Why is SMS Marketing not a thing of the past?

Our inboxes today are simply overflowing – be it with our emails or text messages. The latter seems like a thing of the past. With hundreds of marketing messages that we signed up for once, we choose to ignore the pile of such similar messages. However, this doesn’t mean you don’t check your inbox at all.

We don’t ignore all the messages, at least not from our personal contacts. The ones ignored and forgotten can be pharmacy alerts, promos, mobile service, etc. With such experiences, one might consider SMS marketing not effective anymore. But what we need to remember is that it’s 2021 and people are more glued to their phones than ever before.

The fact mentioned above doesn’t change our treatment of promotional messages. But there are many other kinds of text messages too. The core point here is that people always keep their phones handy to get updates. This can be from anywhere – social media, news agencies, brands they signed up to. 

If you are still wondering who will check a message in the times of Email, then here’s an important statistic:

Open rates for texts are extremely higher than emails. It is 98% in comparison to a mere 20% for the latter. 

One important thing to remember here is that mobile advertising works but only if your message reaches the consumer’s inbox. Additionally, your advertisement should be mobile-optimised. This will allow your message to distinguish itself from the thousands of ignored messages and get a positive return on investment.

Almost every online marketer considers SMS marketing old and ineffective because they think it’s more regulated than email marketing. But this is a myth. Some well-planned targeted tactics and strategies can help you bring conversions, clients, and consequently revenue. However, there are many more reasons to invest in SMS marketing. Some of them are discussed in the next section.

Why should you invest in SMS marketing?

Texting provides the best engagement rate from all the marketing mediums

Emails can be left unchecked for days, at times even weeks. Phone calls can go unanswered. But text messages are almost read immediately. This was proved by the open rates mentioned previously. The average Click-through rate for PPC ads is terrible at 2%.

All this points out SMS marketing is underrated. But the issue that arises here is that it’s unethical and illegal to send unsolicited messages through this type of marketing. One needs to write an opt-in which allows customers to choose what they want ahead.

Customers can easily choose to opt-in or using their mobile phones. However, there are technologies that allow customers to opt-in seamlessly to a company’s messaging subscriber list. So, this can be easily used to reach customers.

Text Messages mean Immediate Delivery

The thing about any technique based on mobile marketing is that it is based on speed. Just consider SMS marketing. It’s so fast that once you press the “send” button, your message goes out instantly.

This means if you decide to set up a campaign, then you can have hundreds of clicks within a few minutes.

Interactive content can drive returns

The benefit of using mobile marketing is that it makes feedback possible. Recipients of the message can simply tap on the link or the ‘reply’ button.

This way your quick and simple messages can direct your subscribers to your website. However, the key here is to be creative and attract the customers

SMS marketing allows you to add a personal touch 

Another benefit of sending a text message is that it is an informal medium of communication. Consequently, it offers you the great opportunity of personalizing the message.

Many brands prefer friendly and personal terms like “friends”, “I” and “you” to create a good relationship to benefit their business. There are many opportunities to experiment with SMS. From personalized messages to directing users to fun games, these interactive ways can help to track every step of the conversion process.

Text Marketing is trackable

There are numerous texting platforms that allow us to manage text marketing campaigns from even a desktop. Such a platform will allow access to comprehensive analytics to track each step in the conversion process – from the delivery to the opening.

How to build an effective SMS Marketing Strategy?

To reap the benefits of SMS marketing, it’s important to update your SMS marketing strategy with the following:

Know your goals and your audience

Why is SMS Marketing not a thing of the past?
Image Source: Voicesage

Even if people quickly sign up for your messages, they have the option to opt out. This makes it important to be aware of your goals and what your audience is looking for. An approach like this will help you reach your objective and customers will receive the content they want to see. Additionally. it will also help you avoid sending meaningless texts that get ignored.

Be consistent and meet their expectations

While operating a text marketing campaign, it’s important to remember that subscribers trust you with their contact information. This demands you to be transparent about what you will send and how often will you text them. So, stay consistent with what they’re expecting.

Use Coupons or Special Deals

Designs campaigns offering exclusive deals or coupons. Generating unique coupon codes will not allow non-subscribers to take advantage of your deal. Instead, they will have to subscribe to avail the benefit of the deal. Consequently, it will fulfil your purpose.

Use Polls

Another interactive method to obtain meaningful data from your customers is to conduct polls. People can cast their votes. With the information gathered with time, one can get feedback to improve their functioning too.

Summing Up

It’s a truth that our inboxes are full of text messages. This is the kind of behaviour one has to restrain from if they want to leverage the advantage of SMS Marketing. The key to run a successful SMS campaign is to do less and get more. Start by asking significant questions regarding the use and frequency of your messages.

