How is Metaverse changing the marketing landscape?

Technology is evolving and changing at a rapid pace. We are witnessing previously inconceivable innovations. For many people, one of these advances is the metaverse. It is a one-of-a-kind, immersive virtual environment that is swiftly taking over the internet.

The metaverse is a shared virtual realm in which participants are represented by avatars. Based on user decisions and interactions within the space, these virtual worlds continue to expand and flourish. To that extent, it is similar to the real world in that it has no “end.” It’s basically a universe that keeps growing as more people join in.

There’s been a lot of debate about the metaverse since Facebook rebranded as Meta. The metaverse, which is larger than Facebook, is a rapidly rising trend that will have an impact on all aspects of culture, entertainment, and marketing. Hence, any business owner or marketer who advertises anything online should be aware of what’s going on in this dynamic industry.

Key characteristics of the Metaverse

metaverse

Take a look at the Metaverse’s qualities to gain a better understanding:

Exists in real-time: The metaverse has a timeline that corresponds to real-world time.

Persistent: The metaverse is a fully immersive, communal experience. It will be a real-time parallel reality that never ceases.

Synched and fully functioning: Users will interact with one another and their digital environment in real-time in the metaverse. Participants in the metaverse will react to their virtual environment and to one another in the same way that they would in the physical world.

Individual agency: Players can engage in distinct activities at the same time. One could simply stand in the corner while others interact with one another.

User-generated content: In the metaverse, people can produce their own material or enhance current content.

Efficient economy: The metaverse will include fully operational economies based on NFTs, bitcoin, and other cryptocurrencies.

Hub of platforms: Different platforms can interact with one another in this space. Video game metaverses are great examples.

Marketing possibilities in the Metaverse

Digital marketers must keep up with the latest technical advancements. Understanding the metaverse and its full potential is part of this. It appears to be here to stay and is on its way to becoming the next big thing. Definitely, metaverse marketing will alter your perspective on digital marketing.

Although Facebook is currently in the early phases of its Meta transformation, we can bet that commerce and advertising will be incorporated at some point.

To begin, marketers must remember the importance of millennials and Gen Zers as a target demographic. These generations are also avid consumers of particular types of metaverses, such as immersive games and VR technologies. With that in mind, let’s look at how to market in the metaverse.

Creating an immersive experience

One of the most essential drivers of client engagement is experiential marketing. Providing an immersive experience forces people to step outside of their comfort zone. This can have an impact on their perception of your brand and help you form long-lasting relationships with them.

metaverseAmong the campaigns to keep an eye out for in the metaverse are: Virtual Concerts, Live Interactive events and Advergames.

Offering digital collectibles

NFTsNon-fungible tokens (NFTs) in the Metaverse allow virtual ownership of any asset. Although the long-term worth of NFTs remains questionable for the time being, brands continue to find them appealing due to the marketing opportunities and significant returns.

 

It is critical to pair your collectibles with special perks that make them more appealing and profitable. This might include a freebie or a discount. You can also use them as a prize for making a purchase or as part of your contest marketing game.

Building on your real-life marketing strategy

Transitioning into the metaverse does not need you to do everything differently. An excellent place to start is to reproduce what you provide in real life in the metaverse. Be it your billboards or graphics, bring them with you to the metaverse. Similarly, incorporating your real-world cause into the metaverse can boost brand engagement.

It is not only a natural way to enter the metaverse, but it is also a genuine way for users to recognise your brand.

Establishing your shop

A virtual 3D store, museum, or island can help you establish your presence in the metaverse and form deep emotional bonds with your customers. Tours, virtual try-ons or try-outs, and interactive 3D product exhibitions are also options.

Impact of Metaverse on existing marketing strategies

1. Advertising

We are currently transitioning from digital advertising to metaverse marketing, similar to how we transitioned from television, radio, and banner advertising to social media, search engines, and others. In the metaverse, you can provide virtual advertising.

Graphics will become three-dimensional. VR and AR will be popular methods, and they will necessitate even more innovative effort than they do now. This, however, will provide digital marketers with more options in how they advertise and sell things.

2. Social Media Marketing

Social networking networks may resemble Roblox or Fortnite, where you would have a 3D avatar in AR and visit websites in the same way that you would visit game areas in a game. The options are limitless. AR and VR will have an impact on the consumer journey from the first to the last step.

