What are social media KPIs?

There’s no need for us to go into detail about the importance of social media in today’s corporate world. Global social media usage is increasing, with approximately 50% of the world’s population using Instagram and Facebook. If you’re reading this article about social media KPIs, you already know how important it is to be active on social media.

However, in order to properly comprehend the business value and demonstrate the outcomes to your team, you must actively measure key KPIs that illustrate the true value.

When it comes to campaigns launched on social media networks, social media KPIs (key performance indicators) are what your company measures. It clarifies what data you’re looking at and what indicators you’re collecting. This indicates how your social media efforts are helping you achieve your business objectives.

Your social media strategy should never be dictated by inspiration. Your social media KPIs are the only ones who can do that job.

Benefits of tracking social media marketing KPIs

Social media KPIs, at their core, indicate the return on investment (ROI) to your clients. They are definitely much more than just tracking the number of your average likes and followers. In a nutshell, you become a better marketer by regularly monitoring your social media activities. You can even both in the short and long term:

  1. Identify the best-performing techniques that lead to a high conversion rate.
  2. When it comes to purchasing new social media management software, demonstrate the importance of digital marketing. The expenditure will be justified thanks to your battle-tested results.
  3. Meet your business objectives, and you’ll be one step closer to generating an incredible bottom line.

Important social media KPIs

The KPIs listed below are organised by category. You’ll need a business account on each site to access the majority of these stats. The analytics section will provide you with the information you require.

Social Media KPIs for Engagement

5 Ways to Boost Organic Social Media EngagementThe energy at the heart of every department in an organisation is driving true brand engagement. KPIs for engagement rate indicates how well your material is received by your target audience. The more people engage with your posts or page, the more likely you are to win their confidence, loyalty, and sales in the future.

Likes: When someone likes your post, it’s a good sign that the content appeals to them. As you receive more “likes” on your postings, more people will be drawn to them, and the content will appear higher in people’s personal feeds.

Comments and Replies: Comments are a better measure of quality than “likes,” because typing something out ends up taking more effort. Start conversations and reply to comments to get your content noticed and develop relationships with your audience.

Mentions: As a marketer, one of the most rewarding experiences is hearing your brand and content mentioned positively by audiences and customers. Online word-of-mouth marketing is huge, and this demonstrates you’re establishing some brand awareness.

Reshares: While Twitter feeds move quickly, LinkedIn users are more deliberate in their resharing of content to their networks. Getting reshares on your material can indicate that it is fascinating and instructive enough for people to want to share it.

Profile visits: When someone is learning about your firm for the first time, they will go to your website, sign up for your email marketing tools, and look at your profile page. This is a nice reminder to maintain your profile up to date with your most essential link destinations.

Clicks: Keeping track of this will provide you insight into how your audience responds to your content. The more high-quality traffic your social media posts generate, the more potential conversions and revenues you can generate.

Social Media KPIs for Reach

New Ways to Gain Social Media Reach, Interactions & FollowersReach KPIs show you how your brand influences your target audience. Including how many people viewed your social media post in their newsfeed.

Follower count: The most straightforward measure to examine is your total social follower count across all of your channels.

Impressions: It is the number of times your posts have shown in someone’s newsfeed or timeline.

Web traffic from social media: Website traffic is how you turn social followers and people who see your content into leads and customers. If your website traffic is low, it’s likely that your content or call to action isn’t engaging enough.

Share of voice: Share of Voice is a metric that measures how much attention your brand receives in comparison to your competitors’ brands. Monitoring brand conversations, seeing more mentions of your organisation, and industry experts referencing your products or services more frequently can all help.

Post reach: It is a more specialised statistic than the overall category of reach KPIs. It represents the number of unique accounts that saw your post on social media. Divide the number of impressions by the number of followers to get a fair estimate of your reach. This feature is also readily available on a number of platforms.

Social Media KPIs for Conversions

9 Ways to Boost Your Social Media Conversion Rate | Sprout SocialConverting interactions into clients is the next step in the marketing funnel. In social media, vanity metrics such as the number of likes and comments have a role. The most important KPIs from social media is how they affect conversions.

Conversion Rate: The number of users who have converted (e.g., purchased a product) vs the number of clicks on a specific post. The percentage of users who converted to leads, or Lead Conversion Rate, is a related KPI. This aids in figuring out whether you’re getting leads that meet your target demographics and if you need to adjust your social material.

Revenue from sales: When you sell products and promote them through your social media presence, you want to know if your efforts are paying off. Examine your Google Analytics or website builder to determine your sales revenue.

CTR (Click-Through-Rate): The percentage of users who click on the call-to-action (CTA) button in your content.

Conclusion

Social media is the future of customer service and business growth. As a result, tracking social media KPIs is a critical component of any social media marketing strategy. Not all metrics, however, are supposed to be equal. Some social KPIs are more valuable than others or are more significant to your business in particular. Tracking all of the aforementioned indicators at once is a time-consuming task, thus concentrate on the KPIs that are most important to ALL companies.

