How did Wordle succeed with organic marketing?

Wordle is a website that gives users six chances to guess a five-letter word. After guessing a random five-letter word, the game will tell you if any of your letters are in the daily word and if they are in the correct place.

Every 24 hours, a new word appears, and it is the identical word for every single visitor, no matter where you live in the world.

Although it may appear straightforward, it is really addictive. It has earned its developer a seven-figure amount in just a few months. Wordle, a game in which players try to figure out a secret word, has grown rapidly.

Only 90 players were playing the online game at the start of November 2021. By the beginning of 2022, that figure had risen to 300,000, quickly rising to 2 million. It has attained such a level of popularity that the New York Times has valued it at more than $1 million (£738,000).

Wordle

Viral Marketing

Wordle is a perfect specimen of what marketers like to call viral marketing.

Viral marketing relies on people rather than paid efforts, and content rather than advertisements.

Viral Marketing

However, in order to go viral, you do not need to create an app or make a film. An image, a video, or a social media post can all go viral if it elicits powerful emotions. They can be positive or negative. They must ultimately be universal to the human situation.

The concepts of viral marketing can be applied to almost any material created by your brand.

Marketing tips to pick from Wordle

1. The strength of Digital Word-of-Mouth Marketing

With hundreds of thousands of people tweeting their results every day, it creates a big social media event. However, without context, it’s difficult to understand what the colour blocks imply, sparking interest and a desire to participate in the discussion.

Wordle, like any other game and online experience nowadays, includes a social sharing button. User-generated content on social media is crucial to Wordle’s viral success. However, what distinguishes it from other shareable games is the way its social sharing is constructed.

Wordle has devised an elegant approach, utilising colour-block emojis. Thus, enabling players to effortlessly share the process of their daily games without giving away the answer. The finished result is visually appealing and slightly enigmatic, which may entice some people to stop scrolling and figure out what it is.

Word of Mouth Marketing

Wordle’s colour-blocks outcomes have a distinct yet cryptic style that is memorable, and it also alludes to a vague sense of insider knowledge that awakens our intrinsic social urge to be “in the know.”

Striking a balance between accessibility and mystique for companies necessitates careful research and strategy in the design of how your branded material is distributed online. Being considerate to your next customer while satisfying your existing customers’ bragging rights should not be mutually exclusive.

Hence, unless you’re targeting a devoted niche audience willing to make an upfront commitment, it’s best to keep things simple and easily accessible.

2. Importance of accessibility

Getting your brand message out there is typically a key aspect of brand marketing. If you want to reach a large number of people, universal access should be a top focus when building your brand experience.

Wordle is not an app. It is a web-based game that anyone with an internet connection and a browser may simply access. Regardless of the device, the user experience is always basic and straightforward.

Its worldwide accessibility surely contributed to its viral success. In today’s fragmented consumer-technology landscape, this is especially effective.

Consider the periodic game restrictions imposed by opposing governments. Furthermore, Android users did not have easy access to Clubhouse until months after it originally exploded in early 2021. Also, for nearly a year, Apple customers were unable to download Fortnite on their iPhones.

Wordle’s marketplace accessibility is a pleasant move. It brings everyone together in this day of cynicism and conflict.

3. Experience over monetisation

Did you know that? Josh Wardle, a software developer, established the website for his word-game-loving girlfriend.

Despite the millions of visitors to his website, he had no plans to monetize the game. Some brands and ad purchasers must have been disappointed by this. It is, however, an intriguing departure from the compulsory monetisation ethos that has come to rule the internet in recent years.

Josh Wardle’s reputation has grown as a result of his decision not to monetize his game, which has proven to be a wise decision. Millions of Wordle users are relieved that they will not be inundated with ad banners or, worse, pop-up advertising.

Wordle does not require any signups, thus there is no risk of malicious data acquisition. Furthermore, because it only delivers one puzzle per day, it is not intended to be addictive in the way that many free-to-play mobile games are.

The trick for marketers here is determining which material should be locked and which should be freely available. Gated content is rarely viral.

There is, however, nothing wrong with monetizing attention. We recognise that not every creator can afford to not monetize their viral moments.

4. Miscellaneous

1. Creating FOMO is an excellent method to enhance the likelihood of anything going viral. There is only one game every day, and if you don’t play before midnight, you miss out on that day’s puzzle and the chance to compare scores with your friends.

2. A little healthy competition is never a bad thing. Brands that take advantage of it stand to benefit greatly. In the case of Wordle, players compete against themselves (trying to beat the previous day’s score) as well as their friends (by posting on social media).

Wordle in your strategy

As a social media manager or small business owner, you may be wondering, “Can I participate in the Wordle trend?” Yes, the answer is yes!

From memes on reactions to failing and acing at the game to using Wordle’s emoji-based approach to replicate what you sell, the sky is the limit.

Conclusion

Wordle’s achievement is undeniably astounding. In comparison to some of the most sought-after marketing strategies, such as advertisements, the basic viral marketing tactics make it a marketing marvel.

If you want to incorporate it into your creative plan, now is the moment. Will you join Wordle’s viral marketing campaign?

Get in touch with us at Shaktiki Marketing to learn more about the most effective marketing strategy for your business.

What is Digital Word of Mouth Marketing?

The social media era’s version of simple word of mouth is what’s today called Online Word of Mouth Marketing (WOMM). It is also known as word of mouth advertising. For millennia, people have used word-of-mouth marketing to promote their products. Prior to the advent of marketing, it was usual practice to select a business or service provider based on recommendations from others.

