuroscientists at NeuroFocus concluded that the logo didn’t register as something cool or attractive to the participants.

Lesson

An important rule in marketing is to be consistent with branding. This especially applies to successful brands like GAP which have a large customer base. So companies should be very careful when it comes to experimenting with the verbal and visual elements of their brands. Something as small as a change in a logo can alter the customer’s trust in your brand.

Vitaminwater

Blunder

Vitaminwater sells nutrient-enhanced water beverages. This Canda-based company came up with the idea to highlight the country’s bilingual population through their marketing. They decided to execute this idea by putting a mix of English and French words on their bottle cap.

Marketing lessons from Marketing Blunders
Image source: CNBC

However, the problem arose when a young woman with a half-sister who had cerebral palsy opened a bottle that read “you retard”.

Lesson

The company had reviewed the words from the perspective of a French speaker. But the same should have been done for English. Such mistakes are often made by companies. Proofreading and consulting a larger team before executing any campaign should always be a priority.

Nike

Blunder

Oscar Pistorious, the double-amputee Olympian featured in a Nike ad. This depicted many athletes in motion. The voice said that an athlete’s body is their weapon. The caption for Pistorious was along the same lines. It read: “I am the bullet in the chamber.”

The same athlete was then charged with murder with a firearm. This made the advertisement very ironic but it was not Nike’s fault. It was a marketing blunder that was out of the company’s hands but couldn’t be overlooked as well. Hence, Nike released some press statements and withdrew their sponsorship.

Lesson

This case explains the issue with celebrity endorsements. Nike isn’t the only case. Organizations take immense risks when they endorse individuals or groups. Any mistake from these celebrities can reflect poorly on the business.

A company can only stay aware of such endorsements and try to work with trustworthy people.

SONY

Blunder

Marketing demands creativity but there is a fine line between a hit campaign and a failure. Sony had its share of a disastrous advertising campaign in 2006. The company launched a white PSP device but the mistake was the giant billboards that advertised the same.

Marketing lessons from Marketing Blunders
Image source: Bestmediatechs

The advertisement showed a white woman subduing a black woman. Sony intended to show the new white model is better than the old black one. Despite the brand’s intention, many people found it to be racist. However, the worst decision that Sony took was the way they choose to deal with the controversy.

 

Lesson

Being artistic is essential and beneficial while designing marketing campaigns. But many people may interpret your message in an alternative way. So check your content through multiple perspectives.

In addition to this, a company should respond swiftly to any controversy but while being sensitive and understanding. It’s important to sense the reason for the backlash and respond in a manner that finally portrays the company in a positive light.

Summing Up

Such disastrous marketing cases demonstrate how marketing is a challenging field. Even after strategic planning and positive intentions, many strategies and campaigns turn out to be a complete failure. However, these cases lead us to one moral that is to think every action through.

The marketing team must think and carefully inspect every aspect of their campaign. Additionally, they should also proofread every word and check every photo that they employ to communicate their message. Every organization wants to grow and get viral. However, it’s important that you get attention for the correct reason and not a disastrous controversy.

We at Shaktiki understand the demanding nature of marketing and how it requires expertise. So we can provide the marketing solution to make that marketing wonder.

Get in touch with us today and book a free consultation with us to address all your marketing needs.

Why is Email Marketing not dead?

What is that one thing that we check every day? Some people do that multiple times a day or maybe just after waking up. The answer is checking our email inbox. This activity gives us the basic reason why Email Marketing is not dead.

The advent of new technology and methods like virtual reality, chatbots, social media marketing, etc. has made us question the importance of email. However, according to statistics and research, Email Marketing should still be a priority in your marketing strategy.

  • As per Statista, 102.6 trillion emails are sent every year.
  • Additionally, Email is the first thing that 58% of people check in the morning.
  • According to McKinsey & Company, Email is 40x more effective at gaining customers than both Twitter and Facebook combined.
  • The return on investment for Email Marketing is noteworthy. Almost 18% of organisations attain ROI greater than $70 for every $1 invested.

These statistics will make you reconsider your thoughts on Email Marketing. Consequently, to be sure about it, we provide you with the most helpful facts below.