3. SEO and Content Marketing

Just as marketers migrated into optimising for search engines like Google, Yahoo, and Bing, it’s time to start researching how to get found in the metaverse. It is beneficial to use the keyword “metaverse” in a brand name, product name, or headline.

Blog posts, movies, and images will continue to be useful in the domain of content marketing. However, 3D virtual tours and dynamic 3D settings will increasingly become the type of material and experiences that people will be looking for and that you should be generating.

Concluding thoughts

meta verse

Best practices are yet to be established correctly. As a result, the significance of trying to develop your own distinct method cannot be overstated. It is also critical to stay up to date on new opportunities. Remember that you won’t be able to learn everything at once. The metaverse will definitely offer several options for enterprises of all sizes and types to reach a larger audience.

Get in touch with us at Shaktiki to learn about how you can implement effective marketing strategies: https://shaktiki.org/contact-us/ 

 

How will AI affect digital marketing in 2022?

Artificial intelligence has received a lot of attention in recent years due to its importance in transforming enterprises and boosting sectors. In the field of marketing, it has followed suit. The future of digital marketing is being shaped and constantly, reshaped by AI.

It has already had a significant impact on how firms communicate with customers and how marketing campaigns are implemented. Many retail and e-commerce organisations use artificial intelligence to track their customers’ preferences, habits, and buying habits. These insights assist them in creating product and service recommendations that their clients may find intriguing.

Benefits of AI for Businesses

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency’s digital marketing approach. It allows you to personalise your audience’s experience, engage them, and encourage them to make purchases on your website.

AI Aid in Digital Marketing

Targeted Marketing

The most important part of focused marketing is persuading your target audience. AI is the future of digital marketing, whether it’s in virtual assistants, predictive customer segmentation, or smart design for individualised customer experiences.

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilise customised data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

artificial intelligence

Content and Video Marketing

Be in 2022 or 2032, content is always going to be the king. And despite the fact that video marketing is still relatively new, it is already having a significant impact. It has a lot of potential for businesses when combined with artificial intelligence.

Marketers should expect even greater fragmentation and noise as we approach 2022, making it more difficult than ever to cut through the clutter with advertising messaging alone. This is where artificial intelligence (AI) comes in.

Artificial intelligence is used by businesses to give content recommendations to customers based on past purchases, browsing preferences, and demographic data. Further, artificial intelligence analytics can assist you in determining which of your content pieces has the best chance of creating engagement among your target audience. It also keeps you in sync with real-time engagement data, thus boosting your ROI.

Influencer Marketing

Millions of advertisements can be seen on multiple social media channels. Every day, every single person receives hundreds of communications. Because the competition is fierce, your material must be relevant, precise, and acceptable to the niche audience you’re targeting, as well as pitched at the proper time.

AI can assist you in locating a suitable creator. These technologies are so sophisticated that they can tell the difference between bot-generated influencers and real-life influencers.

A timely yet handsome payment or fees motivates an influencer to customise content for you. You can use AI-powered tools to calculate data from previous influencers and provide a fair incentive to the influencer. Furthermore, AI also helps you identify fake accounts to avoid an impending disastrous investment.

Automation and Personalisation

Marketing automation and customization combined with artificial intelligence create a level of customisation in marketing that is unrivalled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.

AI solutions can easily automate tools including, Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics.

A marketer’s success depends on their ability to implement an omnichannel strategy. Because marketers will find it easier to unify the numerous marketing tools they use to generate across a variety of platforms, AI will become increasingly important to this effort.

Predictive analytics, often known as predictive modelling, is used by AI to deliver actionable information that would otherwise be hidden. It’s a method of predicting people’s future behaviour based on historical data and testing runs. This leads to fruitful customisation of strategy.

How to implement AI on a budget?

While you may believe that AI is out of your price range, there’s a good possibility that your company is currently employing an app that makes use of this technology.

Here’s a three-step strategy for deploying AI on a shoestring budget:

1. Determine where AI tools might be able to help you save money

Make a list of your recurring responsibilities to begin.

Every week or month, keep track of everything you do and how much time you spend on each activity.

Find the ones that take the most time and money to complete.

Now, look at vendors who have devised more clever approaches to complete the duties that are obstructing your team’s progress.