The impact of word-of-mouth marketing is nothing unique, whether it’s utilised for marketing, sales, or something else. For ages, word of mouth has been the major means of discussing and describing all topics of importance all over the world.

However, while the effectiveness of word-of-mouth marketing hasn’t changed, the methods by which we use it have. Above all, the internet has dramatically changed how we use word-of-mouth messaging as a marketing tool. The age of digital word-of-mouth and influencer marketing is what’s new and in.

The transition to the digital word of mouth marketing

Consumers are significantly more likely to listen to the opinions of their friends, family, coworkers, and social peers than they are to listen to even the most polished or convincing marketing pitch.

However, in the last decade, the internet’s growth, combined with the exponential rise of social media use, has launched formerly private word-of-mouth exchanges into the public sphere.

Word Of Mouth Marketing Transparent - Free Transparent PNG Download - PNGkeyInstead of calling a colleague or going for coffee with a trusted friend, consumers (particularly Millennials) are turning to blogs, tweeting, and visiting consumer-advocacy websites to seek answers to purchase-related problems.

Consumers rely on online reviews to make purchasing decisions for a variety of products. Even from strangers on the internet, these trusted remarks are an extremely significant element of the buying process.

Research suggests that consumers check internet reviews for local businesses in 82 per cent of cases, with 52 per cent of 18-54-year-olds claiming to ‘always’ read reviews.
Before deciding whether or not to trust a company, the average consumer reads ten reviews and spends 13 minutes and 45 seconds reading reviews.

How to build your word of mouth marketing strategy?

Providing consumers with an unforgettable experience is sometimes enough than them shouting about you and suggesting others. You should stop hoping that others would tell their friends about you. In addition, specific tactics that actively encourage people to refer are being developed.

Let’s look at some ideas to assist you in developing your strategy:

1. Produce engaging social media content

Customers or even prospective customers sharing content that the company makes available is a big aspect of digital word-of-mouth marketing these days. In other words, it allows customers to easily tell their friends and family why they favour a product or service without having to exert any effort.

Teach your audience something that will make their lives easier and that is relevant to their issues and struggles. When it comes to content creation, find a distinctive approach and don’t be afraid to go down the route less travelled. Using people’s emotions to generate shares and get people talking about your company can be quite effective.

Remember that the finest content is comprehensive but also concise. Finally, consider which of the other will best appeal to your target audience. Choose between a video and a carousel depending on your target market.

2. Share customer testimonials/reviews

People trust testimonials and internet evaluations as much as personal recommendations, according to 79 per cent of respondents in a study.

Testimonials and reviews assist consumers to feel more comfortable doing business with you by assuring them of the performance, quality, and/or worth of your claims. After all, there’s a reason it’s called social proof.

Testimonials might be written or recorded, and they can be posted on your site or gathered from other sources. Repurpose your testimonials or reviews into your marketing after you have them.

3. Create a referral program

3,364 Referral Program Stock Photos, Pictures & Royalty-Free Images - iStockOffering a system of referral benefits is a terrific approach to encourage satisfied customers to take the next step and suggest people to your company. According to Texas Tech research, 83 per cent of satisfied consumers are willing to recommend a product or service, but just 29 per cent actually do so.

A successful referral programme matches the following qualities:

1. It is simple and quick to spread the word.
2. It’s beneficial to both parties (with an incentive or other benefit)
3. Measures the success of your marketing activities.

Incentivising your referral program is of utmost importance. Rewards could include anything from a discount on your next/first order to a free gift. For referring a particular amount of people, they will receive a gift card with a certain amount as credit. Similarly, people could be paid directly for recommendations. For referring others, they can also get a bonus gift with their next order.

4. Employ effective social media marketing tactics

From creating a unique brand-centred hashtag to hosting a giveaway, be open to adopting multiple strategies at a single time. Hashtag marketing is one of the most essential aspects of social media marketing. Never fail to come up with a unique hashtag to help generate your own niche which the masses recognise with. Giveaways and other contest marketing strategies are excellent word-of-mouth marketing ideas for those just starting out. They allow you to organically reach a newer audience.

Most importantly, get social on social media. Engage with your customers. You’ll have a lot of interactions with your consumers as you grow your store. A great example is an incident involving Wendy’s and the most retweeted tweet. You might hit a home run one day if you can be positive, playful, and active with them all.

5. Encourage user-generated content

The importance of user-generated content is unprecedented.

An Instagram post showing someone using your product or a blog post on their website raving about your products are examples of user-generated content. Share consumer images on social media and on product sites. Also, remember to give them credit in the post!

By regularly measuring interactions, you can ensure that this form of marketing does not come across as word-of-mouth advertising.

6. Influence via influencer marketing

Influencer marketing is for you if you’re seeking a controllable word-of-mouth marketing strategy. Also, the nice part about word of mouth marketing is that you can pay to start a conversation about your product and possibly make some purchases.

Wrapping Up

A word of caution would be to make sure your closet is devoid of any skeletons. By being the one to break terrible news, you can get ahead of any potential negative publicity. Negative remarks should not be censored, instead, make sure that the beneficial information exceeds the negative.

In terms of viral potential and cost-effectiveness, only a few marketing methods can compete with WOMM. Additionally, when it comes to word of mouth marketing, it’s not only about getting people to talk about your brand, but it’s also about converting your buyer into a devoted follower.