You may have more things to consider, and some of the KPIs listed above may not be appealing to you, but you should always verify that your social media presence positively influences your business goals.

Contact us at Shaktiki today to book a free consultation call.

How can Google Ads revolutionise your marketing strategy?

Looking to invest in online ads? The right and the best place to do would be Google Ads. Google has over 259 million unique visitors and 4.8 billion daily interactions. Now, imagine optimising your advertising game on Google Ads. Tempting, right? Google Ads is fairly easy to navigate to drive home huge sales goals once mastered. It offers a great return on your investment as well.

The reputation of online advertising especially Pay Per Click Advertising precedes itself. Google Ads is a paid ad platform that falls within the Pay Per Click marketing channel, in which the advertiser pays per click or per impression on an ad. With Google Ads, you can improve the number of visitors to your website, phone calls, and in-store visits.

Google is the most popular search engine, with over 5 billion daily searches. Not to mention that the Google Ads platform has been operational for nearly two decades, giving them a leg up on the competition in the paid advertising space.

Google Ads allows you to develop and share well-timed ads with your target audience, both on mobiles and desktops. This means your company will appear on the search engine results page (SERP) when your ideal customers use Google Search or Google Maps to browse for items and services similar to yours.

Benefits of Google Ads

  1. Ads posted on the platform tour across other sister channels including YouTube, Blogger, and Google Display Network.
  2. As time proceeds, the platform will assist you in analysing and improving your ads in order to reach more people.
  3. You can also customise your ads to fit your budget and utilise the Google Ads tool to stay under your monthly budget.
  4. You can even halt or terminate your ad expenditure at any moment.
  5. Statistically speaking, the click-through rate for Google Ads is over 8%. Customers who watch an ad on YouTube are 45% more likely to buy it.
  6. According to Google, advertisers make 8 times their investment in Google Ads.

How does Google Ads work?

Cómo crear campañas óptimas en Google Ads? | ContenttuYour ad is shown to potential leads or customers who are interested in your product or service through Google Ads. This is achieved via matching keywords between the ones looked up by the user and the ones bid on by you. Advertisers make bids on search phrases or keywords, and the winning bids appear at the top of search results pages, on YouTube videos, or on relevant websites, depending on the sort of ad campaign chosen.

Sounds easy? It is, but you need to look out for certain factors to make the process pan out smoothly for you. The factors listed below have a significant impact on your ability to generate successful and high-performing Google Ads.

1. AdRank and Quality Score

AdRank defines where your advertising appears, and Quality Score is one of two elements that decide your AdRank and the other being bid amount. Although, even before you increase your bid price, you should concentrate most of your attention on your QS when you first start up your Google Ad campaign. Your acquisition expenses will be lower and your placement will be better if your QS is greater.

Remember that your Quality Score is determined by the quality and relevancy of your ad, which Google determines by the number of people that click on your ad when it is displayed — your click-through rate (CTR). Your CTR is determined by how well your ad fits searcher intent, which may be determined in three ways:

  • The utility of your keywords
  • If your ad copy and CTA deliver exactly what the searcher is looking for, you’ve succeeded
  • Your landing page’s user experience

2. Keywords

Good keyword research for paid ads is just as vital as it is for organic search. Your keywords should as closely as possible match the objective of the searcher. This is because Google will match your ad to search queries depending on the keywords you choose.

Each ad group you establish in your campaign will focus on a small number of keywords – one to five is ideal.

Negative keywords are a list of terms for which you don’t want to rank. You will be warned against bidding on these keywords by Google.

3. Location

When you first create a Google Ad, you’ll have to choose a geographic area in which your ad will appear. If you have a physical location, this should be within a fair radius of it. Your location should be set in the regions where you ship if you have an e-commerce business. The sky is the limit if you provide a service or products that are available internationally.

Types of Google Ads Campaigns

Google offers five kinds of ads, mentioned as follows-

  1. On a Google results page, search ads are text ads that appear among the search results.
  2. The Google Display Network’s display ads are primarily image-based and appear on websites.
  3.  YouTube video ads last between six and fifteen seconds.
  4. Shopping ad campaigns include extensive product information such as price and image. You can build a Shopping campaign using Google Merchant Center.Google rolls out Shopping Ads in Singapore | Digital | Campaign Asia
  5. Google app ad campaigns advertise your mobile app on Google Search Network, Google Play, Google Display Network etc. You don’t design an App ad campaign as you do with the aforementioned kinds of ads. Instead, supply Google with information about your app and its target demographic, and put a bid.

Amy X. Zhang - UW CSE

Best Practices

Your Google Ads could be underperforming for a variety of reasons. Let’s take a look at some of the most prevalent best practices to adhere to.

  1. Improving your Quality Score
  2. Optimising your ad landing page as your user should have a smooth transition from the landing page to the conversion
  3. Avoid running redundant ads by maintaining a comprehensive schedule and tracking insights using the tracking tools offered by Google
  4. Avoiding negative and broad keywords
  5. Tailoring your bidding strategies to echo your budget and expected goals

Wrapping Up

The Google Ads network caters to businesses of all sizes, with varying budgets and advertising objectives. Different target audiences, the majority of whom have used Google to solve an issue at least once in their lives. So why wouldn’t you throw a bucket into a sea of seemingly unending searches approximating 2+ trillion each year to see how much money you could generate?

