How will Web 3.0 impact digital marketing?

The internet of the future is Web 3.0. Since its inception in 1994, the internet has gone through a number of stages of change. When it comes to marketing, three waves of technological innovation have occurred: Web 1.0, Web 2.0, and now Web 3.0.

Evolution of Web 3.0

Web 1.0 (1989-2005) was a static information provider in which users viewed web pages but rarely interacted with them. Web 2.0 (2005-present), on the other hand, is a social and interactive web that allows users to collaborate. As a result, Web 3.0 might, probably, alter the process of creation of websites as well as how users interact with them.

Web 3.0 will be the next step in the evolution of web businesses, building on Web 2.0’s interactive and socially connected websites as well as Web 1.0’s informational sites.

Web 3.0 is an improved version of Web 2.0 that is defined by the creation of a virtual world on the Internet via websites such as online virtual shopping malls that allow users to communicate with one another and buy things.

This could imply a space where people work on decentralised, almost anonymous platforms. That, in turn, means turning away from the hands of tech behemoths such as Google, Facebook, and Twitter.

What is Web 3.0 Marketing?

statistics

Web 3.0 Marketing is a concept that looks at trends and new technologies to explore the web. Websites and search engine optimisation aren’t the only aspects of Web 3.0 marketing.

In this marketing environment, customised and intelligent information will be available at our fingertips, on any device, from anywhere in the world.

Factors impacting Web 3.0 marketing include – browsing behaviours, browsing ways, more intelligent information, the experience we seek, and the openness of the Internet.

Key Features of Web 3.0 Marketing

Semantic Web

Web 3.0 is going to offer the Semantic Web. According to Tim Berners-Lee, “The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better-enabling computers and people to work in cooperation”.

It establishes a framework for information reuse and sharing among programmes, communities, and businesses. As a result, computers and humans will be able to converse more effectively.

Artificial Intelligence

Artificial intelligenceNatural language processing (NLP) is an artificial intelligence area that aids computers in comprehending, interpreting, and manipulating human language. NLP technology allows computers to think more like humans and better understand the data at hand. Thus, resulting in more accurate and timely answers and responses.

Ubiquitous

Web 3.0 is ubiquitous. That is, it is accessible to anybody, on any device, and in any application. The Internet of Things (IoT), which enables the omnipresent online, is increasing the number of gadgets connected to the Internet every day.

Decentralisation

The cornerstone of Web 3.0 is decentralisation. Instead of being stored in a single location, information in Web 3.0 would be stored in multiple locations at the same time. As a result, there would be no data storage centre. There would be no colossal databases controlled by a single authority in this fashion.

This would also eliminate intermediates, reduce the danger of server failure, and eliminate the need for external authorization.

3-Dimensional

In the future, people will be more interested in 3D design since it can help them grasp things better than two dimensions.

Furthermore, as it evolves, more and more apps, such as virtual reality (VR), augmented reality (AR), and 3D product visualisation, employ three-dimensional design.

This is something we’re already seeing in action. Facebook is putting time, effort, and money into the Metaverse, an Oculus-supported Virtual Reality environment.

Role of Blockchain Technology

Blockchain technology will play a key role in the advancement of Web 3.0.

blockchain

To begin with, Blockchain is a rapidly evolving technology that is changing the way we live. It’s all about removing centralised processes and establishing an open environment that will revolutionise the digital marketing sector.

Blockchain technology will provide data security and decentralisation for Web 3.0. Businesses can directly connect to the clients. Customers would also have control over their data privacy. Thanks to blockchain technology ensuring data openness and security.

As a result, it’s safe to conclude that blockchain would be assisting in making it more efficient and transparent.

How to prepare your business for Web 3.0 Marketing?

Web 3.0 is the next step in the evolution of the internet, with seamless interfaces and communication channels connecting website content and users. With this connectivity, businesses can provide a more personalised experience that can be accessed on any device or screen size and enables real-time data sharing.

Because of their decentralised structure, businesses would be very user-centric and transparent. To maintain data openness and open access, they would have to implement blockchain technologies. Resultantly, users would be able to take control of their data and privacy.

Businesses will have to make informed judgments, keeping in mind that the future is nowhere and will continue to refresh. For instance, try curating 3D models or virtual reality storefronts if you have a retail e-commerce firm.

Content Marketing

With enhanced decentralisation, Web 3.0 returns the financial reward of creativity to the hands of creatives. Now, given you’re a marketer, content marketing is undoubtedly one of your most widely used techniques.

NFTs (non-fungible tokens) are a sort of cryptographic token that represents a singular digital asset. Now that NFTs have taken over the scene, it’s critical not to lose out on the opportunity to join the NFT community.

Consider it a new approach to communicate with your consumers and communities.

Social Media

Social media marketing will undergo significant changes as a result of Web 3.0. Decentralised apps, or dApps, for example, would exist, with no centralised authority over users’ data due to the decentralised nature. Users would pull the reins.

Conclusion

Control and power accumulated within centralised organisations have far-reaching and long-lasting consequences. Be it a bank or social media platform, trust was lost. All of this fueled people’s yearning for decentralisation.

