How will AI affect digital marketing in 2022?

Artificial intelligence has received a lot of attention in recent years due to its importance in transforming enterprises and boosting sectors. In the field of marketing, it has followed suit. The future of digital marketing is being shaped and constantly, reshaped by AI.

It has already had a significant impact on how firms communicate with customers and how marketing campaigns are implemented. Many retail and e-commerce organisations use artificial intelligence to track their customers’ preferences, habits, and buying habits. These insights assist them in creating product and service recommendations that their clients may find intriguing.

Benefits of AI for Businesses

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency’s digital marketing approach. It allows you to personalise your audience’s experience, engage them, and encourage them to make purchases on your website.

AI Aid in Digital Marketing

Targeted Marketing

The most important part of focused marketing is persuading your target audience. AI is the future of digital marketing, whether it’s in virtual assistants, predictive customer segmentation, or smart design for individualised customer experiences.

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilise customised data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

artificial intelligence

Content and Video Marketing

Be in 2022 or 2032, content is always going to be the king. And despite the fact that video marketing is still relatively new, it is already having a significant impact. It has a lot of potential for businesses when combined with artificial intelligence.

Marketers should expect even greater fragmentation and noise as we approach 2022, making it more difficult than ever to cut through the clutter with advertising messaging alone. This is where artificial intelligence (AI) comes in.

Artificial intelligence is used by businesses to give content recommendations to customers based on past purchases, browsing preferences, and demographic data. Further, artificial intelligence analytics can assist you in determining which of your content pieces has the best chance of creating engagement among your target audience. It also keeps you in sync with real-time engagement data, thus boosting your ROI.

Influencer Marketing

Millions of advertisements can be seen on multiple social media channels. Every day, every single person receives hundreds of communications. Because the competition is fierce, your material must be relevant, precise, and acceptable to the niche audience you’re targeting, as well as pitched at the proper time.

AI can assist you in locating a suitable creator. These technologies are so sophisticated that they can tell the difference between bot-generated influencers and real-life influencers.

A timely yet handsome payment or fees motivates an influencer to customise content for you. You can use AI-powered tools to calculate data from previous influencers and provide a fair incentive to the influencer. Furthermore, AI also helps you identify fake accounts to avoid an impending disastrous investment.

Automation and Personalisation

Marketing automation and customization combined with artificial intelligence create a level of customisation in marketing that is unrivalled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.

AI solutions can easily automate tools including, Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics.

A marketer’s success depends on their ability to implement an omnichannel strategy. Because marketers will find it easier to unify the numerous marketing tools they use to generate across a variety of platforms, AI will become increasingly important to this effort.

Predictive analytics, often known as predictive modelling, is used by AI to deliver actionable information that would otherwise be hidden. It’s a method of predicting people’s future behaviour based on historical data and testing runs. This leads to fruitful customisation of strategy.

How to implement AI on a budget?

While you may believe that AI is out of your price range, there’s a good possibility that your company is currently employing an app that makes use of this technology.

Here’s a three-step strategy for deploying AI on a shoestring budget:

1. Determine where AI tools might be able to help you save money

Make a list of your recurring responsibilities to begin.

Every week or month, keep track of everything you do and how much time you spend on each activity.

Find the ones that take the most time and money to complete.

Now, look at vendors who have devised more clever approaches to complete the duties that are obstructing your team’s progress.

There is also an abundance of methods to use AI to free up team time and resources right now.

2. Research out-of-the-box tools

A variety of AI products are inexpensive, ready to use and save time on fundamental marketing jobs. Some of them include – Grammarly, Google Analytics, HubSpot etc.

3. Ask these questions before investing in a tool

Apart from becoming familiar with the technology, you should also ask intelligent questions of AI suppliers regarding the tools they supply.

Example –

1) What type of data do I need for the solution to work?

2) Is there any type of minimum size dataset I need to use the solution?

3) What kinds of in-house capabilities do I need to use and maintain the solution?

Wrapping Up

Artificial intelligence is not a new concept. Gone are the days of digital marketers running data and finding insights and then working on a campaign based on those findings. More firms are able to use AI because of technological advancements. As time passes, artificial intelligence (AI) will become increasingly important in digital marketing.

Remember, the secret to winning is a timely adoption. Contact us at Shaktiki today to learn more.

What are the most anticipated marketing trends of 2022?

Every year, multiple trends emerge that have the potential to revolutionise the digital marketing landscape. The marketing world did not disappoint in the pandemic and recession of 2021. As far as 2022 is concerned, the trends are predicted to be more revolutionary than ever.

What’s important to remember is that the marketing world operates at the speed of light. Just as fast a trend comes to change the landscape, another one emerges and creates an entirely new outlook.

