What is the importance of personalised marketing?

Personalisation has transformed marketing from the ground up, improving the consumer experience and, as a result, increasing corporate profitability. Personalised marketing is the implementation of a plan in which businesses send personalised information to recipients using data collecting, analysis, and automation technologies.

Personalised marketing aims to fully engage customers or prospective customers by connecting with them as individuals. However, many businesses continue to struggle with the implementation of personalised marketing. Overzealous people appear creepy. Lazy people make do with adding the first name to email subject lines. Some don’t even try.

This approach varies from traditional marketing, which mostly depended on casting a wide net in order to gain a small number of customers. Traditional marketing prioritised quantity above relevance. Now, analytics have become more advanced, and data on individual prospects rose in volume. Resultantly, marketers now use both to provide prospects with the most relevant message at the right moment.

Benefits of Personalised Marketing

According to an Epsilon survey of 1,000 consumers aged 18 to 64, 90% find personalization appealing. When methods are successfully implemented, it boasts an improvement in customer experiences, boosts revenue and increases brand loyalty.

How to create a personalised marketing strategy?

Understand your customers’ demands and collect data

Every customer expects you to understand their wants. Surveys and user testing are simple methods for acquiring important consumer information. You can also embed a code on your webpage that can assist in collecting data such as clicks, time on site, abandoned shopping carts, transaction history, and much more.

Analyse the data and act on it

Capturing data, developing analytical capabilities, and creating adaptive websites are all important to a business, but they are most valuable when they are completely linked with one another. Thus, after only a few weeks, your customization solution should be ready to give clients relevant content recommendations.

Applications of Personalised Marketing

Personalisation is now fully expected by the average consumer in every campaign your brand performs. Here are some examples of tailored campaigns that can result in a lot of success.

Email Marketing

Personalisation is being used extensively in email marketing scenarios. Marketers can use personalisation to build and send personalised emails to a specific population with specific demands. Moreover, improving your understanding of your target audience is critical to boosting the relevance of your email content.

6 Tips for Successful Email Marketing - Calla Digital

Messages sent through this channel are non-intrusive, easy to consume, and extremely customisable. Email subscribers can receive offers that are specifically suited to their demographics, psychographics, and behaviour by using dynamic content.

Social Media Marketing

Interacting with customers and potential customers on social media platforms can help boost customer satisfaction and brand loyalty. Social media has swiftly become the backbone of multichannel initiatives, assisting in the continuation of online interactions that keep businesses in the thoughts of prospective customers.

Social Buzz: why isn't social media marketing as much fun as it used to be? | The Drum

For instance, Twitter accounts dedicated to customised customer care are examples of increased customisation. Additionally, as is Instagram’s recent vast range of data collection features for stories, such as the emoji slider and the poll.

Marketers can collect answers and customer data from social media channels by sending highly targeted and relevant social media messages using automation, which helps improve communication and boost conversions.

Video Messages

Using videos with unique messaging to keep clients interested can be a very effective strategy. This includes social media videos that display your name and any personalised information you may have put in your profile.

Although this form of personalisation is memorable for your audience, it can be time-consuming if you do not have the proper automated technology in place. Hence, ensure that you have the necessary tools and resources to make this as scalable as feasible.

Product Recommendations

This type of campaign collects data to assess what type of product, service, or offer a user is likely to be interested in and tailors recommendations appropriately. Because it works, this is a rather popular strategy.

Customers can score these campaigns and provide comments depending on whether or not they enjoyed them. This makes it much easier for clients to sort through what they like and don’t like without having to go through the hassle of watching everything.

Personalised Marketing Tools

You can’t create an email for each consumer by hand. You can’t create an ad for each prospect by hand. However, you must maintain that appearance, which necessitates the use of the proper tools. What you’ll need is as follows:

Data Analytics Platform

The analytics platform assists advertisers in collecting behavioural data such as page views, email sign-ups, and other metrics. Marketers use behavioural data to build targeted marketing. In this category, popular platforms include Google Analytics, Heap Analytics, and Crazy Egg.

Google Analytics

Data Management Platform

Data management platforms collect information from numerous sources and then share it with digital ad buyers and publishers. This tool is useful for marketers who want to create personalised advertising campaigns using user data.