Contact us at Shaktiki today to book a free consultation call.

How to organise a perfect contest marketing campaign?

Contest marketing is an exhaustive marketing strategy that employs giveaways, contests, or quizzes to oil the wheels of brand awareness and engagement. What consumer does not like an occasional freebie coming their way? And what brand wouldn’t just love a great opportunity to engage both old and new consumers effectively? Contest marketing acts as a meeting point of both these very normal human tendencies.

No marketer is unbeknownst to how frequently can one spot some or the other form of contest marketing being employed. Sometimes, however, picking the right type of contest might be tricky. Here is a list comprising some of the most interesting contest marketing strategies.

Types of contest marketing strategies

Picking the right type of contest is what follows after you decide your goals and expectations. The following are some tried and tested strategies for you –

1. Giveaways

How to Run a Successful Instagram Giveaway – Woorise BlogGiveaways are one of the easiest and most convenient contest marketing strategies. All you have to do is pick the occasion, choose a product that echoes the former, announce the contest with some necessary rules and select a winner through random selection. Be mindful of the rules you adjoin. They should serve your long-term marketing goals without banking a lot on your consumers’ efforts.

2. Quizzes

instagram instagram quiz 3 optionen Sticker by Steffi SAs the name suggests, a quiz will require you to ask a couple of questions and pick a winner on the basis of the correctness and the wholesomeness of their answers. A quiz needn’t necessarily involve questions based only on facts, it could involve questions based on your brand, products or your brand story.

 

3. Social Media Competitions

This is where contest marketing meets hashtag marketing. Social media competitions generally require brands to encourage their consumers to put up wholesome content on their respective social media accounts using the brand’s hashtags to facilitate visibility. The brand would then go through all the entries and pick a winner or multiple winners.

Benefits of contest marketing

14 Killer Giveaway Websites to Hype Your Online ContestContests are famous for a lot of things, their affordability and efficiency certainly tops the list. Here are some of the other well-known benefits that will make you want to run a contest today!

 

1. Facilitates market research

The reception of your contest is solely based on what you are offering as a prize. A great response definitely means that the prize worked wonders and intrigued your consumers as you’d have expected. Sometimes when you choose to ask your consumers to choose the prize themselves as a term of the contest, you get a good insight into the products on your catalogue which are working the best for you. This is something that makes a contest a win-win.

2. Boosts engagement

A successful contest helps leave a good brand footprint and optimises your engagement. Contests thrive on consumers engaging with your brand. Contests also birth a good amount of user-generated content that works wonders for your engagement and serves the social media algorithms well.

3. Multiplies your consumer base

A good engagement is directly proportional to a multiplication of your consumer base. Contests involving people to share or tag people as a rule or otherwise lead your consumers to network your brand. Organic networking done that way increases your consumer or fan base. A base thus built is not only stable but extremely promising.

Guide to help you organise the perfect contest

A lot of planning goes behind a successful contest. From content calendars to comprehensive group discussions, an error-free contest requires all hands on deck and proper inputs from almost everyone in an organisation. We are here to help you make your way through the planning step by step.

Step 1: Define goals and set an aim

Be clear on what your brand needs the most out of a potential contest. Deploying the steps that will follow are based on what you need at the moment. From improving brand awareness, optimising engagement and increasing your followers to conducting market research, addressing an occasion or promoting a product, you have to pick your objectives before moving ahead.

Step 2: Pick a contest and the prize

Address your goals by picking a suitable type of contest. It could be anything – an event-based or a celebratory giveaway, a much-needed quiz to boost engagement or a competition to gain insights into your market – that matches your requirement and the occasion.

Step 3: Set a budget and formulate rules

Planning your finances is essential when it comes to planning a contest. You should know the money you are willing to put. The prize, employee resources and ad campaigns to promote the contest, all of these require you to set a budget.

Deciding rules for contestants to enter is a tedious task. The rules should involve consumers to engage with your brand in some way or the other. Build a database for future reference by storing necessary details. Collect data of the demographics and age groups that generated the most engagement.

You need to be mindful of not ending up making the rules too complex. This could act as a deterrent for consumers to not participate. Also, look out for various contest guidelines laid by renowned social media platforms. Violating them could spell trouble for your brand in a lot of ways. Read them here –

Facebook, Instagram and Twitter.

Step 4: Market

Top tips for social-media marketing | Marketing | Campaign AsiaBesides marketing your contest, it is extremely important for you to market your brand. Marketers tend to place the latter on the back seat. Build an urgency by following up with what’s latest in terms of the number of applications received. Let the contestants be aware of their competition.

On the other hand, a contest should act as a smokescreen for you to imbibe your brand identity at large. The rules, the hashtags, the prize and the content, everything should scream lots about your brand.

Conclusion

A great way to make the most out of a contest besides the aforementioned benefits is to measure the response and the results.