The advancement of AI and blockchain technologies lubricated Web 3.0’s gears.

Given that NFTs and Virtual Reality are only the first items of Web 3.0, it’s safe to conclude that we’re in for a shower of marketing breakthroughs.

How will AI affect digital marketing in 2022?

Artificial intelligence has received a lot of attention in recent years due to its importance in transforming enterprises and boosting sectors. In the field of marketing, it has followed suit. The future of digital marketing is being shaped and constantly, reshaped by AI.

It has already had a significant impact on how firms communicate with customers and how marketing campaigns are implemented. Many retail and e-commerce organisations use artificial intelligence to track their customers’ preferences, habits, and buying habits. These insights assist them in creating product and service recommendations that their clients may find intriguing.

Benefits of AI for Businesses

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency’s digital marketing approach. It allows you to personalise your audience’s experience, engage them, and encourage them to make purchases on your website.

AI Aid in Digital Marketing

Targeted Marketing

The most important part of focused marketing is persuading your target audience. AI is the future of digital marketing, whether it’s in virtual assistants, predictive customer segmentation, or smart design for individualised customer experiences.

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilise customised data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.

artificial intelligence

Content and Video Marketing

Be in 2022 or 2032, content is always going to be the king. And despite the fact that video marketing is still relatively new, it is already having a significant impact. It has a lot of potential for businesses when combined with artificial intelligence.

Marketers should expect even greater fragmentation and noise as we approach 2022, making it more difficult than ever to cut through the clutter with advertising messaging alone. This is where artificial intelligence (AI) comes in.

Artificial intelligence is used by businesses to give content recommendations to customers based on past purchases, browsing preferences, and demographic data. Further, artificial intelligence analytics can assist you in determining which of your content pieces has the best chance of creating engagement among your target audience. It also keeps you in sync with real-time engagement data, thus boosting your ROI.

Influencer Marketing

Millions of advertisements can be seen on multiple social media channels. Every day, every single person receives hundreds of communications. Because the competition is fierce, your material must be relevant, precise, and acceptable to the niche audience you’re targeting, as well as pitched at the proper time.

AI can assist you in locating a suitable creator. These technologies are so sophisticated that they can tell the difference between bot-generated influencers and real-life influencers.

A timely yet handsome payment or fees motivates an influencer to customise content for you. You can use AI-powered tools to calculate data from previous influencers and provide a fair incentive to the influencer. Furthermore, AI also helps you identify fake accounts to avoid an impending disastrous investment.

Automation and Personalisation

Marketing automation and customization combined with artificial intelligence create a level of customisation in marketing that is unrivalled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.

AI solutions can easily automate tools including, Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics.

A marketer’s success depends on their ability to implement an omnichannel strategy. Because marketers will find it easier to unify the numerous marketing tools they use to generate across a variety of platforms, AI will become increasingly important to this effort.

Predictive analytics, often known as predictive modelling, is used by AI to deliver actionable information that would otherwise be hidden. It’s a method of predicting people’s future behaviour based on historical data and testing runs. This leads to fruitful customisation of strategy.

How to implement AI on a budget?

While you may believe that AI is out of your price range, there’s a good possibility that your company is currently employing an app that makes use of this technology.

Here’s a three-step strategy for deploying AI on a shoestring budget:

1. Determine where AI tools might be able to help you save money

Make a list of your recurring responsibilities to begin.

Every week or month, keep track of everything you do and how much time you spend on each activity.

Find the ones that take the most time and money to complete.

Now, look at vendors who have devised more clever approaches to complete the duties that are obstructing your team’s progress.

There is also an abundance of methods to use AI to free up team time and resources right now.

2. Research out-of-the-box tools

A variety of AI products are inexpensive, ready to use and save time on fundamental marketing jobs. Some of them include – Grammarly, Google Analytics, HubSpot etc.

3. Ask these questions before investing in a tool

Apart from becoming familiar with the technology, you should also ask intelligent questions of AI suppliers regarding the tools they supply.

Example –

1) What type of data do I need for the solution to work?

2) Is there any type of minimum size dataset I need to use the solution?

3) What kinds of in-house capabilities do I need to use and maintain the solution?

Wrapping Up

Artificial intelligence is not a new concept. Gone are the days of digital marketers running data and finding insights and then working on a campaign based on those findings. More firms are able to use AI because of technological advancements. As time passes, artificial intelligence (AI) will become increasingly important in digital marketing.

Remember, the secret to winning is a timely adoption. Contact us at Shaktiki today to learn more.

What are the benefits of Experiential Marketing?

Experiential marketing is defined as a type of advertising designed to allow customers to experience a brand, whether digitally or physically, without first paying for it.

The 2022 digital era is all about in-person events and experiences, and marketers should incorporate these into their campaigns. The global COVID-19 pandemic pushed people to stay at home and in front of their phones. It hastened the adoption of digital systems that provide seamless event management and engagement experiences.

The future of experiential marketing looks bright thanks to digital technologies. Resultantly, immersive technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) play a significant role in today’s experiential marketing scene. And will continue to influence new trends in the years to come.