Customer relationship management software (CRM)

CRM software serves as a reservoir for customer data. This implies that whatever information you acquire about potential consumers, such as their name, email address, or order history, can be saved at this hub. You may use CRM software to see who interacts with your organisation and how they connect with your marketing initiatives.

Post-click landing page Platform

It all comes apart without a post-click solution. This is your best option for gathering prospect information right now. Therefore, it’s also the most effective technique for moving customers to the next level of the funnel.

Challenges of Personalised Marketing

When it comes to personalised marketing, there are hurdles, just as there are with every marketing strategy. Let’s look at some of them:

Choosing the Best Technology: With data and automation driving the wagon, it is important to choose the technology very carefully.

Creating a Single Customer View: According to research, marketers have difficulty linking data to individual customer profiles.

Smart Segmentation Implementation: Smart channel segmentation isn’t just for show; it actually improves performance. However, many marketers are still unable to move beyond simple segmentation tactics.

Time and Resources: It is critical to devote time and resources to developing an effective personalised marketing strategy.

Final thoughts

Why using the wrong kind of personalisation is costing B2B brands sales – Marketing Week

Consumers increasingly demand greater personalisation throughout the purchasing journey than ever before. However, if you don’t tailor your personalised marketing plan appropriately to each individual, they won’t feel involved. Consequently, they will be less inclined to buy from you. Thus, a well-customised marketing plan can be the most valuable thing your company has to offer.

Get in touch with us at Shaktiki to learn about how you can implement effective marketing strategies: https://shaktiki.org/contact-us/ 

How is Metaverse changing the marketing landscape?

Technology is evolving and changing at a rapid pace. We are witnessing previously inconceivable innovations. For many people, one of these advances is the metaverse. It is a one-of-a-kind, immersive virtual environment that is swiftly taking over the internet.

The metaverse is a shared virtual realm in which participants are represented by avatars. Based on user decisions and interactions within the space, these virtual worlds continue to expand and flourish. To that extent, it is similar to the real world in that it has no “end.” It’s basically a universe that keeps growing as more people join in.

There’s been a lot of debate about the metaverse since Facebook rebranded as Meta. The metaverse, which is larger than Facebook, is a rapidly rising trend that will have an impact on all aspects of culture, entertainment, and marketing. Hence, any business owner or marketer who advertises anything online should be aware of what’s going on in this dynamic industry.

Key characteristics of the Metaverse

metaverse

Take a look at the Metaverse’s qualities to gain a better understanding:

Exists in real-time: The metaverse has a timeline that corresponds to real-world time.

Persistent: The metaverse is a fully immersive, communal experience. It will be a real-time parallel reality that never ceases.

Synched and fully functioning: Users will interact with one another and their digital environment in real-time in the metaverse. Participants in the metaverse will react to their virtual environment and to one another in the same way that they would in the physical world.

Individual agency: Players can engage in distinct activities at the same time. One could simply stand in the corner while others interact with one another.

User-generated content: In the metaverse, people can produce their own material or enhance current content.

Efficient economy: The metaverse will include fully operational economies based on NFTs, bitcoin, and other cryptocurrencies.

Hub of platforms: Different platforms can interact with one another in this space. Video game metaverses are great examples.

Marketing possibilities in the Metaverse

Digital marketers must keep up with the latest technical advancements. Understanding the metaverse and its full potential is part of this. It appears to be here to stay and is on its way to becoming the next big thing. Definitely, metaverse marketing will alter your perspective on digital marketing.

Although Facebook is currently in the early phases of its Meta transformation, we can bet that commerce and advertising will be incorporated at some point.

To begin, marketers must remember the importance of millennials and Gen Zers as a target demographic. These generations are also avid consumers of particular types of metaverses, such as immersive games and VR technologies. With that in mind, let’s look at how to market in the metaverse.

Creating an immersive experience

One of the most essential drivers of client engagement is experiential marketing. Providing an immersive experience forces people to step outside of their comfort zone. This can have an impact on their perception of your brand and help you form long-lasting relationships with them.

metaverseAmong the campaigns to keep an eye out for in the metaverse are: Virtual Concerts, Live Interactive events and Advergames.

Offering digital collectibles

NFTsNon-fungible tokens (NFTs) in the Metaverse allow virtual ownership of any asset. Although the long-term worth of NFTs remains questionable for the time being, brands continue to find them appealing due to the marketing opportunities and significant returns.