You could also use the generated engagement to your benefit by launching a product or a discount scheme immediately after the contest ends as a consolation to all those who did not win.

A contest will tell you your most loyal and promising base of consumers and the product(s) that are loved by everyone. Feed the learnings to your marketing strategy for the long run.

The upcoming holiday season would be a great time to employ one or more contests to keep your brand’s visibility and engagement boosted. We hope that contest marketing as a strategy managed to appeal to your marketing senses given the benefits it enlists.

Contact us at Shaktiki today to book a free consultation call.

 

 

Why is Collaborative Marketing up and coming?

Collaborative marketing is a means to pool the resources of like-minded organisations in order to achieve similar growth goals. It is one of today’s marketers favourite strategies for a variety of reasons. A huge return on investment made both monetarily and in terms of the efforts allotted definitely tops the chart. When collaborating one of the basics things to be mindful of is the degree of like-mindedness of the business you choose to collaborate with.

Factually speaking, a recent report found that businesses that collaborated on joint initiatives were $430,000 better off than those who chose not to. And that the degree of openness to collaborations was directly proportional to growth in revenues.

Talking about the benefits of collaborative marketing, it helps you boost your reach, improve brand awareness and strengthen your brand image. Depending upon the type of tactic you choose to go with, you might also end up cutting costs and benefit from combined expertise.

How does collaborative marketing with other businesses work?

A great venture requires great planning. Plan and define your goals before you move forward with a particular partnership. Get everything in an agreement and design a joint social media calendar to avoid potential misunderstandings.

Effectively identifying a business you choose to collaborate with lays the foundation for a successful collaboration. When collaborating, your main aim is to increase brand awareness. Therefore, choose a business that echoes your aim and offers a complimentary service or product. Do not collaborate with your direct competitors.

Collaborative Marketing

After you are done selecting, it is time to reach out. When you are looking to boost your reach, make sure your collaboration pitch leverages existing statistics of your reach and the degree of your existing brand awareness. On the other hand, if you want to work on a collective ad campaign, propose a potential budget you are looking for from their end.  This is necessary for them to stay on the same page as you.

Do not reveal too little or too much. Your pitch is your way to foster a potential collaboration that will require both trust and loyalty from both parties’ ends.

What does collaborative marketing entail?

These collaborations work in many ways. The two most common standards of collaboration are discussed as follows. You can either collaborate with businesses to promote your brand or service (which should complement theirs) on their social media. Or, you propose to pool resources and launch a joint product or a collective ad campaign, an offer or even a pop-up shop.

Some strategies sprouted from the aforementioned standards are discussed in length below.

Another type of collaboration that might come to your mind is that with influencers. However, those collaborations come mainly under influencer marketing. Influencer marketing involves entering a paid partnership with an influencer.  In return, the influencer markets your product or service by talking about it on their social media handles. Read more about influencer marketing here.

Common collaborative marketing strategies

Co-branding or Partnership Marketing

It refers to pooling resources and splitting costs to come up with a joint campaign. Now the campaign could essentially be an ad, an offer, or a pop-up shop. Collaboration can also have two brands talk about each other on their social media via content marketing.

An example of partnership marketing is Spotify and Starbuck’s music ecosystem. Under the initiative, Starbucks employees got a Spotify premium subscription, via which they can curate playlists to play throughout the day in the shop. Read more about the co-branding marketing genius here.

Starbucks Spotify

Brand partnerships

As suggested by the term, it involves long-term partnerships with brands to foster anything from an ad to a whole new product. It helps brands meet their goals collectively. An example of a partnership that required curation of a product is Burger King’s with the Impossible Burger. They made history by becoming one of the first national fast-food brands to release a meatless burger.

Whopper

Another example where a long-term brand partnership that did not require birthing a new product is McDonald’s and Coca-Cola’s. The burger-selling giant entered into a partnership with a soft drink giant, agreeing to exclusively sell Coke products at their outlets.

Social media collaborations

These types of collaborations basically entitle brands to collaborate with other brands with the purpose of promoting each other on their handles. This is done via leveraging content marketing to give product shoutouts to each other. Publishing their interview or releasing a podcast episode.

social media channelsOur favourite means to achieve high returns is launching a giveaway. They are quite easy to set up. You collaborate with a brand to come up with specific terms and offer products in an exclusive giveaway for both your audiences. By offering the best of both worlds at minimal costs, you end up getting rewarded in terms of boosted reach. As a marketer, it is important to market the giveaway in turn by using social media ads.

Joint ad campaigns

Pooling costs to launch an ad campaign with a partner is also a way to collaborate. You find a business that offers a complementary service and launches a campaign together. The campaign, thus launched, will have both your marketing expertise at work, which is a win-win. Facebook Ads are an effective tool to realise your marketing goals.

Facebook Ads

You can also choose to come up with a deal offer for your customers. Imagine you are a business that sells organic coffee. Now, you can collaborate with a brand that sells ice cream. A joint ad campaign will talk about how great a combination both your products make and offer a discount of say 20% when bought together.