There is also an abundance of methods to use AI to free up team time and resources right now.

2. Research out-of-the-box tools

A variety of AI products are inexpensive, ready to use and save time on fundamental marketing jobs. Some of them include – Grammarly, Google Analytics, HubSpot etc.

3. Ask these questions before investing in a tool

Apart from becoming familiar with the technology, you should also ask intelligent questions of AI suppliers regarding the tools they supply.

Example –

1) What type of data do I need for the solution to work?

2) Is there any type of minimum size dataset I need to use the solution?

3) What kinds of in-house capabilities do I need to use and maintain the solution?

Wrapping Up

Artificial intelligence is not a new concept. Gone are the days of digital marketers running data and finding insights and then working on a campaign based on those findings. More firms are able to use AI because of technological advancements. As time passes, artificial intelligence (AI) will become increasingly important in digital marketing.

Remember, the secret to winning is a timely adoption. Contact us at Shaktiki today to learn more.

What are the best Dental Marketing strategies?

For dental practices, acquiring new patients on a consistent basis is critical. According to one study, a dentist requires at least 20 new patients per month to grow and succeed. This is when digital marketing comes to your rescue, especially choosing the right dental marketing strategies.

Consumers sought answers about how their dentist would protect them from exposure during and after 2020. The behind-the-scenes measures in place to secure the safety of their customers became a marketing focal point all of a sudden.

Finding the right balance in dental practice marketing is crucial as 2022 approaches. It’s time to embrace the power of telehealth and communication via digital channels if you haven’t already.

Best Dental Marketing Strategies

1. Design and Optimize your Website

The 10 best dental website designers for hire in 2021 - 99designsEven if you have the most gorgeous brick-and-mortar dental clinic in London, it won’t matter if you don’t have an A+ website. Your dental care is judged by the looks and performance of your website, just as it is by the initial impression your patients have when they walk into your clinic. In fact, 94 per cent of website visitors base their decision on the design of a company’s website. This is also true for mobile devices.

The first step is to build and optimise a beautiful, user-friendly website. Here are some things to bear in mind while you’re at it:

  • Make it simple for individuals to find the information they need
  • Without utilising jargon or technical terminology, provide the most important information about your services
  • Maintain a regular blog
  • Present a design that is straightforward, consistent, and user-centred
  • Provide authoritative content that assists patients in maintaining dental health and practising proper oral hygiene
  • Introduces your dentists, employees, and the atmosphere in which they work
  • Allows you to schedule appointments online quickly and easily
  • Showcases social proof such as patient testimonies and reviews
  • Patients can contact the dentist immediately through online chat and other messaging options

2. Promising Results with PPC

Dental advertisement flyer Template | PosterMyWallPPC (pay-per-click) ads position your clinic at the top of the search engine results page (SERP), where potential patients are most likely to see it. Instead of waiting for people to discover you, you can choose the time, place, and age of the individuals you want to target—and see results right now. Google Ads and Facebook Ads are both great examples of PPC ads.

PPC, on the other hand, is based on a lot of strategy and science. You’ll wind up wasting money and not obtaining the greatest results if you don’t have the skills or time to stay on top of it.

  • To that end, here are seven advertising best practices to follow:
  • Create a strong keyword strategy
  • Make fantastic PPC landing pages
  • Ads should be targeted based on specific regions

3. Set up your GMB page

How to Optimize Your Dental Office Google My Business ListingOne of the most efficient dental marketing strategies is to create a Google My Business (GMB) account page. In essence, your Google My Business listing is a trusted source of information about your dental practice – location, hours, images, and so on – that Google integrates into multiple search experiences. As you might expect, a thorough and robust Google My Business page can help your clinic appear in a variety of Google search results, including patients actively looking for a dentist.

You’ll need to optimise your GMB page after you’ve built it by filling out each area. This is critical since Google’s Local Map Pack immediately syncs all of the information from your GMB page. After you’ve built or renewed your GMB, you should focus on two things:

  • Post content on a regular basis (new offers, special details, etc.)
  • Increase the number of reviews for your practice

4. Have a foolproof SEO strategy

To be found online by patients looking for dental care, you must invest in a long-term SEO strategy that includes an optimised web design and a Google My Business page. When patients use a search engine, ranking at the top of page one entails refining your site’s page layout, linking to authoritative websites, optimising URLs, meta descriptions, and picture alt-tags, providing unique content, and adding keywords.

