Why is SMS Marketing not a thing of the past?

Our inboxes today are simply overflowing – be it with our emails or text messages. The latter seems like a thing of the past. With hundreds of marketing messages that we signed up for once, we choose to ignore the pile of such similar messages. However, this doesn’t mean you don’t check your inbox at all.

We don’t ignore all the messages, at least not from our personal contacts. The ones ignored and forgotten can be pharmacy alerts, promos, mobile service, etc. With such experiences, one might consider SMS marketing not effective anymore. But what we need to remember is that it’s 2021 and people are more glued to their phones than ever before.

The fact mentioned above doesn’t change our treatment of promotional messages. But there are many other kinds of text messages too. The core point here is that people always keep their phones handy to get updates. This can be from anywhere – social media, news agencies, brands they signed up to. 

If you are still wondering who will check a message in the times of Email, then here’s an important statistic:

Open rates for texts are extremely higher than emails. It is 98% in comparison to a mere 20% for the latter. 

One important thing to remember here is that mobile advertising works but only if your message reaches the consumer’s inbox. Additionally, your advertisement should be mobile-optimised. This will allow your message to distinguish itself from the thousands of ignored messages and get a positive return on investment.

Almost every online marketer considers SMS marketing old and ineffective because they think it’s more regulated than email marketing. But this is a myth. Some well-planned targeted tactics and strategies can help you bring conversions, clients, and consequently revenue. However, there are many more reasons to invest in SMS marketing. Some of them are discussed in the next section.

Why should you invest in SMS marketing?

Texting provides the best engagement rate from all the marketing mediums

Emails can be left unchecked for days, at times even weeks. Phone calls can go unanswered. But text messages are almost read immediately. This was proved by the open rates mentioned previously. The average Click-through rate for PPC ads is terrible at 2%.

All this points out SMS marketing is underrated. But the issue that arises here is that it’s unethical and illegal to send unsolicited messages through this type of marketing. One needs to write an opt-in which allows customers to choose what they want ahead.

Customers can easily choose to opt-in or using their mobile phones. However, there are technologies that allow customers to opt-in seamlessly to a company’s messaging subscriber list. So, this can be easily used to reach customers.

Text Messages mean Immediate Delivery

The thing about any technique based on mobile marketing is that it is based on speed. Just consider SMS marketing. It’s so fast that once you press the “send” button, your message goes out instantly.

This means if you decide to set up a campaign, then you can have hundreds of clicks within a few minutes.

Interactive content can drive returns

The benefit of using mobile marketing is that it makes feedback possible. Recipients of the message can simply tap on the link or the ‘reply’ button.

This way your quick and simple messages can direct your subscribers to your website. However, the key here is to be creative and attract the customers

SMS marketing allows you to add a personal touch 

Another benefit of sending a text message is that it is an informal medium of communication. Consequently, it offers you the great opportunity of personalizing the message.

Many brands prefer friendly and personal terms like “friends”, “I” and “you” to create a good relationship to benefit their business. There are many opportunities to experiment with SMS. From personalized messages to directing users to fun games, these interactive ways can help to track every step of the conversion process.

Text Marketing is trackable

There are numerous texting platforms that allow us to manage text marketing campaigns from even a desktop. Such a platform will allow access to comprehensive analytics to track each step in the conversion process – from the delivery to the opening.

How to build an effective SMS Marketing Strategy?

To reap the benefits of SMS marketing, it’s important to update your SMS marketing strategy with the following:

Know your goals and your audience

Why is SMS Marketing not a thing of the past?
Image Source: Voicesage

Even if people quickly sign up for your messages, they have the option to opt out. This makes it important to be aware of your goals and what your audience is looking for. An approach like this will help you reach your objective and customers will receive the content they want to see. Additionally. it will also help you avoid sending meaningless texts that get ignored.

Be consistent and meet their expectations

While operating a text marketing campaign, it’s important to remember that subscribers trust you with their contact information. This demands you to be transparent about what you will send and how often will you text them. So, stay consistent with what they’re expecting.

Use Coupons or Special Deals

Designs campaigns offering exclusive deals or coupons. Generating unique coupon codes will not allow non-subscribers to take advantage of your deal. Instead, they will have to subscribe to avail the benefit of the deal. Consequently, it will fulfil your purpose.

Use Polls

Another interactive method to obtain meaningful data from your customers is to conduct polls. People can cast their votes. With the information gathered with time, one can get feedback to improve their functioning too.

Summing Up

It’s a truth that our inboxes are full of text messages. This is the kind of behaviour one has to restrain from if they want to leverage the advantage of SMS Marketing. The key to run a successful SMS campaign is to do less and get more. Start by asking significant questions regarding the use and frequency of your messages.

There are many useful marketing techniques beyond messaging. To employ these strategies, contact Shaktiki today.