Benefits of Experiential Marketing

Experiential marketing has an edge over traditional marketing. It breaks through the clutter of advertising that people are bombarded with on a daily basis. Also, it provides something that people want to experience. Some of the advantages of experiential marketing include:

1. It fosters synergies that boost customer loyalty (Forbes, 2018).
2. It encourages audience participation in a variety of situations, including offline, online, and mixed.
3. It fuels Word-of-Mouth marketing.
4. It gets things into the hands of customers immediately.
5. It appeals to the senses, promotes authenticity, and leaves a lasting impression.

Experiential Marketing Trends in 2022

The year 2022 has arrived, and customers will join the new century with fresh perspectives and ideas. Why not ponder on this and follow the trends that your target audience would enjoy? Therefore, here are a few experiential marketing trends to keep you in front of your target audience in 2022.

1. Virtual Experiential Marketing (VEM)

The internet and digital tools are used in virtual experiential marketing (VEM) to generate audio and visual experiences that appeal to a company to its prospects and customers.

14 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Marketers utilise the internet to create visual and audio tools that help them communicate with their customers. Simple content to AR/VR experiences is among the technologies available.

Importantly, A 6Cs structure for virtual experiential marketing must be followed.

It is as follows:

  • Content
  • Customization
  • Customer Care
  • Communication
  • Community
  • Convenience

However, there is no one-size-fits-all solution. On one hand, some businesses just provide legible information to improve their digital experiences. Short movies, infographics, e-books, manuals, and other sorts of media are used to supplement this.

On the other hand, some companies go all out. They use everything from CRM suites to web-based live chat solutions. Therefore, only you can determine what your company genuinely need in order to provide superior virtual experiences for its customers.

Most importantly, don’t forget to tie these experiences to real-world, offline experiences.

2. Digital Games and Applications

The user experience should always be your primary focus, regardless of the nature of your business or what you’re selling. For a variety of reasons, games are extremely immersive. Therefore, incorporating video games and interactive apps into your events may engage your audience and make them feel at ease.

Marketers can use mini-games in browsers to take advantage of the pure VEM digital experience. So, this is a great place to go into additional detail about your offerings, your history, or your new campaign.

Firstly, the mobile game industry is a great place to start. Furthermore, you can collaborate with a game developer to customise a game for your business. Other special applications can be created to enhance the live event experience.

3. AR and VR

Things are quite immersive with Augmented Reality (AR) and Virtual Reality (VR) technologies. These relatively recent technologies provide us with a new perspective on the world. As a result, they’re an ideal lubricate for businesses to use to create unique, shared, and impactful experiences.

A while ago, IKEA, for example, used augmented reality to create an app called IKEA Place. The app allows you to virtually arrange IKEA objects in your home. Customers could use their phones to make design and purchase selections. How fun does that sound!

IKEA Place, the retailer's first ARKit app, creates lifelike pictures of furniture in your home | TechCrunch

Above all, you may also connect it with your cloud-based e-commerce platform to make it easier to convert leads.

4. Art Installations

Outdoor events are preferred by 44 per cent of consumers, according to a 2020 survey. Customers love to attend outdoor events, so art and brand displays can attract a large audience. Why not take advantage of this in 2022?

By taking images and uploading them on various social media networks, your audience will go nuts. A well-designed art exhibit can help you gain social media traction. You’ll have more interactions and engagement as a result of it. And a lot of people are doing it. This trend, which started a few years ago, is still going strong.Interactive art installation and creatively engaging marketing campaign

Brands don’t need to spend a lot of money on their installations. They can also range from simple storefront graphics to full-fledged street art installations. To assist you to build a visually beautiful experiential art display, you can work with local artists or advertising companies.

5. Miscellaneous

Seminars, Conventions, Video Content, Social Media Contests and Challenges.

Experiential Marketing for Dentists

Dental marketing can be a risky business. Consequently, it is a tough task for a marketer to engage with constituents, educate communities, and promote new goods. Fortunately, when it comes to getting customers (patients) to connect with feelings, emotions, thoughts, and/or meaning in healthcare, doctors and hospitals have a largely untapped edge over consumer and retail brands.

Dental marketers can benefit greatly from experience marketing. Thus, a strategic experiential marketing plan is easier to achieve than you might believe.

Recently, Sensodyne launched a delightful setting in which to discuss oral health. Consumers entertained themselves by playing games and taking photographs. Also, they also had the opportunity to speak with a competent dentist about their sensitive teeth in private.

In addition, some of the ways in which the healthcare industry could adapt to experiential marketing are by sponsoring booths recording ‘get-well-soon’ wishes, interviewing doctors, or just a concise health screening test.

Summing Up

Experiential marketing establishes a company’s reputation while also cultivating long-term brand loyalty. However, can you say the same thing about all the advertising that you’re running?

In conclusion, experiential marketing can alter consumer perceptions, humanise a brand, and foster consumer relationships. Hence, in 2022, an experience technique may be just what the doctor needed if you need to communicate a story or modify attitudes.