5. Ace your social media marketing game

5 ideas to take your dental social media to the next level | PatientPopMore than 3.5 billion individuals use social media platforms every day, and more than 54% of these people utilise social media to investigate products before making a purchase. Facebook has a daily active user base of about 1.79 billion people.

Your boat will sail if you think beyond the box. If you have a charismatic dentist or dental technician, you may make short Instagram Reels or TikTok videos that refute common myths or address current trends from a position of authority.

  • Here are some ideas for making the most of your social media accounts:
  • Remind folks of the dental advantages they’re paying for but aren’t taking advantage of
  • Make images and videos of the before and after
  • Make infographics that are easy to consume
  • Create video content
  • Start running social media ads

Dental marketing mistakes to stay away from

Let’s take a quick look at some tactics that don’t work now that you know about the top dental marketing strategies that work. These dental marketing blunders should be avoided at all costs.

Not keeping pace with change

Digital dental marketing is a constantly changing field, and you must remain on top of it to be relevant. Otherwise, your practice will be left in the dust by the fierce competition. Pay attention to current events and make changes to your campaign as needed. Any organisation must have an up-to-date marketing strategy.

Not keeping track of your results

The secret to a successful dental marketing campaign is to stay on top of it. You’ll never know which aspects of your campaign are working or not if you don’t track their performance and results. Or if you’re getting a decent return on your investment.

Choose your key performance indicators (KPIs) ahead of time. Maintain a content calendar to ensure that you don’t lose sight of helpful practices. Tracking your outcomes, regardless of the tracking programme you use, puts a spotlight on your marketing efforts.

Not managing your online reputation

Your practice’s online reputation can make or kill it. Furthermore, internet reviews are an important ranking signal for SEO.

You should not only encourage your patients to submit reviews, but you should also reply to every piece of criticism you receive. If you’re responding to happy customers, address them by name and thank them right away. You should also respond swiftly to unfavourable criticism, address them by name, and apologise for not achieving their expectations.

Summarising

You’re already behind the curve if you’re debating whether or not to devote extra time and resources to your digital marketing plan. There are a lot of dental providers on the internet. There’s a lot of competition for potential customers’ eyes and ears. You’ll be ahead of your competitors in no time if you execute the aforementioned techniques and keep an eye out for any potential drawbacks.

Contact us at Shaktiki today and we will help you implement the right dental marketing strategy for the growth of your firm.

How to measure your Key Performance Indicators?

How would you know if your marketing efforts are effective or not if you aren’t tracking them? That’s when KPIs, or Key Performance Indicators, come in handy! KPIs allow you to track the indicators that are most important to your company so that you may continue to grow.

A key performance indicator (KPI) is a metric or a quantitative measure that you may use to assess the performance of your company. Digital marketing KPIs are measures that are directly linked to your digital marketing plan. Whether it’s brand awareness, lead generation, sales growth, or SEO. They contain data like your online sales revenue, website traffic, SERP, conversion rates, page conversion, marketing qualified leads (MQL), engagement rate, total revenue. Basically, anything quantifiable and actionable is a part of your digital marketing plans.

Your Key Performance Indicators can originate from social media platforms like Linkedin, Facebook, and Instagram, as well as pay-per-click (PPC) solutions like Google Ads or Bing Ads. Any lead conversion tool, marketing activity, or your sales personnel are all possibilities.

Why Do You Need to Track Your Key Performance Indicators?

KPIs and Metrics: How to Measure Digital Marketing Success | SEO

To have a clear view of what’s working and what isn’t, you’ll need to track your KPIs. You’ll never know where to invest if you make a profit at the end of the day but have no understanding of where it came from. Or what component of your marketing plan was responsible. For example, a single source of website traffic may be responsible for nearly all of your qualifying leads and sales. While you might be wasting money on marketing channels that aren’t generating any.

 

Thanks to multiple systems such as Google Analytics and Google Ads, almost anything can now be tracked. It’s simple to observe where your consumers come from, your cost per lead, how much it costs to acquire a customer, which digital marketing strategies worked best, and so on. With this knowledge, you may eliminate the components of your plan that aren’t profitable and concentrate on improving the ones that are.