Keeping up with these changes as a marketer of any level of experience isn’t always easy. However, staying ahead of the curve in the fast-paced marketing world — and maintaining a sense of relevancy with your audience — is critical. This blog aims to discuss some of the potential trends that will persist or emerge in 2022.

Personalisation of Strategy

In 2022, personalisation will be a major factor. Creating personalised advertising that caters to your target demographic will lead to more productive results. But it’s not simply the content that must be perfect. In an oversaturated landscape, ensuring that your audience receives those advertisements at the proper time and place is critical to engagement.

You may generate tailored messaging depending on each demographic if you take the time to learn about the platforms your audience utilises and how they use them.

Even if you’re marketing the same product, it’s not only about adapting your marketing efforts for each social media platform; it’s also about taking into account different geographies and cultural affiliations. Diverse content, delivered at different times and in varied ways can be leveraged to lure consumers scattered all over the world.

Artificial Intelligence in Digital Marketing

Artificial intelligence (AI) advancements have resulted in more intuitive reporting, as well as the automation of typical marketing activities such as site traffic monitoring and search engine optimisation for organic reach.


As AI technology improves, so do its capabilities, which have progressed from automated chores and campaigns to the ability to forecast what customers will want next. It may be able to recommend a specific item or offer, or even personalised marketing.

It is recommended that you use AI to forecast your customer’s next move so that you can provide them with the product or service they require at the exact moment they require it.

Creative and short video marketing tactics

More than 31% of worldwide marketers are investing in short-form video content, with 46% believing the strategy is effective in terms of performance and engagement. And, by 2022, 89% of worldwide marketers expect to maintain or expand their investment in it.

Not only does creating a short-form video require less bandwidth, but it also correlates well with the fast-paced attention spans of internet audiences. This is why TikTok, Reels, and Snapchat have exploded in popularity and marketing interest.

video marketing

They emphasise the importance of basic and short messages or messages that invite us to participate in activities such as learning a new dance, taking part in a challenge, or taking part in surveys and polls.

The best thing about these short videos is that anyone with a smartphone can make one. Examples of content in these short entertaining videos are behind-the-scenes, DIY videos, and actual stories.

Increased privacy-imposed challenge on Advertisements

Digital marketers should plan for greater privacy constraints in 2022, which will change how they track their consumers’ behaviour. New privacy rules have reduced the amount of data used in AI. These include the iOS upgrade and the planned elimination of cookies by Google.

Many marketers and advertisers will have to rethink their strategy as a result of this. It’s the start of a new era of trust and transparency between businesses and their customers. Inform customers about the data you’re collecting and why you’re collecting it. Make it simple and quick to opt out at any time. Also, solely collect the information you require.

If you embrace this new digital marketing strategy, your customer relationships are likely to improve dramatically.

Experiential marketing campaigns can come back

Audiences can enter an immersive experience through experiential marketing initiatives, which can take place in a physical location or via an Augmented Reality (AR) platform. It allows customers to do more than just buy a brand’s products or services; it also allows them to experience the brand.

Experiential Marketing

As public spaces reopen, the plan is gaining popularity, as individuals are more inclined than ever to enrol in these activities. Digitally immersive platforms are becoming more accessible to a broader audience, putting experiential marketing back on the table for 2022.

NFTs and crypto emerge in social media e-commerce


Social media platforms like Twitter are attempting to integrate cryptocurrency payments. There is also a growing trend for display tools that highlight in-app NFT purchases. Facebook is currently advocating the usage of NFT display options and avatars.

With NFTs and bitcoin, the focus is on figuring out how to market the brand beyond products and services, and possibly the brand itself and its ethos.

It is anticipated that other businesses will follow suit. Therefore, now is the time to think about how your company can get on board.

Other trends to look at

  1. Conversational marketing will continue to be streamlined by chatbots.
  2. Keyword, video and image SEO leveraged to top search charts remains at high priority.
  3. The use of voice search strategies will continue to be on the radar of SEOs.
  4. Marketers must ensure that their websites are voice-friendly.
  5. Marketers should start looking for business opportunities in apps under Meta.
  6. Influencer marketing will progress from a trendy to a standard marketing strategy.
  7. For developing businesses, inbound marketing will continue to be smart practice.
  8. Turn your attention to storytelling. Businesses should demonstrate how their product or service may help solve a specific problem through anecdotes and customer testimonials.
  9. Leverage LinkedIn and Pinterest marketing.
  10. A dominant social media format will be live content, such as live video broadcasts and audio chat rooms.

Wrapping Up

Every year, we see new and surprising digital trends emerge, laying the groundwork for marketing’s future. Years as tumultuous as 2020 and 2021 have only added to digital marketing’s cap. In fact, the trends in 2022 are expected to be some of the most revolutionary ever.

Contact us at Shaktiki today.