 

It is critical to pair your collectibles with special perks that make them more appealing and profitable. This might include a freebie or a discount. You can also use them as a prize for making a purchase or as part of your contest marketing game.

Building on your real-life marketing strategy

Transitioning into the metaverse does not need you to do everything differently. An excellent place to start is to reproduce what you provide in real life in the metaverse. Be it your billboards or graphics, bring them with you to the metaverse. Similarly, incorporating your real-world cause into the metaverse can boost brand engagement.

It is not only a natural way to enter the metaverse, but it is also a genuine way for users to recognise your brand.

Establishing your shop

A virtual 3D store, museum, or island can help you establish your presence in the metaverse and form deep emotional bonds with your customers. Tours, virtual try-ons or try-outs, and interactive 3D product exhibitions are also options.

Impact of Metaverse on existing marketing strategies

1. Advertising

We are currently transitioning from digital advertising to metaverse marketing, similar to how we transitioned from television, radio, and banner advertising to social media, search engines, and others. In the metaverse, you can provide virtual advertising.

Graphics will become three-dimensional. VR and AR will be popular methods, and they will necessitate even more innovative effort than they do now. This, however, will provide digital marketers with more options in how they advertise and sell things.

2. Social Media Marketing

Social networking networks may resemble Roblox or Fortnite, where you would have a 3D avatar in AR and visit websites in the same way that you would visit game areas in a game. The options are limitless. AR and VR will have an impact on the consumer journey from the first to the last step.

3. SEO and Content Marketing

Just as marketers migrated into optimising for search engines like Google, Yahoo, and Bing, it’s time to start researching how to get found in the metaverse. It is beneficial to use the keyword “metaverse” in a brand name, product name, or headline.

Blog posts, movies, and images will continue to be useful in the domain of content marketing. However, 3D virtual tours and dynamic 3D settings will increasingly become the type of material and experiences that people will be looking for and that you should be generating.

Concluding thoughts

meta verse

Best practices are yet to be established correctly. As a result, the significance of trying to develop your own distinct method cannot be overstated. It is also critical to stay up to date on new opportunities. Remember that you won’t be able to learn everything at once. The metaverse will definitely offer several options for enterprises of all sizes and types to reach a larger audience.

Get in touch with us at Shaktiki to learn about how you can implement effective marketing strategies: https://shaktiki.org/contact-us/ 

 

What are social media KPIs?

There’s no need for us to go into detail about the importance of social media in today’s corporate world. Global social media usage is increasing, with approximately 50% of the world’s population using Instagram and Facebook. If you’re reading this article about social media KPIs, you already know how important it is to be active on social media.

However, in order to properly comprehend the business value and demonstrate the outcomes to your team, you must actively measure key KPIs that illustrate the true value.

When it comes to campaigns launched on social media networks, social media KPIs (key performance indicators) are what your company measures. It clarifies what data you’re looking at and what indicators you’re collecting. This indicates how your social media efforts are helping you achieve your business objectives.

Your social media strategy should never be dictated by inspiration. Your social media KPIs are the only ones who can do that job.

Benefits of tracking social media marketing KPIs

Social media KPIs, at their core, indicate the return on investment (ROI) to your clients. They are definitely much more than just tracking the number of your average likes and followers. In a nutshell, you become a better marketer by regularly monitoring your social media activities. You can even both in the short and long term:

  1. Identify the best-performing techniques that lead to a high conversion rate.
  2. When it comes to purchasing new social media management software, demonstrate the importance of digital marketing. The expenditure will be justified thanks to your battle-tested results.
  3. Meet your business objectives, and you’ll be one step closer to generating an incredible bottom line.

Important social media KPIs

The KPIs listed below are organised by category. You’ll need a business account on each site to access the majority of these stats. The analytics section will provide you with the information you require.

Social Media KPIs for Engagement

5 Ways to Boost Organic Social Media EngagementThe energy at the heart of every department in an organisation is driving true brand engagement. KPIs for engagement rate indicates how well your material is received by your target audience. The more people engage with your posts or page, the more likely you are to win their confidence, loyalty, and sales in the future.

