How will AI affect digital marketing in 2022?

Artificial intelligence has received a lot of attention in recent years due to its importance in transforming enterprises and boosting sectors. In the field of marketing, it has followed suit. The future of digital marketing is being shaped and constantly, reshaped by AI.

It has already had a significant impact on how firms communicate with customers and how marketing campaigns are implemented. Many retail and e-commerce organisations use artificial intelligence to track their customers’ preferences, habits, and buying habits. These insights assist them in creating product and service recommendations that their clients may find intriguing.

Benefits of AI for Businesses

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency’s digital marketing approach. It allows you to personalise your audience’s experience, engage them, and encourage them to make purchases on your website.

AI Aid in Digital Marketing

Targeted Marketing

The most important part of focused marketing is persuading your target audience. AI is the future of digital marketing, whether it’s in virtual assistants, predictive customer segmentation, or smart design for individualised customer experiences.

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilise customised data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

artificial intelligence

Content and Video Marketing

Be in 2022 or 2032, content is always going to be the king. And despite the fact that video marketing is still relatively new, it is already having a significant impact. It has a lot of potential for businesses when combined with artificial intelligence.

Marketers should expect even greater fragmentation and noise as we approach 2022, making it more difficult than ever to cut through the clutter with advertising messaging alone. This is where artificial intelligence (AI) comes in.

Artificial intelligence is used by businesses to give content recommendations to customers based on past purchases, browsing preferences, and demographic data. Further, artificial intelligence analytics can assist you in determining which of your content pieces has the best chance of creating engagement among your target audience. It also keeps you in sync with real-time engagement data, thus boosting your ROI.

Influencer Marketing

Millions of advertisements can be seen on multiple social media channels. Every day, every single person receives hundreds of communications. Because the competition is fierce, your material must be relevant, precise, and acceptable to the niche audience you’re targeting, as well as pitched at the proper time.

AI can assist you in locating a suitable creator. These technologies are so sophisticated that they can tell the difference between bot-generated influencers and real-life influencers.

A timely yet handsome payment or fees motivates an influencer to customise content for you. You can use AI-powered tools to calculate data from previous influencers and provide a fair incentive to the influencer. Furthermore, AI also helps you identify fake accounts to avoid an impending disastrous investment.

Automation and Personalisation

Marketing automation and customization combined with artificial intelligence create a level of customisation in marketing that is unrivalled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.

AI solutions can easily automate tools including, Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics.

A marketer’s success depends on their ability to implement an omnichannel strategy. Because marketers will find it easier to unify the numerous marketing tools they use to generate across a variety of platforms, AI will become increasingly important to this effort.

Predictive analytics, often known as predictive modelling, is used by AI to deliver actionable information that would otherwise be hidden. It’s a method of predicting people’s future behaviour based on historical data and testing runs. This leads to fruitful customisation of strategy.

How to implement AI on a budget?

While you may believe that AI is out of your price range, there’s a good possibility that your company is currently employing an app that makes use of this technology.

Here’s a three-step strategy for deploying AI on a shoestring budget:

1. Determine where AI tools might be able to help you save money

Make a list of your recurring responsibilities to begin.

Every week or month, keep track of everything you do and how much time you spend on each activity.

Find the ones that take the most time and money to complete.

Now, look at vendors who have devised more clever approaches to complete the duties that are obstructing your team’s progress.

There is also an abundance of methods to use AI to free up team time and resources right now.

2. Research out-of-the-box tools

A variety of AI products are inexpensive, ready to use and save time on fundamental marketing jobs. Some of them include – Grammarly, Google Analytics, HubSpot etc.

3. Ask these questions before investing in a tool

Apart from becoming familiar with the technology, you should also ask intelligent questions of AI suppliers regarding the tools they supply.

Example –

1) What type of data do I need for the solution to work?

2) Is there any type of minimum size dataset I need to use the solution?

3) What kinds of in-house capabilities do I need to use and maintain the solution?

Wrapping Up

Artificial intelligence is not a new concept. Gone are the days of digital marketers running data and finding insights and then working on a campaign based on those findings. More firms are able to use AI because of technological advancements. As time passes, artificial intelligence (AI) will become increasingly important in digital marketing.

Remember, the secret to winning is a timely adoption. Contact us at Shaktiki today to learn more.

Why is Search Engine Marketing so effective?