Reasons why Email Marketing is Alive and Thriving

  • Email Marketing offers massive reach

In 2020, Facebook had almost 2.7 billion users. While Twitter had more than 185 million. However, the number of global email users surpassed these figures as they reached a mark of 4 billion.

Anyone who is online definitely has an email address. Every application requires an email address while signing up. Be it Facebook, Instagram, or online stores, an email address is a prerequisite to use almost every platform.  Many statistics support this fact.

Your email reaches 85% of the people you send it to. Additionally, it has an open rate of 22.86%.  Hence, Email Marketing is often considered one of the most effective marketing techniques.

  • Email is the most preferred official communication channel

There lies a significant difference between email and social media. The former is considered the “official” medium. Social media serves the purpose of entertainment. Consequently, people don’t consider a message sent on social media to be an ‘official’ communication, unlike email.

This presents a clear demarcation. People use social media to see updates and photos which they eventually forget. Whereas email is for official purposes which includes information about products and services.

People subscribe to emails from companies for such details and they expect commercial messages. But this does not apply to social media. Statistics also reveal that 91% of US adults like receiving such promotional emails from the companies they have subscribed to.

  • Email Marketing produce Highest Return on Investment

A very popular fact in the marketing industry is that for every $1 spent, Email Marketing consequently generates $44. This high return on investment is a result of the nature of email-based communication.

Common mediums of advertising like print, TV, or other media do not have a specifically targeted audience. The advertisement reaches consumers who may or may not have any interest in the product or service.

Whereas email marketing allows marketers to send targeted messages to the subscribers. Additionally, Emails can be personalized in order to increase relevance. Following this, the engagement and conversion are also increased.

Comparing Emails with social media brings out a similar conclusion. Social Networking sites deliver status updates irrespective of a follower’s location, hobbies, and habits.

Moreover, your email has a better chance of reaching your target audience than a post on Facebook.  The social media platform is encouraging companies to use paid advertising by making their posts appearing only for a limited time on the newsfeed. Hence, personalized and persuasive emails can work better than simple posts.

  • Maintaining and Regaining Customer Loyalty

Maintaining customer loyalty is one of the most difficult tasks for a business. This is important to have people who regularly purchase your products or services and spread the word about the same.

For this, an effective email marketing campaign can be developed that increases customer engagement. An email list can be used to send exclusive deals. This will serve as a reminder of the new products and services.

Another major problem that businesses face is regaining customers. It is very difficult to regain a lost customer. However, different types of emails like inactivity emails, VIP offers, renewal emails, onboarding emails; etc can help retain them.

Outdated Strategy

Despite the fact that emails are an integral part of our modern life, we still choose not to check some emails. These are often from shopping websites, online stores, or other commercial sites. This doesn’t mean that Email Marketing is not effective. However, this situation calls for a fresh strategy.

Here are some suggestions to benefit from Email Marketing:

  • Use Mobile-friendly templates

People love to access everything from the comfort of their mobile phones. Most people use their phones to check their email in the morning.  A mobile-friendly template will lower your bounce rate ensuring a good user experience.

  • Strategic utilisation of metrics

Tracking metrics can aid marketing efforts by explaining the behaviour of email subscribers.  They reveal data on how and when people are interacting with the emails, for how long; etc.  Hence, they report the success and failure of the marketing strategy.

  • Personalised subject lines

Generic content simply does not work in this competitive marketing world. For Email Marketing, the effort to personalize content starts with creating the subject line. This single line determines the open rate of the email.

  • Adopting GDPR standards

Compliance with General Data Protection Regulations (GDPR) means that readers give clear permission to receive marketing emails. GDPR is created to protect the data of consumers from brands and allowing access to it provided they trust the brand. However, this benefits marketers as they can send emails only to those who are genuinely interested in their brands.

Summing up

Email Marketing is not an outdated marketing technique. But some of its practices are. The need is to remove and replace them with interactive elements. This holds true for almost every marketing technique. It’s not the technique but the way they are implemented that needs a change.

We at Shaktiki can help you make such changes in your marketing strategy. Get in touch today and book a free consultation.