Why Video Marketing is the future?

The world of marketing constantly witnesses new trends. It’s rare to find a marketing technique that has been consistently proving more beneficial for businesses. However, one such type of marketing exists and it’s been on trend for the past few years now, it’s called Video Marketing.

What exactly is Video Marketing?

This refers to the marketing strategy which employs videos mostly for commercial purposes with any objectives as mentioned below:

  • Promoting your product or service
  • Educating or spreading awareness among your consumers
  • Grow engagement on online and/or social media platforms
  • Reach audience through a new medium

The idea of using videos for marketing has been in the market since around 2010. But it was not really accessible for all. Earlier, the cost of production was the major reason that prevented video marketing from becoming as popular as it is today. However, it has become the most interactive strategy today due to two chief developments.

The first being a reduction in the cost to create a video. Businesses of all sizes can benefit from this. With the advent of online tools and other technological improvements, one can make a studio-quality video in a short span of time and with less budget. Additionally, a digital world has also motivated people to learn these skills.

Secondly, the rise in social media has created a new demand for video-based content. This is because videos give more engagement on social media. Such a pattern raises more important questions.

Why should video marketing be every business’s priority?

The success of video in the digital marketing world is clearly illustrated with the following statistics:

  • YouTube has revealed the users of the platform consume more than 1 billion hours of video every day.
  • Research conducted by Google points out that 6 out of 10 people prefer watching online videos instead of television.

Such statistics point out how videos have emerged as a champion among various forms of content. The same becomes true when videos are utilised for commercial purposes:

  • According to Unbounce, having a video on your landing page can increase your conversion rate up to 80%.
  • On the other hand, Hubspot found out that 50% of consumers look for a video of a product or service before visiting a retail store.
  • Additionally, around 72% of customers prefer watching a video to know about a product or a service.

These figures point out one thing – Video Marketing is here to stay.

Social Media giants like Facebook, Instagram, etc. are invested in expanding the scope of the video format. From ‘reels’ to going ‘LIVE’ on the platform, new features keep releasing for this medium. Beyond this, platforms like Snapchat, Tik Tok, and YouTube have become extremely popular because they provide endless videos to consume.

Moreover, if you have decided to include video marketing in your strategy, then another important decision to make is the type of video you want to make.

Types of Marketing Videos

Live Videos

Live Videos have emerged as the most exciting and interactive type of video. They give a special view with behind-the-scenes of what happens in the organisation. This gives a more real and closer view of businesses. Hence, longer streams and higher engagement rates.

Additionally, live videos also allow viewers to comment or ask questions which make customers feel more connected to the brand.

Event Videos

An organisation hosts multiple events around the year. It can be a conference, fundraiser, charity event, etc. Making a highlight of these events can improve the image of the company, especially if the event is about a social cause.

Brand Videos

This refers to the videos created with the aim of building awareness about the company. Consequently, it should attract the intended audience. They are created to present the company’s vision, mission along with the products or services.

Demo Videos

Demo Videos are the most helpful videos for a customer. The basic idea behind them is to show how your product works. It can demonstrate how to actually use the product or how to set it up in order to put it into use.

 How-To Videos

These are instructional videos that teach your viewers about your business. They can help them understand your products or services better. In addition to this, your service or sales teams can also use it while dealing with customers.


Expert Interviews

If someone is following you on social media, then it means they are genuinely interested in your product/service. In this case, an interview with an industry expert can improve your image. It will allow your audience to build trust. However, the video should provide great insights into the topic and major takeaways to the audience.

Case Study and Customer Testimonial Videos

A customer believes a fellow customer. This is why we check reviews more than the advertisement. Customers are always interested to know how your product/service can solve their problems. This is where Case Studies and Testimonial videos prove helpful.

Videos that show satisfied customers can be a game-changing marketing tactic for any company.


Animated Videos

Animated Videos are extremely attractive. They can explain the difficult concepts with appealing visuals. So use this to simplify anything that seems difficult to explain to your viewers.

360° Videos

As the name suggests, such videos allow users a view from every angle. It gives the illusion of being physically present in a place. This improves their experience of an event or location.

Virtual and Augmented Reality

Virtual reality permits viewers to navigate and control their experiences. However, it requires devices like Oculus Rift or Google Cardboard to view.  Whereas Augmented Reality adds a layer to what is actually happening in the world. Like how the IKEA Place app allows one to see how their products look in their space.

Summing Up

Videos have undoubtedly emerged as the most trending content in the current times. This makes it imperative for every business to use the format. In-build features like Instagram reels should also be used to provide maximum growth.

Beyond this, marketing has become a staple today. So we at Shaktiki provide you with the best marketing solutions to foster growth in your businesses.

Contact us at Shaktiki for marketing-related aid today.