The act and experience of shopping are not the same anymore. There has been a major shift in the way purchases are made today. Bricks and mortar stores have lost their significance. This is because of the increasing popularity and excellent availability of e-commerce.

With the advent of the coronavirus pandemic, online shopping has witnessed a major boost all over the world. Billions of people shop online today. However, this digital revolution is accompanied by more online searches.

What do you do before buying any product or service?

The most common practice today is to search the same online, irrespective of where you purchase it from. According to Think with Google, “53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.” The number ‘53%’ is so large. However, other sources claim it to be around 80% as well. Though the number can vary for different geographical locations, one can’t ignore a simple fact:

Most people today do an online search before making any purchase. 

With such massive changes in the way people shop, there also needs to be other upgrades to the entire shopping cycle. ‘Marketers go where customers go’ is a simple marketing lesson. So if people have turned to e-commerce and online search, then this is the most beneficial place for a marketer. This logic forms the basis of a popular marketing technique – SEM or Search Engine Marketing.

What is Search Engine Marketing?

This refers to a practice in marketing where a business uses paid advertisements to appear on search engine result pages or SERPs. The technique begins with marketers bidding on keywords that users might enter while searching for products or services on Google and Bing. Consequently, this provides the advertiser with a chance for their ads to pop up with the search results.

These ads are also known as pay-per-click ads and they can be in multiple formats. First, there are product listing ads that are more visual. Others that are small are usually text-based ads. Additionally, there are product-based ads that provide necessary information like price or reviews to the customers.

 

 

 

What makes Search Engine Marketing so effective?

There are many marketing techniques that can be easily incorporated into a company’s marketing strategy. However, search engine marketing is extremely effective.

This is possible because the marketing technique provides the opportunity to advertisers to put their ad exactly where customers search for it. Enthusiast customers who are in search of a product or service search about the same online. This is where search engine marketing works and presents your advertisements exactly when they are planning of making the purchase.

The timing and the rationale behind search engine marketing are its major strength. Hence, it is an effective way to grow your business.

How is SEM different from SEO, Search Marketing, and PPC Marketing?

The terms SEO and SEM might seem confusing but there’s a major difference between the two. The latter is a paid advertising tactic whereas the other is not. SEO or Search Engine Optimization improves organic visibility in search. Additionally, they do not have an “Ad” designation on their results because they are not paid.

On the other hand, Search Marketing refers to any technique used to increase a brand’s visibility in search. So, this can include Search Engine Optimization (SEO) or Search Engine Marketing, or even both.

PPC Marketing refers to Pay Per Click Marketing. This is a strategy where a brand creates a digital ad and they are charged for it every time a user clicks on it.

Even though PPC ads in the search results are considered SEM, all PPC Ads are not SEM. This is possible because PPC also uses channels other than a search like Facebook Ads. It also includes Google display ads that charge brands when a user clicks on a banner ad on a website. Hence, the term PPC refers to an SEM-based strategy but it can also be used for display ads or social marketing.

How does Search Engine Marketing work?

The first step after making the decision to invest in Search Engine Marketing is to enter an ad auction. Let’s take the example of Google Ads. This means every Googe Ad visible on the web goes through an ad auction.

The first step to enter this auction is to identify the keywords you want to bid on. Additionally, you will have to clarify how much you want to pay for a click on these keywords. When Google finds out the keyword you bid are included in a user’s search query, then you are entered into the ad auction. However, not every ad will be visible on every search linked to the keyword.

This is because some keywords do not have much commercial motive that will allow them to include ads on the page. For example, search queries like “what is business” do not show ads.

Besides this, even a keyword suitable for an ad might not always win the bidding. This is because an ad auction also considers two other factors. First is your maximum bid. The other being the quality score of your ad.

Quality Score refers to the estimated quality of your ads along with keywords and landing pages. This score which is given on a scale of 1-10 is displayed in the keyword Status column of your Google Ads account. The factors included in your Quality Score can be:

  • How likely a user is to click on your Ad
  • The landing page experience
    Relevance of your Ad to a use

This means companies should work on improving their quality scores to leverage the benefits of search engine marketing.

Summing Up

Search Engine Marketing has been one of the most trending marketing tactics of recent times. The ongoing digital revolution has been motivated by the pandemic. With e-commerce becoming extremely common and popular, online searches have followed them. Based on this logic, Search Engine Marketing helps businesses to grow.

If you are a business looking to grow, we at Shaktiki can help you with marketing solutions including SEM.

Get in touch with us now.