You’ve probably received a cold email and tossed it in the virtual garbage without even opening it. The unfortunate truth for businesses is that you’ve most likely done this more than once. Receiving a warm answer to a cold email is difficult. That is why some cold emails fail to have a high open rate, let alone a high response rate. Your effort, blood, and tears in gathering high-quality email addresses and writing the email copy have all been for waste. On the other hand, cold emails sent under the best practices can work exceptionally well for your organisation if you know them. After all, it’s an excellent outreach method for engaging your leads and increasing conversion rates.
Cold emailing in sales refers to sending emails to prospects who are unfamiliar with you or the product/service your organisation provides. By developing a relationship with cold prospects, the goal is to convert them into warm leads.
Cold emails, when used correctly, can help you achieve success in your email marketing plan or entire business strategy.
What should a cold email include?
There is no one-of-a-kind structure that you should use in a cold email. Use your imagination to create a method that portrays you and your company in the best possible light. We’ve highlighted some of the primary aspects you might want to include in your cold emails below.
Subject line: Keep it short but catchy. Write at least three to five words.
Opening line: Personalise your opening line to get your lead’s attention. Include relevant information about yourself and your business.
Body: Express the main aim of your email by asking questions related to the prospect’s problems. Don’t forget to offer a solution and make it worthwhile for your audience to read.
Closing: Include a call to action in this area to engage the recipient in what they should do next. You can even end it with an attachment of a demo video that you shot yourself or with a question that invites a response.
Signature: Include all essential information for future communication.
Latest cold email practices
A subject line that is as descriptive as feasible
A poor subject line is exactly what turns off your prospect at first sight. Make your email subject line brief but fascinating. It is preferable not to promote your goods in the subject line. Pose a query, make an offer, show a customised discount, or make a commitment.
The opening sentence should be tailored to your lead’s industry. Compliment them or make a comment on an event that you both attended. Always include a link to your subject line in the main body of your email.
In other words, your subject line should be personable, brief, kind, and relevant to the email’s text.
Learn about your prospects
You must ensure that you understand your prospects – the people to whom you will send the cold email. It’s always a good idea to look at their demographics, their interests, their values, and other factors.
It will be a lot easier to personalise your message and make it relevant to your prospects after you have a better understanding of them. A message that is both current and thought-provoking will almost certainly raise response rates.
Understanding your prospects allows you to set the tone with which you communicate with them. You might adopt a more informal and welcoming tone if your prospects are younger generations. If your prospects are largely older and professionals, though, it’s ideal to add a bit of formality while remaining personable.
Pro tip: You might want to read your email aloud before sending it. It assists you in making certain that all sentences make sense and sound proper.
Be prompt and direct
Remember that the goal of your cold email is to start a connection, not to seal a deal. You must undertake preliminary research on recipients, understand their pain areas, discover common ground for communication, and work toward developing a long-term relationship.
Remember that people receive a lot of cold emails every day, so attempt to stand out. Long-winded, meandering cold emails are the worst.
It is critical to send them a cold email that is concise and to the point. Because cold emails appear unexpectedly in a prospect’s inbox, make it clear what it’s all about. Use your opening few sentences to clearly define your aim; the sooner, the better.
Offer a helping hand
Make yourself valuable to your prospect. Make them feel as if you genuinely care about their development and are a feasible answer to their problems. Your prospects will only act if they feel compelled to.
You must provide an end-to-end solution to the problem they are currently experiencing with your product or service. You might start by highlighting their pain points and how your products or services can help them overcome them, making their life easier.
It’s critical to inform your customers about the benefits of using your products or services. Avoid making hyperbolic claims that aren’t even logical.
Blunders to avoid while writing a cold email
- Creating visually appealing cold email copy is no easy task. You can save time and energy by using templates. Copying and pasting email templates, on the other hand, makes you sound like a robot.
- Avoid boasting about how fantastic your items and company are. Begin by discussing how your products or services can provide the solution your prospects are seeking for.
- More white space is preferable when writing cold email copy. It makes your copies easier on the eyes, allowing prospects to read them more easily.
- Only discuss one issue at a time. It explains why you’re contacting prospects and what they should do in response.
- Typos, spelling mistakes, and misspelt words are all terrible ways to start a conversation. Don’t forget to double-check your grammar and spelling when you’ve finished writing your cold email copies.
- Follow-ups should only be used to confirm whether or not a prospect still valued this offer or to create a relationship. Do not appear to be a spammer.
Cold emailing may make or kill your company. If you get them wrong, your company’s credibility and trustworthiness will suffer. The cold email best practices outlined above can pave the way for a long-term commercial relationship. As a result, use the powerful method to build a strong relationship with prospects, which can lead to an increased conversation rate.
Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.