How to ace branding in 2022?

There are countless hurdles to overcome, skills to master, and trends to investigate when it comes to a brand launch or even building a good brand. This is where branding comes into play.

Branding has always been about identifying, developing, and implementing distinctive characteristics in your organisation so that customers link your brand with more than just your products or services. It is critical to recognise that in order for your company’s brand to appear legitimate, it must encompass all aspects of your organisation. Branding humanises your company by giving it a personality and making it more intriguing and engaging.

The launch of your brand is your opportunity to officially establish your company in the eyes of your target audience. Whether you’re launching your brand for the first time or relaunching after a rebranding, there are some “must-haves” you can’t live without.

Branding in 2022

Over the years, we’ve watched entrepreneurs jump into the business waters, only to realise that hiding beneath the surface were vicious monsters eager to devour them. In 2022, branding has advanced from providing a solid market basis to presenting your organisation with a personality, beliefs, and goals that customers can identify with.

It is vital to recognise that business has progressed beyond products and services. Potential clients increasingly examine your brand first when deciding whether or not to do business with you.

As a result, failing to develop a well-branded firm might considerably inhibit your company’s growth by making it generic. It would also undermine your current customers’ loyalty, hurt consumer word-of-mouth marketing, and more than double your advertising costs.

People would pay extra for any product or service in exchange for outstanding customer service. As a result, ensure that your company focuses on more than just logos and taglines. It should also provide an excellent blend of values and visions, as well as foster strong customer relationships.

What is Branding? And Types of Branding Services

Branding Musts

1. Ensure that your audience is clearly defined

Before you do anything else, you must choose who you intend to target with your brand’s launch. Otherwise, you risk sounding cliched and unauthentic. Furthermore, having a thorough understanding of the type of consumer you’re aiming for allows you to craft a more clear and more consistent brand message.

Take the time to thoroughly research and define your target audience. Look for their likes/dislikes, values, and aspirations rather than their demographics (gender, race, geography, socioeconomic level, etc.). To prevent making the process too difficult, use professional tools. Make a note to detect trends in your obtained data so that you can pay extra attention to any certain demographic.

2. Cultivate your brand message carefully

The message of your brand refers to how you talk about yourself as a company and the value you bring. It’s utilised for everything from ad text to social media postings to email campaigns.

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It is vital to have the proper messaging in place for your brand’s launch. Additionally, make certain that the developed message is transmitted and consistent across all points of contact. It is critical that your message not only aligns with your target audience but that it is also factually and grammatically correct, as well as in the appropriate tone.

3. Create a launch schedule

First and foremost, you must create a launch schedule that includes your official launch date. Avoid holidays unless the occasion has special significance for you and your brand. 4-5 weeks before your launch date is often regarded as an ideal period to conduct a “pre-launch.” During this time, you can begin to generate interest in your brand with teasers, promotions, and general enthusiasm. Leverage content calendars to safeguard and boost your social media launch.

Tips to ace Branding in 2022

1. Determine the identity of your brand

Your brand identity is more than simply your firm’s personality; it is also the promise your company makes to its customers. The identity of your company embodies what your brand says, your values, how you communicate your products, and how you want customers to feel when they connect with your brand.

2. Find a strong brand name

Every business owner must devote time and effort to creating a great brand name that not only excites their target audience but also helps them stand out.

A fantastic name is an asset that no company can afford to overlook. Starbucks, Nike, Amazon, and Apple are all successful today because, in addition to their incredible products, they all had short, memorable, and distinctive names.

3. Collaborate with other brands

When it comes to creating your brand, don’t underestimate the importance of collaborating with other local businesses. Collaborate with other local businesses to hold seminars, trade exhibitions, and charity events.

What's in a handshake? A clue to whether or not you're hirableParticipating in community events is an excellent approach to presenting your company to its target audience. You can even take your collaboration to the next level by developing a co-branding agreement with another company. Uber’s collaboration with Spotify and BMW’s collaboration with Louis Vuitton aided these companies in increasing their client base, market share, brand image, and consumer loyalty.

4. Stay active on social media

Since the Covid-19 pandemic, the amount to which our lives have shifted online has been quickly increasing. And, if a company wants to build strong relationships with its customers, it must be active on the social media platforms that dominate the internet world.

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Keep up with other relevant marketing methods while acing your content marketing game. To create the groundwork for your approach, spread your brand’s content through visuals, videos, blogs, and newsletters. Further, do not shy away from strategies such as influencer marketing, contest marketing, and PPC ads.

Summing up

Companies want to be recognised for their amazing products and exceptional services, just as everyone wants to be remembered for something.

Even if planning a great brand launch isn’t easy, that shouldn’t stop you from investing your heart, soul, and sweat into producing a brand that people will love. There are numerous hurdles to overcome, talents to learn, and trends to discover. Keeping the aforementioned fundamentals in mind, the dynamic procedure can be undertaken. Learn from the success of other established as well as newly-born brands in your area.

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

How to organise a perfect contest marketing campaign?

