The new commercial space with attractive opportunities is undoubtedly the digital sphere. How?
What is your response when you face a challenge, want to make a choice, or want to learn something?
You google it. Everyone does. This doesn’t mean that one should have an online presence to get noticed. It rather means that one should have an online presence to exist in the modern world. This specifically applies to businesses. Hence, every business must build an online presence which can be done through a strategy called Search Engine Optimization (SEO).
What is SEO?
SEO refers to search engine optimization. In simple words, it is the process of taking steps to help content or a website rank higher on Google. However, it is important to note that SEO varies from SEM or paid advertising.
The key difference between the two is that SEO improves organic ranking which means one doesn’t have to pay to be in the space. This process of search engine optimization can be simplified as the process that takes some online content. Then it optimizes it so that search engines like Google can show it on the top when someone searches for something related to it.
Why is SEO important for every modern business?
The way businesses are done has changed significantly. With the growing importance of digital means to operate and expand businesses, SEO has become a staple. The marketing tactic has proved effective and is thus considered essential.
Some of the key reasons you should include it in your marketing strategy are listed below:
Improving Visibility and Rankings
The major function of SEO is improving the visibility of your content or website. This can be simply explained as a way of making it easier for people to search for something you can offer to them. Hence, visibility is completed linked to ranking.
The concept of ‘ranking’ is extremely important for everyone on the web. This is because the higher you rank on a SERP or search engine result page, the more visitors will check your site. Considering that a significant amount of users don’t click beyond the first SERP, it’s important to get a higher ranking and obtain better visibility. This can be achieved through sincere efforts to improve your SEO.
Another important aim of SEO is to increase web traffic. This is automatically achieved when one increases visibility and ranking.
Recall how you used Google the last time. Which pages did you check?
There’s a great chance that you checked the first search results or maximum the top five. This is true for almost everyone searching for anything on the net. Keeping this behaviour in mind, the way to increase your website traffic is to employ SEO practices that will rank you among top positions.
Ensures a good visitor experience
One more reason that makes SEO essential in modern times is how firstly it demands efforts to create great content. Secondly, optimizing your website with SEO enhances the functionality of the site. Consequently, it ensures a positive experience and establishes you as a customer-friendly brand.
For instance, increasing your page load speed will decrease your bounce rate. This will encourage visitors to access your website freely and for a longer time. It is believed that almost 50% of customers expect a page to load in two seconds. The longer time it takes to load, the higher will be the bounce rate and the lower will be your conversions.
Another example can be when you work to make your site responsive. This will make it friendly for mobile users as well as people who access it from a desktop or a laptop.
Moreover, SEO practices help in creating an excellent visitor experience that will leave a great impression on your customers.
The idea of authority is becoming critical to search engines. This is because of the increasing importance given to authority by web users. The term ‘authority’ simply means that a website is trustworthy, accurate, relevant, and of high quality.
This implies a website enjoying higher authority will be ranked higher. Consequently, more people will trust your brand and your business.
A marketing technique like SEO demands systematic and consistent efforts to improve visibility, ranking, and achieve other goals. However, this also builds a discipline that helps you position your brand better throughout the buying journey.
Additionally, it can ensure that your marketing strategies align with the new and emerging buying behaviour.
To conclude, the broad reason to include SEO in your marketing strategy is that it can help you achieve multiple business goals. The benefits span from major goals like improving the customer visitor experience and building meaningful relationships with your audience. Additionally, it can bring more people to your site, increase your authority, put you ahead of your competitors.
All these benefits mean more sales, a loyal customer base which eventually leads to the growth of your business.
Important SEO Tips
- It is important that you define your SEO goals in the beginning. After this, you should get software in order to track what’s working and what’s not. Web Analytics like Google Search Console, Google Analytics; etc can help you track this.
- Link to other websites that offer relevant content and tremendous value. This can help you to build more trust in your niche.
- Page speed is an integral part of SEO. Slow pages are irritating. They also discourage people from buying your products or services. So, the good option here is to remove anything that slows down your website.
- Meta Description is that one SEO element that is often ignored. However, it’s important to write unique and relevant meta descriptions to attract more people.
Search Engine Optimization is a complex marketing technique with multiple components. So even if you find this marketing essential difficult to understand, it doesn’t mean you can’t employ this for your business. We at Shaktiki have experts that can help you foster growth through SEO and other marketing practices.