Both the businesses end up acquiring a huge chunk of the other’s customer base without spending a bomb.

Conclusion

Collaborations with other businesses is a two-way street, hence it is important to stay faithful till the terms of the collaboration are met. You need to be aware of your expectations as well as strive to accommodate and address your partner’s too. Also, do not skip on re-evaluating your strategy with each collaboration. Do not give up on the strategy as a whole in case a collaboration does not end up working well. 

Collaborations are a great and upcoming marketing strategy given the fact that almost every pair of businesses complementing each other’s work. Intrigued? Well, we don’t see why you wouldn’t be. Happy collaborating! We at Shaktiki are here to help you with anything and everything marketing. Contact us here.

 

 

What is the importance of LinkedIn Marketing Strategy?

We all know the best place to network is LinkedIn. From making connections to getting jobs, the platform is a blessing for professionals. However, this doesn’t mean the end of its functionality.

The platform is a great place to build relationships. This isn’t limited to working professionals but also includes businesses. As an organisation, you can do many things in this space and make it a key addition to your digital marketing strategy. This is the purpose of LinkedIn Marketing.

What is LinkedIn Marketing?

As mentioned above, LinkedIn is not just for those in search of a job or professionals. Undoubtedly, the platform is meant to help us build our network and careers. But it can be effectively used to grow your business as well.

This social media platform can provide immense exposure to your brand and your business through millions of connections. Consequently, you can use this to build meaningful relationships with individuals and other companies to enhance your brand.

LinkedIn is clearly a professional social network platform. From career development to industry discussions, it’s all things professional. However, it can also be used to find customers, partners, and excellent employees.

Why is having a LinkedIn Marketing Strategy important?

LinkedIn is different from other platforms primarily because it’s not about selling or marketing your products. The usual formula of simply spamming and trying to push your business does not work here. In simple words, hard selling is not for this platform.

These facts point to one thing that having a marketing strategy is crucial for this platform. Considering, it has a completely different audience, LinkedIn marketing demands a unique approach.

Despite this, statistics favour LinkedIn marketing. Social Sprout says that business marketing on LinkedIn can generate 277% more leads on average in comparison to Facebook. Surveys of B2B marketers also show how LinkedIn brings 80% more social media leads. Besides this, there are many reasons to invest in LinkedIn Marketing:

LinkedIn is one of the most desired social platforms among business owners.

The 2015 state of marketing report produced by Salesforce recognises LinkedIn as the third most used platform among business owners. A significant number of businesses owners already use LinkedIn with many more expected to join. To conclude, we can say the social network is getting popular among marketers and especially B2B owners.

LinkedIn has been proved as a successful platform for lead generation.

Studies have shown that traffic generated through LinkedIn referral provided the best and highest visitor-to-lead conversion rate among networking sites. Statistics prove that the numbers are higher than Facebook and Twitter. According to trends, LinkedIn continues to generate more and more leads for businesses.

LinkedIn is highly appropriate for thought leadership.

LinkedIn is undoubtedly the best medium for distributing professional content. No other social platform helps you establish yourself as an industry leader, except LinkedIn. Another benefit of the platform is that you can join groups and networks with influencers and personalities from your industry. Consequently, it helps you strategically position yourself as a crucial player and influencer within your industry. This helps you to form your image as an eminent personality in this field.

LinkedIn enhances and builds positive face-to-face relationships.

A strong online presence is one benefit of using LinkedIn. However, relationship-building is not just limited to this online space. The social network platform has also proved beneficial in enhancing face-to-face relationships.

LinkedIn has emerged as more important to B2B companies than Facebook.         

A few years ago LinkedIn established itself as the most important platform for B2B companies and marketers. This meant it surpassed Facebook as the most beneficial platform for B2B companies and marketers. The preference for LinkedIn is more among B2B marketers than B2C marketers.

LinkedIn allows increased visibility to your brand. 

A well-optimised LinkedIn profile or company page has a higher chance of ranking high in a Google search. This means it increases the overall online visibility of your brand.  You can take the following steps to ensure a good ranking in Google search:

1. Use relevant keywords in your bio and description of the page

2. Add links to your blogs and websites in your profile

3. Make sure that you completely fill all the fields in your profile

4. Use descriptive wording in the job title and name of the company

This shows how LinkedIn has emerged as one of the most essential platforms for businesses, particularly B2B marketers. The features and the opportunities offered by LinkedIn are unique and immense.  If used appropriately, LinkedIn can help you unlock many possibilities and take your business to new heights.

What are some LinkedIn marketing strategies?

LinkedIn allows simple and great strategies to help your business with reach, visibility, and other aspects of marketing. Some of these strategies are listed below:

Use rich media in your posts

Every social media platform highly supports visual content. The same applies to LinkedIn. Posts with images receive around 98% more comments than those without them. Additionally, videos get five times more engagement on LinkedIn than other content.

The LinkedIn native videos provide the advantage of auto-plays when someone scrolls by them. Consequently, helping with attracting people and catching attention.