What KPIs should you track?

It’s not a “one-size-fits-all” decision when it comes to digital marketing KPIs. The greatest KPIs to track for one organisation aren’t always the same for another.

To determine the ideal KPIs for your company, start with your objectives and move backwards. There’s no need to track email marketing KPIs if your lead follow-up is solely done over the phone or in person.

It is of utmost importance that your KPIs meet basic criteria, commonly abbreviated as SMART, of being-

  • Specific
  • Measurable
  • Acceptable
  • Realistic
  • Time-bound

How to Create Smart Goals and KPIs | By All KPIs | All KPIs

To put it another way, the KPI must deliver a particular result that digital marketers can assess. One that can be identified when achieved. One that is related to your goals and that can be assigned a date or timeframe.

Some of the important Digital Marketing KPIs

The exact combination of Key Performance Indicators you track depends depend on your organisation and the channels you’re targeting with your digital marketing campaigns. Most businesses will also benefit from having some broad marketing measurements and KPIs. Some of general marketing KPIs include –

Rate of Conversion

What percentage of visitors convert to leads and leads to customers is known as the conversion rate. If you want to measure each channel independently, this is a generic marketing KPI that can also apply to any of the other categories. You might also keep track of how many leads or conversions you’ve received.

Cost per lead

Everything your team does to generate new leads is an investment. Advertising, web design, and social media management all consume a significant portion of your company’s money. To understand how much it costs to attract a potential consumer, add the cost per lead KPI to your dashboard.

A lower cost per lead could indicate a better customer experience or greater brand awareness. The contrary result shows that you should review your marketing plan and concentrate on channels that are more profitable.

The cost-per-lead is also an important sales KPI because it lets you measure the performance of your sales force.

Customer Lifetime Value (CLV)

A customer’s lifetime value is the amount of money an average consumer earns over time. Depending on your average retention rate and back-end product or service offerings, this could take days, weeks, months, or years.

Customer Acquisition Cost

The acquisition cost is the amount of money required to acquire a consumer. Advertising, sales calls or visits, and anything else that goes into your prospecting and conversion process are all examples of this.

Return on Investment (ROI)

The ROI is a result of the last two KPIs. When you compare your client acquisition cost to revenue earned, it informs you how much profit you make.

Retention Rate

This marketing KPI depicts the number of customers that use your product for an extended period of time and purchase it again. You can see how engaged your consumers are by keeping track of their retention rate.

Here’s a basic formula to remember: ((CE-CN)/CS) x 100 = Retention Rate

CE stands for the total number of customers at the end of a term
CN stands for the number of new customers acquired over a given time period
CS stands for the number of customers at the beginning of a term

What KPIs to not track?

The ease with which digital marketing KPIs such as website traffic, e-commerce analytics, churn, and organic search can be tracked can be a double-edged sword. It makes it simple to measure key metrics, but it also makes it simple to track things that aren’t important, wasting time and attention.

Consider whether the data will provide you with any relevant insights on ways to improve your bottom line when determining which KPIs to track. It’s probably a vanity measure if the metric isn’t something you can act on or influence, hence it’s not worth tracking.

For example, you might be tempted to track vanity metrics like Facebook likes or Twitter followers, but why measure them if you’re not currently running a social media campaign to increase likes or followers? It’s not a useful metric.

Conclusion

Tracking KPIs is extremely important. This is beneficial if you already have particular objectives in mind, but it might be extremely daunting if you don’t know which data sets to examine. Therefore, it is critical is to choose your marketing KPIs properly. You can determine the success of your plans and continue to improve by focusing on only the most important indicators in terms of your business.

Contact us at Shaktiki today to book a free consultation call.

Why is SEO essential for every modern business?

The new commercial space with attractive opportunities is undoubtedly the digital sphere. How?

What is your response when you face a challenge, want to make a choice, or want to learn something?

You google it. Everyone does. This doesn’t mean that one should have an online presence to get noticed. It rather means that one should have an online presence to exist in the modern world. This specifically applies to businesses. Hence, every business must build an online presence which can be done through a strategy called Search Engine Optimization (SEO).

What is SEO?

SEO refers to search engine optimization. In simple words, it is the process of taking steps to help content or a website rank higher on Google. However, it is important to note that SEO varies from SEM or paid advertising.