Likes: When someone likes your post, it’s a good sign that the content appeals to them. As you receive more “likes” on your postings, more people will be drawn to them, and the content will appear higher in people’s personal feeds.

Comments and Replies: Comments are a better measure of quality than “likes,” because typing something out ends up taking more effort. Start conversations and reply to comments to get your content noticed and develop relationships with your audience.

Mentions: As a marketer, one of the most rewarding experiences is hearing your brand and content mentioned positively by audiences and customers. Online word-of-mouth marketing is huge, and this demonstrates you’re establishing some brand awareness.

Reshares: While Twitter feeds move quickly, LinkedIn users are more deliberate in their resharing of content to their networks. Getting reshares on your material can indicate that it is fascinating and instructive enough for people to want to share it.

Profile visits: When someone is learning about your firm for the first time, they will go to your website, sign up for your email marketing tools, and look at your profile page. This is a nice reminder to maintain your profile up to date with your most essential link destinations.

Clicks: Keeping track of this will provide you insight into how your audience responds to your content. The more high-quality traffic your social media posts generate, the more potential conversions and revenues you can generate.

Social Media KPIs for Reach

New Ways to Gain Social Media Reach, Interactions & FollowersReach KPIs show you how your brand influences your target audience. Including how many people viewed your social media post in their newsfeed.

Follower count: The most straightforward measure to examine is your total social follower count across all of your channels.

Impressions: It is the number of times your posts have shown in someone’s newsfeed or timeline.

Web traffic from social media: Website traffic is how you turn social followers and people who see your content into leads and customers. If your website traffic is low, it’s likely that your content or call to action isn’t engaging enough.

Share of voice: Share of Voice is a metric that measures how much attention your brand receives in comparison to your competitors’ brands. Monitoring brand conversations, seeing more mentions of your organisation, and industry experts referencing your products or services more frequently can all help.

Post reach: It is a more specialised statistic than the overall category of reach KPIs. It represents the number of unique accounts that saw your post on social media. Divide the number of impressions by the number of followers to get a fair estimate of your reach. This feature is also readily available on a number of platforms.

Social Media KPIs for Conversions

9 Ways to Boost Your Social Media Conversion Rate | Sprout SocialConverting interactions into clients is the next step in the marketing funnel. In social media, vanity metrics such as the number of likes and comments have a role. The most important KPIs from social media is how they affect conversions.

Conversion Rate: The number of users who have converted (e.g., purchased a product) vs the number of clicks on a specific post. The percentage of users who converted to leads, or Lead Conversion Rate, is a related KPI. This aids in figuring out whether you’re getting leads that meet your target demographics and if you need to adjust your social material.

Revenue from sales: When you sell products and promote them through your social media presence, you want to know if your efforts are paying off. Examine your Google Analytics or website builder to determine your sales revenue.

CTR (Click-Through-Rate): The percentage of users who click on the call-to-action (CTA) button in your content.

Conclusion

Social media is the future of customer service and business growth. As a result, tracking social media KPIs is a critical component of any social media marketing strategy. Not all metrics, however, are supposed to be equal. Some social KPIs are more valuable than others or are more significant to your business in particular. Tracking all of the aforementioned indicators at once is a time-consuming task, thus concentrate on the KPIs that are most important to ALL companies.

You may have more things to consider, and some of the KPIs listed above may not be appealing to you, but you should always verify that your social media presence positively influences your business goals.

Contact us at Shaktiki today to book a free consultation call.

What is the importance of LinkedIn Marketing Strategy?

We all know the best place to network is LinkedIn. From making connections to getting jobs, the platform is a blessing for professionals. However, this doesn’t mean the end of its functionality.

The platform is a great place to build relationships. This isn’t limited to working professionals but also includes businesses. As an organisation, you can do many things in this space and make it a key addition to your digital marketing strategy. This is the purpose of LinkedIn Marketing.

What is LinkedIn Marketing?

As mentioned above, LinkedIn is not just for those in search of a job or professionals. Undoubtedly, the platform is meant to help us build our network and careers. But it can be effectively used to grow your business as well.

This social media platform can provide immense exposure to your brand and your business through millions of connections. Consequently, you can use this to build meaningful relationships with individuals and other companies to enhance your brand.