Use the inbuilt tools for targeting the right people

One of the most effective marketing tools in LinkedIn is its organic targeting option for posts. Page admin can target posts based on different profile data. This includes job, seniority, geography, organisation size, industry, and even language preference.

Use LinkedIn analytics to learn 

LinkedIn analytics should be used to regularly improve your marketing strategy. You should use post metrics to find what sort of content people engaged with most of what led to the most action. Consequently, design your content calendar accordingly.

Moreover, the analytics dashboard can help you find out how people find out your page and what sections they engage with.

Summing Up

LinkedIn proved itself to be a great social networking platform for professionals in the last decade. However, the scope of the platform should not be undermined as it also provides immense growth potential for businesses, especially B2B business.

For such great marketing solutions and guidance, contact Shaktiki today. 

 

 

 

 

 

 

 

 

 

 

 

 

The ultimate guide to branding for beginners

In technical terms, a brand is defined as a set of features that differentiates one company from the other. However, the influence of a brand extends beyond this simple definition. This is why Starbucks is not just an ordinary chain of coffeehouses or Apple any regular technology company. Hence, the buzz for branding.

Businesses are aware of the immense power that a unique and well-received brand identity can have on the growth of their enterprise. A glance at the current market scenario can explain the importance of creating an outstanding brand identity. Consequently, businesses put exceptional efforts and creativity to closely align their brand identity and brand image. This is what branding is concerned with.

What is Branding?

Branding refers to the process of conducting research, and then consequently developing and applying a set of unique features to an organisation. This like every other business strategy is done to attract consumers.  But the greater aim is to allow customers to identify the brand with your products or services for the long run.

Considering that branding can be a major factor that influences the final purchasing decision, it’s a significant process for every organisation. The task can be extremely difficult. However, we make this process easier for you with a stepwise guide and effective tips to branding for beginners:

Discovering your brand’s purpose

Before taking any step further in building your business, it’s important to answer and be very clear about one question: Why did you create your business?

The answer to this is crucial as it will build your mission statement. Consequently, it defines your purpose as an organisation. Building a business is a time-consuming and demanding venture. But asking some critical questions like this can serve as motivation during challenging times.

However, the most important reason to have a mission and vision is to communicate the same to your customers. Having clarity about the purpose will be reflected in every step you take in the significant branding process. Additionally, this gives people a reason to care about your brand and organisation. This further allows them to decide their response as a customer in the market.

Deciding your target customer

Building and running a business is testing. It’s often considered a ‘gamble’. But branding can help to create awareness, trust and consequently generate revenue. In simpler words, the risk can be minimized and a customer base can be formed with branding. However, all this requires you to know the ‘who’, i.e. your ideal customer.

A target market research is necessary to determine your target audience. Knowing the demographics of your ideal customers can be a key to unlock your growth. These demographics can include the following:

  • Age
  • Gender
  • Education and qualifications
  • Employment
  • Lifestyle and the struggles

Knowledge about your potential customer can, in turn, allow you to make your branding decisions and make them your actual customer. Hence, building a brand will become easier provided you can put yourself in their shoes which requires you to know the ‘who’.

Establishing your strengths, qualities, and values

The process of branding is almost like self-discovery as it enables one organization to dig deep and find itself. Your brand is that significant asset that’s completely unique and original. This calls for you to define the values, strengths, and qualities that set your brand apart.

Creating your brand with visual and verbal elements

As discussed above, comprehensive knowledge about your business from its purpose to the ideal customer determines the branding process. This gives direction to how to build your business including the brand elements like logo, typography, iconography, colour palette, etc.

This step involves choosing the words that you use for the name of your business, tagline,  and the “brand promise”.

 

The ultimate guide to branding for beginners
Image source: Peterspann

A psychology principle applied in marketing that becomes crucial here is the psychology of colour. According to this principle, colour evokes different emotions in people, like blue signifies trust. Different colours used in marketing determine the way people value a business. As a result, marketers apply this principle to benefit their enterprise.

Employing your branding strategy

After creating a brand strategy, it’s important to execute the same carefully and correctly. This applies to every platform or medium where the brand contacts or communicates with the customers. So listed below are some tips for different mediums:

Website

A website is an official identity that exists in the public domain. Considering its significant part in forming company identity, it must reflect the brand. In order to provide a smooth and satisfactory customer experience, make sure that every content on the website matches your brand voice.

Packaging

While most businesses focus on the larger aspects of branding, the packaging is missed out. However, considering it’s the most real way a customer interacts with a brand, even packaging should reflect the branding.

Social Media

Social Media has become the modern way of communication. Brands can use this space to have a friendly interaction with customers and expand their customer base. Before posting such content, brands must ensure that their page reflects their brand identity. For example, brands should use their logo as their profile photo. This can help customers to recognise your business and distinguish it from your competitors.

Important tips for branding

Branding is a process that must be carried out carefully. Two things that must be taken care of are:

Focus on consistency

Inconsistency is a branding mistake as it misleads your customers. Consistency is a sign of a valuable and strong organisation. Hence, a  brand that prioritises consistency, benefits from it.  A similar presence across all platforms makes it easy for customers to recognise your brand and eventually prefer the same.