The key difference between the two is that SEO improves organic ranking which means one doesn’t have to pay to be in the space. This process of search engine optimization can be simplified as the process that takes some online content. Then it optimizes it so that search engines like Google can show it on the top when someone searches for something related to it.

Why is SEO important for every modern business?

The way businesses are done has changed significantly. With the growing importance of digital means to operate and expand businesses, SEO has become a staple. The marketing tactic has proved effective and is thus considered essential.

Some of the key reasons you should include it in your marketing strategy are listed below:

Improving Visibility and Rankings

The major function of SEO is improving the visibility of your content or website. This can be simply explained as a way of making it easier for people to search for something you can offer to them. Hence, visibility is completed linked to ranking.

The concept of ‘ranking’ is extremely important for everyone on the web. This is because the higher you rank on a SERP or search engine result page, the more visitors will check your site. Considering that a significant amount of users don’t click beyond the first SERP, it’s important to get a higher ranking and obtain better visibility. This can be achieved through sincere efforts to improve your SEO.

Web Traffic

Another important aim of SEO is to increase web traffic. This is automatically achieved when one increases visibility and ranking.

Recall how you used Google the last time. Which pages did you check?

There’s a great chance that you checked the first search results or maximum the top five. This is true for almost everyone searching for anything on the net. Keeping this behaviour in mind, the way to increase your website traffic is to employ SEO practices that will rank you among top positions.

Ensures a good visitor experience

One more reason that makes SEO essential in modern times is how firstly it demands efforts to create great content. Secondly, optimizing your website with SEO enhances the functionality of the site. Consequently, it ensures a positive experience and establishes you as a customer-friendly brand.

For instance, increasing your page load speed will decrease your bounce rate. This will encourage visitors to access your website freely and for a longer time. It is believed that almost 50% of customers expect a page to load in two seconds. The longer time it takes to load, the higher will be the bounce rate and the lower will be your conversions.

Another example can be when you work to make your site responsive. This will make it friendly for mobile users as well as people who access it from a desktop or a laptop.

Moreover, SEO practices help in creating an excellent visitor experience that will leave a great impression on your customers.

Authority

The idea of authority is becoming critical to search engines. This is because of the increasing importance given to authority by web users. The term ‘authority’ simply means that a website is trustworthy, accurate, relevant, and of high quality.

This implies a website enjoying higher authority will be ranked higher. Consequently, more people will trust your brand and your business.

Brings discipline

A marketing technique like SEO demands systematic and consistent efforts to improve visibility, ranking, and achieve other goals. However, this also builds a discipline that helps you position your brand better throughout the buying journey.

Additionally, it can ensure that your marketing strategies align with the new and emerging buying behaviour.

Fostering growth

To conclude, the broad reason to include SEO in your marketing strategy is that it can help you achieve multiple business goals. The benefits span from major goals like improving the customer visitor experience and building meaningful relationships with your audience. Additionally, it can bring more people to your site, increase your authority, put you ahead of your competitors.

All these benefits mean more sales, a loyal customer base which eventually leads to the growth of your business.

Important SEO Tips

  1. It is important that you define your SEO goals in the beginning. After this, you should get software in order to track what’s working and what’s not. Web Analytics like Google Search Console, Google Analytics; etc can help you track this.
  2. Link to other websites that offer relevant content and tremendous value. This can help you to build more trust in your niche.
  3. Page speed is an integral part of SEO. Slow pages are irritating. They also discourage people from buying your products or services. So, the good option here is to remove anything that slows down your website.
  4. Meta Description is that one SEO element that is often ignored. However, it’s important to write unique and relevant meta descriptions to attract more people.

Summing Up

Search Engine Optimization is a complex marketing technique with multiple components. So even if you find this marketing essential difficult to understand, it doesn’t mean you can’t employ this for your business. We at Shaktiki have experts that can help you foster growth through SEO and other marketing practices.

To build your successful business, contact Shaktiki today. 

 

 

 

 

Why is Search Engine Marketing so effective?

The act and experience of shopping are not the same anymore. There has been a major shift in the way purchases are made today. Bricks and mortar stores have lost their significance. This is because of the increasing popularity and excellent availability of e-commerce.