LinkedIn is clearly a professional social network platform. From career development to industry discussions, it’s all things professional. However, it can also be used to find customers, partners, and excellent employees.

Why is having a LinkedIn Marketing Strategy important?

LinkedIn is different from other platforms primarily because it’s not about selling or marketing your products. The usual formula of simply spamming and trying to push your business does not work here. In simple words, hard selling is not for this platform.

These facts point to one thing that having a marketing strategy is crucial for this platform. Considering, it has a completely different audience, LinkedIn marketing demands a unique approach.

Despite this, statistics favour LinkedIn marketing. Social Sprout says that business marketing on LinkedIn can generate 277% more leads on average in comparison to Facebook. Surveys of B2B marketers also show how LinkedIn brings 80% more social media leads. Besides this, there are many reasons to invest in LinkedIn Marketing:

LinkedIn is one of the most desired social platforms among business owners.

The 2015 state of marketing report produced by Salesforce recognises LinkedIn as the third most used platform among business owners. A significant number of businesses owners already use LinkedIn with many more expected to join. To conclude, we can say the social network is getting popular among marketers and especially B2B owners.

LinkedIn has been proved as a successful platform for lead generation.

Studies have shown that traffic generated through LinkedIn referral provided the best and highest visitor-to-lead conversion rate among networking sites. Statistics prove that the numbers are higher than Facebook and Twitter. According to trends, LinkedIn continues to generate more and more leads for businesses.

LinkedIn is highly appropriate for thought leadership.

LinkedIn is undoubtedly the best medium for distributing professional content. No other social platform helps you establish yourself as an industry leader, except LinkedIn. Another benefit of the platform is that you can join groups and networks with influencers and personalities from your industry. Consequently, it helps you strategically position yourself as a crucial player and influencer within your industry. This helps you to form your image as an eminent personality in this field.

LinkedIn enhances and builds positive face-to-face relationships.

A strong online presence is one benefit of using LinkedIn. However, relationship-building is not just limited to this online space. The social network platform has also proved beneficial in enhancing face-to-face relationships.

LinkedIn has emerged as more important to B2B companies than Facebook.         

A few years ago LinkedIn established itself as the most important platform for B2B companies and marketers. This meant it surpassed Facebook as the most beneficial platform for B2B companies and marketers. The preference for LinkedIn is more among B2B marketers than B2C marketers.

LinkedIn allows increased visibility to your brand. 

A well-optimised LinkedIn profile or company page has a higher chance of ranking high in a Google search. This means it increases the overall online visibility of your brand.  You can take the following steps to ensure a good ranking in Google search:

1. Use relevant keywords in your bio and description of the page

2. Add links to your blogs and websites in your profile

3. Make sure that you completely fill all the fields in your profile

4. Use descriptive wording in the job title and name of the company

This shows how LinkedIn has emerged as one of the most essential platforms for businesses, particularly B2B marketers. The features and the opportunities offered by LinkedIn are unique and immense.  If used appropriately, LinkedIn can help you unlock many possibilities and take your business to new heights.

What are some LinkedIn marketing strategies?

LinkedIn allows simple and great strategies to help your business with reach, visibility, and other aspects of marketing. Some of these strategies are listed below:

Use rich media in your posts

Every social media platform highly supports visual content. The same applies to LinkedIn. Posts with images receive around 98% more comments than those without them. Additionally, videos get five times more engagement on LinkedIn than other content.

The LinkedIn native videos provide the advantage of auto-plays when someone scrolls by them. Consequently, helping with attracting people and catching attention.

Use the inbuilt tools for targeting the right people

One of the most effective marketing tools in LinkedIn is its organic targeting option for posts. Page admin can target posts based on different profile data. This includes job, seniority, geography, organisation size, industry, and even language preference.

Use LinkedIn analytics to learn 

LinkedIn analytics should be used to regularly improve your marketing strategy. You should use post metrics to find what sort of content people engaged with most of what led to the most action. Consequently, design your content calendar accordingly.

Moreover, the analytics dashboard can help you find out how people find out your page and what sections they engage with.

Summing Up

LinkedIn proved itself to be a great social networking platform for professionals in the last decade. However, the scope of the platform should not be undermined as it also provides immense growth potential for businesses, especially B2B business.

For such great marketing solutions and guidance, contact Shaktiki today.