Forming and following a brand strategy

An organisation should build a brand strategy with long-term goals. However, the strategy should be flexible enough to incorporate new trends or demands.

Summing Up

Branding is not a simple process. But building and running a business have always been a challenge. While branding can aid to grow your business, we at Shaktiki can help instil growth through our expertise in marketing.

Contact Shaktiki for all your marketing solutions.

 

 

 

Why is social commerce the future?

We come across many things while scrolling our social media feeds. From influencers to advertisements, social media today has innumerable aspects of human life. A recent introduction to this particular digital space is commerce.

Recall the last time you were going through your Facebook and Instagram and you came across a product. You later discovered that you can purchase the product right then and there. This is exactly what social commerce is about. It refers to purchasing a product from a different company within the frame of social media experience.

In simpler terms, social commerce can be defined as a process where social media platforms are utilised to create a more personalised and targeted in-app shopping experience. It adds e-commerce functionality to various social media platforms. Once customers are satisfied, social media can give a medium to share and recommend the business. The concept of social media that allows content to go viral makes it an exciting place to conduct business. Additionally, this allows very efficient word-of-mouth marketing.

A few examples of social commerce platforms or sites include buying buttons on Pinterest and Twitter.

Why is social commerce the future?

However, the most crucial example is Facebook’s business retail store pages which allow users to browse and shop without actually leaving the platform.

Statistics on social commerce

The concept of social commerce might not be entirely new but the doubts regarding it can be definitely solved with the statistics that do not fail to support it:

  • Facebook has around 1.47 billion daily, active users
  • 60% of active Instagram users confirm that they find new products on the same app (hence it means one can sell products on the same platform)
  • 30% of online shoppers are of the opinion that they would be willing to purchase things from a social media network like Instagram, Facebook, Pinterest, Snapchat, or Twitter
  • Social Media Messenger sales are performing tremendously better than the current email in terms of return on investment

Such figures are indicative of the growth potential in social commerce. However, this type of commerce is often mistaken as e-commerce which is not accurate.

Difference between social commerce and e-commerce

Both the terms are often confused. This is because they include an online medium for making a purchase. However, there lies a significant difference which makes it wrong to use them interchangeably.

E-commerce can be referred to as a shopping experience carried out through a website or an app. On the other hand, social commerce refers to customers making purchases within a social media platform. Hence, social commerce is not the same as e-commerce.

Along with this, social commerce is not social selling. The latter refers to cultivating relationships on social media that will help build one’s potential sales list.

Why Social Commerce?

If you are a business owner then the question on your mind is whether social commerce will work for your business. In order to make this decision, it’s important to find what benefits it offers to your brand. These advantages extend from increasing sales, customer engagement, website traffic to driving traffic.

Constant growth in terms of audience

Various social media platforms attract thousands of new users around the world. These sites already have millions of active users. Simultaneously, it’s important to remember that every business needs to figure out how to reach and sell to its target customers. If a company decides to use social commerce then their followings and potential customer base are continuously growing.

Higher search engine ranking

Engagement on social media has benefits beyond direct transactions. It’s proven that social media commerce brings traffic to the website which as a result improves ranking on search engine results.

Sharing links to content posted on your website through social media is an effective way to drive traffic from social media users. This allows the audience to engage with a like, comment or share. Hence, reaching a larger audience.

Increase in engagement and reach

Every time a business shares content for social commerce, they get a benefit in terms of an increase in engagement and reach. Showing up in a follower’s feed daily provides a powerful branding opportunity. Consequently, such people with regular interaction are likely to recommend the company. However, social commerce motivates people to interact in two-way communication. Customers can also use social media as a customer service channel to solve problems.

Customer loyalty

While one business aims to sell and promote their products/services through social media, they also aim to build healthy relationships with people. This interaction can allow building and maintaining relationships that increase loyalty and trust. Such satisfied customers are then converted to loyal clients who make constant purchases.

Business metrics

An important part of business marketing is to analyse your efforts in order to find out whether the campaign had a positive ROI. In this case, social media commerce allows to measure and evaluate performances. Instagram business accounts, Facebook posts, and tweets on Twitter have in-built metrics for impressions, reach, and engagements. Additionally, social media posts allow measuring traffic to your website through website click counts. Other ways to determine a positive ROI include numbers of followers and likes among others.

More on the social commerce space

The following three major platforms own the social commerce space today:

Facebook

The social media platform has doubled down on social commerce. Brands can create “Shop Now” stores. In addition to this, companies use Messenger to interact with customers, both prior and post-sale.

Instagram

According to Facebook data, around 70% of shopping enthusiasts use Instagram for product discovery.

Why is social commerce the future?

The application’s feature – Instagram Shopping, allows users to tap on images and stories to vire featured products. This is available in 70 countries.

Pinterest

The aesthetic social media platform introduced buyable pins in June 2015. Initially, they were 30 million on the site. However, Pinterest reported that the number had doubled three months later.

