Even if you know a popular brand or a small business, it has become an accepted fact that having an online presence is important. Digital marketing is a critical requirement for every modern business. The medium has helped in building brands in a way that wasn’t possible earlier.
Despite the ease and luring benefits offered by e-commerce and big brands, people still like to shop in retail stores and from emerging brands. This has become possible because of movements like #supportsmallbusiness and #vocalforlocal.
Small business owners aim at creating brand awareness and demand a way to track Return on Investment (ROI). The latter helps in finding what works for their business. In this scenario, digital marketing becomes a must.
It is essential for small businesses, to provide updated information about their plans to their customers and potential customers. From blogging, Facebook marketing to SEO, branding, there are many options for marketing. However, these terms might be alien to small business owners.
This is when the concept of small marketing comes to the rescue!
What is small business marketing?
The idea behind marketing is to build brand awareness to obtain leads and subsequently convert them to sales. However, in the case of a small business, the problem is spreading the word can be challenging due to resource constraints and reduced visibility.
Beyond this having a small team or no sense of direction can be other problems. This is when one should employ small business marketing strategies.
What are some key small business marketing strategies?
Understand your audience
Knowing your audience is central to running a business. One can leverage the most from a niche. This especially applies to small businesses. In order to develop a niche and appeal to buyers from that particular niche, one must understand their problems, priorities; etc.
A knowledge of what pushes them to make a purchasing decision will help in creating effective messaging. Think about your current customers and potential customers. Following this, create a buyer persona to attract the ideal customer.
Highlight your value proposition and stay focused
In simple words, value proposition means what differentiates your business from your competitors. Emphasising this will help in making a favorable argument for you.
Additionally, it’s important to set a goal and concentrate your efforts and resources on it. In the beginning, it’s critical to get ROI. This calls for you to invest in short-term plays or strategies which will provide immediate benefits. In many cases, these can be paid ads. Moreover, getting ROI sooner will help you to invest in more long-term and sustainable models.
After having set up initiatives and experimenting with a few strategies, pay attention to what works. Invest more in what is generating you more revenue.
Value what’s available
A mistake that many businesses make is forgetting the customers after they make the purchase. On the contrary, you should move beyond the practice of ensuring good shopping. Extend your efforts to delight your existing customers. Consequently, you will realise that word of mouth from them will bring more customers.
In addition to this, one should leverage the benefits of the multiple free resources available. Invest in paid tools provided they offer drastic positive results.
Create a website for your small business
Having a website is equivalent to having a salesperson who works 24/7 for you.
This statement aptly describes how a website is one of the most important assets one can create for their business. It becomes a place where you can show what you provide, where you are based, and how a customer can contact you.
Most importantly, a website has the capability of generating organic traffic while also being able to send traffic from marketing and advertising initiatives.
Consistent blogging for driving traffic
It is a known fact that blogging is an effective way to generate organic traffic. A blog helps you to establish yourself as a thought leader. One can simply use free or inexpensive website tools for this. Posting consistently will subsequently improve the visibility of your website.
Besides this, you can add a call-to-action (CTA) to your posts to subscribe to your blog and receive emails as well. Collecting contact information marks the beginning of collecting leads and informing potential customers about your products or services.
Use social media
Everyone today is on social media. Many platforms have also come up as a great place for small businesses to grow. The Covid outbreak led to growth in a number of small businesses.
With the interactive features available on these free platforms, small businesses should have a good presence here to grow their business.
Offer something for free
Building customer loyalty can prove to be very profitable for every business. Offering coupons or free products or services can help in making a customer happy and satisfied. Such customers not only come back but also bring others with them.
Besides, you don’t have to hire popular celebrities to have brand ambassadors. You can have your friends and family act as people who promote your product or service and there you have your brand ambassador.
Invest in advertisements
Organic traffic needs time to build. However, it is important for small businesses to get an ROI soon.
In this case, short-term plays can be very beneficial. Google Ads are great if you are aware that your target audience is looking for your product on the web. In case they are not, social media ads can perform great for you too. Even though social media users shave less intent to buy, but highly targeted ads can do wonders!
A small business has many marketing options from email marketing to Facebook ads. But it is important to remember that jumping into all strategies is worse than adopting no strategy.
Instead, employ your resources, time, and efforts for strategies that will go along with your business. Maintain a balance between paid tools and unpaid ones. Establish a network and enjoy the benefits.
If you wish to grow your business like this, we can help you. From building a website to creating a blog, contact Shaktiki for the best marketing solutions.