With the advent of the coronavirus pandemic, online shopping has witnessed a major boost all over the world. Billions of people shop online today. However, this digital revolution is accompanied by more online searches.

What do you do before buying any product or service?

The most common practice today is to search the same online, irrespective of where you purchase it from. According to Think with Google, “53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.” The number ‘53%’ is so large. However, other sources claim it to be around 80% as well. Though the number can vary for different geographical locations, one can’t ignore a simple fact:

Most people today do an online search before making any purchase. 

With such massive changes in the way people shop, there also needs to be other upgrades to the entire shopping cycle. ‘Marketers go where customers go’ is a simple marketing lesson. So if people have turned to e-commerce and online search, then this is the most beneficial place for a marketer. This logic forms the basis of a popular marketing technique – SEM or Search Engine Marketing.

What is Search Engine Marketing?

This refers to a practice in marketing where a business uses paid advertisements to appear on search engine result pages or SERPs. The technique begins with marketers bidding on keywords that users might enter while searching for products or services on Google and Bing. Consequently, this provides the advertiser with a chance for their ads to pop up with the search results.

These ads are also known as pay-per-click ads and they can be in multiple formats. First, there are product listing ads that are more visual. Others that are small are usually text-based ads. Additionally, there are product-based ads that provide necessary information like price or reviews to the customers.

 

 

 

What makes Search Engine Marketing so effective?

There are many marketing techniques that can be easily incorporated into a company’s marketing strategy. However, search engine marketing is extremely effective.

This is possible because the marketing technique provides the opportunity to advertisers to put their ad exactly where customers search for it. Enthusiast customers who are in search of a product or service search about the same online. This is where search engine marketing works and presents your advertisements exactly when they are planning of making the purchase.

The timing and the rationale behind search engine marketing are its major strength. Hence, it is an effective way to grow your business.

How is SEM different from SEO, Search Marketing, and PPC Marketing?

The terms SEO and SEM might seem confusing but there’s a major difference between the two. The latter is a paid advertising tactic whereas the other is not. SEO or Search Engine Optimization improves organic visibility in search. Additionally, they do not have an “Ad” designation on their results because they are not paid.

On the other hand, Search Marketing refers to any technique used to increase a brand’s visibility in search. So, this can include Search Engine Optimization (SEO) or Search Engine Marketing, or even both.

PPC Marketing refers to Pay Per Click Marketing. This is a strategy where a brand creates a digital ad and they are charged for it every time a user clicks on it.

Even though PPC ads in the search results are considered SEM, all PPC Ads are not SEM. This is possible because PPC also uses channels other than a search like Facebook Ads. It also includes Google display ads that charge brands when a user clicks on a banner ad on a website. Hence, the term PPC refers to an SEM-based strategy but it can also be used for display ads or social marketing.

How does Search Engine Marketing work?

The first step after making the decision to invest in Search Engine Marketing is to enter an ad auction. Let’s take the example of Google Ads. This means every Googe Ad visible on the web goes through an ad auction.

The first step to enter this auction is to identify the keywords you want to bid on. Additionally, you will have to clarify how much you want to pay for a click on these keywords. When Google finds out the keyword you bid are included in a user’s search query, then you are entered into the ad auction. However, not every ad will be visible on every search linked to the keyword.

This is because some keywords do not have much commercial motive that will allow them to include ads on the page. For example, search queries like “what is business” do not show ads.

Besides this, even a keyword suitable for an ad might not always win the bidding. This is because an ad auction also considers two other factors. First is your maximum bid. The other being the quality score of your ad.

Quality Score refers to the estimated quality of your ads along with keywords and landing pages. This score which is given on a scale of 1-10 is displayed in the keyword Status column of your Google Ads account. The factors included in your Quality Score can be:

  • How likely a user is to click on your Ad
  • The landing page experience
    Relevance of your Ad to a use

This means companies should work on improving their quality scores to leverage the benefits of search engine marketing.

Summing Up

Search Engine Marketing has been one of the most trending marketing tactics of recent times. The ongoing digital revolution has been motivated by the pandemic. With e-commerce becoming extremely common and popular, online searches have followed them. Based on this logic, Search Engine Marketing helps businesses to grow.

If you are a business looking to grow, we at Shaktiki can help you with marketing solutions including SEM.

Get in touch with us now.