Summing up

E-commerce has emerged as a new trend in the business industry. But with the increasing influence of social media in our lives, social commerce is likely to become the next popular trend.

Contact us at Shaktiki today to find out how we can help you implement this type of commerce strategy for optimum results.

Why does influencer marketing work?

Earlier there used to be a difference between our real life and digital life. But today that difference is reducing at an enormous rate. All spheres of our life are significantly shifting to screens. The coronavirus pandemic fastened this transfer. However, one can’t deny that this digital life was already approaching us.

The influence of social media on people of all ages has increased tremendously. Consequently, it means the influence of people on social media has also increased. This forms the basis of what we call “influencers”.

Who are influencers?

The world has witnessed an upsurge in the number of people using social media. There were 3.484 billion people on social media as per the We Are Social report released in January 2019. This does not mean that these billions of people are just simply users. Social media has elevated some of them to what we now call “influencers” or what we can simply call social media celebrities. However, there is a difference between celebrities and influencers.

Influencers have built a name for their expertise and knowledge on a specific topic. They post content around that topic on different social media platforms. These efforts generate a considerable amount of enthusiastic audience interested in what these influencers have to say. This makes influencers a new crucial player in the world of marketing. Hence, influencer marketing is the new trend.

What is influencer marketing?

This is a new type of marketing that has recently gained popularity. Most importantly, it is the most trending marketing trend of recent years, including 2021! So what exactly is it?

Influencer marketing is a type of marketing strategy that uses major personalities from their industry to promote a company’s message to a larger market. In this way, the company does not directly market their products or services. Rather this type of marketing becomes an indirect way of hiring influencers.

This marketing strategy works with a combination of other forms of marketing, like social media marketing and content marketing. These influencer campaigns can have the company providing the content or the influencers creating the content themselves.

Brands are fond of these personalities called ‘social media influencers’ as they are capable of starting trends. Additionally, influencers constantly interact with their audience while talking about a specific topic. This means they have closer relationships with the public which for a business are potential customers. Consequently, they also possess the power to affect the purchasing decisions of their audience. This has made influencer marketing a new and profitable strategy.

Some of the most successful influencer marketing campaigns include Mariott’s campaign with YouTube influencer Jeana Smith.

Influencer Marketing: The way to trust and growth

Another interesting example can be Google hiring two DIY-focused micro-influencers behind the @thesorrygirls to promote the new Pixelbook.

Influencer marketing – every brand’s favourite strategy

In the current times, setting up a production unit is far easier than selling the goods or services. There is heavy competition in every market. With so many choices, a consumer has been forced to choose between brands. This has led to a demand for systematic and interactive marketing strategies. Every brand is working on creating relevant content. While many succeed in doing so, the competition still remains tough.

According to statistics revealed by Google in 2015, about 56% of paid digital ad impressions are never even seen. Whereas DoubleClick shared in 2015 that 62% of consumers trust brands less. Such statistics point out that conventional digital marketing tactics are not working anymore.

Just recall how many times have you been tired of online marketing messages or advertisements. Before the advent of these strategies, one of the most popular marketing methods were the advertisements which ran on television or radios or billboards. These are comparatively unpopular methods because of several reasons including high budget requirements. But most importantly, people get tired of hearing companies talking about their own products. Celebrities from the film and sports industry helped take sales to new heights. But such endorsements have become very apparent.

In this scenario, influencer marketing works opposite from the traditional tactics while adding a sense of familiarity. Celebrities are known popular faces, while influencers seem more closer to life as they are common people who are just popular online. Additionally, influencers help in creating a conversation among consumers. All of this has the following benefits for a business:

Attracting new customers

Brands select influencers from their product or service category. But additionally, they can target audience groups after assessing the profile of customers. For example, a clothing company launching a plus-size line can promote themselves with the help of a body-positive influencer.

Increasing customer loyalty

An influencer’s audience sees their life closely as someone they can relate with. This is the foundation of a follower-influencer relationship. It is this authenticity earned by an influencer over a period of time, which a brand utilizes by just hiring them.

Maximum return on investment

The expense of approaching an influencer is less than a celebrity. Additionally, the hard-earned trust of the audience by an influencer makes them a loyal potential customer base.

Influencer Marketing: The way to trust and growth

So, a comparative analysis of investment and returns points out the immense scope of profits from influencer marketing.

Quit the old way

Many brands have already adopted influencer marketing, especially in the fashion industry. If you haven’t then it’s about time that you start it now. This requires following a detailed procedure in order to get good results.

Why do you need to start?

Social Media is where the conversation is brewing now. Additionally, business runs on trust is a fact. Influencers with an enthusiastic audience are the best solution for gaining trust. Brands need to realise why people follow influencers and not them. The audience is less bothered about the brand but more interested in the opinion of these popular influencers. So if you are thinking of using this tactic then remember not to force your knowledge on influencers. The audience is there, so let them give you the results.

If you want any such purpose-driven marketing solutions, then contact us at Shaktiki and let us do the magic with our marketing expertise just like an influencer!