There are many useful marketing techniques beyond messaging. To employ these strategies, contact Shaktiki today.







How to grow your Email list?

Emails have become one of the best ways of communication in the 21st century. They are the official communication channel. Its twin benefits of massive reach and high return on investment make it such an immensely popular medium. This is why email marketing is not dead. But what about your email list?

What is an email list?

An email list refers to a collection of email addresses with a business. This list is generated as customers submit their emails to receive updates or some content from your company.

These are also known as ‘subscriber lists’. The thing to note about such lists is that they get smaller as people unsubscribe. Additionally, they grow as you continue to collect more addresses through the process of lead generation. 

However, it’s important to remember that your contact database for email marketing keeps shrinking. How?

This can be due to multiple reasons beyond people choosing to opt out of your email subscription. They might abandon an address they used only to fill out your forms. Otherwise, their address might change as they move from one company to another.

In this case, it becomes a marketer’s responsibility to add new contacts and ensure the growth of the list.

What are the ways to grow your email list?

Purchasing emails is not the way to generate effective results for your company. Instead employing some strategies can be a better way to organically grow your audience. We have listed many such methods below:

Make sure you offer unique and fresh content

The one guaranteed way that will help you grow and retain subscribers is good content. Make your emails informative, engaging, entertaining, and valuable. Consequently, recipients will enjoy it and always look forward to it. Chances are they might forward it to others which can give you more exposure and a longer list.

Promote your subscribers to share your emails

The best way to promote your subscribers to share your email is to include social sharing buttons. For marketing emails, it can have an  “Email to a Friend” button. This will make it easier for them to share. On the other hand, it can give you more recipients.

Additionally, include a “Subscribe” Call-to-Action (CTA) as a simple link at the bottom of your page to let people opt-in.

Add links across your site for sign-ups

Adding more subscribers to your mail list can be possible if you create Call-to-Action (CTAs) linked to offers on your website to capture email sign-ups. You can add this link at the homepage, ‘Contact Us’ page, or the ‘About Us’ page.

Ask visitors for some feedback

Everyone enjoys giving feedback as it puts the focus on them. Using this to your advantage, ask visitors on your website to fill a form. It can include what questions they have about your business. Most importantly, this form will help you collect addresses easily for the reason of following up with them.

Keep your forms short

Forms are a simple and direct way to gain valuable information from your customers, as mentioned in the method above. However, it’s important to not try to gain too much information at once.

Adding too many fields to your landing pages and lead-capturing forms can also drive people away. So, just keep a few fields for the beginning. More information can be collected at later stages. Keep your first goal – the need to retain them.

Offer attractive resources

Everybody loves free resources. This resource can be a free ebook hosted on a landing page that can ask visitors to provide their email for downloading the same. It can also be many online tools that provide solutions to customers. For this, you can ask to sign-up first.

How to grow your Email list?
Image Source: WP Beginner

Besides this, you can offer bonus content or free content. You can provide blog posts that can offer advice, tips, or provide solutions. Consequently, it can lure customers to submit their email addresses.

Add customer reviews on the sign-up landing page

Customer reviews serve as social proof for everyone. They speak volumes about the company and its services or products. Adding these reviews on the sign-up landing page can be an excellent strategy to leverage benefits from your past work. Reviews can add immense value and push people to sign-up and submit their contact details.

Use blogging to get subscribers

Having a blog provides a vast range of benefits. Besides increasing your ranking on search engines, one can generate blog subscribers to start email campaigns later.

Another way to use blogging to get subscribers is through guest posting. Websites that cater to similar but larger audiences should be approached. Make sure that you add a Call-to-Action (CTA) that allows readers to subscribe to your site’s blog or email newsletter. In this way, guest blogging can provide you with more email addresses through exposure.

Host online webinars

Webinars have become a trend lately. They are incredibly beneficial because they provide an opportunity to talk about your industry and access a large audience. Additionally, webinars are registered via email. So, you have their emails to add to your list.

Insert a Call-to-Action (CTA) button at the top of your Facebook Page or your Instagram bio

Building your email list can be easy once you know the destination. In Facebook’s case, a CTA button on your Facebook page can take your users to resources that require signing up or just the sign-up landing page.

How to grow your Email list?
Image Source: WP Beginner

For Instagram, your bio can be a good place to share information. Add a CTA button for the same purpose. Moreover, this also saves your customers time. Rather than searching your website,  this will directly take them to your site.

Post snippets of your email newsletter

You can add snippets of your email newsletter on LinkedIn. Then let users know that can access the entire edition after signing up.

Summing Up

Email Marketing has a great record of helping businesses to grow and prosper. To keep this growth, grow your list with the methods mentioned above.

There are methods to grow beyond this too. Contact Shaktiki for marketing solutions today.