Contest marketing is an exhaustive marketing strategy that employs giveaways, contests, or quizzes to oil the wheels of brand awareness and engagement. What consumer does not like an occasional freebie coming their way? And what brand wouldn’t just love a great opportunity to engage both old and new consumers effectively? Contest marketing acts as a meeting point of both these very normal human tendencies.

No marketer is unbeknownst to how frequently can one spot some or the other form of contest marketing being employed. Sometimes, however, picking the right type of contest might be tricky. Here is a list comprising some of the most interesting contest marketing strategies.

Types of contest marketing strategies

Picking the right type of contest is what follows after you decide your goals and expectations. The following are some tried and tested strategies for you –

1. Giveaways

How to Run a Successful Instagram Giveaway – Woorise BlogGiveaways are one of the easiest and most convenient contest marketing strategies. All you have to do is pick the occasion, choose a product that echoes the former, announce the contest with some necessary rules and select a winner through random selection. Be mindful of the rules you adjoin. They should serve your long-term marketing goals without banking a lot on your consumers’ efforts.

2. Quizzes

instagram instagram quiz 3 optionen Sticker by Steffi SAs the name suggests, a quiz will require you to ask a couple of questions and pick a winner on the basis of the correctness and the wholesomeness of their answers. A quiz needn’t necessarily involve questions based only on facts, it could involve questions based on your brand, products or your brand story.

 

3. Social Media Competitions

This is where contest marketing meets hashtag marketing. Social media competitions generally require brands to encourage their consumers to put up wholesome content on their respective social media accounts using the brand’s hashtags to facilitate visibility. The brand would then go through all the entries and pick a winner or multiple winners.

Benefits of contest marketing

14 Killer Giveaway Websites to Hype Your Online ContestContests are famous for a lot of things, their affordability and efficiency certainly tops the list. Here are some of the other well-known benefits that will make you want to run a contest today!

 

1. Facilitates market research

The reception of your contest is solely based on what you are offering as a prize. A great response definitely means that the prize worked wonders and intrigued your consumers as you’d have expected. Sometimes when you choose to ask your consumers to choose the prize themselves as a term of the contest, you get a good insight into the products on your catalogue which are working the best for you. This is something that makes a contest a win-win.

2. Boosts engagement

A successful contest helps leave a good brand footprint and optimises your engagement. Contests thrive on consumers engaging with your brand. Contests also birth a good amount of user-generated content that works wonders for your engagement and serves the social media algorithms well.

3. Multiplies your consumer base

A good engagement is directly proportional to a multiplication of your consumer base. Contests involving people to share or tag people as a rule or otherwise lead your consumers to network your brand. Organic networking done that way increases your consumer or fan base. A base thus built is not only stable but extremely promising.

Guide to help you organise the perfect contest

A lot of planning goes behind a successful contest. From content calendars to comprehensive group discussions, an error-free contest requires all hands on deck and proper inputs from almost everyone in an organisation. We are here to help you make your way through the planning step by step.

Step 1: Define goals and set an aim

Be clear on what your brand needs the most out of a potential contest. Deploying the steps that will follow are based on what you need at the moment. From improving brand awareness, optimising engagement and increasing your followers to conducting market research, addressing an occasion or promoting a product, you have to pick your objectives before moving ahead.

Step 2: Pick a contest and the prize

Address your goals by picking a suitable type of contest. It could be anything – an event-based or a celebratory giveaway, a much-needed quiz to boost engagement or a competition to gain insights into your market – that matches your requirement and the occasion.

Step 3: Set a budget and formulate rules

Planning your finances is essential when it comes to planning a contest. You should know the money you are willing to put. The prize, employee resources and ad campaigns to promote the contest, all of these require you to set a budget.

Deciding rules for contestants to enter is a tedious task. The rules should involve consumers to engage with your brand in some way or the other. Build a database for future reference by storing necessary details. Collect data of the demographics and age groups that generated the most engagement.

You need to be mindful of not ending up making the rules too complex. This could act as a deterrent for consumers to not participate. Also, look out for various contest guidelines laid by renowned social media platforms. Violating them could spell trouble for your brand in a lot of ways. Read them here –

Facebook, Instagram and Twitter.

Step 4: Market

Top tips for social-media marketing | Marketing | Campaign AsiaBesides marketing your contest, it is extremely important for you to market your brand. Marketers tend to place the latter on the back seat. Build an urgency by following up with what’s latest in terms of the number of applications received. Let the contestants be aware of their competition.

On the other hand, a contest should act as a smokescreen for you to imbibe your brand identity at large. The rules, the hashtags, the prize and the content, everything should scream lots about your brand.

Conclusion

A great way to make the most out of a contest besides the aforementioned benefits is to measure the response and the results.

You could also use the generated engagement to your benefit by launching a product or a discount scheme immediately after the contest ends as a consolation to all those who did not win.

A contest will tell you your most loyal and promising base of consumers and the product(s) that are loved by everyone. Feed the learnings to your marketing strategy for the long run.

The upcoming holiday season would be a great time to employ one or more contests to keep your brand’s visibility and engagement boosted. We hope that contest marketing as a strategy managed to appeal to your marketing senses given the benefits it enlists.

Contact us at Shaktiki today to book a free consultation call.